What beyo does

beyo (주식회사 비요) is a South Korea-based, privately-held consumer mobile platform operating under the 'Be yourself' tagline. The company operates a mobile application that aggregates multiple entertainment-related services, including LAPO (a primary platform service), Ticket Friends (티켓프렌즈) for ticketing, Goods Friends (굿즈프렌즈) for merchandise, and a high-performance public-address speaker product (고성능확성기). The platform targets general consumers seeking entertainment and lifestyle experiences, with a horizontal segmentation approach and no named enterprise or B2B customers disclosed.

The underlying technology is described as a mobile application platform with no proprietary features, public APIs, or SDKs; the company does not publish developer documentation and has no disclosed AI/ML capabilities. The company is headquartered in Seoul's Seongdong-gu district (Seongdong Youth Startup Iroum Center) with a secondary office in Jung-gu, Seoul. Beyo is led by Representative Jung Ji-ho (정지호) and is founder-owned, with no evidence of external institutional investment.

The business model is transaction-based: beyo monetizes by facilitating in-app transactions, evidenced by ~150M KRW in cumulative transaction volume across 60,000+ cumulative orders. The go-to-market is product-led via app store distribution, supplemented by content marketing through a team culture blog. Reported scale is early-stage: 50,000+ cumulative subscribers, 60,000+ cumulative orders, and a 3rd-place App Store Entertainment category ranking (19th overall). Revenue is not publicly disclosed and the financial footprint is small in absolute terms.

Name

beyo

Legal name

주식회사 비요 (Beyo Co.,Ltd.)

Website

https://beyo.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

beyo is a privately-held South Korean mobile consumer platform that aggregates entertainment services across multiple sub-products (LAPO, Ticket Friends, Goods Friends, and a high-performance speaker), targeting general consumers seeking entertainment and lifestyle experiences.

Ownership category

akta.pro rank

Product category

Mobile Consumer Entertainment Platform

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Box Office & Access Control (MPAGAAAD)

Keywords

• Mobile entertainment platform
• Consumer mobile apps
• Ticket booking services
• Event merchandise products
• Lifestyle service platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. App-based transactions: The company generates revenue through app-based transactions, as evidenced by cumulative order metrics (60,000+ orders) and transaction volume of 150 million KRW+. The platform likely operates on a transaction-based model connecting consumers with entertainment services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

beyo operates a mobile app-based consumer entertainment platform offering a portfolio of self-operated products and services: LAPO (a main platform service), Ticket Friends (티켓프렌즈, ticket-related services), Goods Friends (굿즈프렌즈, merchandise/goods-related services), and a high-performance speaker device (고성능확성기). The platform targets individual consumers seeking entertainment and lifestyle experiences, with cumulative metrics of 50,000+ subscribers, 60,000+ orders, and transaction volume exceeding 150 million KRW.

Product overview

beyo (주식회사 비요) operates as a unified platform offering multiple related products and services centered around helping people discover their authentic selves and find genuine happiness. The core product portfolio includes LAPO (a main platform service), 티켓프렌즈 (Ticket Friends - ticket-related service), 굿즈프렌즈 (goods-related service), and 고성능확성기 (high-performance public address device). The company has achieved notable metrics including transaction volume exceeding 150 million KRW, over 50,000 cumulative users, and 60,000+ cumulative orders, with the app reaching 3rd place in the entertainment category and 19th overall on the app store.

Differentiator

Problem solved

Functional benefit

Brands

• LAPO: Product brand operated by beyo
• 티켓프렌즈 (Ticket Friends)
• 굿즈프렌즈 (Goods Friends)
• 고성능확성기 (High-performance Speaker)

Products and services

• LAPO A self-operated product/service brand under beyo, featured as one of the main products on the beyo platform and integrated into its entertainment ecosystem for consumers.
• Ticket Friends (티켓프렌즈) A ticket-related product/service offered through beyo's platform, providing event and ticket access services to consumers.
• Goods Friends (굿즈프렌즈) A goods-related product offering available on the beyo platform, providing merchandise services to consumers.
• High-performance Speaker (고성능확성기) A high-performance public address / loudspeaker device offered by beyo for events or entertainment purposes.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LAPOcoreStrategic or Co-development PartnerLAPO (makelapo.com) is a product partner integrated into beyo's service ecosystem, providing additional entertainment or lifestyle services to beyo users.
• 티켓프렌즈 (Ticket Friends)coreStrategic or Co-development PartnerTicket Friends (ticket-friends.com) partners with beyo to offer ticket-related services as part of the integrated entertainment platform.
• 굿즈프렌즈 (Goods Friends)coreStrategic or Co-development PartnerGoods Friends is a product partner providing merchandise or goods-related services integrated into beyo's service ecosystem.
• 고성능확성기minorStrategic or Co-development PartnerHigh-performance speaker/loudspeaker product partnership integrated into beyo's service offerings for events or entertainment purposes.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CJ ENM: Korean entertainment and commerce conglomerate operating TV channels, film, concerts, and lifestyle commerce. Overlaps with beyo's entertainment platform play but as a diversified incumbent across content production, distribution, and merchandise rather than a focused ticketing/lifestyle app.
• Kakao Entertainment: Large Korean entertainment conglomerate spanning music, video, gaming, and live events (parent of Melon Ticket). Competes with beyo's broader entertainment platform ambition but operates at vastly greater scale across multiple verticals.

Others

• Weverse: HYBE-operated Korean fan-community platform that combines artist content, fan engagement, and merchandise/goods commerce. Comparable to beyo's community-plus-goods play (Goods Friends + 'beyo ott-in' branding) but anchored to specific K-pop IP rather than open ticketing.
• SM Entertainment: Korean K-pop label and entertainment company with significant merchandise, fan-platform, and live-event operations. Comparable to beyo on the entertainment-goods/fan-engagement axis, but operates upstream in content/IP rather than as a consumer ticketing marketplace.

Direct peers

• Ticketlink: Korea Performing Arts Box Office, a major Korean ticketing platform for theater, musicals, concerts, and exhibitions. Directly comparable to beyo's Ticket Friends product for live entertainment events.
• Interpark: Korean integrated ticketing, travel, and online shopping platform that aggregates entertainment services for consumers. Directly comparable to beyo's model of combining ticketing with broader entertainment commerce under a single consumer-facing platform.
• YES24: One of Korea's largest ticketing and cultural-content platforms, operating events, concerts, theater ticketing, and entertainment goods retail. Closely comparable to beyo because it combines ticketing (analogous to Ticket Friends) with merchandise/goods distribution and consumer-facing entertainment services through a unified platform.
• Melon Ticket: Kakao-affiliated Korean entertainment ticketing service for concerts, musicals, and live events. Directly comparable to beyo's Ticket Friends vertical and represents the same mobile-first ticketing user experience in the Korean market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/be-your-self

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beyo