What Bergstrands Kafferosteri does

Bergstrands Kafferosteri is a specialty coffee roastery and tea merchant operating under the legal entity Bergman & Bergstrand AB (org. nr. 556027-6528), headquartered in Gothenburg, Sweden, and tracing its origins to 1891. The company roasts coffee and curates a catalogue of more than 150 tea varieties and over 50 coffee products, with a documented CO2 supercritical decaffeination process used for its decaf line and a sub-brand, Barú Premium Barista, targeting specialty barista applications. It also markets Moomin-themed licensed coffee and tea products, indicating a co-branding and gift-channel orientation alongside its core range.

The business operates a dual-channel model: a direct-to-consumer e-commerce storefront with Klarna payment integration and DHL fulfilment, paired with B2B supply to the HoReCa sector (hotels, restaurants, cafés), offices and associations. The technology stack is built on standard third-party commerce and marketing tools, including Google Analytics, Google Ads and Mailchimp, with no disclosed proprietary software or AI components. Operations are supported by 14 employees based in Gothenburg.

The revenue model is unstated in the source material, with no disclosed funding rounds, financials or customer concentration. The company is privately held and active, with no announcements of acquisitions, divestitures, leadership changes or restructuring. Cross-border DTC shipping infrastructure (Klarna + DHL) suggests limited but present international reach beyond Sweden, though no explicit geographic expansion plan is documented.

Name

Bergstrands Kafferosteri

Legal name

Bergman & Bergstrand AB

Website

https://bergstrands.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergstrands Kafferosteri is a Gothenburg-based specialty coffee roastery and tea merchant, founded 1891, operating DTC e-commerce plus B2B supply to HoReCa, offices and associations across 150+ teas and 50+ coffees.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Tea

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Loose leaf tea
• Horeca coffee supply
• Decaffeinated tea
• Specialty beverage powders

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of coffee and tea products through their own web store, with products shipped via DHL Servicepoint to customers across Sweden.
2. B2B Sales (HoReCa, Offices, Retail): Wholesale and B2B sales to hotels, restaurants, cafes, tea and coffee shops, offices, and associations through dedicated business segments including CoLab collaborations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bergstrands Kafferosteri is a Gothenburg-based specialty coffee roastery and tea merchant founded in 1891, roasting its own coffee and curating over 150 loose-leaf tea varieties sourced from Ceylon, China, India, Africa, and Japan. It sells directly to consumers through its own e-commerce store (bergstrands.se) and serves B2B customers in the HoReCa, office, retail, and association segments via dedicated commercial offerings. The portfolio also includes proprietary CO2 decaffeinated teas, the Barú Premium Barista specialty beverage powder line, and complementary brewing equipment and accessories.

