BETTI | better taste. no waste.

What BETTI | better taste. no waste. does

BETTI, operated by bettidrink GmbH, is an Austrian corporate beverage supply service headquartered in St. Egyden, Lower Austria. The company installs IoT-connected beverage dispensing machines on the premises of corporate clients and dispenses still or sparkling drinks directly into employees' reusable glass bottles or customer-supplied containers, eliminating single-use plastic and deposit handling. Users authenticate at the machine via QR code through the BETTI mobile/web app (an alternative non-smartphone flow is also available), and the machines remain online 24/7 so the service team can monitor fill levels and trigger refills or maintenance proactively. The minimum recommended client size is 50 employees.

The core product suite comprises the BETTI Getränkeautomat (the dispensing machine), the BETTI Getränkeflatrate (the subscription service), the BETTI App (user identification and consumption tracking), the BETTI Premiumflasche (reusable glass bottle), and a curated BETTI Getränkesortiment from primarily Austrian producers (with one selected Greek partner), from which each client selects 5 favorites including Bio, classic, sugar-free, and tonic options. The company reports per-machine sustainability metrics (1,902 kg less CO2, 8.7 m³ less garbage, 4.2 liters less crude oil annually) and a >11:1 ROI claim based on a €12–15 monthly per-employee investment and an estimated 5% productivity uplift.

The business model is a B2B monthly per-employee subscription flatrate, priced at €15 (up to 149 employees), €13.50 (150–279), and €12 (280+) with a €875/month minimum, plus an optional corporate-branding upsell. Commercial operations are direct enterprise field sales, starting with a free tasting, an on-site space/power/water check, and a pilot before full rollout, and are currently scoped to Vienna and Lower Austria. Named reference customers include ATOS IT Solutions / Eviden, Fielmann, Wien Energie, and AvaFin. The company has 5 employees, is bootstrapped (no funding rounds disclosed), and operates under a multi-founder team across hardware, sales, app, software, and service functions. A school-focused sub-brand, BETTI4School, has been created but is not yet commercially active.

Name

BETTI | better taste. no waste.

Legal name

bettidrink GmbH

Website

https://bettidrink.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BETTI (bettidrink GmbH) is an Austrian corporate beverage supply service that installs IoT-connected dispensing machines in offices across Vienna and Lower Austria, offering a subscription-based per-employee flatrate that eliminates single-use plastic.

Ownership category

akta.pro rank

Product category

Corporate Beverage Supply Services

NAICS

Vending Machine Operators (445132)

SIC

Beverages (2080)

akta.pro primary industry

Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)

Keywords

• Corporate beverage supply
• IoT vending machines
• Beverage subscription service
• Sustainable office drinks
• Reusable bottle dispensing

Headquarters

HQ city

St. Egyden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Beverage Flatrate (Pro-Kopf-Pauschale): BETTI charges companies a fixed monthly flatrate per employee (scaling by headcount tier) in exchange for unlimited beverage dispensing. The flatrate includes the machine, installation, refilling, maintenance, monitoring, and environmental reporting. This is the primary recurring revenue stream.
2. Corporate Branding: Companies can add their own corporate branding/logo to BETTI machines and associated communications, creating a premium tier or upsell opportunity within the flatrate model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BETTI provides an IoT-connected beverage dispensing machine installed on corporate clients' premises in Vienna and Lower Austria, delivering Austrian-produced still and sparkling drinks directly into reusable glass bottles. The service is sold as a per-employee monthly flatrate subscription that bundles the machine, installation, refilling, maintenance, 24/7 monitoring, and annual environmental impact reporting.

Product overview

BETTI is a sustainable corporate beverage supply service operated by bettidrink GmbH, providing a full-service ecosystem comprising beverage dispensing machines, a subscription-based flatrate model, a mobile/web app for user identification and tracking, and a curated portfolio of Austrian-produced drinks. The core offering combines the BETTI Getränkeautomat (vending machine), the BETTI Getränkeflatrate (flatrate pricing), the BETTI App (for QR-code-based ordering and history), and the BETTI Premiumflasche (reusable bottle). Companies select 5 beverage varieties from the BETTI Getränkesortiment which includes Bio-organic, classic, and sugar-free options available still or sparkling. The BETTI4School variant targets educational institutions but is not yet active.

