Bibelo Bijouterias

Name

Bibelo Bijouterias

Legal name

Lojas Bibelô

Website

https://bibelo.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Jewelry Retailers (458310)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Beading & Jewelry-Making Supplies Retail (CRALACAE)

Keywords

• Craft supplies retail
• Sewing notions
• Ribbon and fabric
• Beads and rhinestones
• DIY accessories

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online retail sales of craft supplies and sewing notions through their website bibelo.com.br. The company sells their own branded products (Bibelô, Lojas Bibelô, Loja Bibelo brands) alongside third-party craft brands. Revenue is generated through one-time product transactions with options for installment payments and Pix discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lojas Bibelô is a Brazilian craft and hobby supplies retailer that sells ribbons, rubber appliqués, beads and rhinestones, fabrics and laces, threads and yarns, paints, polymer clay and modeling supplies, adhesives, tools, EVA foam and styrofoam, bows and hair clips, trims and assembly hardware, and seasonal themed décor through its own e-commerce site bibelo.com.br and a physical store in Belo Horizonte. The catalog spans 1640+ SKUs across 14+ main categories, combining the Bibelô private-label brand with third-party craft brands, and is organized around Brazilian holidays and celebrations.

Product overview

Lojas Bibelô is a Brazilian craft supplies retail chain operating both physical and e-commerce channels, headquartered in Belo Horizonte, MG. Its product portfolio is organized as a broad omnichannel craft/artisan marketplace with two main layers: (1) a curated own-brand line of rubber appliqués (Apliques Emborrachados Bibelô) and craft ribbons under the Bibelô label, and (2) an extensive third-party branded assortment spanning 13 major categories — Fitas (ribbons), Apliques (appliqués), Pedrarias (beads and rhinestones), Tecidos e Rendas (fabrics and laces), Linhas e Fios (threads and yarns), Tintas e Pintura (paints), Colas e Ferramentas (adhesives and tools), Laços e Presilhas (bows and clips), Biscuit e Modelagem (polymer clay and modeling), EVA/Isopor e Complementos (EVA foam and styrofoam), Aviamentos e Montagem (trims and assembly), Datas e Temas (seasonal/themed décor), and Aviamentos e Montagem. Within these categories, key branded products include TekBond and Almasuper instant adhesives, Green Diamond and Rhamos & Brito hot glue systems, Leoarte silicone adhesive, Acrilex craft paints and specialty adhesives, and Cot含含含（含, while its own-label range covers rubber appliqués, ribbons, and glue sticks. The company ships nationwide across Brazil and serves both retail consumers and professional artisan/craft businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Bibelo: Store brand for crafting supplies including ribbons, appliques, buttons, threads, fabrics and other sewing/handcraft materials
• Bibelô

