BIGO Ads
BIGO Ads is a Singapore-based, deep learning-powered programmatic advertising platform operating as both a DSP and SSP. It serves 50,000+ global advertisers and 10,000+ publisher apps, processing 100B+ daily ad requests across 600M+ daily active users.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BIGO Ads does
BIGO Ads is a deep learning-based advertising platform operated by BIGO TECHNOLOGY PTE LTD and headquartered in Singapore. Founded in July 2019 as a unit within BIGO Technology, it operates a dual-role programmatic stack: as a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers and developers. The platform processes 100B+ daily ad requests across a reach of 600M+ daily active users, mediated through 10,000+ direct partner apps and 50,000+ global advertiser clients. Its core technology layer is built on deep learning models powering audience targeting, recommendation, predictive analytics, and ROAS optimization, with process automation supporting campaign management workflows.
The business model is programmatic in nature, monetizing impression inventory through real-time auction across both first-party and third-party supply, while aggregating demand from a long tail of global advertisers spanning APAC, Europe, and the Americas. Go-to-market is reinforced by integrations with established ad-tech intermediaries including Unity LevelPlay (mobile gaming supply), AnyMind Group (APAC distribution), AppsFlyer (measurement and attribution), and Google (demand ecosystem), which together support both advertiser acquisition and publisher onboarding at scale.
Strategically, BIGO Ads functions as the monetization engine for its parent's social and live-streaming properties while simultaneously serving as an external programmatic infrastructure provider. The company has not disclosed standalone financials, funding rounds, or management detail in the supplied data, and no revenue, ARR, or employee count is publicly characterized, limiting visibility into unit economics and growth velocity.
BIGO Ads firmographics
Firmographics- Name
- BIGO Ads
- Legal name
- BIGO TECHNOLOGY PTE LTD
- Website
- https://bigoads.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIGO Ads is a Singapore-based, deep learning-powered programmatic advertising platform operating as both a DSP and SSP. It serves 50,000+ global advertisers and 10,000+ publisher apps, processing 100B+ daily ad requests across 600M+ daily active users.
- Ownership category
- akta.pro rank
BIGO Ads industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where BIGO Ads is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
BIGO Ads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Demand-Side Platform (DSP) Services: BIGO Ads operates as a DSP helping advertisers acquire users efficiently. Revenue is generated through a percentage take-rate on advertising spend, with optimization models like CPI (Cost Per Install) and ROAS (Return on Ad Spend) bidding.
- Supply-Side Platform (SSP) / Monetization Services: BIGO Ads operates as an SSP helping developers monetize their app inventory through in-app bidding and premium global demand. Revenue is generated through revenue share arrangements with publishers, taking a percentage of the ad revenue generated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | CPI (Cost Per Install) Model |
| Outcome Based/ Performance | Pay-as-you-go | ROAS (Return on Ad Spend) Bidding Model |
| Transaction based/ take rate | Pay-as-you-go | In-App Bidding / Programmatic Access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
BIGO Ads product offering
Product offeringCore offering
BIGO Ads is an all-in-one programmatic advertising platform powered by advanced deep learning, combining a Demand-Side Platform (DSP) that helps advertisers acquire users efficiently and a Supply-Side Platform (SSP) that helps app developers monetize their ad inventory. The platform processes 100 billion+ daily ad requests across 10,000+ direct partner apps, supports diverse ad formats (rewarded video, interstitial, banner, playable, high-impact pop-ups), and offers pricing models including CPI (Cost Per Install), ROAS bidding, and revenue share.
Product overview
BIGO Ads is a unified all-in-one programmatic advertising platform powered by advanced deep learning technology. The platform is architected as a dual-sided marketplace combining BIGO DSP (Demand-Side Platform) for advertisers seeking user acquisition, and BIGO SSP (Supply-Side Platform) for developers and publishers seeking ad monetization. Both sides are supported by shared AI-powered infrastructure including in-app bidding technology, a lightweight SDK, and machine learning models for predictive analytics and recommendation. The platform provides access to over 600 million daily active users, processes 100 billion+ daily ad requests, and integrates with leading mediation platforms and analytics tools. BIGO Ads supports diverse ad formats including rewarded video, interstitial ads, banner display ads, playable ads, and high-impact pop-ups, all powered by advanced AI for targeting, optimization, and real-time bidding.
