Well & Good
Well & Good Ltd is a community wellness business in Godalming, Surrey combining yoga, Pilates, and barre classes, co-working space, venue hire, and events under one roof, serving local residents, remote workers, and event hosts via tiered monthly memberships and drop-in bookings.
- Company typePrivate
- Founded2019
- HeadquartersGodalming, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Well & Good does
Well & Good Ltd is a privately held, single-location community wellness business operating from 1 High Street, Godalming, Surrey, founded in 2019 by Charlie Holt and co-owned with Chelley Holt. The company runs an integrated three-vertical model under one roof: a fitness studio offering yoga, Pilates, and barre classes; a co-working space with hot-desking; and a versatile venue hire operation (The Snug, The Hub, The Studio) supplemented by a recurring calendar of community events and short courses such as Pottery & Prosecco evenings, sound baths, quiz nights, and 6-week postnatal programmes. There is no proprietary technology, app, or API; the digital stack is Squarespace for the website and Momence as a third-party booking, membership, and payments platform.
The business serves individual consumers and local SMBs in Godalming and surrounding Surrey towns (Farncombe, Guildford, Farnham, Haslemere, Cranleigh). Revenue is generated through monthly rolling subscriptions across tiered memberships - studio classes from £30 (Flow, 2 classes/month) to £135 (Good Move, unlimited), co-working from £40 (Flex, 2 days/month) to £125 (Good Work, unlimited weekday), and a combined Good Life membership at £198/month - plus drop-in passes, class packs (5/10/20), day passes for co-working, private venue hire, ticketed events, and digital gift cards. The 6-person team, lack of external funding, and absence of disclosed financials indicate a bootstrapped, owner-operated local business rather than a venture-backed growth company.
Well & Good firmographics
Firmographics- Name
- Well & Good
- Legal name
- Well & Good Ltd
- Website
- https://bewellgood.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Well & Good Ltd is a community wellness business in Godalming, Surrey combining yoga, Pilates, and barre classes, co-working space, venue hire, and events under one roof, serving local residents, remote workers, and event hosts via tiered monthly memberships and drop-in bookings.
- Ownership category
- akta.pro rank
Well & Good industry classification
Industry- Product category
- Wellness and Fitness Studio Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Well & Good is headquartered
LocationHeadquarters
- HQ city
- Godalming
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Well & Good business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Studio Class Memberships: Monthly rolling memberships for yoga, Pilates, and barre classes. Tiers range from 2 classes/month (£30) to unlimited (£135). Cancel anytime, no minimum contract.
- Co-working Memberships: Monthly rolling memberships for co-working space access. Tiers from Flex (2 days/month, £40) to unlimited weekday access (£125). Half-day and full-day passes also available.
- Venue Hire: Private hire of three versatile spaces (The Snug, The Hub, The Studio) for events including birthday parties, workshops, corporate events, and wellness therapies. Bespoke packages tailored to event requirements.
- Events and Courses: Ticketed community events including Pottery & Prosecco, Sound Baths, Quiz Nights, Wine Socials, Paint & Sip, and 6-week postnatal courses. Bookings via Momence system.
- Gift Cards: Digital gift cards available in selectable monetary values for email delivery, applicable to retreats, classes, and co-working sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flow membership: 2 classes/month |
| Subscription | Monthly | Glow membership: 4 classes/month |
| Subscription | Monthly | Thrive membership: 8 classes/month |
| Subscription | Monthly | Good Move membership: unlimited classes |
| Subscription | Monthly | Good Move Together: joint unlimited membership |
| Subscription | Monthly | Good Life membership: unlimited classes and co-working |
| Subscription | Other | Welcome offer: 3 weeks unlimited classes |
| Unit Pricing | Pay-as-you-go | Drop-in class |
| Subscription | Monthly | Flex membership: 2 co-working days/month |
| Subscription | Monthly | Focus membership: 4 co-working days/month |
| Subscription | Monthly | Good Work membership: unlimited weekday co-working |
| Subscription | Monthly | Good Life membership: unlimited co-working and studio classes |
| Subscription | Monthly | Work Together membership: joint unlimited for two |
| Unit Pricing | Pay-as-you-go | Half day co-working pass |
| Unit Pricing | Pay-as-you-go | Full day co-working pass |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Well & Good product offering
Product offeringCore offering
Well & Good is a community-focused wellness space in Godalming that combines three services under one roof: studio fitness classes (yoga, Pilates and barre), a flexible co-working space (hot desking and dedicated desks), and private venue hire for events and courses. Customers access services via monthly memberships, drop-in passes, class packs, gift cards, or bespoke venue hire packages, all booked through the Momence platform.