Products and services

• Rubberized Appliqués (Apliques Emborrachados) Rubberized appliqués featuring characters, animals, flowers, sports teams, and themed designs used for customizing bows, headbands, hair accessories, and Crocs footwear. Sold as themed festive kits and individual units to DIY craft makers and small accessory businesses.
• Ribbons (Fitas) Extensive ribbon collection including satin, gorgurão (burlap), organza, tulle, velvet, lurex metallic, jute rustic, taffeta, floral/technical, and decorative/thematic ribbons, sold in rolls and closed packs for craft, gift wrapping, decoration, and accessory-making.
• Beads and Rhinestones (Pedrarias) Beads and rhinestones including pearls, half-pearls, smooth and faceted beads, decorated beads, letters/numbers, miçangas (seed beads), wooden beads, strass, sequins (lantejoulas/paetês), and wood/succulent/sea shell beads, used for jewelry, accessory making, and embellishment.
• Fabrics and Laces (Tecidos e Rendas) Fabrics including felt, printed tricoline, TNT (non-woven fabric in plain and printed), chitas, jute, plain/special fabrics, June festival fabrics, laces and passafitas, cloths and towels, tulle and organza, screens/blankets/bases, and passamanarias (braids, sianinhas, and biases) for sewing, accessory making, and craft projects.
• Threads and Yarns (Linhas e Fios) Threads and yarns including barbantes, wool, crochet/knitting yarn, amigurumi and jersey yarn, macramé/jute/sisal, waxed/nylon/silicone lines, needles/pins/frames, satin and decorative cords, and general sewing threads for crochet, knitting, sewing, and craft.
• Paints and Painting Supplies (Tintas e Pintura) Paints including PVA, acrylic, and gouache; fabric, leather, and relief paints; glass/porcelain/vitreous paints; dyes, pigments, glitter, and effects; spray paints and varnishes; primers and sealers; auxiliaries, solvents, and finishes; plus brushes, rollers, and painting tools for craft, fabric, and decorative painting.
• Polymer Clay and Modeling (Biscuit e Modelagem) Polymer clay (biscuit) supplies including modeling masses, cutters, stamps, markers/texturizers, modeling tools/stecks, ejectors/molds, rulers/rollers/levelers, and acrylic bases and spheres for miniature modeling and craft projects.
• Adhesives and Tools (Colas e Ferramentas) Adhesives and tools including instant adhesives, PVA white glue, fabric glue, hot glue sticks, silicone adhesive, universal adhesive, glitter glue, jeans glue, as well as tools, adhesive tapes, and double-sided tape for general craft and DIY use.
• Bows and Hair Clips (Laços e Presilhas) Bows and hair clips including ready-made bows, duckbill clips and bicos de pato, tiaras/headbands/bases, elastic bands and rubber bands, and mounting components for accessory makers and craft enthusiasts.
• EVA Foam, Styrofoam and Complements (EVA, Isopor e Complementos) EVA foam, styrofoam, and craft complements including EVA sheets/chenille mesh, styrofoam shapes, sticks/clothespins/sticks, feathers/wings, movable eyes for amigurumi, and packaging/fillings/complements for craft projects and accessories.
• Trims and Assembly (Aviamentos e Montagem) Trims and assembly supplies including cords and straps, pompoms and grelots, elastics and lastex, clasps and fasteners, keychains/pendants/tassels, grommets and hardware, bag bases, rings/wires/magnets for accessory assembly and construction.
• Seasonal and Themed Decor (Datas e Temas) Seasonal and themed decorative products for Brasil, Christmas (Natal), Easter (Páscoa), themed parties, school, Festa Junina, Carnival, and Halloween, sold both as stand-alone décor and as fabric/appliqué categories tailored to Brazilian festive calendars.
• TekBond Instant Adhesive N°2 (Adesivo Instantâneo TekBond) Instant multi-purpose adhesive with medium viscosity for porous and difficult-to-adhere materials including wood, MDF, biscuit, EVA, plastics, acrylics, and metals. Sets in approximately 20 seconds with full cure in 24 hours. Sold as a third-party TekBond branded item.
• Almasuper Ultra-Fast Instant Adhesive (Adesivo Instantâneo Almasuper Ultrarrápido) Ultra-fast instant adhesive with ethyl-3 cyanoacrylate composition, providing bonding in just 5 seconds. Features low odor and metallic pin that does not clog. Suitable for porous and non-porous surfaces with high durability.
• TekBond T6000 Transparent Adhesive (Cola T6000 TekBond) Transparent, flexible, and waterproof multi-purpose adhesive in a 60g tube. Designed for jewelry making, rhinestone fixation, and customization of clothing, footwear, and accessories. Compatible with fabric, leather, metal, rubber, and vinyl. Full cure in 24 hours, maximum bond in 72 hours.
• Bibelô Fine Transparent Hot Glue Sticks (Bastão de Cola Quente Transparente Fino Bibelô) Refill pack of 8 fine hot glue sticks (approximately 7mm diameter × 30cm length), 100g total. Provides strong, durable bond on glass, wood, plastic, paper, cardboard, EVA, fabric, and TNT. Suitable for detailed craft work, school projects, and quick repairs. Own-brand Bibelô label.
