Bidfood Brasil

What Bidfood Brasil does

Bidfood Brasil (legal name DISTRIBUIDORA E IMPORTADORA IRMAOS AVELINO S.A.) is a privately held food service distribution company headquartered in São Paulo, Brazil. It operates a multi-temperature distribution network that delivers ambient, refrigerated, and frozen products in a single shipment, serving restaurants, hotels, hospitals, bakeries, quick-service outlets, schools, and clubs across the Greater São Paulo region with stated 24-hour delivery. The company is structured around three legacy subsidiaries: Vinhais (founded 1985, premium/hospitality), Irmãos Avelino (founded 1991, imports and private label), and Mariusso (founded 1992, São Paulo interior), which were consolidated under the Bidfood brand.

The product portfolio combines proprietary private-label brands (Irmãos Avelino, Mariusso, Vinhais) with distribution partnerships for 20+ major food manufacturers including Nestlé, Unilever Food Solutions, Cargill, Barilla, McCain, Barry Callebaut, Seara, JDE Peet's, Kerry, and Ferrero. The MyBidfood digital ordering platform, launched in 2023 alongside native iOS and Android apps, provides customers with real-time inventory visibility, purchase history, and quick-reorder functionality. A Show Kitchen (Cozinha Show) facility supports product demonstration and recipe development for customers.

Bidfood's business model is transactional distribution revenue generated from selling branded and private-label food service products to commercial food operators, with pricing not publicly disclosed and orders routed through field sales representatives, quotation requests, or the self-serve MyBidfood platform. The company has 700+ stated employees, serves thousands of customers in São Paulo state, and in 2024 achieved 100% cage-free eggs across its portfolio ahead of its 2026 ESG commitment.

Name

Bidfood Brasil

Legal name

DISTRIBUIDORA E IMPORTADORA IRMAOS AVELINO S.A.

Website

https://bidfood.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Bidfood Brasil is a São Paulo-based food service distributor operating multi-temperature delivery (ambient, refrigerated, frozen) under three legacy brands (Vinhais, Irmãos Avelino, Mariusso), serving restaurants, hotels, hospitals, and bakeries with a proprietary MyBidfood digital ordering platform and 20+ brand partnerships.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAIAMAF

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy)

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

SECONDARYCRAFAFAJ

Corporate/Office Catering & Group Ordering Platforms

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

• Foodservice distribution
• Multi-temperature logistics
• Restaurant supply wholesale
• B2B foodservice ordering
• Food import distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Service Product Distribution: Revenue generated from distributing a wide range of food service products (branded and private label) to restaurants, hotels, hospitals, and other food service establishments. Products include ambient, refrigerated, and frozen goods from multiple brand partners.
2. Product Importation: Importation of products for the Brazilian food service market, offering competitive pricing through direct sourcing.
3. Private Label Products: Company brand products that complement the branded portfolio, offering price competitiveness to customers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bidfood Brasil distributes ambient, refrigerated, and frozen foodservice products — including branded partner products and private-label lines — to restaurants, hotels, hospitals, bars, snack bars, bakeries, schools, and clubs in the São Paulo region. Orders are captured through the MyBidfood digital platform, mobile apps, and field sales representatives, and fulfilled via a multi-temperature fleet that delivers chilled and frozen items together with dry goods in a single route. The company also operates three legacy distribution entities (Irmãos Avelino, Mariusso, and Vinhais) that each serve specific customer segments.

Product overview

Bidfood Brasil operates as a multi-temperature food service distributor with a unified offering centered on its My Bidfood digital platform for e-commerce ordering. The platform connects customers to the company's complete product portfolio including proprietary brands (Irmãos Avelino, Mariusso, Vinhais) and partner brands. Additional services include multi-temperature distribution, a Show Kitchen for product demonstrations, and an annual Product Catalog. The ecosystem includes native mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• MyBidfood: Digital platform for ordering food service products, featuring real-time inventory, purchase history, and quick order functionality.

Products and services

• MyBidfood B2B Digital Ordering Platform B2B web platform that lets registered foodservice customers browse the Bidfood catalog, check real-time stock and account-specific prices, and place orders; serves independent restaurants, hotels, hospitals, bakeries, snack bars, schools, and clubs in the São Paulo region.
• MyBidfood Mobile App Native iOS and Android mobile applications that replicate MyBidfood ordering functionality, allowing foodservice operators to place orders, view stock, and track deliveries from a mobile device; serves the same SMB and mid-market foodservice accounts as the web platform.
• Irmãos Avelino Multi-Temperature Foodservice Distribution Multi-temperature foodservice distribution of ambient, refrigerated, and frozen products under the Irmãos Avelino brand; serves foodservice operators in Brazil and operates as one of Bidfood Brasil's three legacy distribution brands.
• Mariusso Foodservice Distribution Foodservice distribution operations operating under the Mariusso brand within Bidfood Brasil, serving customers across the São Paulo region with multi-temperature product supply.
• Vinhais Foodservice Distribution Foodservice distribution operations operating under the Vinhais brand within Bidfood Brasil; the oldest of the three legacy distribution brands serving foodservice operators across the São Paulo region.

Quantifiable outcome

• Next-day delivery service enabling customers to order today and receive tomorrow
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and supporting.

