Agência Betônico

What Agência Betônico does

Agência Betônico is a privately held, founder-owned full-service advertising and marketing agency headquartered in Ribeirão Preto, São Paulo, Brazil. Founded in 2006 by Bráulio Betônico Chueiri, the agency operates under a single office and serves both SMBs and larger regional enterprises across diverse industries including marine manufacturing, food service, healthcare, legal, logistics, and real estate in the Ribeirão Preto region and São Paulo state.

The agency delivers five core service pillars: Criatividade Inteligente (creative development), Plano Estratégico (strategic planning), Digital Marketing (websites, e-commerce, hotsites, mobile, campaigns), Social Media (management across Facebook, Twitter/X, Instagram, Pinterest, LinkedIn and blogs), and Mídia & Produção (media buying and production across TV, radio, print and digital). Its underlying technology stack is composed of certified expertise in Google Ads, Facebook Ads, and Instagram Ads, combined with in-house website, e-commerce, and content production capabilities, and established relationships with regional media outlets including TV Thathi Communication Group, radio broadcasters, and print shops.

Revenue is generated through professional services engagements, with pricing quoted on a project basis directly to clients. Go-to-market is sales-led via phone, WhatsApp, email, and in-person meetings at the Ribeirão Preto office, supplemented by event participation (Café da Manhã Empresarial, TV Thathi events) and organic content marketing through the agency's blog and social media channels. Notable clients include Ventura Marine (since 2011), Confeitaria Iceland, GACC Ribeirão Preto, and multiple SMBs across the regional market. The agency has no disclosed revenue, no external funding, and no subsidiaries.

Name

Agência Betônico

Legal name

Betônico

Website

https://betonico.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Agência Betônico is a privately held, founder-owned full-service advertising and marketing agency in Ribeirão Preto, Brazil, offering creative, strategic planning, digital marketing, social media, and media production services to SMBs and regional enterprises across São Paulo state.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Advertising agency services
• Digital marketing services
• Brand development
• Media planning buying
• Creative advertising services

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Agency Services: Full-service advertising and marketing agency providing comprehensive communication solutions including creative services, strategic planning, digital marketing, social media management, and media production services to business clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Agência Betônico is a full-service advertising, propaganda, and digital marketing agency that provides integrated communication solutions for businesses. Its offerings span strategic planning, creative development, digital marketing (websites, e-commerce, mobile, virtual campaigns), social media management, brand development and visual identity, and media buying and production across TV, radio, print, and digital channels. Services are delivered to SMBs and enterprises primarily in the Ribeirão Preto region of São Paulo, Brazil.

Product overview

Agência Betônico is a full-service advertising, propaganda, and digital marketing agency headquartered in Ribeirão Preto, Brazil with nearly 20 years of experience. The agency offers five core service pillars: Criatividade Inteligente (creative services), Plano Estratégico (strategic planning), Digital Marketing (websites, e-commerce, blogs, campaigns, mobile), Social Media (management across Facebook, Twitter, Instagram, Pinterest, LinkedIn), and Mídia & Produção (media buying and production). The portfolio demonstrates expertise across brand development, visual identity, website creation, institutional campaigns, rebranding, and specialized campaigns for diverse industries including marine/boat, food service, healthcare, legal, logistics, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Criatividade Inteligente (Creative Intelligence) Creative development service providing innovative, interactive, and engaging creative solutions for client projects, managed from concept to completion with precision and sensitivity.
• Plano Estratégico (Strategic Planning) Strategic planning service that develops and manages complete strategic planning for companies, directing objectives, strategies, and tactics according to market trends.
• Digital Marketing Digital marketing services including website development, e-commerce, extranet and intranet solutions, blogs, virtual campaigns, hotsites, and mobile marketing, delivered by Google Ads certified professionals.
• Social Media Management Social media management services covering Facebook, Twitter, Instagram, Pinterest, LinkedIn, and blogs, including monitoring and data measurement for strategic decision-making, delivered by Facebook and Instagram Ads certified professionals.
• Mídia & Produção (Media & Production) Media buying and production services including negotiations with television stations, radio broadcasters, printers, visual communication companies, newspapers, and magazines for comprehensive media planning and execution.

