Ben Franklin Insurance and Investments
Ben Franklin Insurance and Investments is an independent insurance agency in Greenwood, Indiana, distributing auto, home, commercial, and life insurance from 30+ carrier partners to individual consumers and small businesses in the greater Indianapolis market.
- Company typePrivate
- Founded-
- HeadquartersGreenwood, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Ben Franklin Insurance and Investments does
Ben Franklin Insurance and Investments is an independent insurance agency headquartered in Greenwood, Indiana, serving individual consumers and small business owners in the greater Indianapolis market. The agency distributes auto, home, commercial, and life insurance products on behalf of more than 30 carrier partners, including Travelers, Liberty Mutual, Nationwide, Chubb, Hartford, and several regional and specialty carriers. Its value proposition centers on independent, apples-to-apples quote comparison across carriers, supported by an online quote tool, a Client Center portal, and the Glovebox mobile application for policy self-service.
The underlying technology stack is lean: the website and quoting functionality are built on the EZLynx platform, and policy management is delivered through Glovebox. There is no disclosed proprietary technology, in-house AI/ML capability, or integration beyond standard carrier connectivity. Distribution is multi-channel — direct online quoting, mobile app, phone and in-person agent consultation, and a preferred partner referral network spanning mortgage, real estate, title, roofing, and education providers.
The business model is commission-based: as an independent agency, revenue is generated from carrier commissions on policies placed, with no publicly disclosed pricing, premium volume, or revenue figures. The company is privately held, has no disclosed parent company, and operates from a single Greenwood office. No funding rounds, acquisitions, leadership changes, or M&A activity are disclosed in the available sources.
Ben Franklin Insurance and Investments firmographics
Firmographics- Name
- Ben Franklin Insurance and Investments
- Legal name
- Ben Franklin Insurance & Investments
- Website
- https://benfranklinii.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ben Franklin Insurance and Investments is an independent insurance agency in Greenwood, Indiana, distributing auto, home, commercial, and life insurance from 30+ carrier partners to individual consumers and small businesses in the greater Indianapolis market.
- Ownership category
- akta.pro rank
Ben Franklin Insurance and Investments industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Ben Franklin Insurance and Investments is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ben Franklin Insurance and Investments business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, the company earns commissions from insurance carriers when policies are sold. Agents help customers compare quotes from multiple providers and facilitate policy purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - No standardized tiers disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Ben Franklin Insurance and Investments product offering
Product offeringCore offering
Ben Franklin Insurance & Investments is an independent insurance agency that brokers and sells personal and commercial insurance policies on behalf of 30+ carrier partners, including Auto, Home, Commercial, and Life Insurance products. Customers can obtain quotes through an online comparison tool, work with local agents, and manage policies via a Client Center portal and a GloveBox mobile application. The agency also operates a Preferred Partners referral network connecting customers with mortgage, real estate, title, roofing, and education service providers.
Product overview
Ben Franklin Insurance & Investments is an independent insurance agency offering a portfolio of core insurance products including Auto, Home, Commercial, and Life Insurance. These products are distributed through their website with integrated digital tools: an online quote comparison system, a client portal for policy management, and a mobile app. The agency also maintains a preferred partner network for related services like mortgages, real estate, and home services. As an independent agency, they represent multiple insurance carriers to provide competitive quotes to customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance covering collision, comprehensive, liability, and medical payments, providing protection for accidents, theft, fire, and injury-related costs. Sold to individual consumers and households seeking personal auto coverage, with quotes compared across 30+ carrier partners.
- Home Insurance Property insurance including homeowners, renters, and condo coverage that protects against natural disasters, theft, vandalism, and provides content replacement. Sold to individual consumers and households seeking personal property coverage, with quotes compared across 30+ carrier partners.
- Commercial Insurance Business insurance covering commercial auto, general liability, commercial property, workers compensation, and business owner packages (BOP). Sold to small business owners seeking to protect business assets, vehicles, employees, and operations.
- Life Insurance Personal and family protection including whole life, term life, child life, accident death, critical illness, long-term care, final expense, and disability insurance. Sold to individual consumers and families seeking financial protection.
Companies that use Ben Franklin Insurance and Investments
Customer profileSegments2 records
Ideal customer profiles2 records
Ben Franklin Insurance and Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ben Franklin Insurance and Investments partnerships and signals
Strategic signalPartnerships
45 partnerships are on record, tiered minor and core.
