Pmweb
Pmweb is a Brazil-based full-service CRM consultancy and WPP Group subsidiary that helps enterprise brands implement marketing cloud platforms and run lifecycle marketing campaigns across Email, SMS, Push, and WhatsApp.
- Company typePrivate
- Founded1996
- HeadquartersPorto Alegre, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pmweb does
Pmweb is a Brazil-based full-service CRM consultancy, headquartered in Porto Alegre with a secondary office in São Paulo. Founded in 1996 and operating as a wholly-owned subsidiary of WPP Group under the WPP Enterprise Solutions umbrella, the company develops communication strategies based on its proprietary lifecycle marketing methodology. Its core offering combines CRM and Marketing Cloud implementation services across competing platforms — Oracle, Salesforce, Adobe, Braze, Emarsys, and 100+ other integrations — with campaign automation across Email, SMS, Push, and WhatsApp channels, conversion rate optimization (CRO), business intelligence and omnichannel attribution, data integration, and customer segmentation and persona creation. It also maintains a sub-brand, Letsbook, offering booking technology solutions.
Pmweb serves enterprise and mid-market clients, with a disclosed customer base of major Brazilian and global brands including Burger King, Lojas Renner, Raízen, iFood, General Motors, Ambev, Azul, Panvel, Tramontina, and Via. The company generates revenue through professional services (CRM consulting and implementation), managed services (marketing cloud sustainment and integration), and data-driven targeted media — delivered via multi-year enterprise contracts under a direct, consultative sales motion. It has received industry recognition including over 60 Adrian Awards and 5 Markie Awards, and holds exclusive dual Oracle certifications (Service Expertise in Digital Agency for B2C and Service Expertise in Oracle CX Marketing Cloud B2C).
The business is privately held as a subsidiary of WPP Group, the world's largest advertising and public relations conglomerate. Following a strategic growth investment in February 2026, Pmweb appointed a new President/Chief Revenue Officer (Chris Novak) and Chief Product and Technology Officer (Vijai Viswanathan) to scale its go-to-market strategy and evolve the platform into a system of record for organizations managing complex customer engagement programs. The company is LGPD-compliant (Brazilian data protection regulation equivalent to GDPR).
Pmweb firmographics
Firmographics- Name
- Pmweb
- Legal name
- PMWEB
- Website
- https://pmweb.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pmweb is a Brazil-based full-service CRM consultancy and WPP Group subsidiary that helps enterprise brands implement marketing cloud platforms and run lifecycle marketing campaigns across Email, SMS, Push, and WhatsApp.
- Ownership category
- akta.pro rank
Pmweb industry classification
Industry- Product category
- CRM and Marketing Consultancy
- NAICS
- Advertising Agencies (541810), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Services (8741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Pmweb is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Pmweb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CRM Consulting and Professional Services: Full-service CRM consultancy providing lifecycle marketing strategies, CRM implementation, marketing automation setup, and ongoing campaign management services
- Marketing Cloud Platform Services: Implementation and sustainment of marketing cloud platforms (Oracle, Salesforce, Adobe, Braze, Emarsys, etc.) with data integration and automation services
- Data-Driven Targeted Media: Media planning and buying services driven by CRM data and segmentation strategies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise CRM consulting and marketing cloud services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pmweb product offering
Product offeringCore offering
Pmweb is a full-service CRM consultancy that develops communication strategies based on its proprietary Lifecycle Marketing Methodology. It implements and supports marketing cloud platforms (Oracle, Salesforce, Adobe, Braze, Emarsys), automates personalized campaigns across email, SMS, push, and WhatsApp, and provides business analytics, segmentation, conversion rate optimization, and data integration services to enterprise brands across Latin America and globally via WPP.
Product overview
Pmweb is a full-service CRM consultancy that operates as a platform-plus-services model. The core offering centers on their proprietary Lifecycle Marketing Methodology, supported by CRM & Marketing Cloud Services that automate campaigns across email, SMS, push, and WhatsApp channels. The portfolio includes Business Analytics for omnichannel attribution, Customer Segmentation & Persona Creation, Conversion Rate Optimization (CRO), Data Integration Services, and Transactional Messaging Automation. The company also offers Letsbook as a separate booking solution. Pmweb integrates with leading marketing technology platforms including Oracle Marketing Cloud, Salesforce, Braze, Emarsys, Adobe Marketing Cloud, and others to deliver its consultancy services.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM & Marketing Cloud Services Marketing automation platform implementation and support enabling personalized and scalable campaigns across email, SMS, push, and WhatsApp channels for enterprise clients.
- Business Analytics CRM analysis and business intelligence capabilities including omnichannel attribution to analyze marketing results and customer behavior.
- Lifecycle Marketing Methodology Proprietary communication strategy methodology connecting brands and consumers throughout the entire customer journey based on lifecycle planning.
- Conversion Rate Optimization (CRO) Website optimization and personalization services to increase conversion rates through A/B testing and progressive profiling.
