What BIDV MetLife does

BIDV MetLife is a Vietnam-domiciled joint venture life insurance company established in 2013 between MetLife Inc. (a global insurer operating in over 40 countries with 150+ years of history) and BIDV (Bank for Investment and Development of Vietnam), operating as Công ty Trách Nhiệm Hữu Hạn Bảo Hiểm Nhân Thọ BIDV MetLife with its head office in Hanoi and a branch in Ho Chi Minh City. The company serves individual, family, and corporate customers in Vietnam through three core product lines: investment-linked universal life (Chủ Động Tương Lai with regular premiums, Quà Tặng Tương Lai with single premium), term life (Hành Trình Trọn Vẹn), and supplementary riders covering hospitalization cash benefits (Bảo hiểm Hỗ trợ viện phí, four tiers from 200,000 to 2,000,000 VND/day), critical illness covering 109 conditions, accident coverage, and waiver of premium. Following an August 2024 Ministry of Finance license (No. 72/GPDDC5/KDBH), it has also expanded into standalone health, physical, and medical expense insurance.

The company's technology stack centers on the MetCare digital customer portal (e.bidvmetlife.vn) for policy self-service, premium payments, and claims submission; the Global Sales Platform (GSP) and iPad-based electronic applications for agents; the Branch Engagement System (BES) for branch coordination; and the Distribution Data Hub (DDH) for business intelligence. Hospital cashless pre-authorization is delivered through a Pacific Cross partnership covering 300+ Vietnamese medical facilities, with 15-minute outpatient and 12-24 hour inpatient turnaround.

Revenue is generated through recurring insurance premiums on annual, semi-annual, quarterly, and single-premium payment modes, fund management fees on universal life products (2.0% per year for years 1-10 of Hưng Gia Toàn Mỹ, declining to 1.5% from year 11; 1.5% for years 1-10 of Trường An Toàn Mỹ, declining to 1.2%), and interest charged on policyholder account advances (9.1% from April 2026). Distribution is dominated by a bancassurance model leveraging over 1,000 BIDV transaction points across 63 provinces, supplemented by a national agency force, a corporate business development team for group employee benefits, and digital self-service channels. Premium payments are accepted via OnePay, BIDV SmartBanking, QR codes through MetCare, PAYOO convenience stores, BIDV auto-debit, and BIDV branch POS terminals.

Name

BIDV MetLife

Legal name

Công ty Trách Nhiệm Hữu Hạn Bảo Hiểm Nhân Thọ BIDV MetLife

Website

https://bidvmetlife.com.vn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

BIDV MetLife is a Vietnam joint venture between MetLife and BIDV, offering individual and corporate life insurance, investment-linked, and health products distributed primarily through BIDV's national bancassurance network of over 1,000 branches.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Group Whole Life (Limited/Continuous Pay) (FSAIADAE)

Keywords

• Life insurance products
• Bancassurance services
• Investment-linked insurance
• Health insurance riders
• Corporate employee benefits

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Life Insurance Premiums: BIDV MetLife generates revenue primarily through recurring insurance premiums collected from individual and corporate policyholders. Products include universal life (Chủ Động Tương Lai, Quà Tặng Tương Lai, Hưng Gia Toàn Mỹ, Trường An Toàn Mỹ), term life (Hành Trình Trọn Vẹn), and health/rider products (Bảo hiểm Hỗ trợ viện phí, Bệnh hiểm nghèo toàn diện, Tai nạn Tăng cường, Miễn đóng phí). Premium payment modes include annual, semi-annual, quarterly, and single-premium (one-time payment) structures. Investment-linked products earn fund management fees and investment interest credited to policyholder accounts.
2. Investment Fund Management Fees: For investment-linked (universal life) products, the company charges fund management fees. For Hưng Gia Toàn Mỹ: 2%/year in the first 10 contract years, 1.5%/year from year 11 onward (or 1.5%/year during periodic cash benefit payment period). For Trường An Toàn Mỹ: 1.5%/year in the first 10 contract years, 1.2%/year from year 11 onward. Interest is credited monthly to policyholder account values at declared fund interest rates.
3. Advance/Temporary Payment Interest: Interest charged on advances taken by policyholders against their account value (for universal life products) and on overdue premium payments during policy reinstatement. Current rate (from April 2026): 9.1%/year for account value advances, 7%/year for endowment product advances, 0%/year for overdue premiums and reinstatement debts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BIDV MetLife is a joint venture between MetLife and BIDV that sells life insurance, investment-linked savings, and health protection products in Vietnam. Its portfolio includes unit-linked universal life policies, term life insurance, and supplementary riders covering hospitalization, critical illness, accident, and premium waiver. Distribution is anchored on BIDV's national branch network of over 1,000 transaction points under a bancassurance model, complemented by a dedicated agency channel, corporate sales team, and the MetCare digital self-service platform.