- Approved MortgageminorPreferred partner offering mortgage services. Customers applying today receive a $1500 lender credit at closing. Cross-promotional relationship where mortgage customers may need insurance services.
- Church on Jefferson Event CenterminorPreferred partner offering event venue services with 10% discount for referrals. Cross-promotional relationship with community-focused business.
- Distance Learning SystemsminorEducational services partner offering scholarships and discounted tuition programs. Partnership provides additional value to customers seeking educational services.
- Gateway EducationminorEducational partner offering free e-books. Partnership provides educational resources to customers.
- Horizon Property GroupminorReal estate partner offering first month rent free promotion for renters. Cross-promotional relationship where renters may need renters insurance coverage.
- Indy Roof CompanyminorHome services partner offering free upgrade to impact resistant shingles with full roof replacement (average $2400 in savings). Additionally, may qualify customers for home insurance discounts. Strong synergy with home insurance offerings.
- MVP TitleminorTitle services partner offering free online quote and free online closing. Cross-promotional relationship for real estate transactions involving insurance needs.
- Whitney Christy RealtyminorReal estate partner that will purchase a home warranty up to $300. Sellers listing with them pay 4.5% commission. Cross-promotional relationship for home buyers and sellers who need insurance.
- Travelers InsurancecoreNational insurance carrier partner offering personal and commercial insurance products through the independent agency channel.
- Liberty MutualcoreMajor national insurance carrier providing personal and commercial insurance products distributed through independent agents.
- Safeco InsurancecoreLiberty Mutual subsidiary offering personal auto and home insurance through independent agents.
- NationwidecoreNational insurance carrier partner offering personal and commercial insurance products through independent distribution.
- Hartford InsurancecoreEstablished insurance carrier partner offering commercial and personal insurance products through independent agents.
- State AutocoreRegional insurance carrier offering personal and commercial insurance products through independent agents.
- Grange InsurancecoreRegional insurance carrier focused on personal and commercial insurance in the Midwest.
- Integrity InsurancecoreInsurance carrier partner offering products through independent agency distribution.
- Guard InsurancecoreInsurance carrier providing coverage options through independent agents.
- CRC GroupcoreInsurance distribution partner providing access to multiple carrier products.
- RPS (RPS Railroad Insurance Specialists)coreInsurance carrier partner with specialized coverage options.
- Encompass InsurancecoreNationwide subsidiary offering personal insurance through independent agents.
- National GeneralcoreInsurance carrier partner offering personal insurance products through independent distribution.
- ChubbcorePremium insurance carrier partner offering personal and commercial insurance through independent agents.
- Foremost InsurancecoreSpecialty insurance carrier partner offering coverage through independent agents.
- MSA (Midwest Security Assurance)coreRegional insurance carrier providing coverage through independent agents.
- Kemper InsurancecoreInsurance carrier partner offering personal and commercial products through independent distribution.
- AmTrust FinancialcoreInsurance carrier partner providing coverage options through independent agents.
- Burns & WilcoxcoreInsurance wholesale broker partner offering specialty coverage options.
- RT SpecialtycoreSpecialty insurance broker partner providing access to specialized coverage products.
- Berkley AspirecoreInsurance carrier partner offering commercial insurance products.
- Heritage Property & CasualtycoreProperty and casualty insurance carrier partner.
- Narragansett Bay InsurancecoreRegional insurance carrier partner focused on personal insurance products.
- Donegal InsurancecoreRegional mutual insurance carrier partner offering personal and commercial coverage.
- American ModerncoreSpecialty insurance carrier partner offering niche coverage products.
- Merchants InsurancecoreInsurance carrier partner offering personal and commercial products through independent agents.
- Bristol WestcoreInsurance carrier partner focused on auto insurance products.
- Employers HoldingscoreInsurance carrier partner offering workers compensation and employer coverage.
- Hanover InsurancecoreNational insurance carrier partner offering commercial and personal insurance products.
- MAPFRE InsurancecoreInsurance carrier partner offering personal and commercial coverage through independent agents.
- Swyfft InsurancecoreInsurance carrier partner offering coverage options through independent agents.
- Utica NationalcoreInsurance carrier partner offering commercial and personal insurance products.
- Hagerty InsurancecoreSpecialty insurance carrier partner focused on classic and collector vehicle insurance.
- Joyn InsurancecoreInsurance carrier partner offering coverage products through independent agents.
