Bicycle Garage Inc

What Bicycle Garage Inc does

Bicycle Garage Inc. is a privately held independent bicycle retailer based in Bloomington, Indiana, operating a single retail showroom at 1112 S Morton Street on the B-Line trail. The company sells new bicycles and accessories through both its physical storefront and an e-commerce site at bikegarage.com, with online orders eligible for in-store pickup. Its merchandising is centered on Trek and Electra (a Trek-owned brand), covering road, gravel, mountain, fitness, hybrid/comfort, electric, and children's bike categories spanning price points from approximately $299.99 (kids' Precaliber 12) to $3,499.97 (Trek Domane SL 5 Gen 4 road bike), with electric bikes clustered around $1,999.99-$2,199.99.

The business operates a direct-to-consumer go-to-market, serving local cyclists and Indiana University-area riders with a horizontal segmentation across road/mountain cyclists, commuter/urban riders, families and children, comfort/cruiser riders, and electric-bike enthusiasts. Beyond hardware sales, Bicycle Garage Inc. monetizes through professional bike repair via its Service Department and professional bike fitting services, which generate recurring service revenue and drive repeat-customer engagement. Klarna buy-now-pay-later financing is offered both online and in-store to reduce upfront price friction on higher-ticket bikes.

The company is privately held with no disclosed investors, funding history, or parent company, and operates with roughly 10 employees including part-time staff. It supports local customer engagement through community cycling events (BGI Ride and Runs), a Facebook page, and email/newsletter communications. There is no disclosed proprietary technology stack, software product, app, or AI capability; the operation is a traditional retail-plus-services model dependent on local foot traffic, brand authorization (Trek/Electra), and service expertise.

Name

Bicycle Garage Inc

Legal name

Bicycle Garage Inc.

Website

https://bikegarage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicycle Garage Inc. is a privately held, single-location Trek and Electra bicycle retailer in Bloomington, Indiana, selling bikes, accessories, repair, and fitting services to local cyclists and Indiana University-area consumers through its store and e-commerce site.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle retail store
• Bike repair services
• Electric bicycles
• Bike fitting services
• Cycling equipment

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sale of bicycles including road bikes, mountain bikes, hybrid bikes, electric bikes, comfort bikes, cruiser bikes, fitness bikes, and children's bikes from brands like Trek and Electra.
2. Bike Service and Repair: Professional bike repair services through the Service Department.
3. Fitting Services: Bike fitting services to ensure proper fit for customers.
4. Accessories and Parts: Sales of bike accessories, gear, and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bicycle Garage Inc. (BGI) is a locally owned bicycle retail shop in Bloomington, Indiana that sells Trek and Electra brand new bicycles across road, gravel, mountain, fitness, hybrid/comfort, electric, cruiser, and kids categories, and offers professional bike repair and bike fitting services. The shop complements its in-store experience with an online storefront, Klarna-based financing, and community ride and run programs for local cyclists.

Product overview

Bicycle Garage Inc is a local bike shop retailer in Bloomington, IN offering a comprehensive portfolio of bikes and services. The product lineup includes Trek road bikes (Domane, Checkpoint gravel), mountain bikes (Marlin series), fitness bikes (FX Sport, FX series), and hybrid/comfort bikes (Verve family); Electra cruiser and electric bikes (Townie GO! series); and Trek kids bikes (Precaliber series in 12-24 inch sizes). The company sells both standard and electric bikes across categories. Services include professional bike repair, fitting services, and Klarna financing options. The store stocks high-quality bikes from Trek and Electra brands, serving riders from beginners to experienced cyclists.

