Dunlop Ford

What Dunlop Ford does

Bennett Dunlop Ford is a Ford franchise automotive dealership headquartered at 770 Broad Street in Regina, Saskatchewan, operating continuously since 1975. The dealership sells new Ford vehicles (F-Series trucks, Bronco, Explorer, Mustang, Mustang Mach-E, Transit commercial vans, Maverick) and a multi-brand pre-owned inventory, supplemented by genuine Ford parts, full-service maintenance, Quick Lane express service, a dedicated collision centre (Bennett Dunlop Collision Centre at 1950 2nd Ave), and the Ford Pro commercial fleet program. Revenue is generated across eight streams: new vehicle sales, pre-owned sales, automotive financing (transaction-fee intermediary model), parts and accessories, service and maintenance, collision and glass repair, extended warranties (Gold/Silver/Bronze tiers), and commercial fleet services. Customer segments are bifurcated into individual consumers (primary) and commercial/fleet customers (primary), with secondary segments in performance/off-road enthusiasts and budget-conscious buyers under $30,000. Go-to-market is enterprise field sales through a physical showroom with non-commissioned staff, factory ordering for custom builds, online inventory browsing, and a multi-channel digital presence (website, Facebook, Instagram, YouTube, LinkedIn, Yelp).

The dealership is part of the Driving Change Automotive Group and operates under a Ford franchise agreement granting access to OEM programs including FordPass Rewards, Ford Pro, and manufacturer-supported warranties. Differentiators include non-commissioned sales staff, no documentation fees, lifetime powertrain warranty on select vehicles, a 30-day exchange policy on pre-owned units, and a customer loyalty program (Bennett Boost) offering half-price oil changes for life and 3 years of free towing/roadside assistance. The dealership holds 14+ consecutive Ford President Diamond Club awards, 8 consecutive Canada's Best Managed Companies designations (Deloitte), and an exclusive designation as southern Saskatchewan's only Ford Performance Dealer. Proprietary technology is limited to dealership management systems and the OEM-provided FordPass rewards integration; no in-house AI/ML capabilities or proprietary software platforms are documented.

Name

Dunlop Ford

Legal name

Bennett Dunlop Ford

Website

https://bennettdunlopford.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Bennett Dunlop Ford is a Regina, Saskatchewan Ford franchise dealership established in 1975, selling new and pre-owned vehicles while operating service, parts, Quick Lane, collision repair, and Ford Pro commercial fleet services for individual consumers and business customers in southern Saskatchewan.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New Ford vehicle sales
• Pre-owned vehicle sales
• Automotive service center
• Collision repair services
• Commercial fleet vehicles

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including F-Series trucks, SUVs, cars, and electric vehicles. Revenue generated through vehicle transactions at dealership with factory ordering options for custom builds.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned Ford vehicles and other brands. Includes vehicles with Gold, Silver, or Bronze warranty packages.
3. Automotive Financing: In-house and third-party financing options for vehicle purchases with tailored payment plans. Acts as intermediary between customers and financial institutions.
4. Parts & Accessories: Sale of OEM Ford parts, accessories, and tires. Includes tire services, parts ordering, and customization options.
5. Service & Maintenance: Vehicle servicing including oil changes, brake repairs, tire services, maintenance intervals, and general repairs. Offered through Quick Lane and full-service department.
6. Collision & Glass Services: Full collision repair, autobody work, glass replacement, detailing, and calibration services. SGI certified collision centre.
7. Extended Warranties: Pre-owned vehicle warranty packages (Gold, Silver, Bronze tiers) providing powertrain coverage and additional protection.
8. Commercial Fleet Services (Ford Pro): Dedicated commercial fleet sales, service, and maintenance solutions for business customers with Ford Pro branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Bennett Dunlop Ford is an independent Ford franchise dealership in Regina, Saskatchewan, selling new Ford vehicles (F-Series trucks, SUVs, Mustang, Bronco, Transit commercial vans, Maverick) and pre-owned vehicles across multiple brands. The dealership supports the full ownership lifecycle through its in-house Service Department, Quick Lane express maintenance, an SGI-certified Collision Centre for autobody and glass repair, a Parts & Accessories department, vehicle financing facilitation, and a dedicated Ford Pro commercial fleet program.

Product overview

Bennett Dunlop Ford is a Ford franchise dealership operating as part of the Driving Change Automotive Group, offering new and pre-owned vehicle sales across Ford's full lineup including trucks (F-150, Super Duty), SUVs (Bronco, Explorer, Expedition, Escape), performance vehicles (Mustang, Mustang Mach-E), and commercial vans (Transit, E-Transit, Maverick). The dealership's product portfolio centers on vehicle sales complemented by integrated service operations including a full-service maintenance department, Quick Lane express service, collision repair centre (Bennett Dunlop Collision), and genuine parts & accessories department. Commercial customers are served through Ford Pro. Finance and insurance services support vehicle purchases. A customer loyalty program called Bennett Boost provides ongoing perks for service customers.

Differentiator

Problem solved

Functional benefit

Brands

• Bennett Dunlop Collision Centre: Full-service collision repair, autobody, windshield and glass repair, and detailing facility located at 1950 2nd Ave, Regina, SK.

