miTienda

What miTienda does

miTienda, operated by Tiendas Virtuales Latinoamérica SAC and headquartered in Miraflores, Lima, is a Peru-focused e-commerce and omni-channel commerce platform founded in 2016. Its core product is a self-serve SaaS online store builder offered in four prepaid annual tiers (Micro S/470, Small S/950, Medium S/1,430, Large S/2,870, all plus IGV), supplemented by variable transaction commissions of 0.5%–2.0% on sales above tier-defined monthly thresholds. The platform is distinguished by deep localization for the Peruvian market: 10+ integrated payment gateways (MercadoPago, Culqi, Niubiz, Izipay, Yape, Plin, Kasnet, PayPal, Openpay, PowerPay), dual SUNAT-certified electronic invoicing through Bizlinks and Nubefact, 6+ native Peruvian courier integrations (Olva, Chazki, Yango, Urbaner, 99 Minutos, Shalom, Nirex, Hop), email/marketing/analytics connectors, and a 2025-launched AI product description generator. The platform is built on a shared-server architecture hosting all merchant stores, with a 14-day free trial and no credit card required, distributed via self-serve plus channel partnerships with Entel (carrier billing) and Mibanco's Yevo banking platform.

In 2025, miTienda expanded into physical retail with MiTienda POS, a dual-mode (Web + native Android in Kotlin/Jetpack Compose) point-of-sale system that shares its backend, inventory, catalog, and customer database with the online store. The POS supports Kasnet-native QR (Yape/Plin interoperable) and card processing, multi-branch inventory, role-based permissions, and SUNAT-compliant invoicing. Pricing includes S/49/month per terminal standalone or a S/79/month bundle with the Micro e-commerce plan, plus a 3.5% + S/1 + IGV POS payment-processing commission; merchants using Kasnet devices can additionally act as agent correspondents for bill payments and remittances. Distribution is anchored by channel partnerships with Entel and Mibanco (Yevo), and a 2024 strategic alliance with Kasnet — Peru's largest multibanco correspondent network with 15,000+ service points. The company serves 2,000+ merchants across Peru with reported operational extension into Ecuador and Colombia, is privately held, founder-led (Javier Justo, co-founder; Carlos Vidal, COO), bootstrapped apart from a single disclosed $50,000 round in September 2021, and employs 11–50 people.

Name

miTienda

Legal name

Tiendas Virtuales Latinoamérica SAC

Website

https://mitienda.pe

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

miTienda is a Peru-focused e-commerce and omni-channel SaaS platform that lets 2,000+ SMBs build online stores and now physical POS operations, with deep localization in SUNAT invoicing, local payment gateways, and Peruvian courier integrations.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Ecommerce platform software
• Online store builder
• Point of sale software
• Electronic invoicing system
• Payment gateway aggregator

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (E-commerce Platform): Four prepaid subscription tiers (Micro S/470/year, Small S/950/year, Medium S/1,430/year, Large S/2,870/year) — all include core e-commerce features with tier-based limits on products, users, features, and commission thresholds. Annual billing with 20% savings vs monthly. No contracts; cancel anytime.
2. Transaction Commission: Variable commission on merchant sales above tier-defined thresholds: 2.0% (Micro), 1.5% (Small), 1.0% (Medium), 0.5% (Large) on sales exceeding S/999.99, S/1,999.99, S/4,999.99, and S/9,999.99 per month respectively. Below threshold, no commission is charged.
3. POS Subscription: MiTienda POS standalone at S/49 + IGV/month (first POS terminal); additional POS terminals at S/30 + IGV/month each. POS is also available as a bundle with Micro plan at S/79 + IGV/month (saving S/19/month vs separate subscriptions).
4. POS Payment Processing Commission: 3.5% + S/ 1.00 + IGV per transaction for card and QR payments processed through Kasnet on the POS Android app. Cash and other manual payment methods in POS have 0% commission.
5. Electronic Invoicing (Nubefact): Nubefact integration for advanced unlimited electronic invoicing, available on Medium and Large plans (in addition to the included Bizlinks 100 docs/month limit). Nubefact provides unlimited document issuance for larger merchants.
6. Carrier Billing (Entel): Entel postpaid customers can subscribe to MiTienda and pay via their phone bill. Revenue flows through Entel's billing system with monthly charge collected on the phone bill, full month in advance, no proration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MiTienda is a SaaS e-commerce platform enabling Peruvian entrepreneurs and SMBs to create, customize, and operate their own online virtual stores without technical skills, integrating domestic payment gateways (MercadoPago, Culqi, Niubiz, Izipay, Yape, Plin, Kasnet), SUNAT-compliant electronic invoicing via Bizlinks and Nubefact, and native Peruvian courier integrations. The platform extends to physical retail through MiTienda POS (web + Android), which shares unified inventory, customer, and sales data with the online store.