Product overview

Bergstrands Kafferosteri is a Gothenburg-based specialty coffee roastery and tea merchant offering a diverse portfolio centered on two core product lines: a coffee range (featuring Bryggkaffe, Espresso, flavored varieties, Moomin-themed products, and bulk formats) and an extensive tea range of over 150 unique loose-leaf tea varieties (including black, green, white, rooibos, and flavored teas sourced from Ceylon, China, India, Africa, and Japan). Supporting categories include Barú Premium Barista specialty beverage powders (Hojicha, Matcha, Ube latte mixes), dedicated caffeine-free teas using CO2 supercritical extraction, seasonal/limited-edition blends, and a complementary equipment and accessories line. The company serves both direct-to-consumer (B2C) via its online store and B2B/HoReCa segments through tailored commercial offerings, positioning as a comprehensive coffee and tea specialty provider rooted in Swedish coffee culture dating to 1891.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaffesortiment (Coffee Range) Core in-house roasted coffee assortment available as whole bean and ground, with categories covering Bryggkaffe (brew coffee), Espresso, Smaksatt (flavored), Moomin-themed, and Storpack (bulk) formats, aimed at both individual consumers and B2B customers seeking specialty coffee.
• Tesortiment (Tea Range) Curated tea assortment of over 150 loose-leaf varieties including black, green, white, rooibos, and flavored teas sourced from Ceylon, China, India, Africa, and Japan, plus pyramid bags and seasonal specialty blends, sold to consumers and B2B customers.
• Koffeinfritt (Caffeine-Free Teas) Dedicated caffeine-free tea range processed using the supercritical CO2 extraction method, including Earl Grey and Södra Vägen variants, for consumers seeking caffeine-free options without flavor loss.
• Barú Premium Barista Series Sub-brand of barista-grade powdered beverage mixes including Hojicha Latte, Matcha Latte, and Ube Latte, designed for both professional café and consumer specialty drink preparation.
• Utrustning (Brewing Equipment) Brewing and preparation equipment for coffee and tea, including tea brewing equipment for professional and consumer use, sold as a complementary line to core coffee and tea assortments.
• Tillbehör (Accessories) Accessory line including tea tins/jars (Burkar), cups and glasses (Koppar och glas), Barú dryckespulver beverage powders, and related brewing accessories, sold to both consumers and B2B customers.
• HoReCa B2B Supply Service B2B coffee and tea supply service for the hotel, restaurant, and café (HoReCa) sector, providing tailored product assortments, CoLab collaborations, office supply, and association/specialty coffee packages to commercial buyers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• DHLcoreTechnology or IntegrationShipping and logistics partner delivering orders via DHL Servicepoint to the nearest pickup location. Standard delivery time is 2-3 business days.
• Google AdsminorGTM or Marketing PartnerPaid advertising platform for customer acquisition and marketing campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kusmi Tea: Premium French loose-leaf tea brand offering 100+ varieties with strong presence in HoReCa, retail, and direct e-commerce across Europe. Directly comparable to Bergstrands' tea portfolio breadth and B2B/B2C mix.
• Johan & Nyström: Swedish specialty coffee roastery founded in 1990 with a comparable focus on ethically sourced single-origin coffee and direct relationships with producers. Directly comparable in scale, Swedish market focus, and specialty positioning to Bergstrands' coffee side.
• Teapigs: UK premium whole-leaf tea brand with strong ethical-sourcing positioning, broad SKU range, and presence in cafes and retailers across Europe. Comparable to Bergstrands in tea assortment breadth, HoReCa supply, and premium price positioning.
• Harney & Sons: US-based specialty loose-leaf tea company with a broad catalog of premium teas, own e-commerce store, and foodservice supply. Highly comparable assortment strategy and D2C-plus-HoReCa model to Bergstrands' tea business.
• Arvid Nordquist (KAFFEROSTERI): Swedish coffee roastery with a heritage brand, strong HoReCa presence, and direct-to-consumer e-commerce offering both coffee and tea. Closely mirrors Bergstrands' dual coffee/tea assortment and Swedish B2B/B2C GTM.

Broad incumbents

• Gevalia: Iconic Swedish-origin coffee brand now owned by Mondelez International, distributed globally through grocery and direct-to-consumer channels. Represents the scaled incumbent brand competing for the same Swedish coffee consumer Bergstrands serves, but at substantially larger scale and price points.
• Zoégas: Swedish coffee roastery established in 1886 with strong heritage positioning and broad retail and HoReCa distribution across Sweden. Closely comparable heritage story (founded in same era as Bergstrands) and overlapping Swedish consumer base.
• Löfbergs: One of the largest family-owned coffee roasters in the Nordics, operating since 1906 and serving both retail and HoReCa across multiple countries. A substantially larger incumbent competing for the same Swedish HoReCa and retail accounts Bergstrands targets.
• Clipper Teas: UK-based ethical and organic tea brand (owned by Wessanen/Mostra) with broad assortment including decaf lines, strong supermarket and foodservice presence. Adjacent to Bergstrands in ethical tea positioning and decaf capability, but operates at significantly larger scale across multiple European markets.

Regional players

• Coffee Collective: Danish specialty coffee roastery known for direct trade sourcing and a strong cafe presence, serving the Copenhagen market. Comparable in third-wave positioning and cafe-HoReCa supply model, though operating in a neighboring Nordic geography rather than competing directly in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp0fumgGhL_BG5kI4PQrnXw
• Facebookfacebook.com/bergstrandskaffe
• Instagraminstagram.com/bergstrandskafferosteri
• LinkedInlinkedin.com/company/bergstrands-kafferosteri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergstrands Kafferosteri