• Green Diamond Milky White Hot Glue Sticks 1kg (Bastão de Cola Quente Leitoso Green Diamond) Hot glue sticks in milk/white color, 1kg pack containing approximately 78 fine sticks (7mm × 30cm). Made from polyethylene vinyl acetate (EVA) and resin. Suitable for glass, wood, plastic, paper, cardboard, EVA, fabrics, TNT, and more. Non-toxic formula.
• Rhamos & Brito GM-160E Fine Hot Glue Gun (Pistola de Cola Quente) Fine hot glue gun (ref. GM-160E), dual voltage (110V/220V), operating temperature 165°C, rated power 8W, peak power 20W. Compatible with fine glue sticks (~7.5mm). For use on fabric, wood, glass, plastic, metal, and ceramic, as well as bows, scrapbooking, papercraft, felt, and other craft projects.
• Progresso Satin Ribbon (Fita de Cetim Progresso) Satin ribbon sold in 10-meter rolls, available in multiple widths (07mm to 38mm) and colors including Verde Menta (232). Used for bows, decorations, and craft embellishments. Third-party Progresso brand.
• Printed Tricoline Poliana Fabric (Tricoline Poliana Estampada) Printed cotton Tricoline fabric sold by the meter (1m × 1.50m), 100% cotton with 117 g/m² weight. Available in themed prints including Dino Astronauta Azul, Poá patterns, Ursinho Dormindo, and Fundo Dinossauro. Suitable for clothing, accessories, and home décor sewing and craft projects.
• Stitch Rubber Appliqué (Aplique Emborrachado Stitch) Rubber appliqué featuring the Disney character Stitch, sold in packs of 5 units. Ideal for crafting bows, headbands, and hair accessories. Textured rubber finish provides durable and long-lasting quality.
• Large Flower Rubber Appliqué (Aplique Emborrachado Flor Grande) Large rubber flower appliqué sold in packs of 5 units, available in 11 color combinations. Suitable for bows, headbands, and various hair accessory creations.
• Silver Duckbill Hair Clips (Presilha Bico de Pato Prata) Silver metallic duckbill hair clips (bico de pato), 50 units per pack, in lengths of 3.2cm, 4.5cm, 5.5cm, or 6.5cm. Metal base for crafting and customizing bows, clips, and other hair accessories.
• Angel Hair Metallic Craft Wire (Fio Metálico Cabelo de Anjo) Angel hair metallic wire (0.25mm thickness), 50 meters per roll, available in gold and silver. Craft wire for making bows, headbands, and general hair accessories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitienda NubecoreTechnology or IntegrationE-commerce platform provider powering the online store. Mitienda Nube (Nuvem platform) provides the website infrastructure, hosting, shopping cart, payment processing integration, and order management system for the online store operations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Kalunga: Kalunga is Brazil's largest office and art supplies chain with nationwide retail stores and a strong e-commerce operation. It directly competes in the same craft, hobby, and sewing supplies categories as Lojas Bibelô, but at significantly larger scale and assortment breadth.
• Madeira Madeira: Madeira Madeira is a large Brazilian online home and décor marketplace that also carries craft, fabric, and DIY supplies. It competes with Lojas Bibelô for Brazilian consumers searching for craft and decorative materials online.
• Ri Happy: Ri Happy is a major Brazilian toy and hobby retail chain with physical stores and an e-commerce platform. It overlaps with Lojas Bibelô in craft kits, DIY materials, and hobby supplies, particularly for younger demographic craft projects.
• Tok&Stok: Tok&Stok is a Brazilian home goods and décor retailer with stores in major Brazilian cities. It overlaps with Lojas Bibelô in decorative craft supplies, ribbons, and event-themed decoration materials for the Brazilian home and party market.

Direct peers

• Tilibra: Tilibra is a Brazilian stationery and arts-and-crafts brand with retail distribution across Brazil. It competes directly with Lojas Bibelô in craft supplies, school materials, and hobby categories aimed at Brazilian students and hobbyists.

Emerging players

• Acrilex: Acrilex is a Brazilian manufacturer and brand of craft paints and adhesives that is also sold through Lojas Bibelô's catalog. As a brand, it competes for the same Brazilian craft consumer while also being a supplier to Lojas Bibelô.
• Shopee Brasil: Shopee is a major Brazilian marketplace with extensive third-party listings in craft supplies, beads, ribbons, and DIY materials. It competes with Lojas Bibelô on price, assortment breadth, and convenience for Brazilian hobbyist shoppers.
• Mercado Livre: Mercado Livre is the dominant Brazilian e-commerce marketplace, carrying a wide assortment of craft supplies, sewing notions, and DIY materials from multiple sellers. It serves as a primary alternative channel for the same Brazilian craft buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bibelo-bijouterias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bibelo Bijouterias