Berg Dental Group

Name

Berg Dental Group

Legal name

Berg Dental Group

Website

https://bergdentalgroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Orthodontic Group Practices (HLABAKAC), Oral & Maxillofacial Surgery Group Practices (HLABAKAE), Endodontic Group Practices (HLABAKAG)

Keywords

• General dentistry services
• Dental implants
• Cosmetic dentistry
• Sedation dentistry
• Family dental care

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services: Fee-for-service dental care including preventive, restorative, cosmetic, and emergency dentistry. Accepts most dental insurance plans. Offers financing through CareCredit and Cherry for treatments not covered by insurance.
2. Financing Services: Partnership with CareCredit and Cherry healthcare financing providing monthly payment plans for patients, generating revenue through treatment completion rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Berg Dental Group is a family-owned general dental practice that provides comprehensive dental care to individuals and families in the Tacoma, Washington area. Its offerings span preventive, restorative, cosmetic, implant, sedation, oral surgery, and emergency dentistry delivered in a single physical practice led by Dr. Brian Berg. The practice uses digital and laser-based diagnostic technology to support treatment planning and patient care.

Product overview

Berg Dental Group is a family-owned, non-corporate dental practice providing full-service dental care for over 55 years. The practice offers a comprehensive portfolio of dental services organized into core service categories: Preventive Dentistry (exams, cleanings, fluoride treatments, periodontal care), Restorative Dentistry (crowns, dentures, dental implants using Astra/Nobel systems with zirconia restorations, bridges, root canals), Cosmetic Dentistry (Philips Zoom! teeth whitening, porcelain/composite/ceramic veneers, dental bonding, dermal fillers), SureSmile Clear Aligners for orthodontics, Oral Surgery (sinus lifts, extractions, frenectomies, gingivectomies), Sedation Dentistry (nitrous oxide, oral conscious sedation, IV sedation), and Emergency Dentistry with same-day appointments. The practice also employs advanced dental technologies including Digital X-Rays, Intraoral Cameras, CBCT 3D Imaging, Laser Dentistry, and DIAGNOdent for enhanced diagnosis and treatment. Financing options are available through CareCredit and Cherry payment platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry
• Restorative Dentistry

Quantifiable outcome

• Philips Zoom can whiten teeth up to 8 shades in one visit
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AstracoreTechnology or IntegrationPremium dental implant system trusted worldwide for strength, precision fit, and long-term success. Used for single dental implants and full-arch restorations at Berg Dental Group.
• NobelcoreTechnology or IntegrationPremium dental implant system known for precision engineering and long-term reliability. Provides implant solutions for single tooth replacement and full-arch restorations with zirconia prosthetics.
• SureSmilecoreTechnology or IntegrationClear aligner orthodontic system used for teeth straightening. Over one million patients treated worldwide. Provides virtually invisible, removable aligners for convenient orthodontic treatment.
• Philips ZoomcoreTechnology or IntegrationProfessional teeth whitening system clinically proven to whiten up to eight shades in one visit. Uses oral hydrogen peroxide gel trays with blue LED light treatment with minimal tooth sensitivity.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Willamette Dental Group: Pacific Northwest-based multi-location dental group offering comprehensive family, preventive, restorative, and specialty dentistry. Comparable to Berg Dental's full-service model with regional overlap in the Puget Sound area, though operating under a different prepaid/insurance-driven model.

Direct peers

• Affordable Dentures & Implants: Multi-location practice network focused on dentures, extractions, and implants. Comparable to Berg Dental's restorative and implant services with a similar fee-for-service model serving customers seeking tooth replacement solutions.
• ClearChoice Dental Implant Centers: National specialty chain focused on dental implants and full-arch restoration. Directly comparable to Berg Dental's premium implant and full-arch offering with Astra/Nobel systems and zirconia restorations, competing for the same patient segment in the broader Pacific Northwest.

Broad incumbents

• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting hundreds of general dentistry offices. Operates in the same broad comprehensive family dentistry category as Berg Dental but at far greater scale, with shared services, technology, and marketing infrastructure.
• InterDent: Dental support organization supporting multiple regional brands across the western U.S. Comparable to Berg Dental in providing comprehensive family and specialty dentistry, with direct overlap in Pacific Northwest markets.
• Pacific Dental Services: Major DSO supporting comprehensive dental practices across the U.S. Comparable to Berg Dental in service breadth (preventive, restorative, specialty) but competing via scale, modern technology, and integrated insurance/financing networks.
• Western Dental & Orthodontics: Large multi-specialty dental group offering general dentistry, orthodontics, and implants. Comparable to Berg Dental's comprehensive service mix including clear aligners (SureSmile) and implants, though at much larger scale and broader geographic reach.
• Aspen Dental: Large DSO chain focused on accessible, full-service dentistry including implants and dentures. Comparable to Berg Dental's restorative and implant focus, with overlap in patient demographics seeking comprehensive treatment under one roof.

Others

• SmileDirectClub: Direct-to-consumer clear aligner company. Comparable to Berg Dental's SureSmile clear aligner offering as an alternative channel for orthodontic treatment, competing for the same patient segment interested in teeth straightening without traditional braces.

Emerging players

• Tend: Modern, design-forward dental chain with a direct-to-consumer experience and strong digital/marketing orientation. Comparable to Berg Dental in offering comprehensive general dentistry with technology-forward positioning, targeting a similar premium patient demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCq3xJKVz9Xc3XnZnXq8sT4g
• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/berg-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berg Dental Group