Products and services

• New Vehicle Sales Sale of new Ford vehicles to individual and business buyers, including F-Series trucks (F-150, F-250, F-350 Super Duty), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Edge, Escape), performance cars (Mustang, Mustang Mach-E), and commercial vans (Transit, E-Transit, Transit Connect, Maverick). Factory ordering is available for custom builds.
• Pre-Owned Vehicle Sales Sale of certified pre-owned Ford vehicles and used vehicles from other manufacturers (GMC, Dodge, Chevrolet, Honda, Kia, Nissan, Volkswagen). Pre-owned inventory includes vehicles under $30,000 and comes with Gold, Silver, or Bronze warranty package options, plus 30-day exchange policy and 3 years of complimentary towing and roadside assistance.
• Service & Maintenance Full-service automotive maintenance and repair department for all makes, offering oil changes, brake service, tire services, battery checks, alignment, cooling system service, and preventative maintenance. Operated alongside the Quick Lane express service center for faster turnaround on routine work.
• Quick Lane Service Express automotive service center for routine maintenance including oil changes, tire rotations, and basic repairs with faster turnaround than the full service department.
• Collision Centre (Bennett Dunlop Collision Centre) Full collision repair services including autobody work, windshield and glass repair/replacement, detailing, calibration services, and commercial fleet repair. SGI certified collision centre serving personal and commercial customers.
• Parts & Accessories Retail of genuine Ford OEM parts and accessories for all makes, with tire sales including winter tires and all-season tires, including price match guarantee.
• Ford Pro Commercial Fleet Dedicated commercial fleet sales, service, and maintenance program under Ford Pro branding, providing commercial vehicles (F-250, F-350, E-Transit, Transit, Transit Connect, Maverick), fleet management support, and commercial fleet repair solutions for business customers.
• Finance Services Vehicle financing and leasing facilitation, including payment calculator tools, trade-in vehicle valuation, and credit application processing through partnerships with financial institutions.

Quantifiable outcome

• 30-day exchange policy on pre-owned vehicles
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AutoTraderminorChannel Partner/ Reseller/ DistributorPartnership with AutoTrader.ca for vehicle listings and marketing. AutoTrader integration includes website advertising, vehicle inventory syndication, and Best Priced Dealer award recognition.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership representing Ford Motor Company's brand, vehicles, parts, and services. Access to factory ordering, Ford Pro commercial fleet programs, FordPass rewards, and manufacturer-supported warranty programs.
• Driving Change Automotive GroupcoreStrategic or Co-development PartnerBennett Dunlop Ford is part of the Driving Change Automotive Group, a dealership group providing access to inventory across multiple locations and shared resources for enhanced customer service.
• Regina Pats (WHL)minorGTM or Marketing PartnerSports team sponsorship relationship including Regina Pats Specials promotions. Community engagement and local sports marketing partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoCanada: TSX-listed Canadian dealership group operating 80+ franchised rooftops across Canada and the U.S. Directly comparable as a multi-brand franchise dealer with new/used vehicle sales, fixed ops, and F&I income — the most benchmarkable public peer for Bennett Dunlop's dealership operating model.
• Drive Auto Group: Canadian automotive dealer group with operations centered in the Greater Toronto Area and expanding across multiple provinces. Operates a full-service franchise model with new vehicle sales, used vehicles, parts/service, and finance — directly comparable as a multi-brand franchised dealer.
• Sherwood Park Ford: Edmonton-area Ford dealership, one of Western Canada's largest Ford volume dealers. Single-brand franchise peer with very similar product mix (F-Series, Bronco, Mustang, Transit), commercial fleet operation, and parts/service revenue streams — the cleanest one-on-one peer for a Ford franchise dealer.
• Pfaff Automotive Partners: Canadian automotive dealer group with operations spanning Ontario and BC, representing premium and volume brands (Ford, BMW, Audi, Volkswagen). Comparable as a franchised multi-line dealer with new/used sales, certified service, and parts operations serving consumer and fleet customers.
• OpenRoad Auto Group: BC-based automotive dealer group with 35+ dealerships representing luxury, mass-market, and volume brands across Western Canada. Directly comparable as a Western Canadian multi-line franchised dealer with similar customer-segment focus (consumer retail, fleet, and pre-owned).
• Dilawri Group: Canada's largest privately held automotive dealer group with 40+ dealerships across Ontario, BC, Quebec, and Alberta. Comparable multi-line dealer model combining new/used sales, service, parts, and collision under one operating umbrella, with similar scale dealerships in Western Canadian markets.

Broad incumbents

• Boyd Group Services: TSX-listed parent of CARSTAR and other collision repair networks across North America. Comparable to Bennett Dunlop's wholly-owned Bennett Dunlop Collision Centre subsidiary — both operate SGI/insurance-certified collision repair facilities — making it the cleanest peer for that segment of the business.
• Lithia Motors: NYSE-listed, the world's largest automotive retailer with 300+ U.S. stores and growing Canadian operations (including stores acquired in Alberta and BC). A broad incumbent that offers the same full-line franchised dealer model but at vastly larger scale and with broader geographic and brand diversification.

Others

• AutoTrader.ca: Canada's largest online vehicle marketplace. Not a competitor but a listing and advertising channel partner for Bennett Dunlop's pre-owned inventory (the dealership is a recognized Best Priced Dealer on the platform). Relevant as ecosystem infrastructure that supports dealer inventory distribution.

Emerging players

• Clutch: Canadian online used car retailer offering fully digital vehicle purchasing, financing, and home delivery. An emerging player that directly competes for the pre-owned vehicle retail segment Bennett Dunlop serves, and serves as a reference point for disruption risk to the traditional dealership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BetterAtBennett
• Facebookfacebook.com/BennettDunlop
• LinkedInlinkedin.com/company/dunlop-ford
• Instagraminstagram.com/bennettdunlop/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunlop Ford