Bidfood Hungary

What Bidfood Hungary does

Bidfood Hungary Kft. is a B2B food distribution company headquartered in Törökbálint, Hungary, established in 2021 as the Hungarian arm of the Bidfood Czech Republic Group. The company distributes fresh, chilled, and frozen food products alongside non-food items to hospitality, retail, and institutional customers across Budapest, Győr, and the Lake Balaton region, operating one distribution center in Hungary supported by the group's broader network of 10 distribution centers and 452 vehicles across three Central European countries. Its offering combines 15 own brands (including Nowaco, Prima, Petron, Banquet, Bravur, Gurmet, and DD) covering frozen, chilled, and ambient foods with multi-brand sourcing from global manufacturers and local artisans.

The business operates a sales-led go-to-market combining field sales consultants, an inside-sales customer service center (phone +36 1 700 3650 and [email protected]), and digital self-serve channels including the myBidfood.hu e-commerce platform and Android mobile application with shared cart functionality. Pricing is individualized per account with personalized promotional offers; pricing is not publicly disclosed. Delivery is free for most orders, with consolidated same-day temperature-controlled drops of frozen, chilled, and dry goods up to six times per week in covered regions. The company also offers specialized services including Fresh Fish Service (mobile fishmongery vehicles), Banquet Team (sous-vide menu engineering), and Bidfood Expo (biennial trade exhibition).

Bidfood Hungary is a wholly-owned subsidiary of Bidfood Czech Republic s.r.o., ultimately owned by Bidcorp Inc. (Johannesburg Stock Exchange-listed), described as the world's second-largest foodservice distributor with group revenue exceeding €9B across 28 companies on five continents. The Hungarian entity maintains compliance with IFS Logistics, HACCP, MSC, ASC, BIO Organic, Rainforest Alliance, and Czech State Veterinary Administration certifications through the group's certified facilities. Management includes a COO (Pavel Krajíček), CFO (József Surányi), and Sales Director (Viktor Bézi). Revenue is not publicly disclosed.

Name

Bidfood Hungary

Legal name

Bidfood Hungary Kft.

Website

https://bidfood.hu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Bidfood Hungary Kft. is a B2B food distributor established in 2021, supplying fresh, chilled, and frozen food to hotels, restaurants, retail, and institutional customers across Budapest, Győr, and Lake Balaton, operated as part of the Bidfood Czech Republic Group under JSE-listed Bidcorp.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Other Snack Food Manufacturing (311919), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Ice Cream & Frozen Desserts (2024), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Food wholesale distribution
• HoReCa supply
• Frozen food distribution
• Fresh meat supply
• Foodservice distribution

Headquarters

HQ city

Törökbálint

HQ country

Hungary

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Distribution: Procurement and sale of food products to retail and hospitality businesses across Czech Republic, Slovakia, and Hungary. The company sources from global manufacturers, local artisan producers, and its own Czech manufacturing facilities.
2. Own Manufacturing: Production of food products in own facilities in Czech Republic. Factories produce frozen, chilled, and ambient foods including ice cream, meat products, fish, game, pastries, and ready meals. Approximately one-quarter of total distribution volume comes from own manufacturing.
3. Export: Export of 3,000 tons of food annually to approximately 25 countries across Europe, New Zealand, and Vietnam. Export includes ice cream, frozen ready meals, sous-vide meat, dry goods, and fish products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bidfood Hungary is a B2B food production and wholesale distribution company serving the Hungarian hospitality (HoReCa) and retail sectors with a portfolio of 15+ own brands and 5,000+ products spanning frozen, chilled, fresh, and ambient foods plus non-food items. The company delivers fresh, frozen, and dry goods to restaurants, hotels, retail stores, schools, and hospitals via temperature-controlled logistics, supporting customers with multiple ordering channels including field sales, call center, e-commerce (myBidfood.hu), and mobile app.