Product overview

BIDV MetLife offers a comprehensive life insurance and financial protection portfolio comprising three main product categories. The core products include investment-linked insurance (Chủ Động Tương Lai with regular premiums, Quà Tặng Tương Lai with single premium) and term life insurance (Hành Trình Trọn Vẹn). These are supplemented by add-on riders covering hospitalization benefits, critical illness protection (109 diseases), accident coverage, and waiver of premium. Corporate employee benefit solutions mirror the main products (Quà Tặng Tương Lai Corporate, Hành Trình Trọn Vẹn Corporate, Chủ Động Tương Lai Corporate). The company provides digital customer service through MetCare portal with hospital guarantee integration via Pacific Cross, and premium payment options through OnePay, Payoo, and BIDV SmartBanking. Customer care programs include tiered membership (An Thể Chất - Vững Tương Lai) from Mass to Platinum tiers.

Differentiator

Problem solved

Functional benefit

Brands

• MetCare: Digital customer portal for policy management and claims submission
• An Thể Chất - Vững Tương Lai (MetPremium)
• Bảo hiểm Hỗ trợ viện phí
• Bảo hiểm Bệnh hiểm nghèo toàn diện
• Bảo hiểm Tai nạn Tăng cường
• Bảo hiểm Miễn đóng phí
• Chủ Động Tương Lai
• Quà Tặng Tương Lai
• Hành Trình Trọn Vẹn
• Phúc lợi Doanh nghiệp Chủ Động Tương Lai
• Phúc lợi Nhân sự Quà Tặng Tương Lai
• Phúc lợi Nhân sự Hành Trình Trọn Vẹn

Products and services

• Chủ Động Tương Lai (Proactive For The Future) Investment-linked (unit-linked) life insurance with regular premium payments, minimum 3-year payment term and coverage up to age 99. Provides flexible protection, account value accumulation with monthly credited interest, and loyalty bonuses of 15-25% of first-year basic annual premium at contract anniversaries 10-30. For Vietnamese individuals and families seeking protection combined with disciplined savings.
• Quà Tặng Tương Lai (Gift For Future) Single-premium investment-linked life insurance with a minimum 150 million VND one-time payment and 10-15 year coverage period. Provides financial protection, wealth accumulation, and inheritance benefits for future generations. Interest is credited from the Universal Life Fund. For Vietnamese individuals seeking a lump-sum investment with insurance protection and legacy planning.
• Hành Trình Trọn Vẹn (Complete Journey) Term life insurance providing financial protection against unexpected events. Entry age 30 days to 69 years with maximum 70 at contract expiry. 1-year renewable term; pays 100% of sum insured on death from any cause. For individuals and families seeking affordable pure protection against mortality risk.
• Bảo hiểm Hỗ trợ viện phí (Hospital Cash Benefit Insurance) Hospital cash benefit rider providing daily compensation for inpatient, outpatient, and surgery, with enhanced benefits for ICU care and five critical diseases (cancer, stroke, heart attack, liver failure, kidney failure). Four plan tiers: Đồng (200,000 VND/day), Bạc (500,000 VND), Vàng (1,000,000 VND), Bạch Kim (2,000,000 VND). Coverage up to 500x sum insured. For individuals and families seeking supplementary health coverage.
• Bảo hiểm Bệnh hiểm nghèo toàn diện (Comprehensive Critical Illness Insurance) Critical illness insurance covering 109 conditions including early-stage, advanced-stage, gender-specific, and child-specific illnesses. Benefits: 25% for early-stage CI (max 2 claims), 100% for standard CI, 100% for child-specific CI, additional 25% for gender-specific CI. Coverage period equals the underlying policy term. For individuals concerned about catastrophic health events.
• Bảo hiểm Tai nạn Tăng cường (Enhanced Accident Insurance) Accident insurance providing enhanced protection against accident-related death and total permanent disability (100% sum insured) with scaled benefits of 15-100% for partial disability. Entry age 5-60 years, maximum 64 at renewal. 1-year renewable with annual, semi-annual, or quarterly premium payment. For individuals seeking affordable accident-related protection.
• Bảo hiểm Miễn đóng phí (Waiver of Premium) Premium waiver rider that exempts policyholders from paying periodic premiums if the insured person passes away during the coverage period (10-25 years). Waiver period equals half the coverage term; remaining premium balance of the main policy is paid as an additional benefit. Entry age 18-60 years. Maintains all protection and savings benefits of the underlying policy.
• Phúc lợi Nhân sự Quà Tặng Tương Lai (Corporate Single-Premium Unit-Linked Benefit) Corporate employee benefit version of single-premium unit-linked insurance. Helps businesses protect key personnel and accumulate sustainable value. For Vietnamese employers seeking executive-level rewards and key-person protection through funded insurance.
• Phúc lợi Nhân sự Hành Trình Trọn Vẹn (Corporate Term Life Benefit) Corporate group term life insurance solution providing financial protection for employees against major life risks. 1-year term with annual renewal. Pays 100% sum insured on death from any cause. For companies seeking affordable group life coverage as part of employee benefit programs.
• Phúc lợi Doanh nghiệp Chủ Động Tương Lai (Corporate Regular-Premium Unit-Linked Benefit) Corporate regular-premium unit-linked insurance solution providing financial security for employees, with loyalty bonus and customer appreciation rewards. Employer-funded format. For businesses seeking long-term employee benefit and retention programs with savings components.