Differentiator

Problem solved

Functional benefit

Brands

• BETTI4SCHOOL: A school-focused variant of the BETTI beverage service, though currently the company only serves corporate clients.

Products and services

• BETTI Getränkeflatrate (Beverage Flatrate Subscription) A subscription-based beverage flatrate service for corporate clients, providing unlimited still and sparkling drinks at a fixed monthly per-employee rate (€12–€15 depending on company headcount). The full-service subscription includes the IoT-connected dispensing machine, delivery, installation, regular refilling, maintenance, 24/7 monitoring, and annual environmental impact reporting.
• BETTI Getränkeautomat (Beverage Dispensing Machine) An IoT-connected beverage dispensing machine that fills drinks directly into reusable bottles or glasses. The machine maintains a 24/7 online connection to BETTI's monitoring system, providing automated inventory tracking, low-stock refilling alerts, and remote maintenance diagnostics. The machine is provided to corporate clients as part of the full-service flatrate subscription.
• BETTI Premiumflasche (Reusable Glass Bottle) A reusable glass bottle provided to employees for filling beverages directly at the BETTI machine. The bottle enables the deposit-free, single-use-plastic-free dispensing model and is part of the service bundle.
• BETTI Getränkesortiment (Beverage Portfolio) A curated portfolio of Austrian-produced beverages (with one selected Greek partner) including organic (Bio) options, classic sodas, sugar-free drinks, and an energy drink, available still or sparkling. Corporate clients select five favorite varieties for their BETTI machine.
• BETTI4School A school-focused sub-brand variant of the BETTI beverage service intended for educational institutions. Not yet commercially available; BETTI currently only serves corporate clients.

Quantifiable outcome

• 90% reduction in packaging material and waste per installation vs. single-use bottle systems
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Austrian Beverage Producers (primarily from Austria, supplemented by Greece)coreOthersBETTI sources its beverage syrups and drinks from producers primarily in Austria (Made in Austria) and additionally from a selected Greek partner known for exceptional quality and sustainable production. All suppliers must meet BETTI's three core criteria: origin and authenticity, highest quality, and great taste. This partnership is central to BETTI's value proposition around regionality and sustainability.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Waterlogic: Global commercial water dispenser and purification service with enterprise customers across offices and healthcare. Broader incumbent offering office water services comparable to BETTI's B2B subscription model but at much larger scale.
• SodaStream: Global consumer brand for at-home sparkling water makers, now owned by PepsiCo. Operates in adjacent beverage carbonation space with overlapping sustainability messaging but is consumer-focused rather than a direct B2B office subscription operator like BETTI.
• Brita: Global consumer and commercial water filtration brand (owned by Clorox). Operates broadly in water filtration and sustainability messaging but as a much larger incumbent with consumer-led distribution rather than a focused office subscription operator like BETTI.
• Culligan: Global water treatment and office water service company with broad enterprise offerings. Comparable B2B office water service model though operating at much larger scale and with a broader portfolio than BETTI's narrow sustainable dispensing focus.

Direct peers

• Bevi: US-based maker of smart office water and beverage dispensers with IoT connectivity, customizable flavors, and reusable bottle support. Closest direct peer to BETTI's IoT-enabled office beverage dispensing model.
• Zip Water: Australia-headquartered provider of instant filtered boiling, chilled, and sparkling water dispensers for offices and homes. Comparable office beverage dispensing model with reusable bottle support and IoT features.
• Quench: US-based office water and ice dispenser company serving enterprise customers with filtered water, machine service, and subscription billing. Comparable subscription-based office beverage model to BETTI's flatrate.
• FloWater: Office and commercial water refill stations that eliminate single-use plastic, with IoT-enabled monitoring and sustainability reporting. Directly comparable to BETTI's office beverage dispensing service and ESG value proposition.
• Vivreau: UK-based provider of premium office water dispensers with reusable bottle support, focused on sustainability and eliminating single-use plastic in offices. Directly comparable B2B office beverage model to BETTI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@betti-bettertaste.nowaste.4528
• Facebookfacebook.com/bettidrink
• LinkedInlinkedin.com/company/bettidrink
• Instagraminstagram.com/wix

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTI | better taste. no waste.