Big One Fitness

What Big One Fitness does

Big One Fitness (operated by GESTE, a.s., IČ 26938031) is a private premium fitness center operator headquartered in Brno, Czech Republic, founded in 2005 and led by CEO Sylva Vajčnerová. The company runs two city-center locations — BIG ONE FITNESS Club at Benešova 14/16 and BIG ONE FITNESS "Mendlák" at Václavská 6 — offering a comprehensive service portfolio that includes strength and cardio equipment, functional training zones, group fitness classes, personal training, Pilates Reformer, pole dance, solarium, massage and body treatments, nutrition and training planning, and InBody medical-grade body composition analysis. The Mendlák site emphasizes functional and strength training (Cross Workout cage, boxing zone, armwrestling table), while the Club site adds a multi-type wellness area (steam and Finnish saunas, Dead Sea salt stones, panoramic terrace, whirlpool) included with full memberships. Club membership grants cross-location access, and all major Czech employee benefit cards (Multisport, Pluxee/Sodexo, Benefit Plus, UP, ACCOR, Můza, Chéque Déjeuner) are accepted.

Underlying technology comprises QR-code-linked instructional workout videos accessible via smartphone scan on each machine, InBody 370 (Mendlák) and InBody 270 (Club) bioelectrical impedance devices for personalized analytics, the AFIT Web online reservation platform for class and personal training bookings (Czech and English), and panoramic virtual tour systems for both sites. No proprietary AI/ML or software platform is operated. Revenue is generated across five streams: recurring subscription memberships (1,000–1,900 CZK/month), à la carte services (personal training at 640 CZK/session, group classes at 170 CZK, massages from 550 CZK, InBody from 200 CZK), specialized programs (Pilates Reformer 390 CZK, Pole Dance 230 CZK, corporate memberships from 800 CZK/month, Health and Sports Day events from 6,000 CZK), gift vouchers and pre-packaged bundles (START 2,700 CZK through GOLD 12,000 CZK), and benefit-card/employer-paid transactions. The go-to-market is sales-led with on-site reception and online booking, supplemented by corporate partnership channels (VZP, E.ON, Newton College, Masaryk University, language schools, military/veterans) offering 30–40% membership discounts to drive B2B2C volume. The disclosed organization totals six employees, with personal trainers, instructors, and wellness staff likely operating as contractors.

Name

Big One Fitness

Legal name

GESTE, a.s.

Website

https://big1fitness.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Senior/Low-Impact Group Fitness (HSADABAI), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Fitness center operations
• Wellness and spa services
• Personal training
• Group fitness classes
• Body composition analysis

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fitness Memberships and Subscriptions: Recurring monthly, quarterly, 6-month, and annual membership fees providing unlimited or time-limited access to gym facilities, group classes, and wellness areas. Full-time memberships start at 1,900 CZK/month; time-limited (until 5 p.m.) memberships at 1,000 CZK/month. Multi-month and annual prepayments carry discounts. Membership includes access to both Brno locations.
2. À la Carte Service Sales: Single-visit fees for gym access, group classes, personal training sessions, wellness (saunas, whirlpools), solarium, massages, InBody analysis, and nutrition/training plan consultations. Personal training priced at 640 CZK/session. Group classes 170 CZK. Solarium 9–11 CZK/minute. Massages from 550 CZK (30 min) to 1,350 CZK (90 min chocolate massage).
3. Specialized Program Revenue: Pilates Reformer classes (390 CZK single, 3,500 CZK/10-class pass), Pole Dance (230 CZK single, packages from 200 CZK/class), corporate memberships (from 800 CZK/month), and Health and Sports Day corporate events (from 6,000 CZK).
4. Gift Vouchers and Packages: Gift vouchers sold from 200 CZK for gym memberships, personal training sessions, nutrition plans, massages, wellness access, solarium, and InBody analysis. Pre-packaged discounted bundles (START 2,700 CZK, BRONZE 2,270 CZK, SILVER 3,000 CZK, GOLD 12,000 CZK).
5. Employee Benefit Card Acceptance: Accepts Multisport Benefit, Sodexo Active Pass, Pluxee, Benefit Plus, UP, ACCOR services, Múza, Groupe Chéque Déjeuner, and others as payment for memberships and services, generating revenue from corporate benefit arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Big One Fitness operates two modern fitness centers in Brno city center (BIG ONE FITNESS Club at Benešova 14/16 and BIG ONE FITNESS "Mendlák" at Václavská 6) under the legal entity GESTE, a.s. The centers sell monthly, multi-month, and annual memberships that grant access to strength and cardio equipment, group classes, wellness/sauna facilities, and personal training, with services also available à la carte including InBody body composition analysis, massages, solarium, pole dance, Pilates Reformer, and personalized training and nutrition plans.

