What Green Toolkit does

Green Toolkit is a B2B SaaS platform that enables film, television, and live-event production companies to measure, manage, and certify carbon emissions across their productions. The core product combines real-time CO2 tracking, QR-code-based consumption scanning for on-set drivers, an integrated 'green suppliers' marketplace, a verification and auditing system, and globally valid CO2 benchmarks. In 2024 the company became ISO-certified as a product and achieved the first ISO 14067-certified carbon footprint calculation for an international film production ('Mother Mary', with A24 and augenschein Filmproduktion), audited by an independent third party.

The company pursues an enterprise sales-led go-to-market targeting film studios, production companies, and festivals, with pricing delivered through contact-based subscription agreements and annual billing on tailored tiers. Its customers include A24, Bavaria Fiction, Unafilm, letterbox film, augenschein Filmproduktion, and Kordes&kordes, and the platform is in active use across 34 countries spanning TV films, events, series, documentaries, feature films, and festivals. Marketing channels include Berlinale presence, customer testimonials, consecutive Eisvogel competition participation (Winner 2022 and 2024, Nominee 2023 and 2025), and direct outreach via a single founder contact channel.

Green Toolkit operates as a privately held, founder-led company (Roman Russo) with no disclosed institutional funding, headquarters inferred in the German-speaking market, and a lean team footprint evidenced by a single contact email and a Framer-hosted Berlinale microsite. The company holds flagship-tier strategic partnerships with A24 and augenschein Filmproduktion anchored on the ISO 14067 milestone, and incorporates Austrian UZ76 and ISO 20121 alignment into its verification workflows.

Name

Green Toolkit

Legal name

Green Toolkit

Website

https://berlinale.greentoolkit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Toolkit is a B2B SaaS platform enabling film, television, and event producers to track, reduce, and certify CO2 emissions in real-time, serving studios and production companies across 34 countries.

Ownership category

akta.pro rank

Product category

Sustainability and emissions management software for media production

NAICS

Software Publishers (513210), Environmental Consulting Services (54162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

Keywords

• Emissions management software
• Carbon footprint tracking
• Green production platform
• Sustainable film production
• ISO 14067 certification

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: The company provides a software platform for tracking and managing carbon emissions in media production. Given the enterprise sales motion, pricing is likely quote-based with custom tiers based on production volume and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Green Toolkit sells a SaaS sustainability platform that lets film, television, and event production companies measure, reduce, benchmark, and certify their CO2 emissions in real time. The offering combines QR-code consumption scanning, ISO 14067 carbon footprint calculation, third-party auditing workflows, an integrated green suppliers directory, and globally valid CO2 benchmarks, and is deployed across television films, events, series, documentaries, feature films, and festivals in 34 countries.

Product overview

Green Toolkit is a single, unified sustainability platform for the media and production industry. The core Green Toolkit Platform provides real-time CO2 emission tracking, reduction tools, and benchmarking capabilities. It includes integrated 'green suppliers,' verification and auditing systems, and is tailored for formats including television films, events, series, documentaries, feature films, and festivals. The platform can be leveraged to attain ISO certifications and incorporates environmental policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Toolkit Platform

Quantifiable outcome

• First ISO 14067 certified carbon footprint calculation for international film production
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship.

• A24flagshipStrategic or Co-development Partner · 1 January 2024Strategic partnership for groundbreaking sustainable film production. A24 (Sustainability Consultant Auri Jackson) and augenschein Filmproduktion collaborated with Green Toolkit to deliver 'Mother Mary' - the first international film production with CO2 footprint calculated according to ISO 14067 standard. The ISO 14067 certification was carried out by an independent third-party auditor.
• augenschein FilmproduktionflagshipStrategic or Co-development Partner · 1 January 2024Collaborated with A24 on 'Mother Mary' production - first ISO 14067 certified international film production. augenschein Filmproduktion worked directly with Green Toolkit team to implement innovative green measures that went beyond ecological standards of the film industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise sustainability platform built on Salesforce that tracks carbon emissions and ESG data. It competes for the same buyer budget as Green Toolkit at large studios with existing Salesforce deployments.
• Persefoni: Persefoni is an established climate-management and carbon-accounting SaaS platform serving large enterprises across multiple industries. It competes for the same enterprise sustainability budgets as Green Toolkit but at a horizontal, multi-vertical scale rather than a media-specific focus.
• Sweep: Sweep is a carbon-accounting and emissions-management platform designed for mid-market and enterprise companies. It targets similar sustainability buyer personas as Green Toolkit but provides cross-industry functionality rather than media-production specialization.
• IBM Envizi: IBM Envizi is an enterprise ESG and carbon-accounting suite acquired by IBM to serve large corporates. It represents the kind of full-stack incumbent that could absorb or replicate film-industry-specific carbon workflows within broader sustainability portfolios.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is a horizontal carbon-tracking and ESG reporting solution within the Microsoft Cloud ecosystem. It could displace Green Toolkit at large studios already standardized on Microsoft enterprise agreements, offering a bundled alternative to a best-of-breed vertical tool.

Emerging players

• Greenly: Greenly is a carbon-accounting SaaS focused on SMBs and mid-market companies with automated footprint measurement. It is comparable as a vertical SaaS approach to carbon management, though it does not specifically target the media production industry.
• Plan A: Plan A is a sustainability and carbon-management SaaS platform serving corporates with emissions tracking, reduction planning, and reporting. It overlaps with Green Toolkit's carbon-tracking functionality but serves a broader enterprise audience without media-specific workflows.
• Normative: Normative provides a carbon-accounting platform that calculates Scope 1-3 emissions with science-based-target support. It overlaps with Green Toolkit's measurement and benchmarking capabilities but operates as a horizontal solution rather than a media-vertical product.

Direct peers

• Watershed: Watershed is an enterprise carbon-accounting platform that explicitly serves the media and entertainment industry (including major studios and streamers) with decarbonization software. It is the closest direct competitor to Green Toolkit's film/media vertical play, but operates at much larger scale with broader enterprise functionality.

Others

• Sphera: Sphera provides enterprise environmental, health, safety, and sustainability software including carbon and ESG data management. It is comparable as an adjacent enterprise sustainability software provider that could expand into media-industry workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruener-werkzeugkasten

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Toolkit