Differentiator
Problem solved
Functional benefit
Products and services
- BIGO DSP (Demand-Side Platform) The demand-side platform component of BIGO Ads that enables advertisers and marketers to acquire users efficiently. Leverages deep learning models that continuously optimize for performance, offering intelligent ad models, ROAS-optimized bidding, and access to over 600 million daily active users across exclusive traffic sources and the open internet for mobile apps, brands, gaming, banking, telecom, and e-commerce verticals.
- BIGO SSP (Supply-Side Platform) The supply-side platform component that helps app developers and publishers monetize their ad inventory. Features a lightweight SDK for seamless integration, real-time in-app bidding technology, and access to premium global demand from over 10,000 direct partner apps to maximize ad fill rates and eCPM. Supports rewarded video, interstitial, banner, playable, and high-impact pop-up ad formats.
Quantifiable outcome
- 300% increase in ad impressions for publishers using BIGO Ads through AnyManager
- +9 more outcomes
Companies that use BIGO Ads
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
BIGO Ads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature6 records
BIGO Ads partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Unity LevelPlaycoreBIGO Ads SDK became an approved in-app bidding partner for Unity LevelPlay, a leading mediation platform. This integration enables developers using Unity LevelPlay to seamlessly access BIGO Ads' global demand, increasing competition for ad inventory and boosting publisher revenue.
- AnyMind GroupcoreBIGO Ads partnered with AnyMind Group in June 2024 to provide a unified, AI-powered monetization solution through AnyManager SDK. The partnership enables developers to access BIGO Ads' 600M+ daily active users and premium traffic across mobile and CTV, expanding from 10 apps in July 2024 to over 100 apps by April 2025 across Vietnam, Japan, Singapore, Indonesia, Thailand, and Korea.
- INDIEZminorINDIEZ, a Vietnamese mobile game publisher, partnered with BIGO Ads for both user acquisition and monetization. The partnership achieved a 30% increase in ROAS for INDIEZ's games including Car Parking Jam 3D, making BIGO Ads one of INDIEZ's top partners worldwide.
- OpenMyGameminorOpenMyGame, a Belarus-based mobile casual game developer with 100+ million users, partnered with BIGO Ads in September 2024. The partnership delivered 48X increase in installs and 30X increase in ad spend for OpenMyGame's puzzle games.
- Fugo GamesminorFugo Games, an Istanbul-based gaming company behind Words of Wonders (390+ million downloads), partnered with BIGO Ads for monetization since October 2022. The partnership achieved peak eCPM of $25 and 10% fill rate for Words of Wonders: Crossword.
- Rocket Game StudiominorRocket Game Studio, a Vietnamese mobile game developer, partnered with BIGO Ads to build a performance-driven growth strategy. The partnership achieved 50K+ peak daily installs and 48% D1 ROAS for Rocket's games.
- AppsFlyercoreBIGO Ads partnered with AppsFlyer for secure measurement and transparent reporting. BIGO Ads achieved Official Advanced Media Partner status and was ranked #1 on AppsFlyer's Global Growth Index.
- GooglecoreBIGO Ads SDK was certified by Google Play SDK Index in September 2023, demonstrating compliance with Google's standards and enabling trusted integration for developers.
- IABcoreBIGO Ads maintains IAB compliance including OMSDK certification, ensuring standardized and transparent programmatic advertising practices.
- ApplecoreBIGO Ads partners with Apple for certified, secure advertising solutions compliant with Apple App Tracking Transparency (ATT) requirements.
- Top Measurement PlatformscoreBIGO Ads is integrated with leading measurement and attribution platforms including Adjust, Airbridge, AppMetrica, AppsFlyer, Branch, Clickflare, Kochava, myTracker, Tenjin, Singular, SolarEngine, and Voluum for transparent campaign tracking.
- Additional Mediation PlatformscoreBIGO Ads is integrated with top mediation platforms including AppLovin MAX, AdMost, DT FairBid, TopOn, TradPlus, and Pangle, enabling developers to access BIGO Ads demand through their preferred mediation stack.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
BIGO Ads competitors and assessment
Company assessmentDirect peers
- Liftoff: Liftoff is a mobile ad-tech company offering DSP and programmatic monetization solutions for user acquisition and retargeting in apps and gaming. It competes directly with BIGO Ads across the same advertiser and publisher segments with a comparable ML-driven optimization stack.
