Bikers Club
Bikers Club is a Mumbai-based motorcycle enthusiast community platform serving Indian riders through paid memberships, a monthly magazine, a multi-brand online accessory marketplace, and a nationwide directory of riding clubs across all 28 Indian states and 8 Union Territories.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bikers Club does
Bikers Club Network Private Limited, trading as Bikers Club, is a Mumbai-based motorcycle enthusiast community and commerce platform founded on December 29, 2016. It operates as a hybrid membership, content, and marketplace business targeting Indian riders and the country's riding-club ecosystem. Its core product is an annual membership program that issues a Bikers Club Passport, Medical ID and blood group stickers, and grants entry into members-only riding challenges, packaged into a 1-Year Membership + Passport combo.
The company monetizes through subscription revenue from membership plans and monthly Bikers Club magazines (sold in both print and e-magazine formats with multi-tier subscription plans), one-time e-commerce sales of motorcycle accessories and apparel across its own online store, and marketplace commission activity from 15+ third-party accessory brands such as TVS Eurogrip, Mototech, Kroozer Safety, Aquapac, and Lowe Alpine. A separate content vertical under the "Know The Place" brand publishes digital destination guides covering Indian and international motorcycle-tourist routes (e.g., Ladakh, Spiti, Goa, Bhutan, Prague, Maldives), and additional properties include a Roadstar publication, Musafir travel product, Bikers Club Books, and a podcast. Distribution is primarily direct via the Wix-hosted bikersclub.in storefront and a mobile app, with social channels (Facebook, Instagram) and email driving top- and mid-funnel engagement, and shipping fulfilled in 5–7 working days pan-India.
Bikers Club maintains a comprehensive directory of motorcycle riding clubs across all 28 Indian states and 8 Union Territories and operates core partnerships with the wider Riding Clubs of India network, positioning the directory and membership pass as both a community asset and a marketing surface for its marketplace. The company is privately held, bootstrapped (no funding rounds disclosed), operates with a five-person team, and maintains a second office in Gandhinagar, Gujarat, for operational support.
Bikers Club firmographics
Firmographics- Name
- Bikers Club
- Legal name
- Bikers Club Network Private Limited
- Website
- https://bikersclub.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bikers Club is a Mumbai-based motorcycle enthusiast community platform serving Indian riders through paid memberships, a monthly magazine, a multi-brand online accessory marketplace, and a nationwide directory of riding clubs across all 28 Indian states and 8 Union Territories.
- Ownership category
- akta.pro rank
Bikers Club industry classification
Industry- Product category
- Motorcycle community platform and accessories marketplace
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Bikers Club is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Bikers Club business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Annual and combo membership packages including Bikers Club Passport, Medical ID stickers, and Blood Group stickers
- E-commerce Product Sales: Online store selling motorcycle accessories, apparel (T-shirts), and branded merchandise from various third-party brands
- Magazine Subscriptions: Monthly published magazines available as E-magazines and Print magazines through subscription plans
- Know The Place Digital Content: Travel destination digital guides and content for motorcycle tourists
- Third-Party Vendor Marketplace: Platform hosting third-party vendors selling motorcycle-related products with Bikers Club acting as marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1-Year Membership + Passport Combo |
| Unit Pricing | Pay-as-you-go | Medical ID + Blood Group Sticker Combo Pack |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bikers Club product offering
Product offeringCore offering
Bikers Club operates a community and commerce platform for motorcycle enthusiasts in India, providing annual memberships with Passport credentials, monthly digital and print magazines, a 'Know The Place' digital travel destination guide library, riding challenges, and a multi-brand e-commerce marketplace for motorcycle accessories and riding gear. It also maintains a nationwide directory of riding clubs across all 28 Indian states and 8 Union Territories and publishes original content via podcast and magazines.