Quantifiable outcome

• 9 consecutive years (through 2024) winning AmCham CSR Award for corporate social responsibility contributions
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Education Development Center (EDC)minorOthers · 1 January 2025BIDV MetLife, representing MetLife Foundation in Vietnam, partnered with EDC for the Green Skills Vietnam project launch at An Giang University. The project is part of MetLife Foundation's 2025 funding for 8 non-profit organizations in Vietnam with a total budget exceeding 600,000 USD. EDC implements skills training and green economy awareness programs for low-income students in climate-affected areas starting from the Mekong Delta.
• Room to ReadminorOthers · 1 January 2024BIDV MetLife and MetLife Foundation partner with Room to Read, a reputable international NGO, to support hundreds of female students in three southern provinces of Vietnam. The program aims to improve educational opportunities and personal development for girls to continue schooling and achieve future success.
• MicroSave Consulting (MSC)minorStrategic or Co-development Partner · 1 January 2024BIDV MetLife and MetLife Foundation partnered with MicroSave Consulting to support the Women Led Business (WLB) initiative at Techfest Vietnam 2024. WLB was implemented in cooperation with Startup Vietnam Foundation to promote the development of micro, small, and medium enterprises owned by women, including the She TechFest initiative for women-led startup entrepreneurs.
• Startup Vietnam FoundationminorStrategic or Co-development Partner · 1 January 2024BIDV MetLife and MetLife Foundation partnered with Startup Vietnam Foundation to support Techfest Vietnam 2024 and the Women Led Business initiative, promoting women-owned MSMEs and innovative startups in Vietnam.
• MetLife FoundationminorOthers · 1 January 2023MetLife Foundation, established in 1976, partners with BIDV MetLife to fund community initiatives in Vietnam. Through the Community Impact Grant Program (CIGP) launched in 2023, Vietnam had the most approved organizations and received the highest funding in the Asia region at 320,000 USD for four NGOs. MetLife Foundation has contributed over 2.5 million USD in Vietnam since 2013.
• Habitat for Humanity VietnamminorOthers · 1 January 2018BIDV MetLife, representing MetLife Foundation in Vietnam, partnered with Habitat for Humanity to build 21 homes for low-income families in Dong Thap province in 2018. BIDV MetLife employees participated directly in construction activities including laying bricks and painting walls. MetLife Foundation has been a global Habitat partner, contributing to housing and community development in Asia, Europe, Africa, Middle East, and Latin America.
• Habitat for Humanity (International)minorOthers · 1 January 2016In 2016, over 200 volunteers from Vietnam and countries including Japan, Singapore, New Zealand, Australia, Hong Kong, and the USA built 20 homes in Tam Nong district, Phu Tho province. MetLife Foundation funded 3 of the homes. BIDV MetLife coordinated with BIDV to mobilize volunteers for this project.
• Trickle UpminorOthers · 1 January 2014Since 2014, MetLife Foundation has partnered with Trickle Up to implement financial education programs helping improve livelihoods of thousands of poor households in Vietnam's highland regions. Programs continued through the 'Empowering Economic Inclusion for Poor Women and Youth' project from 2017-2020 in Kon Tum (8 communes) and Quang Tri (2 communes), where 40% of the population lives below the poverty line.
• Plan International VietnamminorOthers · 1 January 2014Since 2014, MetLife Foundation has partnered with Plan International on financial education programs supporting poor communities in Vietnam's highland regions, part of broader economic empowerment initiatives.
• Pacific Cross VietnamcoreTechnology or IntegrationBIDV MetLife partners with Pacific Cross (PCV) to provide hospital cashless/guarantee pre-authorization services under the MetCare brand. Pacific Cross operates a network of over 300 medical facilities across Vietnam. Processing SLA: 15 minutes for outpatient, 12-24 hours for inpatient pre-authorization. Pacific Cross also provides the hospital directory and coordinates guarantee confirmations. This is a critical health services integration enabling BIDV MetLife's digital health insurance claims experience.
