Berridge + Co.

What Berridge + Co. does

Berridge + Co. is a solo senior product design consultancy led by Chris Berridge, operating as an independent practice from Backwell, England. The firm delivers hands-on product design services covering product strategy, UX/UI, user research and testing, design systems, prototyping, team leadership, and workshop facilitation, primarily for complex enterprise digital products, fintech platforms, large-scale e-commerce, and public-sector services.

The underlying toolkit is built around Figma, prototyping tools, design systems, and user research platforms, with AI woven through the workflow as a featured capability. AI is used to organize research, challenge assumptions, connect design systems to live code via the Figma MCP server, rapidly prototype on-brand experiences, accelerate user testing, and shorten the loop between idea, prototype, and developer-ready artifact; the practice explicitly frames itself as 'AI-native' without using AI to replace design judgment or craft. The offering is delivered as integrated consulting engagements rather than discrete products.

Commercially, Berridge + Co. runs a project-based professional services model with no disclosed pricing. Work is acquired through direct outreach, the personal portfolio (chrisberridge.com), LinkedIn presence, and referrals from a senior-design network — including named testimonials from a Google UX Director, the former cxpartners Strategy Director, and a VC coach. Client relationships span roughly 25–30 named enterprise and government logos (Google, Adidas, LEGO, L'Oréal, Spotify, Marriott, Nationwide, Experian, Caterpillar, Channel 4, Clarks, Holland & Barrett, Emirates, Npower, M&C Saatchi on behalf of the UK Department for Energy Security and Net Zero, and AI startup Datum), with the Datum engagement credited as contributing to a $13m pre-seed raise. No external funding has been raised, and ownership is founder-only.

Name

Berridge + Co.

Legal name

Unknown - No legal entity information found on this personal portfolio website

Website

https://berridgeand.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Berridge + Co. is a solo senior product design consultancy led by Chris Berridge, providing hands-on UX, design systems, user research, and AI-assisted prototyping for enterprise, fintech, and UK public-sector clients.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Design Services: Consulting and project-based work for product design, UX/UI, design systems, user research, and product strategy. Revenue generated through project fees for engagements with enterprise clients and startups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Berridge + Co. is a solo product design consulting practice led by Chris Berridge, offering senior hands-on product design services for complex digital products and services. The practice delivers integrated consulting across product strategy, UX/UI design, user research and testing, design systems, AI-assisted design workflows, and design team leadership for enterprise clients, startups, and public sector organisations.

Product overview

Berridge + Co. is a solo consulting practice led by Chris Berridge, offering senior hands-on product design services for complex digital products and services. The offering consists of integrated consulting services including product strategy, UX/UI design, user research and testing, design systems, AI-assisted design workflows, workshop facilitation, and design team leadership. The services are delivered as a unified consulting practice rather than separate products or modules, working across B2B platforms, consumer experiences, fintech platforms, public-sector services, SaaS products, and large-scale e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design Consulting

Quantifiable outcome

• Played key role in $13m pre-seed raise for AI startup through brand and product design
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDEO: Global design consultancy offering UX, product design, and design strategy across industries. Operates at much larger scale but competes for the same enterprise 'senior design leadership for complex digital products' engagements.
• R/GA: Global digital agency with strong product design, design systems, and AI-enabled product practice. Overlaps on enterprise digital product engagements but at much larger scale.
• Pentagram: Independent design partnership with deep digital product, brand, and UX capabilities. Overlaps with Berridge + Co. on enterprise brand-led digital product engagements.
• Frog Design: Global product design and innovation consultancy with deep UX, design system, and product-strategy capabilities. A scaled incumbent in the same product-design-consulting category.

Direct peers

• Work & Co: Digital product consultancy delivering product strategy, UX/UI, and design systems for major enterprises (Google, Facebook, etc.). Highly comparable senior-led product design practice.
• Atomic Object: US-based product design and software consultancy pairing senior designers with engineering teams for complex digital products. Directly comparable bespoke product-consulting model.
• Clearleft: UK-based UX and design systems consultancy known for senior-led product design, research, and design-system work. Closest UK peer in size, positioning, and service mix.
• Fantasy (Interactive Design): Boutique digital product design studio working with enterprise clients on UX, brand, and design systems. Directly comparable scale and client mix.
• ustwo (studios): London-origin digital product studio offering product design, UX, and venture-building for enterprise and startups. Closely comparable boutique digital product consultancy.
• cxpartners: UK-based product and UX design consultancy where Chris Berridge was formerly Head of Design. Directly comparable specialist boutique in digital product design, research, and design systems serving enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/berridge-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berridge + Co.