Product overview
Bikers Club is a motorcycle enthusiast network and community platform operated by Bikers Club Network Private Limited, established December 29, 2016 in Mumbai, India. The company offers a multi-product portfolio centered around a membership program that provides official credentials, access to riding challenges, and member benefits. The core offering includes the Bikers Club Membership and Passport as identity documents, complemented by published content including a monthly magazine, Roadstar publication, and destination guides under the 'Know The Place' brand. The company operates a multi-brand e-commerce marketplace for motorcycle accessories and riding gear, alongside merchandise including branded apparel. Additional offerings include audio content via podcast, travel-related 'Musafir' products, and a comprehensive directory of riding clubs across India. The platform also facilitates riding challenges for members and publishes articles and media covering the motorcycle riding community.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikers Club Membership Annual membership program for motorcycle riders providing official credentials, access to riding challenges, and member benefits such as Passport, Medical ID stickers, and Blood Group stickers. Targeted at individual motorcycle enthusiasts in India.
- Bikers Club Passport Official identity document for members serving as proof of membership within the Bikers Club riding club network.
- Medical ID and Blood Group Sticker Combo Safety accessory combining Medical ID stickers with Blood Group identification stickers for motorcycle riders in emergency situations. Available as a combo pack or individually.
- Know The Place Digital destination guides covering tourist locations with information on tourism, weather, ideal visit duration, nearest airport, history, food, places to see, how to reach, and transportation. Covers destinations including Amritsar, Andaman & Nicobar Islands, Bhutan, Coorg, Goa, Jaipur, Jaisalmer, Jodhpur, Kanyakumari, Khajuraho, Maldives, Manali, Mussoorie, Pondicherry, Prague, Sikkim, Srinagar, Udaipur, Darjeeling, Gwalior, Varanasi, Spiti Valley, and Vrindavan. Targeted at motorcycle tourists.
- Bikers Club Magazine (E-Magazine and Print) Monthly published magazine covering motorcycle riding, travel destinations, and biker community content. Available in both digital E-Magazine and print subscription formats.
- Roadstar Publication under the Bikers Club brand covering motorcycle riding content and motorcycle culture.
- Bikers Club Online Store / Marketplace Multi-brand e-commerce marketplace selling motorcycle accessories, apparel, and riding gear. Features third-party brands including TVS Eurogrip, Mototech, Wanderlooms, Golden Riders, Kroozer Safety, Shaquli India, BS Auto, Tyremate, Quipco, Aquapac, Cramster, Dirtsack, Leopard Luggages, Lowe Alpine, and Tanners Pride. Ships pan-India with 5-7 working day delivery.
- Riding Challenges Exclusive challenges and achievement programs available to Bikers Club members to engage the motorcycle community.
- Bikers Club Books Published books covering motorcycle riding, travel, and biker culture content.
- Full Print T-Shirt Branded full-print apparel merchandise featuring Bikers Club branding, sold through the online store.
- Riding Clubs of India Directory Comprehensive listing of motorcycle riding clubs across all Indian states and union territories, featuring club details including year of formation and administrator contacts.
Companies that use Bikers Club
Customer profileSegments3 records
Ideal customer profiles2 records
Bikers Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bikers Club partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- TVS EurogripminorTVS Eurogrip products are sold through the Bikers Club online store as part of the accessory marketplace offering.
- MototechminorMototech brand products available through Bikers Club online store for motorcycle enthusiasts.
- WanderloomsminorWanderlooms brand products sold through Bikers Club online marketplace.
- Golden RidersminorGolden Riders brand products available on Bikers Club online store.
- Kroozer SafetyminorKroozer Safety products sold through Bikers Club online store.
- Shaqui IndiaminorShaqui India brand products available on Bikers Club marketplace.
- BS AutominorBS Auto products sold through Bikers Club online store.
- TyremateminorTyremate brand products available for motorcycle enthusiasts on Bikers Club.
- QuipcominorQuipco products sold through Bikers Club marketplace.
- AquapacminorAquapac brand products available on Bikers Club online store.