Product overview

MiTienda is a unified e-commerce platform providing Peruvian entrepreneurs a complete toolkit to sell online and offline. The core product is the online store platform with four subscription tiers (Micro, Small, Medium, Large) offering product limits from 50 to unlimited, payment integrations, shipping management, and marketing tools. MiTienda POS extends the platform to physical retail — available as POS Web (browser-based) and POS Android (native app, currently Beta) — sharing the same backend, inventory, catalog, and customer database as the online store. A companion mobile app lets merchants manage their store on the go. An AI-powered product description generator and a public REST API (with webhooks, Large plan) round out the offering for advanced users and developers.

Differentiator

Problem solved

Functional benefit

Products and services

• MiTienda Online Store Platform Core SaaS e-commerce platform enabling Peruvian entrepreneurs and SMBs to create, customize, and manage their own online virtual stores without technical knowledge. Includes customizable design, product catalog management, integrated payment gateways, shipping configuration, analytics, marketing tools, and SUNAT electronic invoicing. Available in four subscription tiers (Micro, Small, Medium, Large) with increasing product limits and features.
• MiTienda POS Point-of-sale system for Peruvian physical retail, available as web-based (browser) and native Android app. Features include SUNAT electronic invoicing via Bizlinks and Nubefact, Kasnet payment processing for QR (Yape/Plin) and card, multi-branch inventory synchronization, cash drawer management, DNI/RUC customer validation, and shift tracking. Connects to the same backend as the online store for unified commerce.
• MiTienda POS Web Browser-based point-of-sale accessible on any modern browser (Windows, Mac, Linux, ChromeOS) without installation. Compatible with thermal printers via QZ Tray, USB barcode scanners, electronic cash drawers, and camera-based scanning. Shares the same backend as the online store.
• MiTienda POS Android Native Android POS application built with Kotlin and Jetpack Compose for Android-compatible POS devices (Sunmi, Imin, Pos-D and similar). Leverages built-in printer, scanner, and screen. Processes QR payments and card transactions via Kasnet integration. Shares the same backend as the online store. Currently in Beta.
• MiTienda Mobile App Mobile application enabling merchants to manage their MiTienda online store from anywhere. Features include new order notifications, inventory management, and real-time price updates.
• MiTienda Public REST API Public REST API at publicapi.mitienda.pe/docs/ enabling developers to build custom integrations and automations. Includes webhooks for real-time event notifications. API access via own API keys available on the Large plan.

Quantifiable outcome

• Over 2,000 Peruvian entrepreneurs trust MiTienda for their online stores
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability3 records

Feature8 records

Partnerships

25 partnerships are on record, tiered core.