Product overview

Bidfood Hungary is a food production and distribution company offering a comprehensive portfolio of products and services for the hospitality and retail sectors. The core offering consists of 15 own brands (Nowaco, Prima/Mrož/Pegas ice cream, Bravur, Petron, Allivori, Meliko, Banquet, Pro Smart Choice, Coronet, Gurmet, Bagetier, DD, La Panna, Pršutérie Chovaneček, Party Led) covering frozen, chilled, and ambient foods, as well as non-food products. These brands are complemented by a multi-channel service platform comprising the myBidfood.hu web shop, mobile application, customer service, and sales representative support. Additional services include Fresh Fish Service (mobile fish sales), Bidfood Gastrostudio (culinary training), Bidfood Expo (trade exhibition), Banquet Team (sous-vide meat support), and electronic invoicing. The company distributes across Budapest, Győr, and Lake Balaton regions, serving restaurants, hotels, retail stores, schools, and hospitals.

Differentiator

Problem solved

Functional benefit

Brands

• Bidfood: Primary company brand for food manufacturing and wholesale distribution serving hospitality and retail sectors.

Products and services

• Nowaco Reliable frozen and chilled foods for home cooking and professional kitchens, including fish, vegetables, fruits, ready meals, and pastries. For professional chefs and households.
• Prima Ice Cream (Mrož, Pegas) Traditional Czech ice cream produced in Opava, including popular Mrož popsicles and Pegas premium cream ice cream in various flavors. For retail and foodservice.
• Bravur Sausages Modern processed meat brand built on traditional meat craftsmanship, quality ingredients, and manufacturing where artisan skills meet technical precision. Sausages and processed meat products.
• Petron Game Meat Premium game meat from Czech nature, processed with traditional, natural and modern methods. For professional kitchens and gourmet retail.
• Banquet Sous-Vide Meat Sous-vide meat ideal for professional kitchens and households seeking reliable, consistent quality and delicious products.
• Gurmet Fresh Meat Fresh meat and meat specialties manufactured in Bidfood's own facilities in Kralupy nad Vltavou and Opava, including pork, beef, and processed meat products. For professional kitchens and retail.
• DD Poultry Products Time-saving, high-quality poultry and meat products from Dýšina, with appearance and taste exactly like homemade products. Focus on raw, untreated specialties.
• Bagetier Frozen Pastries Wide range of frozen pastries ready for baking, quickly and easily usable in any type of establishment from grocery stores to hotels and restaurants.
• Meliko Dairy Products Dairy products focused on natural taste, nutritional value, and high quality, ideal for kitchens and pastry shops.
• Allivori Mediterranean Products Authentic Mediterranean products that bring Italian atmosphere to every plate, for professional chefs and home cooking enthusiasts.
• La Panna Gelato Ice Cream Silky texture, intense flavor and excellent ingredients - La Panna ice cream is a tribute to Italian gelato-making tradition.
• Coronet Dry Goods Reliable quality dry goods with a wide product range for professional and everyday use.
• Pro Smart Choice Disposables Practical and reliable solutions for everyday operations - disposable products and auxiliary tools focused on functionality, quality, and affordability.
• Pršutérie Chovaneček Dry-Cured Meats Family manufactory where meat is slowly, honestly, and lovingly matured.
• Party Led Ice Ice for professional gastronomy, catering, and mixology. Party Led is synonymous with purity, quality, and reliability.
• myBidfood.hu Web Shop E-commerce platform available 24/7 offering current prices, detailed product information, personalized templates, and order history. For B2B customers.
• myBidfood Mobile Application Fastest ordering method via smartphone and tablet, with shared cart with web shop for seamless ordering across devices. For B2B customers.
• Fresh Fish Service Mobile fishmongery service allowing customers to select and purchase the best fresh fish directly at their establishment via specially equipped vehicles. For professional kitchens.
• Bidfood Gastrostudio Culinary Training Professional chef studio offering culinary courses, workshops, seminars, and product presentations focused on modern gastronomy trends. For hospitality professionals and customers.
• Banquet Team Sous-Vide Consultancy Team of experienced chefs helping professionals with menu creation, price calculations, consumption basket compliance, recipe customization, food presentation, and sous-vide training seminars. For professional kitchens.
• Bidfood Expo Trade Exhibition Exceptional gastronomy exhibition in Czech Republic for hospitality and retail professionals, featuring nearly 10,000 m² of exhibition space showcasing food industry innovations.
• Electronic Invoicing (ISDOC, BidXML) Electronic delivery of invoices and delivery notes in formats (ISDOC, BidXML) easily importable into inventory or accounting systems. For B2B customers.

Quantifiable outcome

• 1,020 tonnes of goods delivered daily to customers
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered supporting.