Differentiator

Problem solved

Functional benefit

Products and services

• Trek Road Bikes Trek road bicycles offered by Bicycle Garage Inc. for performance-oriented road cyclists in the Bloomington, IN market.
• Trek Gravel Bikes Trek gravel bicycles offered by Bicycle Garage Inc. for riders seeking versatile, adventure-oriented performance.
• Trek Mountain Bikes Trek mountain bicycles offered by Bicycle Garage Inc. for off-road and trail riding enthusiasts.
• Trek Fitness Bikes Trek fitness bicycles offered by Bicycle Garage Inc. for riders seeking a fast, efficient bike for daily exercise and commuting.
• Trek Hybrid/Comfort Bikes Trek hybrid and comfort bicycles offered by Bicycle Garage Inc. for casual riders seeking a versatile, comfortable ride.
• Trek Electric Bikes Trek electric-assist bicycles offered by Bicycle Garage Inc. for riders seeking powered assistance for commuting or longer rides.
• Electra Electric Bikes Electra brand electric-assist bicycles offered by Bicycle Garage Inc. for lifestyle-oriented riders seeking style and powered assistance.
• Electra Cruiser Bikes Electra cruiser bicycles offered by Bicycle Garage Inc. for casual, lifestyle-focused riders seeking comfort and style.
• Trek Kids Bikes Trek kids bicycles offered by Bicycle Garage Inc. for child riders, available in multiple sizes to support proper fit.
• Bike Repair Services Professional bike repair and maintenance services performed at the Bloomington storefront for customers' existing bicycles.
• Bike Fitting Services Professional bike fitting services performed at the Bloomington storefront to optimize rider comfort, efficiency, and safety on their bicycle.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Performance Bicycle (legacy / online resurgent): Historic US multi-channel cycling retailer now operating online after store closures. Comparable for category and customer overlap with BGI, representing a national price-competitive alternative for shoppers in BGI's region.
• REI: Co-operative outdoor retailer with broad bike category offerings (road, mountain, e-bikes, kids) plus in-house repair services. Comparable as a multi-line cycling retailer with omnichannel reach, though operates at vastly larger scale and broader outdoor category scope.
• Dick's Sporting Goods: National sporting goods retailer with bike departments across road, mountain, kids, and e-bikes, plus in-store assembly service. Comparable for category overlap, but operates at vastly larger scale and competes primarily on price and convenience rather than service depth.

Direct peers

• Jenson USA: Online-direct multi-brand bicycle retailer carrying Trek, Santa Cruz, Specialized and other premium brands with deep bike, parts, and accessory catalogs. Comparable as a cycling-focused retailer selling similar Trek product lines, but with national online reach versus BGI's single storefront.
• Specialized.com (Specialized Riders Club / retail): Specialized's own branded retail concept plus DTC channel competing for premium bike shoppers with deep service and fitting programs. Comparable on category, customer, and service offering, but with brand-owner scale advantages.
• Trek Bicycle Stores (corporate retail): Trek's own branded retail stores sell the same Trek and Electra product lines plus service and fitting. Directly comparable because they compete head-to-head with independent Trek dealers using identical inventory, but with manufacturer backing and pricing advantages.
• Competitive Cyclist: Online premium cycling retailer focused on road, mountain, and gravel bikes plus apparel and components. Comparable on premium-bike positioning and brand mix, but competes via national e-commerce rather than local storefront service.

Regional players

• Erik's Bike Shop: Midwest-based multi-store independent bicycle chain carrying Trek, Specialized, and other premium brands with service departments. Comparable as an independent multi-brand bike retailer in the same US region as BGI, but at multi-store scale.
• Mike's Bikes: Multi-store independent bicycle retailer in California carrying premium brands, with full service departments, fitting, and community ride programs. Highly comparable business model to BGI — independent dealer with service-led approach — but operates as a regional chain rather than a single store.

Emerging players

• The Pro's Closet: Online retailer specializing in used, refurbished, and consignment premium bikes across road, mountain, and gravel. Comparable as an alternative channel for the same customer base BGI serves, though focuses on used inventory and lacks physical service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bikegarage
• LinkedInlinkedin.com/company/bicycle-garage-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicycle Garage Inc