BE Vegan vzw

What BE Vegan vzw does

BE Vegan vzw (Dutch) / BE Vegan asbl (French) is a Belgian non-profit association headquartered in Gent at Sint-Pietersaalststraat 87 (VAT BE0639.727.569) that promotes veganism across Belgium through education, community engagement, and recurring flagship events. The organization operates bevegan.be, a bilingual Dutch/French content website covering vegan nutrition, recipes (100+), an E-numbers database, restaurant guides, lifestyle content, and a webinar library hosted on its YouTube channel. Its core products are non-commercial in nature: the annual Try Vegan campaign (over 16,000 participants in the 2022 edition), the Belgian Vegan Awards (running through at least its 2025 edition), and Vegan Summer Fest. A small online shop sells merchandise (tote bags, T-shirts) and the organization accepts one-time and monthly donations plus memberships from €2.5/month, with donations of €40+/year qualifying for Belgian tax-deductible status.

The underlying technology stack is a content-managed website with blog, e-commerce shop, email newsletter, and YouTube distribution — there is no proprietary software, app, API, or AI/ML component. Revenue is generated through three streams: (1) donations and memberships (primary), (2) an online merchandise shop, and (3) brand-partnership sponsorships of the Try Vegan campaign involving commercial vegan brands such as Vivera, Provamel, Davai Dumplings, and La William. Go-to-market is community-led and event-driven: a network of community builders across Belgium, a 27-ambassador influencer program reaching approximately 620,000 followers combined, and physical presence at Vegan A'Fairs, Boektopia, university sessions (UGent), and local meetups.

Customer segments are predominantly Belgian consumers interested in or transitioning to vegan eating (Dutch- and French-speaking), with secondary segments including Try Vegan challenge participants, vegan-friendly Horeca (hospitality) businesses, and partner vegan brands. Distribution is exclusively single-country (Belgium) across Flanders, Wallonia, and Brussels-Capital. The organization is privately held as a non-profit association with no parent company, no disclosed investors, no funding rounds, and no disclosed financial statements; a vacancy for a paid Coordinator role posted in 2025/2026 indicates ongoing organizational activity but limited disclosed scale.

Name

BE Vegan vzw

Legal name

BE Vegan vzw (Dutch) / BE Vegan asbl (French)

Website

https://bevegan.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BE Vegan vzw is a Belgian non-profit association headquartered in Gent that promotes veganism across Belgium through bilingual content (recipes, nutrition, restaurant guides), community events (Try Vegan campaign, Belgian Vegan Awards, Vegan Summer Fest), and an ambassador network, funded by donations, memberships, and brand partnerships.

Ownership category

akta.pro rank

Product category

Vegan Advocacy and Lifestyle Education

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Vegan advocacy
• Plant-based education
• Vegan community events
• Vegan lifestyle resources
• Non-profit association

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Membership: BE Vegan accepts one-time and monthly donations from supporters. Donations starting from €40 per year are tax-deductible in Belgium, allowing donors to recover 30% through tax declarations. The organization also offers membership options starting from €2.5 per month with benefits including tote bags or T-shirts.
2. Online Shop: The organization operates an online shop selling merchandise including tote bags and T-shirts. This provides a small revenue stream while also serving as a marketing tool for the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

BE Vegan vzw is a Belgian non-profit association that promotes veganism through educational content, structured campaigns, and community events. It provides free vegan education via its bilingual website (recipes, nutrition guides, E-numbers database, restaurant listings), runs the annual Try Vegan challenge, the Belgian Vegan Awards, and Vegan Summer Fest, and funds operations through donations, membership fees, and merchandise sales.

Product overview

BE Vegan vzw is a Belgian veganism association that operates a content and advocacy website (bevegan.be) rather than a commercial technology product. The organization provides educational resources about veganism including recipes, health information, E-numbers guides, lifestyle tips, and organizes campaigns such as the Try Vegan challenge, Belgian Vegan Awards, and Vegan Summer Fest. They also offer a webshop for merchandise, donation functionality via Mollie payment processing, and newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Try Vegan Campaign Annual structured vegan challenge program where participants commit to eating vegan for a month, receiving daily emails, recipes, shopping lists, and practical tips to support the transition. Includes live info sessions and city meetups.
• Belgian Vegan Awards Annual awards ceremony recognizing the best vegan initiatives in Belgium across multiple categories, with public voting determining winners.
• Vegan Summer Fest Annual outdoor festival showcasing vegan products, food, and lifestyle with cooking demonstrations and vendor presence.
• BE Vegan Online Shop Online merchandise shop selling BE Vegan branded tote bags and T-shirts, with membership benefits tied to purchases.
• BE Vegan Membership Monthly membership program starting from €2.5/month that includes benefits such as a tote bag or BE Vegan T-shirt. Monthly donors receive a fiscal attestation for tax purposes.
• Veteran Friendly Horeca Restaurants, cafes, and hospitality businesses seeking to offer vegan options or be recognized as vegan-friendly establishments.
• BE Vegan Website and Blog (bevegan.be) Bilingual Dutch/French website providing free educational content on vegan nutrition, lifestyle, recipes, restaurant guides, E-numbers information, and veganism advocacy.