- Letsbook Booking solution offered as part of Pmweb's broader portfolio of marketing technology solutions.
Quantifiable outcome
- 106% revenue increase during Consumer Week 2022 for Tramontina e-commerce
- +3 more outcomes
Companies that use Pmweb
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Pmweb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Pmweb partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- WPP Enterprise SolutionscorePmweb is a WPP Enterprise Solutions company, part of WPP Group - the world's largest advertising and public relations conglomerate. This affiliation provides global network resources, cross-brand synergies, and institutional backing.
- Oracle Marketing CloudflagshipOfficial platform partner for Oracle Marketing Cloud implementation and services. Pmweb holds exclusive dual certification including Service Expertise in Oracle CX Marketing Cloud B2C.
- SalesforceflagshipOfficial Salesforce marketing partner providing CRM and marketing cloud implementation services. Listed on Salesforce AppExchange.
- Adobe Marketing CloudcorePlatform partner for Adobe Marketing Cloud implementations and integrations.
- BrazecoreOfficial Braze partner for customer engagement and marketing automation platform implementations.
- EmarsyscoreOfficial Emarsys partner for marketing automation and customer engagement solutions.
- GooglecorePlatform partner for Google marketing technologies and integrations.
- Let's BookminorCross-promotional partner offering booking solutions as part of Pmweb's broader marketing technology ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pmweb competitors and assessment
Company assessmentPeers
Direct peers
- VML: VML (formed from Wunderman Thompson and VMLY&R) is WPP's global customer experience and CRM-focused agency network. It is the most direct internal peer within the same parent, operating a comparable full-service CRM consultancy model for enterprise B2C clients worldwide.
- Slalom: Slalom is a US-based consultancy with strong marketing cloud and CRM practices (Salesforce, Adobe, Microsoft). It is a close peer to Pmweb in business model — implementation-led, mid-market and enterprise CRM — though operating primarily in North America.
Broad incumbents
- Merkle: Merkle (Dentsu) is a global data-driven customer experience and CRM consultancy with deep Salesforce, Adobe, and Oracle Marketing Cloud implementation practices. It competes directly with Pmweb on enterprise CRM transformation engagements and is several multiples larger in scale.
- Accenture Song: Accenture Song is the global marketing, commerce, and CRM transformation arm of Accenture. It delivers end-to-end CRM and marketing cloud programs for the world's largest brands, directly overlapping with Pmweb's enterprise offering at a much larger scale.
- Publicis Sapient: Publicis Sapient (Publicis Groupe) is a digital transformation consultancy with strong CRM, marketing cloud, and customer experience practices. It competes for the same enterprise RFPs as Pmweb and operates globally with deep Salesforce and Adobe partnerships.
- Deloitte Digital: Deloitte Digital combines creative, technology, and CRM consulting for global enterprises, including Oracle, Salesforce, and Adobe Marketing Cloud implementations. It is a peer in the same enterprise CRM consulting category as Pmweb.
Regional players
- CI&T: CI&T is a Brazilian-born digital and technology consultancy with global delivery, offering CRM, marketing technology, and analytics services. It is a regional peer competing with Pmweb for enterprise CRM and marketing transformation engagements in Brazil and Latin America.
- Globant: Globant is a large Latin American digital and AI consultancy headquartered in Argentina with operations across Brazil. It competes with Pmweb in CRM, marketing, and digital experience engagements for enterprise brands in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pmweb social profiles
Digital presencePmweb compliance and trust
Trust signalCompliance3 records
Pmweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pmweb leadership team
Management profileNumber of profiles
Profiles5 records
Pmweb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pmweb M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pmweb
What does Pmweb do?
Pmweb is a full-service CRM consultancy that develops communication strategies based on its proprietary Lifecycle Marketing Methodology. It implements and supports marketing cloud platforms (Oracle, Salesforce, Adobe, Braze, Emarsys), automates personalized campaigns across email, SMS, push, and WhatsApp, and provides business analytics, segmentation, conversion rate optimization, and data integration services to enterprise brands across Latin America and globally via WPP.
Is Pmweb a public or private company?
Pmweb is a private company. It is classified as corporate owned and is currently operating.
When was Pmweb founded?
Pmweb was founded in 1996. It employs 101 to 250 people.
Where is Pmweb based?
Pmweb is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Pmweb make money?
Three revenue lines are on record. CRM Consulting and Professional Services are the primary driver. The others are marketing Cloud Platform Services and data-Driven Targeted Media.
Who are Pmweb's main competitors?
ICF Next is listed as a peer. Direct peers are VML and Slalom. Broad incumbents are Merkle, Accenture Song, Publicis Sapient and Deloitte Digital. Regional players are CI&T and Globant.
Does Pmweb have an API?
No public API is recorded for Pmweb.
What industry is Pmweb in?
Pmweb's product category is CRM and Marketing Consultancy. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 8741.