Quantifiable outcome

• Strong client engagement on social media campaigns without paid promotion for Easter campaign

Named customers31 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TV Thathi Grupo de ComunicaçãocoreGTM or Marketing Partner · 7 August 2018Major media partnership with TV Thathi Communication Group for event at Toca do Urso venue. Participation in Vera e Você program and multiplataforma event, demonstrating significant regional media partnership.
• MDFilmeminorStrategic or Co-development Partner · 8 May 2018Video production company that partnered with Betônico to create an institutional film showcasing the agency's new structure with a geek image and professional team.
• F&CamposminorGTM or Marketing Partner · 3 May 2018Invited agency to preview Avengers: Infinity War at Ribeirão Shopping cinema, demonstrating local business community connections.
• Imperium SoluçõesminorStrategic or Co-development Partner · 3 May 2017Software company producing solutions for supermarket, distributor, construction materials, restaurant, pizzeria, snack bar and nightclub management. Partnership announced with Marco Aurélio Roque Pinto, William Rodrigues, Bráulio Betônico and Vivian Santos.
• MD FilmeminorStrategic or Co-development Partner · 19 December 2014Production partner for creative year-end action developing blood donation campaign for the agency's own marketing.
• TV ClubeminorChannel Partner/ Reseller/ Distributor · 19 December 2014Television channel partner for broadcasting/veiculação of the blood donation campaign content.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lew'Lara\TBWA: São Paulo-based TBWA-affiliated advertising agency with creative, digital, and media services for Brazilian consumer and enterprise brands. Comparable full-service model with creative, digital marketing, and social media pillars similar to Betônico's offerings.
• DPZ&T: One of Brazil's most awarded full-service advertising agencies, offering creative, digital, and media services across the country. Directly comparable as a Brazilian ad agency serving multi-vertical clients with integrated digital and traditional campaign capabilities, though at materially larger scale.
• Ampfy: Independent Brazilian advertising agency with creative, digital, and media capabilities for consumer brands. Closely comparable as a mid-sized independent Brazilian agency offering the same integrated campaign service mix as Betônico.

Broad incumbents

• Publicis Brasil: Brazilian operation of global holding company Publicis, offering advertising, media, digital, and data services. Comparable full-stack agency model; competes with Betônico for clients scaling beyond regional marketing budgets.
• Africa (Africa & Kantar): Major São Paulo-based creative agency with full digital and media offerings and a portfolio spanning consumer, retail, and tech brands. Comparable service stack (creative, digital, media) but operating at significantly larger scale and geographic reach than Betônico.
• Ogilvy Brasil: Brazilian arm of global network Ogilvy, providing advertising, digital, PR, and consulting services to enterprise clients. Directly comparable service offering and channel mix, but with global scale, deeper media buying leverage, and international brand accounts.
• AlmapBBDO: Long-established São Paulo advertising agency affiliated with the BBDO global network, providing integrated advertising and digital marketing services. Comparable full-service model; serves as the type of larger holding-company-affiliated competitor Betônico faces for enterprise accounts.
• Dentsu Creative Brasil: Brazilian operation of global agency Dentsu Creative, offering integrated advertising, digital, and CX services. Comparable service breadth across creative and digital; larger-scale competitor with multinational brand portfolio.

Emerging players

• Cadastra: Brazilian digital agency focused on performance marketing, e-commerce, and martech implementation. Comparable in digital marketing and e-commerce service delivery, though more specialized in performance and tech enablement than full-service creative.
• Pmweb: Brazilian digital marketing agency specializing in performance media, SEO, and data-driven campaigns. Overlaps with Betônico's Digital Marketing and Social Media pillars but with a more performance/analytics-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgenciaBetonico
• YouTubeyoutube.com/user/agenciabetonico/videos
• Facebookfacebook.com/AgenciaBetonico
• LinkedInlinkedin.com/company/betonico-agencia-de-comunicacao
• Instagraminstagram.com/agenciabetonico

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Betônico