Quantifiable outcome

• 62 participants won cookbooks and vegan goodies during Try Vegan 2022 through prize draws
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ViveracoreGTM or Marketing Partner · 1 November 2022Vivera is a major vegan food brand that supported the Try Vegan 2022 campaign, providing product support to help participants successfully complete their vegan eating challenge.
• Davai DumplingscoreGTM or Marketing Partner · 1 November 2022Davai Dumplings participated in the Try Vegan 2022 campaign as a partner brand, offering vegan-friendly dumpling products for participants.
• ProvamelcoreGTM or Marketing Partner · 1 November 2022Provamel, known for plant-based milk and yogurt alternatives, supported the Try Vegan 2022 campaign with product contributions for challenge participants.
• La WilliamcoreGTM or Marketing Partner · 1 November 2022La William participated as a campaign partner in Try Vegan 2022, supporting the vegan challenge initiative.
• Emma BalemajorOthers · 1 November 2022Belgian singer and influencer Emma Bale served as an ambassador for the Try Vegan 2022 campaign, sharing her vegan journey with her social media following.
• Lennert CoorevitsmajorOthers · 1 November 2022Belgian influencer Lennert Coorevits participated as an ambassador for Try Vegan 2022, promoting vegan eating to his follower base.
• Joke EmmersmajorOthers · 1 November 2022Joke Emmers served as an ambassador for the Try Vegan 2022 campaign, helping spread awareness about vegan eating challenges.
• Toos VergoteminorStrategic or Co-development PartnerFood photographer and recipe creator who developed the 4-course vegan Christmas menu with recipes and photography featured on BE Vegan's website.
• LimaminorGTM or Marketing PartnerLima is a plant-based food company that participated in Vegan Summer Fest 2016, providing cooking demonstrations and product sampling.
• Albert HeijnminorGTM or Marketing PartnerAlbert Heijn supermarket chain partnered with BE Vegan for Vegan Summer Fest 2016 cooking demonstrations.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Animal Equality: International animal-protection organization running corporate campaigns, investigations, and consumer outreach in multiple European and Latin American markets. Comparable to BE Vegan in vegan/animal-advocacy scope but with much larger budget and broader corporate-engagement remit.
• Compassion in World Farming: International farm-animal welfare organization running corporate food-policy engagement and EU-level advocacy. Comparable to BE Vegan in animal-welfare framing of veganism, though its primary lever is institutional/corporate rather than consumer-facing grassroots.
• PETA (People for the Ethical Treatment of Animals): Global animal-rights organization with vegan education, celebrity-driven campaigns, and corporate engagement. Comparable to BE Vegan in vegan-promotion mission but operates at global scale with paid celebrity ambassadors rather than grassroots community builders.
• European Vegetarian Society: Pan-European umbrella body that supports national vegetarian/vegan societies, runs the European Vegetarian Day, and coordinates advocacy. Comparable to BE Vegan in advocacy mission but operates as a federation of member organizations rather than a single national association.
• Humane Society International / Europe: International animal-protection organization with an active European office, running corporate food-policy work and consumer-facing plant-forward campaigns. Comparable to BE Vegan in animal-welfare/plant-based advocacy but with significantly larger institutional funding.

Direct peers

• The Vegan Society: The world's oldest vegan organization (UK-based), running membership, trademark certification (Vegan Trademark), and public education on vegan nutrition. Directly comparable to BE Vegan as a national vegan advocacy association with membership, education, and certification programs.
• ProVeg International: Berlin-headquartered food-tech and advocacy NGO active across Europe, working with food industry, governments, and consumers to accelerate plant-based adoption. Comparable to BE Vegan in mission and partner-driven campaign model, but with multi-country reach and larger institutional funding.

Regional players

• Evana: Swiss vegan information platform and association providing recipes, product guides, and event listings to Swiss consumers. Closely comparable in mission and operating model to BE Vegan but focused on the Swiss market rather than Belgium.
• VeganFTA (Germany): German-language vegan association with certification, member services, and consumer education. Highly comparable to BE Vegan in mission and operating model, but focused on Germany/Austria/Switzerland rather than Belgium.

Others

• Greenpeace Belgium: Belgian branch of the global environmental advocacy organization running donation-funded campaigns, ambassadors, and events. Comparable to BE Vegan in non-profit advocacy GTM (donations + ambassadors + events + media), though focused on climate/ocean/forestry rather than veganism specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/bevegan
• Facebookfacebook.com/bevegan.be
• Instagraminstagram.com/bevegan.be
• TikToktiktok.com/@bevegan.be
• LinkedInlinkedin.com/company/bevegan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE Vegan vzw