• BarillacoreChannel Partner/ Reseller/ DistributorBarilla is a partner brand in Bidfood's portfolio, offering pasta and related food service products through the distribution network.
• BaroniasupportingChannel Partner/ Reseller/ DistributorBrand partner for food service distribution through Bidfood Brasil.
• Barry CallebautcoreChannel Partner/ Reseller/ DistributorPremium chocolate and cocoa products partner for the food service market.
• CamilcoreChannel Partner/ Reseller/ DistributorMajor Brazilian food brand partner including rice, beans, and canned products.
• CargillcoreChannel Partner/ Reseller/ DistributorGlobal agribusiness company providing ingredients and food products through Bidfood distribution.
• Farm FritescoreChannel Partner/ Reseller/ DistributorFrozen potato products specialist serving food service operators.
• Gallo (Grupo J. Murat)coreChannel Partner/ Reseller/ DistributorOlive oil and condiment products partner for food service.
• Gomes da CostasupportingChannel Partner/ Reseller/ DistributorTuna and seafood products for food service distribution.
• JDE Peet'scoreChannel Partner/ Reseller/ DistributorCoffee and beverage products for the food service sector.
• JosaparsupportingChannel Partner/ Reseller/ DistributorRice and bean products partner.
• KerrycoreChannel Partner/ Reseller/ DistributorFood ingredients and flavor solutions provider for food service.
• McCaincoreChannel Partner/ Reseller/ DistributorFrozen food products including fries and appetizers for food service.
• Miolo Wine GroupcoreChannel Partner/ Reseller/ DistributorBrazilian wine producer, Vinhais subsidiary specializes in high-value products for restaurants and hotels.
• NestlécoreChannel Partner/ Reseller/ DistributorMajor global food company providing wide range of products through Bidfood.
• Ferrero (Nutella)coreChannel Partner/ Reseller/ DistributorPremium chocolate and hazelnut products for food service.
• RAR (Reserva Automática de Refrigerantes)supportingChannel Partner/ Reseller/ DistributorBeverage distribution partner.
• SakurasupportingChannel Partner/ Reseller/ DistributorAsian food products and ingredients for food service.
• SearacoreChannel Partner/ Reseller/ DistributorBrazilian meat and poultry products for food service.
• Unilever Food SolutionscoreChannel Partner/ Reseller/ DistributorFood service solutions including seasonings, sauces, and branded ingredients.
• Irmãos AvelinocoreChannel Partner/ Reseller/ DistributorSubsidiary company since 1991, distributing products and importing goods with competitive pricing. Parent brand for private label products.
• MariussocoreChannel Partner/ Reseller/ DistributorSubsidiary since 1992, distributing quality products daily in São Paulo interior region through partnerships with major food service brands.
• VinhaiscoreChannel Partner/ Reseller/ DistributorSubsidiary since 1985, specializing in high-value products for refined restaurants and hotels including dairy and chocolate specialties. 24-hour delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Martins (Martins Atacadista): One of Brazil's largest wholesale and foodservice distributors, serving small retailers and foodservice operators across multiple Brazilian states. Most directly comparable Brazilian peer given the foodservice distribution model, multi-temperature logistics, and broad branded/private-label assortment.
• Grupo Pereira: Brazilian foodservice and cash & carry operator (Fort Atacadista, Sempre Atacado) serving B2B foodservice customers across multiple states. Comparable B2B foodservice distribution model with national footprint that Bidfood Brasil currently lacks.
• Booker Group: UK foodservice and retail cash & carry operator (now part of Tesco) serving small businesses, caterers, and restaurants. Comparable broadline B2B foodservice model with multi-temperature delivery and branded/private-label assortment.
• Brakes Group: UK and European foodservice distributor owned by Sysco, serving pubs, restaurants, hotels, healthcare, and education. Directly comparable multi-temperature broadline model and customer segmentation, with a digital ordering platform (Brakes Shop).
• Bidcorp Limited: JSE-listed global foodservice distribution group operating under the Bidfood and Bidvest brands across multiple continents. Likely the parent/affiliated group behind Bidfood Brasil, and the most directly comparable operator given the shared 'Bidfood' brand, multi-temperature model, and foodservice customer base.

Broad incumbents

• US Foods: Major US foodservice distributor with comprehensive multi-temperature distribution to restaurants, healthcare, and hospitality customers. Closely comparable distribution model and customer segmentation to Bidfood Brasil, including private-label offerings and digital ordering platforms.
• Performance Food Group: US-based foodservice and convenience distributor with three operating segments including foodservice distribution. Compares on business model (broadline foodservice distribution), customer types, and private-label strategy, though at significantly larger US-centric scale.
• Gordon Food Service: Privately held North American broadline foodservice distributor serving restaurants, schools, healthcare, and hospitality. Comparable multi-temperature distribution model and customer mix, with a strong private-label portfolio (Gordon Choice) analogous to Bidfood's Irmãos Avelino/Mariusso/Vinhais brands.
• METRO AG: European cash & carry and foodservice distribution group serving hotels, restaurants, and caterers (HoReCa) across multiple countries. Comparable B2B foodservice customer base and multi-temperature logistics, with a digital ordering platform (METRO MARKETS / DISH).
• Sysco Corporation: The largest US foodservice distributor, operating a multi-temperature distribution model serving restaurants, healthcare, education, and hospitality. Comparable business model and customer base to Bidfood Brasil, but at much larger global scale and with broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5oSqBs29YlQg35eJEaCFYg
• LinkedInlinkedin.com/company/bidfoodbr
• Instagraminstagram.com/bidfoodbr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidfood Brasil