Big Orange - The Audio Agency

Name

Big Orange - The Audio Agency

Legal name

Big Orange

Website

https://big-orange.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (512240), Sound Recording Studios (51224), Sound Recording Industries (5122), Other Sound Recording Industries (51229)

akta.pro primary industry

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), HiFi/Immersive & Premium Audio Streaming (MPAIACAD)

Keywords

• Audio production services
• Spatial audio experiences
• Podcast production agency
• Sonic branding
• Museum audio tours

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audio Production Services: Project-based audio production services for brands, museums, and cultural organizations. This includes custom audio tour production, podcast creation, audio experience development, and sonic branding/identity creation. Revenue is generated through project fees based on scope, complexity, and production requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Big Orange is an audio agency that produces immersive audio stories for physical and digital spaces. It delivers four main service pillars: Audio Tours & Podwalks (GPS- and beacon-triggered museum experiences), Podcasts (brand and video podcast production), Audio Experiences (3D spatial audio, Dolby Atmos, 5.1, binaural for exhibitions and VR/AR), and Sonic Branding (sound logos and audio identities). The company also operates professional audio and video podcast studios in Amsterdam and Utrecht available for external booking.

Product overview

Big Orange is an audio agency specializing in creating immersive audio stories for physical and digital spaces. The company operates as a single integrated offering with four interconnected service pillars: Audio Tours & Podwalks (GPS-guided and beacon-triggered museum experiences), Podcasts (brand podcasts and video podcasts produced in their Amsterdam/Utrecht studios), Audio Experiences (immersive 3D/Dolby Atmos spatial audio for exhibitions and VR/AR), and Sonic Branding (sound logos and audio identities). The company also offers access to their Audio & Video Podcast Studios in Amsterdam and Utrecht. Their portfolio includes work for major Dutch museums (Rijksmuseum, FLUGT Refugee Museum), international institutions, and global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Tours & Podwalks Professional audio tours and GPS-guided podwalks for museums and brands, integrating location-based audio triggers, Bluetooth beacons, and multi-language support for both indoor and outdoor experiences.
• Podcasts Premium (video) podcast production for brands, museums, and organizations, covering strategy, concept development, production, and distribution from professional studios in Amsterdam and Utrecht.
• Audio Experiences Immersive audio experiences using spatial sound, multi-channel audio, and location-based sound objects to transport listeners to different places and times, including integration with virtual and augmented reality.
• Sonic Branding Audio branding services including sound logos, campaigns, and commercial music that create brand recognition through audio identity, leveraging professional recording studios in Amsterdam and Utrecht.
• Audio & Video Podcast Studios Professional audio and video podcast recording studios located in Utrecht and Amsterdam, available for external bookings and internal podcast production.

Quantifiable outcome

• 95% average listen-through rate for Expedia podcast series
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tinker ImagineerscoreStrategic or Co-development Partner · 6 July 2022Exhibition design agency that collaborates with Big Orange on museum audio experiences. Key partner for major projects including FLUGT Refugee Museum of Denmark and Dutch Resistance Museum. Tinker designed exhibitions while Big Orange provided all audio content.
• FabriquecoreStrategic or Co-development PartnerDigital agency partner for Rijksmuseum projects including Vermeer exhibition online experience, Frans Hals exhibition, and Jewish Museum Frankfurt. Collaborated on website, app, and digital experience development alongside Big Orange's audio production.
• Q42coreTechnology or IntegrationTechnology partner for Rijksmuseum digital projects including Vermeer online experience and app development. Big Orange provided audio while Q42 handled technical platform development.
• ThonikminorStrategic or Co-development PartnerDesign studio that developed visual identity for KRO-NCRV and asked Big Orange to compose the sound logo to match their new positioning.
• Airborne AudiominorStrategic or Co-development PartnerAudio agency partner for KLM The Journey podcast and De Man met de Rammelaars podcast series. Collaborative production partnership.
• Born05minorStrategic or Co-development PartnerDigital agency partner for Rituals Cosmetics 'Art of Sleep' branded podcast. Also partnered on ANWB Verborgen Verhalen podcast project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made Music Studio: Strategic sound and music agency building sonic identity systems, sound logos, and audio brand experiences. Directly comparable to Big Orange's sonic branding offering and target brand-client segment.
• MassiveMusic: Amsterdam-headquartered global music and sonic branding agency offering music supervision, sound design, and audio branding for brands and cultural clients. Highly comparable to Big Orange in service mix (sonic identity, branded audio), creative award profile, and Benelux base.
• Sixième Son: Paris-based international audio branding agency serving global brands with sonic identity and sound design. Comparable European creative-audio-agency peer competing for similar brand audio budgets.
• Antfood: Award-winning audio branding and sound design studio with offices in the US and Brazil. Closely comparable as a creative audio agency producing sonic identities, branded content, and immersive audio for global brands.
• Amp Sound Branding: European audio branding agency delivering sonic logos, brand soundscapes, and sound design. Comparable to Big Orange on the sonic-branding pillar, competing for the same brand audio budgets across Europe.
• Man Made Music: US-based sonic branding and original music agency creating sound logos and audio strategies for major brands and institutions. Comparable as a premium creative audio agency operating in the sonic-branding category.
• Airborne Audio: Dutch audio production agency and listed Big Orange collaborator (KLM 'The Journey', Jewish Cultural Quarter podcasts). Directly comparable as a Netherlands-based podcast and branded-audio production peer.
• tonwelt: Germany-based provider of audio guide hardware, software, and content for museums and cultural venues, including a listed partnership with Big Orange on FLUGT and SAMoCA. Comparable as a museum-audio experience specialist.

Broad incumbents

• Dolby: Multinational audio technology company whose Dolby Atmos platform underpins Big Orange's spatial audio work. Comparable as the enabling technology incumbent for immersive audio experiences in museums and entertainment.
• PHMG: Large-scale audio branding and on-hold music provider serving tens of thousands of businesses globally. Comparable on sonic branding category but operates a much broader, lower-touch, template-driven model versus Big Orange's bespoke creative work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BigOrangeTheAudioAgency
• LinkedInlinkedin.com/company/big-orange-the-audio-agency
• Instagraminstagram.com/bigorange_theaudioagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Orange - The Audio Agency