• KasnetcoreTechnology or Integration · 1 January 2024Strategic alliance where Kasnet — Peru's largest multibanco correspondent network with 15,000+ service points — processes all digital payments (QR interoperable with Yape, Plin and major Peruvian wallets; credit and debit cards) natively within MiTienda POS Android. Kasnet enables MiTienda to offer single-QR, same-device card and wallet acceptance with immediate POS confirmation. Merchants using Kasnet devices also gain agent correspondent status, enabling them to accept bill payments, transfers, and remittances — generating extra commission revenue.
• OlvacoreTechnology or IntegrationNative platform integration with Olva Courier — one of Peru's most established logistics networks with coverage in 200+ cities nationwide. Integration enables automatic shipping label generation and tracking number delivery to customers directly from the MiTienda admin panel.
• ChazkicoreTechnology or IntegrationNative integration with Chazki, a Peruvian e-commerce logistics startup offering same-day delivery and real-time tracking in Lima. Available on Medium and Large plans. Automatic shipping label generation and customer tracking notifications from the MiTienda panel.
• Yango DeliverycoreTechnology or IntegrationNative integration with Yango (Yandex group) for express last-mile delivery in Lima. Particularly suited for small-format products (cosmetics, accessories, snacks, flowers). Integration allows automatic dispatch and tracking directly from MiTienda.
• UrbanercoreTechnology or IntegrationNative integration with Urbaner, a Lima-based last-mile courier offering same-day and next-day delivery. API integration enables automatic shipping label creation and tracking synchronization from the MiTienda dashboard.
• 99 MinutoscoreTechnology or IntegrationNative integration with 99 Minutos, a Mexican-origin express logistics operator present in Peru, offering same-day and next-day delivery in Lima and major cities. Integrated directly with MiTienda for automated label generation.
• Shalom EmpresarialcoreTechnology or IntegrationNative integration with Shalom Empresarial, Peru's leader in provincial coverage (350+ destinations including sierra and jungle regions). Available on Medium and Large plans. Integration enables automatic guide generation for nationwide shipments to areas where other couriers do not reach.
• MercadoPagocoreTechnology or IntegrationPayment gateway integration with MercadoPago — the dominant online payment platform across Latin America — available on all MiTienda plans. Enables merchants to accept credit/debit cards, MercadoPago balance, and other local payment methods.
• CulqicoreTechnology or IntegrationPayment gateway integration with Culqi, a Peruvian online payment processor, available on Small, Medium, and Large plans. Allows merchants to accept Visa, Mastercard, and Diners Club cards online.
• NiubizcoreTechnology or IntegrationPayment gateway integration with Niubiz (formerly VisaNet), Peru's leading payment processor, available on Small, Medium, and Large plans. Enables online card payment acceptance through one of Peru's most recognized payment infrastructure providers.
• IzipaycoreTechnology or IntegrationPayment gateway integration with Izipay, available on Small, Medium, and Large plans. Provides additional card payment processing options for Peruvian merchants.
• OpenpaycoreTechnology or IntegrationPayment gateway integration with Openpay, available on Medium and Large plans. Supports card payments and bank transfers for merchants in Peru.
• PayPalcoreTechnology or IntegrationPayment gateway integration with PayPal, available on Medium and Large plans. Enables international payment acceptance for merchants selling to customers outside Peru.
• BizlinkscoreTechnology or IntegrationSUNAT-certified PSE (Electronic Invoice Service Provider) integration included on all plans — up to 100 documents per month. Bizlinks handles electronic receipts, invoices, and credit notes transmitted directly to SUNAT. All MiTienda stores include Bizlinks integration as a baseline.
• NubefactcoreTechnology or IntegrationAlternative PSE integration for unlimited electronic invoicing, available on Medium and Large plans. Nubefact complements Bizlinks by offering unlimited document issuance for higher-volume merchants, with native integration within MiTienda's admin panel.
• Mailchimp, Klaviyo, Brevo, MailerLite, Doppler, ICOMM, Sendy, EmailOctopus, SendFoxcoreTechnology or IntegrationIntegrations with leading email marketing platforms — available via event-driven triggers from the MiTienda platform. When a customer event occurs (purchase, registration, abandoned cart), MiTienda sends data to the connected email platform to launch automated flows. Supports welcome sequences, abandoned cart recovery, post-purchase follow-ups, and marketing campaigns.
• Google Analytics 4, Facebook CAPI, TikTok PixelcoreTechnology or IntegrationNative tracking integrations with Google Analytics 4 (available on Small, Medium, Large), Facebook Conversion API (Medium, Large), and TikTok Pixel (Medium, Large). Enables accurate attribution of sales to advertising campaigns, real-time event tracking, and audience building for retargeting — critical for merchants investing in paid digital advertising.
• Hotjar, Microsoft Clarity, Crazy EggcoreTechnology or IntegrationIntegration with user behavior analytics tools — heatmaps, session recordings, and click analytics — to help merchants understand where visitors drop off, what captures attention, and how to improve conversion rates. Microsoft Clarity is free; Hotjar and Crazy Egg offer tiered plans.
• Tawk.to, LiveChat, Chatway, ChatifycoreTechnology or IntegrationChat integrations for real-time customer support directly on merchant stores. Available to connect via the MiTienda admin panel, enabling live chat and automated responses for pre-sales support and post-sale queries.
• OneSignalcoreTechnology or IntegrationPush notification integration via OneSignal, available on Large plan. Enables merchants to re-engage visitors who did not convert, send promotional notifications, and recover abandoned carts via browser and mobile push — supplementing email marketing for faster, higher-reach outreach.
• NetSuitecoreTechnology or IntegrationNative ERP synchronization for Large plan merchants using NetSuite. Integration covers branches, users, cash accounts, inventory levels, and sales totals — enabling real-time financial and operational data synchronization between MiTienda's commerce platform and NetSuite's ERP without manual re-entry.
• Urbano WMS, MintsoftcoreTechnology or IntegrationWarehouse Management System integrations (Urbano WMS and Mintsoft) available on Large plan. Coordinate warehouse-level stock management and order preparation with MiTienda's commerce platform for high-volume merchants.
• EntelcoreChannel Partner/ Reseller/ DistributorEntel offers MiTienda subscriptions billed through its phone bill to Entel postpaid customers in Peru. Valid for new MiTienda accounts, subject to credit evaluation. Customers pay via their monthly phone bill with full-month charges, no proration, no refunds. Entel handles customer support for billing-related inquiries. This extends MiTienda's distribution to Entel's established SMB and consumer customer base.
• Yevo de MibancocoreChannel Partner/ Reseller/ DistributorMiTienda's Yevo Plan (S/49/month, no commission, up to 50 items) is distributed exclusively through Yevo, Mibanco's digital platform for micro and small business clients. Mibanco — a leading Peruvian microfinance bank — promotes MiTienda to its existing micro-enterprise loan and deposit customers, providing a trusted, pre-existing channel into Peru's underserved micro-entrepreneur segment.
• OptinMonster, Privy, Poptin, Bdow, HelloBarcoreTechnology or IntegrationLead capture and popup tool integrations. Merchants can display targeted popups at optimal moments to capture email subscribers, offer discounts, or reduce bounce rates. These leads are passed into email marketing platforms for automated nurturing sequences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopify: Global e-commerce SaaS platform enabling merchants to build online stores. Directly comparable multi-tier subscription + transaction fee model. MiTienda differentiates on Peru-specific localization (SUNAT, local payments, couriers, POS) where Shopify lacks native depth.
• Tiendanube (Nuvemshop): Leading Latin American e-commerce SaaS platform serving SMB merchants in Brazil, Argentina, Mexico, and beyond. Most directly comparable to MiTienda by region and product, with similar multi-tier subscription model and ecosystem of payment/logistics integrations.
• Jumpseller: Chile-based e-commerce SaaS platform serving LATAM merchants (including Peru). Comparable subscription-based model, multi-gateway payments, and local courier integrations — making Jumpseller a near-direct regional competitor to MiTienda in the Peruvian market.
• BigCommerce: Global SaaS e-commerce platform for SMBs and mid-market. Comparable multi-tier SaaS + transaction fee model and headless commerce architecture. Less localized for Peru but a direct competitor for any merchant evaluating SaaS e-commerce platforms.