• BIDV (Bank for Investment and Development of Vietnam)coreChannel Partner/ Reseller/ DistributorBIDV is the joint venture partner owning a significant stake in BIDV MetLife. As Vietnam's second-largest bank, BIDV provides exclusive distribution access through over 1,000 transaction points in 63 provinces. The joint venture combines MetLife's global insurance expertise and financial strength with BIDV's domestic market knowledge and customer relationships. BIDV's 24,000+ employees and trained financial consultants serve as the primary sales channel for insurance products.
• MetLife Global (MetLife Inc.)coreStrategic or Co-development PartnerMetLife Inc. is the global joint venture partner providing international insurance expertise, product development frameworks, investment management capabilities, digital technology platforms (Global Sales Platform, Branch Engagement System, Distribution Data Hub), and global brand equity. MetLife has over 150 years of history, operates in 40+ countries, and ranks among Fortune 500 top 100 US companies. MetLife provides training programs, actuarial support, and global best practices adapted to the Vietnamese market.
• OnePaycoreTechnology or IntegrationOnePay provides the online payment gateway for BIDV MetLife's premium collection, accepting international credit/debit cards (Visa, MasterCard, JCB) and domestic ATM cards from all Vietnamese banks. This enables convenient online premium payments for policyholders.
• PAYOOminorChannel Partner/ Reseller/ DistributorPAYOO, a Vietnamese online payment service provider, enables premium payments at convenience stores and through PAYOO's mobile app and website. Available 24/7, this expands premium payment accessibility for customers without banking access.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manulife Vietnam: Major foreign-invested life insurer in Vietnam with a strong bancassurance footprint (including MB Ageas and other bank partnerships) and a focus on investment-linked and protection products. Closely comparable in product mix, distribution philosophy, and target customer segments to BIDV MetLife.
• Chubb Life Vietnam: Foreign-invested life insurer offering traditional and unit-linked products in Vietnam through agency and bancassurance channels. Directly comparable in offering term, endowment, health, and group products to similar customer segments.
• AIA Vietnam: Leading pan-Asian life insurer operating in Vietnam with both bancassurance and agency channels. Directly comparable in offering unit-linked, term, health, and group employee-benefit products to similar Vietnamese retail and corporate customer segments.
• Sun Life Vietnam: Foreign-invested life insurer with bancassurance partnerships in Vietnam (including TPBank, ACB, VIB). Directly comparable to BIDV MetLife in its reliance on bank-channel distribution and its mix of unit-linked, health, and group employee-benefit products.
• Prudential Vietnam: One of Vietnam's largest and longest-established life insurers with a multi-channel bancassurance and agency model. Directly competes with BIDV MetLife across unit-linked, term, and health products, and shares the same target market of Vietnamese individuals and corporate employee-benefit buyers.
• Generali Vietnam: European-backed life insurer operating in Vietnam with multi-channel distribution including bancassurance and agency. Comparable in product breadth (UL, term, health, CI riders) and customer segments, serving as one of the global multinational competitors in the same market.
• Dai-ichi Life Vietnam: Japanese-backed life insurer with bancassurance partnerships in Vietnam (including MSB). Directly competes in unit-linked and traditional life products against Vietnamese individuals and corporate clients, similar distribution model to BIDV MetLife.
• VietinBank Life Insurance (formerly VietinBank Aviva): Vietnamese bancassurance peer with a major state-owned bank (VietinBank) as distribution partner. Directly comparable to BIDV MetLife in operating model (bank-JV life insurer), target customers, and product suite.

Emerging players

• FWD Vietnam: Asia-focused digital-first life and health insurer with a growing Vietnam presence. Comparable in targeting Vietnamese consumers with simplified, tech-enabled life and health products, though smaller and newer than BIDV MetLife.
• Allianz Life Vietnam: European global insurer with a life insurance presence in Vietnam serving retail and corporate clients. Comparable as another foreign-invested competitor in the same market with overlapping product categories, though smaller distribution scale than BIDV MetLife.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bidvmetlife
• LinkedInlinkedin.com/company/bidvmetlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIDV MetLife