• Gama HoldingsupportingOthersCzech company specializing in comprehensive gastronomy services for over 25 years. Offers professional kitchen technology solutions including design, engineering, sales, and technical support through team of specialists.
• A.T. FornaxsupportingOthersCompany established in 1995 importing gastronomic equipment. Represents quality gastronomic technologies from European manufacturers including Astoria, Bravilor Bonamat, CAMBRO, Lacanche, Lincat, Robot Coupe, and others.
• Robot-CoupesupportingTechnology or IntegrationLeading European manufacturer of food preparation machines from Burgundy, France. Founded in 1960 with first patent for vertical vegetable cutter. World leader in kitchen technology. Partner for Gastrostudio equipment.
• PacojetsupportingTechnology or IntegrationSwiss-engineered precision ice cream and gastronomy equipment. Revolutionary pacotization process invented in 1980, world launched in 1992. Found in finest restaurants worldwide. Partner for Gastrostudio equipment.
• LiebherrsupportingTechnology or IntegrationWorld-leading manufacturer of professional refrigeration equipment. Developing and producing refrigeration appliances for over 70 years meeting highest customer requirements globally.
• BonduellesupportingStrategic or Co-development PartnerWorld-renowned specialist in vegetable processing and distribution since 1853. Focus on freshness, gentle processing, and responsible approach to nature. Partner for Gastrostudio education.
• RationalsupportingTechnology or IntegrationGerman company and world leader in professional kitchen equipment, specializing in combi ovens and multifunctional cooking systems. Founded 1973, operating in 100+ countries. Key products: iCombi Pro, iVario Pro.
• IntergastsupportingOthersTeam of passionate chefs, experienced installers, service technicians, and experts with 30+ years experience in professional gastronomy. Leader in professional kitchen design and implementation.
• Gastro MachsupportingOthersCzech family company with 30+ years experience in professional gastronomy design, equipment, and service. Operates throughout Czech Republic with custom solutions from kitchen design to technology delivery and technical support.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Eurocash Group: Largest wholesale distributor in Poland with extensive HoReCa and small-retail reach across Central Europe. Closest regional comparable in Central European foodservice/wholesale distribution footprint.
• JJ Food Service: UK-based broadline food service distributor serving independent restaurants and HoReCa with own brands and multi-channel ordering. Comparable in B2B-only model with web/app ordering and own-brand ranges.
• Lantmännen (Food Sector): Swedish agricultural cooperative operating food service distribution and food processing across Northern Europe. Comparable as a Northern European peer with integrated food manufacturing and B2B distribution to HoReCa.

Broad incumbents

• Performance Food Group: Large US broadline foodservice distributor with Vistar (vending/convenience) and Core-Mark segments. Directly comparable multi-channel B2B food distribution model serving HoReCa and institutional customers.
• METRO AG: European cash-and-carry and food service distribution group operating in 20+ countries including Central/Eastern Europe. Comparable in serving HoReCa and small retailers with multi-category food and non-food assortment.
• US Foods: One of the largest US broadline food service distributors serving restaurants, healthcare, and hospitality. Comparable in offering multi-category B2B food distribution with own brands and digital ordering platforms.
• Bidvest (sister subsidiary under Bidcorp): South African food service distribution arm of Bidcorp with similar broadline foodservice distribution model. Directly comparable as a sister subsidiary under the same parent group, sharing procurement and operating philosophy.
• Sysco Corporation: World's largest broadline food service distributor, operating across the US, Canada, UK (Brakes), and other European markets. Directly comparable business model of multi-temperature B2B food distribution with own-brand manufacturing, scaled to global reach.

Direct peers

• Brakes Group (Sysco subsidiary): UK and Ireland's largest broadline food service distributor (owned by Sysco), serving HoReCa and retail with own-brand ranges. Closest European comparable to Bidfood Hungary's model of broadline foodservice distribution across multiple countries.
• HAVI Group: Global supply chain and foodservice logistics provider serving QSR brands and food service operators across Europe. Comparable in providing integrated logistics, procurement, and supply chain solutions to HoReCa customers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BidfoodHU
• LinkedInlinkedin.com/company/bidfood-hungary
• Instagraminstagram.com/bidfoodhu

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidfood Hungary