Broad incumbents

• WooCommerce: Open-source WordPress-based e-commerce plugin with global merchant base. Indirect competitor for SMB e-commerce tooling; merchants opting for DIY open-source vs. hosted SaaS like MiTienda. Broader incumbent without MiTienda's local Peruvian specialization.
• Wix Stores / Wix Commerce: Website builder with integrated e-commerce capabilities serving SMBs globally. Indirect competitor as a generalized SMB commerce platform, though MiTienda's Peru-localized POS/SUNAT/payments stack is narrower and deeper.
• Lightspeed Commerce: Global commerce platform spanning e-commerce, POS, and payments for retail and restaurants. Directly comparable in unified online+POS architecture; broader geography and customer size than MiTienda, less localized for Peru.
• Block (Square + Weebly): Global POS + payments + e-commerce (Weebly) platform. Directly comparable for the POS leg of MiTienda's offering; broader incumbent without Peru-specific SUNAT/local payment integration depth.
• MercadoShops (Mercado Libre): Store-creation product from Mercado Libre enabling merchants to launch online shops within LATAM's largest marketplace ecosystem. Closest comparable for SMB storefront creation in Peru, embedded within a much larger marketplace incumbent.

Regional players

• Vendty: Latin American POS and e-commerce platform primarily serving Colombia and other Andean markets. Regional player with overlapping SMB commerce + POS functionality but with different primary geographic footprint than MiTienda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=M-lZPhA8kuw
• Xx.com/mitiendapuntope
• Facebookfacebook.com/mitiendapuntope

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about miTienda