- Tapjoy: Tapjoy is a mobile ad-tech and monetization platform offering rewarded video, offerwall, and programmatic mediation solutions. It targets the same mobile developer and gaming customer base as BIGO Ads' SSP offering.
- Moloco: Moloco operates a machine learning-based DSP and programmatic monetization platform for mobile apps and CTV. Its deep learning bidding approach and dual DSP/SSP model are closely analogous to BIGO Ads' positioning.
- AppLovin: AppLovin operates a leading mobile ad-tech platform with both DSP and SSP capabilities (MAX mediation, Axon bidding engine), powering user acquisition and monetization for app developers globally. It is a direct competitor to BIGO Ads across the same mediation-integrated, in-app bidding landscape for mobile gaming and apps.
- Unity LevelPlay (ironSource): Unity LevelPlay is a leading mobile mediation and SSP platform; BIGO Ads is integrated as an approved bidding partner. As both a competitive mediation/ad-monetization stack and a distribution channel, it is the closest comparable in mobile ad-tech operating model and target developer audience.
- Pangle (ByteDance): Pangle is ByteDance's mobile ad platform and SSP, integrated as a monetization partner across major mediation stacks. It competes with BIGO Ads for developer monetization share and shares the in-house-traffic-from-Corporate-Parent data advantage.
- Chartboost: Chartboost is a mobile ad-tech platform providing programmatic advertising and monetization solutions for game developers. It directly competes with BIGO Ads for gaming publisher monetization and advertiser user acquisition budgets.
- InMobi: InMobi is a global mobile ad-tech platform offering programmatic DSP and SSP services for app developers and brands. It competes directly with BIGO Ads in mobile user acquisition and in-app monetization across APAC and emerging markets.
- AnyMind Group: AnyMind is a BPaaS platform with mobile monetization and user acquisition capabilities; it is both a BIGO Ads partner (via AnyManager SDK) and a peer in the APAC mobile ad-tech space, serving similar advertisers and publishers.
Broad incumbents
- Digital Turbine: Digital Turbine is a broader mobile ad-tech and media platform (including AdColony and Fyber) covering on-device media delivery, mediation, and programmatic. It overlaps with BIGO Ads across mobile user acquisition and monetization but operates at a larger, more diversified scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BIGO Ads social profiles
Digital presenceBIGO Ads compliance and trust
Trust signalCompliance3 records
BIGO Ads financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIGO Ads leadership team
Management profileNumber of profiles
BIGO Ads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIGO Ads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIGO Ads
What does BIGO Ads do?
BIGO Ads is an all-in-one programmatic advertising platform powered by advanced deep learning, combining a Demand-Side Platform (DSP) that helps advertisers acquire users efficiently and a Supply-Side Platform (SSP) that helps app developers monetize their ad inventory. The platform processes 100 billion+ daily ad requests across 10,000+ direct partner apps, supports diverse ad formats (rewarded video, interstitial, banner, playable, high-impact pop-ups), and offers pricing models including CPI (Cost Per Install), ROAS bidding, and revenue share.
Is BIGO Ads a public or private company?
BIGO Ads is a private company. It is classified as corporate owned and is currently operating.
When was BIGO Ads founded?
BIGO Ads was founded in 2019. It employs 11 to 50 people.
Where is BIGO Ads based?
BIGO Ads is headquartered in Singapore, Singapore, in the Asia region.
How does BIGO Ads make money?
Two revenue lines are on record. Demand-Side Platform (DSP) Services are the primary driver. The others are supply-Side Platform (SSP) / Monetization Services.
Who are BIGO Ads's main competitors?
Direct peers on record are Liftoff, Tapjoy, Moloco, AppLovin, Unity LevelPlay (ironSource), Pangle (ByteDance), Chartboost, InMobi and AnyMind Group. Digital Turbine is listed as a broad incumbent.
Does BIGO Ads have an API?
No public API is recorded for BIGO Ads.
What industry is BIGO Ads in?
BIGO Ads's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 54181 and its SIC code is 7310.