Product overview

BIG ONE FITNESS is a premium fitness center operator in Brno, Czech Republic, established in 2005, with two locations: BIG ONE FITNESS 'Mendlák' (Václavská 6) and BIG ONE FITNESS Club (Benešova 14). The company offers a comprehensive suite of fitness and wellness services organized as a unified product portfolio centered on gym facilities, wellness/sauna amenities, group fitness classes, personal training, body composition analysis (InBody), massage services, solarium, pole dance, and nutritional counseling. The core offering combines fitness equipment with complementary services including training plans, nutrition programs, and corporate wellness packages. The two locations differ in their facility mix: Mendlák emphasizes functional training with Cross Workout cages and boxing zones, while Club features a full wellness center with multiple sauna types, relaxation zones, and whirlpool facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness (Gym Access) Access to strength training machines, dumbbells, cardio zones (Nautilus and Panatta treadmills, ellipticals, Concept2 rowers, AirBike), functional training equipment, Cross Workout cage, boxing zone, armwrestling table, and bodyweight zones. Each machine features QR codes linking to instructional videos. Available to individual members and à la carte visitors at both Brno locations.
• Wellness and Sauna World

Quantifiable outcome

• InBody body composition analysis provides precise measurements of muscle, fat, water distribution, metabolic rate, and caloric burn recommendations for personalized training planning
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• VZP (Všeobecná zdravotní pojišťovna České republiky)coreGTM or Marketing PartnerVZP offers its policyholders and members of Klub pevného zdraví (KPZ) a 30% discount on full-time B1FC membership, reducing the price from 1,900 CZK to 1,330 CZK/month. This is a major employer-funded health benefit partnership reaching VZP's broad insured population across the Czech Republic.
• Jazyková škola TUTORminorGTM or Marketing PartnerJazyková škola TUTOR provides its staff with a 40% discount on full-time B1FC membership as an employee wellness benefit.
• E.ONminorGTM or Marketing PartnerE.ON offers its employees a 40% discount on full-time B1FC membership as part of their employee benefits program.
• Newton CollegeminorGTM or Marketing PartnerNewton College students receive a 40% discount on full-time B1FC membership as a student wellness benefit.
• Ekonomicko-správní fakulta Masarykovy univerzityminorGTM or Marketing PartnerThe Faculty of Economics and Administration at Masaryk University provides faculty and students access to a discounted membership program.
• Jazyková Škola HOPEminorGTM or Marketing PartnerJazyková Škola HOPE provides its staff with a 40% discount on full-time B1FC membership as an employee wellness benefit.
• MIMSAminorGTM or Marketing PartnerMIMSA partner organization provides its members with discounted access to B1FC services.
• Vojáci a Váleční veterániminorGTM or Marketing PartnerMilitary personnel and war veterans with valid ID cards receive a 40% discount on full-time B1FC membership.
• Spolek MedikůminorGTM or Marketing PartnerMembers of Spolek Mediků with valid ISIC card pay 100 CZK/day for gym access at B1F Mendlák, Václavská 6, enabling affordable fitness access for medical students.
• Multisport BenefitcoreGTM or Marketing PartnerMultisport Benefit card is accepted at both B1F locations for gym access and all group classes. At B1FC Club, access is limited to 100 minutes (120 CZK surcharge if exceeded). At B1F Mendlák, access is unlimited. Multisport is one of the primary B2B2C channels driving individual membership sales.
• Pluxee (formerly Sodexo)coreGTM or Marketing PartnerPluxee benefit card (formerly Sodexo) accepted as payment for gym access, group classes, and wellness at both locations, driving B2B2C customer acquisition through employer programs.
• Benefit PluscoreGTM or Marketing PartnerBenefit Plus card accepted for membership and service payments, enabling employees of partner companies to use pre-tax benefit funds for fitness.