- CramsterminorCramster brand products sold through Bikers Club marketplace.
- DirtsackminorDirtsack brand products available for motorcycle enthusiasts.
- Leopard LuggagesminorLeopard Luggages products sold through Bikers Club online store.
- Lowe AlpineminorLowe Alpine brand available on Bikers Club marketplace.
- Tanners PrideminorTanners Pride brand products available through Bikers Club.
- Riding Clubs of IndiacoreBikers Club maintains partnerships with hundreds of riding clubs across all 28 Indian states and 8 Union Territories, providing club listings, community platform, and mutual networking opportunities.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Bikers Club competitors and assessment
Company assessmentDirect peers
- BikeWale: India's leading motorcycle reviews, specs and news portal with a large rider audience; overlaps with Bikers Club's editorial and community-driven content offerings for Indian motorcycle enthusiasts.
- BikeDekho: Indian motorcycle discovery and information portal with specs, reviews, comparison tools and dealer listings — overlaps with Bikers Club on motorcycle information content and accessory/parts discovery.
- CarAndBike: Indian automotive content and marketplace platform covering new and used vehicles including motorcycles — overlaps with Bikers Club on motorcycle discovery content and accessory commerce.
- Team-BHP: India's largest automotive enthusiast forum with deep, engaged community discussions across motorcycles and cars — competes for the same enthusiast mindshare and time spent as Bikers Club's community platform.
- ZigWheels: Indian auto and motorcycle content platform owned by Times Internet covering reviews, comparisons, news and videos — competes for the same motorcycle enthusiast attention and advertising spend as Bikers Club.
- MotorOctane: India-focused motorcycle and car review platform with editorial content and a community of enthusiasts; directly comparable to Bikers Club's content and community-led GTM motion.
- Overdrive: Long-running Indian automotive and motorcycle magazine brand with digital, print, video and event presence — competes directly with Bikers Club's print magazine, digital content and event monetization.
- xBhp: One of India's largest online motorcycle enthusiast communities, operating a forum, magazine, events, and merchandise store — directly comparable to Bikers Club's community + content + commerce model targeting the same Indian motorcycle enthusiast segment.
Broad incumbents
- Autocar India: Established Indian automotive media brand covering motorcycles and cars via magazine, website and video — competes for enthusiast attention and brand partnerships on a much larger scale than Bikers Club.
- Royal Enfield: India's largest premium motorcycle OEM operating its own rider community, ride events and content — a much larger incumbent whose official community ecosystem competes with Bikers Club's community-led GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bikers Club social profiles
Digital presenceBikers Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikers Club leadership team
Management profileNumber of profiles
Bikers Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikers Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikers Club
What does Bikers Club do?
Bikers Club operates a community and commerce platform for motorcycle enthusiasts in India, providing annual memberships with Passport credentials, monthly digital and print magazines, a 'Know The Place' digital travel destination guide library, riding challenges, and a multi-brand e-commerce marketplace for motorcycle accessories and riding gear. It also maintains a nationwide directory of riding clubs across all 28 Indian states and 8 Union Territories and publishes original content via podcast and magazines.
Is Bikers Club a public or private company?
Bikers Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bikers Club founded?
Bikers Club was founded in 2016. It employs 1 to 10 people.
Where is Bikers Club based?
Bikers Club is headquartered in Mumbai, India, in the Asia region.
How does Bikers Club make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are E-commerce Product Sales, magazine Subscriptions, know The Place Digital Content and third-Party Vendor Marketplace.
Who are Bikers Club's main competitors?
Direct peers on record are BikeWale, BikeDekho, CarAndBike, Team-BHP, ZigWheels, MotorOctane, Overdrive and xBhp. Broad incumbents are Autocar India and Royal Enfield.
Does Bikers Club have an API?
No public API is recorded for Bikers Club.
What industry is Bikers Club in?
Bikers Club's product category is Motorcycle community platform and accessories marketplace. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 441227 and its SIC code is 7997.