- Attune InsurancecoreInsurance carrier partner offering products through independent distribution.
- Cannon General InsurancecoreInsurance carrier partner providing coverage options.
- Central Property & CasualtycoreInsurance carrier partner offering property and casualty coverage through independent agents.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ben Franklin Insurance and Investments competitors and assessment
Company assessmentBroad incumbents
- Allstate: Major personal-lines carrier with a captive agent channel and growing direct-to-consumer digital sales. Comparable because it represents both a carrier partner alternative and a competitive threat to Ben Franklin's independent brokerage model.
- Brown & Brown: Large national insurance brokerage distributing P&C and employee benefits through independent agents. Comparable as a much larger incumbent operating the same independent-broker distribution model across many carriers and lines.
- State Farm: Largest US personal-lines insurer distributed almost entirely through captive agents. Comparable as the dominant captive-agent incumbent whose exclusive-agent model Ben Franklin explicitly positions against in its value proposition.
- Progressive: Top US personal auto insurer with a heavy direct-to-consumer digital channel plus an independent-agent distribution arm. Comparable because it is simultaneously a key carrier partner for Ben Franklin and the primary direct-disintermediation threat.
- Hub International: Global insurance brokerage placing commercial and personal coverage through carrier partners. Comparable as an incumbent independent-brokerage channel participant with broader geography and deeper specialty lines.
- Arthur J. Gallagher & Co. Diversified global insurance brokerage and risk-management firm placing coverage across dozens of carriers. Comparable as a much larger incumbent operating in the same independent brokerage channel across personal and commercial lines.
Direct peers
- Integrity Marketing Group: Leading independent distributor of life and health insurance products and a major acquirer of independent agencies. Comparable as a scaled-up version of an independent multi-carrier brokerage platform with similar GTM dependence on agent productivity.
- Brightway Insurance: Franchise-style independent insurance agency network distributing personal and commercial lines across multiple carriers. Closely matches Ben Franklin's model of multi-carrier brokerage with a digital quoting experience and a partner/referral-driven growth motion.
- Goosehead Insurance: Independent personal-lines agency franchise built around cross-carrier comparison quoting via a proprietary tech platform. Most directly comparable to Ben Franklin in business model (independent broker, multi-carrier panel, digital quoting), but operates at vastly larger national scale.
Emerging players
- Lemonade: Digital-first direct-to-consumer insurer using AI-driven underwriting and a mobile-native experience. Comparable as an emerging channel competitor targeting the same digitally-engaged personal-lines customer that Ben Franklin's EZLynx/Glovebox stack is built to serve.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ben Franklin Insurance and Investments social profiles
Digital presenceBen Franklin Insurance and Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Franklin Insurance and Investments leadership team
Management profileNumber of profiles
Ben Franklin Insurance and Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Franklin Insurance and Investments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Franklin Insurance and Investments
What does Ben Franklin Insurance and Investments do?
Ben Franklin Insurance & Investments is an independent insurance agency that brokers and sells personal and commercial insurance policies on behalf of 30+ carrier partners, including Auto, Home, Commercial, and Life Insurance products. Customers can obtain quotes through an online comparison tool, work with local agents, and manage policies via a Client Center portal and a GloveBox mobile application. The agency also operates a Preferred Partners referral network connecting customers with mortgage, real estate, title, roofing, and education service providers.
Is Ben Franklin Insurance and Investments a public or private company?
Ben Franklin Insurance and Investments is a private company. It is classified as unknown and is currently operating.
When was Ben Franklin Insurance and Investments founded?
Ben Franklin Insurance and Investments was founded in -1. It employs 1 to 10 people.
Where is Ben Franklin Insurance and Investments based?
Ben Franklin Insurance and Investments is headquartered in Greenwood, United States, in the North America region.
How does Ben Franklin Insurance and Investments make money?
One revenue line is on record: insurance Commissions.
Who are Ben Franklin Insurance and Investments's main competitors?
Broad incumbents on record are Allstate, Brown & Brown, State Farm, Progressive, Hub International and Arthur J. Gallagher & Co.. Direct peers are Integrity Marketing Group, Brightway Insurance and Goosehead Insurance. Lemonade is listed as an emerging player.
Does Ben Franklin Insurance and Investments have an API?
No public API is recorded for Ben Franklin Insurance and Investments.
What industry is Ben Franklin Insurance and Investments in?
Ben Franklin Insurance and Investments's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.