What Big Fish Graphic Design does

Big Fish Graphic Design is a privately held graphic design studio operating as a sole proprietorship led by owner-designer Randy Susick, with 6 total employees and offices in Arlington Heights and Ingleside, Illinois. The firm has been in continuous operation for over three decades and delivers project-based design services across five core categories: collateral materials (posters, flyers, brochures, sell sheets, point-of-purchase displays), brand identity (logos, color palettes, typography, PowerPoint), environmental design (trade shows, wall graphics, vehicle wraps), digital design (websites, digital displays, retouching), and motion graphics (social media videos, TV ads, GIF animations). The technology stack is composed of industry-standard creative tools including Adobe Photoshop and standard responsive web design technologies; no proprietary platform, AI tooling, or software product is offered.

The business runs on a direct, quote-based sales motion with no published pricing, a 36-hour response commitment, and zero intermediaries between Randy Susick and the client. Revenue is generated through one-time project fees rather than recurring contracts, and customer acquisition is driven by word-of-mouth referrals, the website portfolio, and the testimonial page. The client base spans small and mid-sized businesses, non-profits, and government/enterprise organizations — including Cook County Pension Fund, Brown's Chicken, Kraft Foods (legacy), Vision Solutions, Konica Minolta, and several others — with multiple relationships reported as spanning 10+ years. There is no external funding, no parent company, no subsidiaries, no patents, no awards, and no formal partnerships on record.

Name

Big Fish Graphic Design

Legal name

Big Fish Graphic Design

Website

https://bigfishgraphicdesign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Fish Graphic Design is a sole-designer Illinois-based studio led by Randy Susick, offering project-based graphic design services across print, branding, web, environmental, and motion graphics to small businesses, government agencies, and enterprise clients in the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Graphic Design Services: Project-based design services covering collateral materials, brand identity, environmental design, digital design, and motion graphics. Clients include businesses of all sizes from small startups to established corporations. Revenue is generated through one-time project fees rather than recurring contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Big Fish Graphic Design provides project-based graphic design services delivered directly by owner Randy Susick. Offerings span collateral materials (posters, flyers, brochures), brand identity (logos, branding, PowerPoint), environmental design (trade show displays, wall graphics, vehicle wraps), digital design (websites, digital displays, retouching), motion graphics (social media videos, TV ads), GIF animations, and creative imaging for businesses, government agencies, and non-profits.

Product overview

Big Fish Graphic Design is a graphic design services company offering specialized design solutions including Collateral Materials (posters, flyers, brochures), Brand Identity (logo design, comprehensive branding, PowerPoint presentations), Environmental Design (trade show displays, wall graphics, vehicle wraps), Website Design, Digital Displays (social media ads, email blasts), Motion Graphics (social media videos, TV advertisements), Creative Imaging (photo retouching), and Large Format Design. The company is led by Randy Susick and serves businesses ranging from small startups to Fortune 500 companies with personalized design services.

Differentiator

Problem solved

Functional benefit

Products and services

• Collateral Materials Print design services including posters, flyers, brochures, sell sheets, and point of purchase displays for businesses seeking to communicate with customers and drive sales.
• Brand Identity Logo design, comprehensive branding packages including color palettes and typography, and professional PowerPoint presentations for businesses across digital forensics, real estate, food service, and professional services industries.
• Environmental / Large Format Design Large-format graphics including trade show displays, vehicle wraps, wall graphics, and billboard designs for physical space branding and mobile advertising.
• Websites User-friendly, aesthetically pleasing website design with responsive design capabilities for desktop, tablet, and mobile devices.
• Motion Graphics Social media videos for Facebook and LinkedIn, TV advertisements, promotional video content, and dynamic visual animations for brand visibility and engagement.
• GIF Animations Animated GIF content created for social media, digital displays, and web advertisements.
• Digital Displays Facebook and Google ad campaigns, website banner ads in various sizes, and email blast designs for digital marketing.
• Creative Imaging Professional photo retouching services including creative retouching, colorization, and image manipulation using Adobe Photoshop.

Quantifiable outcome

• Increased brand visibility
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Koto Studio: Koto Studio is an independent brand design agency specializing in brand identity, verbal identity, and graphic design for emerging and enterprise clients. Comparable to Big Fish as a designer-led graphic design practice, though more focused on tech and consumer startup segments.

Direct peers

• MetaDesign: MetaDesign is an international graphic design and brand agency offering brand identity, corporate design, and digital design. It is directly comparable to Big Fish Graphic Design as a design-led firm serving enterprise and government clients across brand, print, and digital touchpoints.
• Pentagram: Pentagram is one of the world's most recognized independently-owned graphic design and branding partnerships. It is directly comparable to Big Fish Graphic Design as a designer-led, partner-involved graphic design practice serving corporate, cultural, and government clients with brand identity, collateral, and environmental design work.
• Ramotion: Ramotion is a digital-focused graphic design and branding agency offering brand identity, web design, motion design, and illustration. Comparable to Big Fish Graphic Design as a graphic design firm with overlapping service lines across brand identity, digital design, and motion graphics.
• Moving Brands: Moving Brands is an independent brand and graphic design agency offering brand identity, motion design, digital, and environmental design. It is directly comparable to Big Fish Graphic Design as a designer-led studio delivering integrated brand systems across multiple design disciplines.
• Siegel+Gale: Siegel+Gale is a global brand strategy and graphic design firm specializing in brand identity, naming, and design simplification. It is comparable to Big Fish Graphic Design as a graphic design firm offering brand identity, collateral systems, and communications design to enterprise and government clients.

Broad incumbents

• Interbrand: Interbrand is a global brand consultancy offering brand strategy, identity design, and environmental branding across enterprise clients. Comparable to Big Fish Graphic Design in the brand identity and design execution layer, but operates at much larger scale with broader strategic services.
• R/GA: R/GA is a global digital design and advertising agency offering brand, motion, web, and digital product design. It is a broader incumbent versus Big Fish but overlaps directly on the graphic design services — brand identity, digital design, motion graphics, and environmental — that Big Fish provides.
• Landor & Fitch: Landor & Fitch is a large, established global branding consultancy offering brand identity, environmental design, and digital design as part of a broader strategy and research portfolio. It is a broader incumbent versus Big Fish's narrower graphic design focus.
• Frog Design: Frog Design (Frog) is a global design and innovation firm offering brand, product, and experience design. It is a broader incumbent versus Big Fish, but comparable in the brand identity, environmental design, and motion graphics capabilities delivered to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/big-fish-graphic-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Fish Graphic Design