• UP (Up Česká republika)coreGTM or Marketing PartnerUP benefit card accepted for gym and service payments, connecting B1F with Czech employers offering employee wellness benefits.
• Groupe Chéque DéjeunercoreGTM or Marketing PartnerGroupe Chéque Déjeuner (Edenred group) benefit card accepted as payment method for memberships and services.
• ACCOR servicescoreGTM or Marketing PartnerACCOR services benefit card accepted for gym access and services, enabling access through employee benefit programs.
• MúzaminorGTM or Marketing PartnerMúza benefit card accepted for gym and service payments.
• Benefity a.s.coreGTM or Marketing PartnerBenefity a.s. card accepted for membership and service payments, connecting with Czech employer benefit programs.
• AdidasminorGTM or Marketing PartnerAdidas is listed as a brand partner, likely providing branded merchandise or co-marketing support.
• NutrendminorGTM or Marketing PartnerNutrend, a Czech sports nutrition brand, is listed as a partner, likely providing products for sale or co-marketing.
• MannerminorGTM or Marketing PartnerManner (a Czech confectionery/brand) is listed as a partner, potentially providing refreshments or co-marketing.
• Sushi NoodlesminorGTM or Marketing PartnerSushi Noodles restaurant listed as a partner, potentially offering discounts to B1F members or cross-promotional activities.
• SpoteeeminorGTM or Marketing PartnerSpoteee is listed as a partner, potentially a venue or event partner.
• Golf magazineminorGTM or Marketing PartnerGolf magazine is listed as a partner, potentially for cross-promotional content or advertising.
• World of Gift Vouchers (Světa dárkových poukazů)minorGTM or Marketing PartnerPartner voucher platform, potentially distributing B1F gift vouchers through their network.
• Professional photographer Zbyněk MaděryčminorGTM or Marketing PartnerProfessional photographer engaged for brand and event photography services.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Multisport: Czech employee benefit card program accepted at BIG ONE. Channel partner rather than competitor, but materially shapes BIG ONE's customer acquisition and access economics.
• InBody: Global manufacturer of medical-grade body composition analyzers (InBody 270/370) used by BIG ONE. Indirect ecosystem participant—an enabling technology provider rather than direct competitor.

Direct peers

• Fit/One: Czech fitness chain operating gyms across multiple cities with comparable membership, group class, and personal training offerings. Competes with BIG ONE for the same Brno and broader Czech fitness consumer.
• Form Factory: One of the largest fitness chains in the Czech Republic with multiple locations, offering gym, group classes, and wellness amenities. Direct competitor to BIG ONE FITNESS for Czech urban fitness consumers.
• Holmes Place: International premium fitness and wellness club operator with presence in Prague. Overlaps directly with BIG ONE's premium service mix including gym, wellness, group classes, and PT.
• World Class: Premium Central European fitness and wellness chain with locations in Czech Republic. Closely comparable to BIG ONE's premium positioning, full-service fitness + wellness model.

Broad incumbents

• McFIT: Large European budget fitness chain with multi-country presence. Competes at a different price point but for overlapping fitness consumer demand that BIG ONE also targets.
• Basic-Fit: Europe's largest low-cost fitness chain operating across multiple countries including the Czech Republic. Represents the budget end of the market that pressures premium operators like BIG ONE.
• Clever Fit: European low-cost gym chain expanding across Germany, Austria, and Central Europe. Indirect competitor that pressures premium gyms on price in the same geographies.

Regional players

• PILATES STUDIO BRNO: Local Brno-based Pilates studios including dedicated Reformer studios. Overlaps with BIG ONE's Pilates Reformer offering for the same regional clientele.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Big1Fitness
• Instagraminstagram.com/big1fitness
• LinkedInlinkedin.com/company/big-one-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big One Fitness