Product overview
Well & Good is a single-location wellness studio in Godalming, Surrey offering a unified fitness and co-working experience. The core offering comprises Studio Classes (yoga, Pilates, and barre), a Co-working Space for flexible desk rental, and Private Venue Hire for events. These are complemented by a calendar of community Events & Courses (such as sound baths, pottery evenings, and postnatal programs) and Gift Cards for gifting. The company operates on a services retail model with membership tiers for both studio classes (Flow, Glow, Thrive, Good Move) and co-working (Flex, Focus, Good Work, Good Life), with services booked through the Momence booking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Classes Yoga, Pilates and barre fitness classes for all levels, led by qualified instructors at the Godalming studio. Classes are bookable via the Momence system on a drop-in, class-pack or monthly membership basis, with all equipment provided.
- Co-working Space Flexible hot-desking and dedicated desk rental in Godalming with high-speed WiFi, tea and coffee, and access to a private meeting room (The Snug). Available on daily drop-in, half-day and full-day passes or via monthly co-working memberships.
- Private Venue Hire Private hire of three versatile spaces (The Snug, The Hub and The Studio) for birthday parties, children's parties, workshops, fitness classes, yoga retreats, corporate drinks and other events. Bespoke hire packages are tailored to each event's requirements.
- Events and Courses Ticketed community events including Pottery & Prosecco evenings, candlelit sound baths, quiz nights, wine socials, Paint & Sip sessions and 6-week postnatal courses. Bookable through the Momence system.
- Gift Cards Digital gift cards available in selectable monetary values, delivered by email and redeemable for retreats, yoga/Pilates/barre classes and co-working sessions.
Companies that use Well & Good
Customer profileSegments3 records
Ideal customer profiles3 records
Well & Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Well & Good partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Well & Good competitors and assessment
Company assessmentDirect peers
- 1Rebel: UK boutique fitness brand combining studio classes (yoga, barre, ride) with a strong design-led, community-focused brand. Comparable premium pricing, membership tiers, and Instagram-led marketing approach to Well & Good.
- Second Home: Design-led co-working and events venue combining workspace with cultural programming. Direct analogue on the co-working + events bundle, though in a much larger metropolitan context.
- Psycle London: Boutique fitness studio offering studio classes, instructor-led sessions and community events at premium price points in London. Comparable aesthetic, membership-tier model, and emphasis on in-person community over low-cost gyms.
- Core Collective: Premium multi-location fitness and wellness studio offering Pilates, barre and strength classes alongside recovery and wellness services. Comparable membership structure and premium community positioning, though at multi-site scale.
- Heartcore: Boutique Pilates and fitness studio with a community-driven brand and tiered membership model. Similar positioning to Well & Good on 'welcoming, not intimidating' studio culture and recurring class subscriptions.
- The Conduit: London-based members club combining co-working, dining, and a curated events programme with a community-led brand. Closest concept analogue to Well & Good's 'move, co-work, connect' bundled model, though at much larger scale and with a social-impact focus.
Broad incumbents
- Barry's Bootcamp: Global premium boutique fitness brand offering studio classes with strong community and lifestyle branding. Comparable premium positioning but broader, franchised global footprint.
- Soho House: Global members club combining workspace, dining, fitness and event spaces with a community-led brand. Concept-level peer to Well & Good's bundled wellness/community model, but at international, multi-vertical scale.
- Third Space: Luxury multi-purpose health club in London offering fitness classes, spa, and social spaces. Overlaps with Well & Good's premium wellness positioning but operates at a larger, broader scale with full gym facilities.
Others
- Momence: Booking and membership management SaaS platform used by Well & Good for class scheduling, memberships and event bookings. Comparable to other boutique studios on the same platform (e.g., Psycle, 1Rebel) and relevant as an ecosystem enabler rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Well & Good social profiles
Digital presenceWell & Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Well & Good leadership team
Management profileNumber of profiles
Profiles2 records
Well & Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Well & Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Well & Good
What does Well & Good do?
Well & Good is a community-focused wellness space in Godalming that combines three services under one roof: studio fitness classes (yoga, Pilates and barre), a flexible co-working space (hot desking and dedicated desks), and private venue hire for events and courses. Customers access services via monthly memberships, drop-in passes, class packs, gift cards, or bespoke venue hire packages, all booked through the Momence platform.
Is Well & Good a public or private company?
Well & Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Well & Good founded?
Well & Good was founded in 2019. It employs 1 to 10 people.
Where is Well & Good based?
Well & Good is headquartered in Godalming, United Kingdom, in the Europe region.
How does Well & Good make money?
Five revenue lines are on record. Studio Class Memberships are the primary driver. The others are co-working Memberships, venue Hire, events and Courses and gift Cards.
Who are Well & Good's main competitors?
Direct peers on record are 1Rebel, Second Home, Psycle London, Core Collective, Heartcore and The Conduit. Broad incumbents are Barry's Bootcamp, Soho House and Third Space. Momence is listed as an others.
Does Well & Good have an API?
No public API is recorded for Well & Good.
What industry is Well & Good in?
Well & Good's product category is Wellness and Fitness Studio Services. Its primary akta.pro industry code is THAJAHAA, Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness). Its SIC code is 7997.