bikesnboards.de
- Company typePrivate
- Founded-
- HeadquartersSchorndorf, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What bikesnboards.de does
Bikesnboards GmbH is a German omnichannel specialty retailer of bicycles, e-bikes, and related mobility products, headquartered in Schorndorf, Baden-Württemberg, Germany (legal address An der Mauer 1, 73614 Schorndorf). The company operates a direct-to-consumer business combining an e-commerce storefront at bikesnboards.de with nine physical retail locations across the Stuttgart metropolitan area — Backnang, Böblingen, Esslingen, Kornwestheim, Ludwigsburg, Schorndorf, Schwäbisch Gmünd, Stuttgart, and Waiblingen. Its product portfolio spans non-electric bicycles, e-bikes, scooters, e-scooters, skateboards, longboards, parts, accessories, and cycling apparel from premium brands including Specialized, Santa Cruz, Orbea, Cube, Scott, AMflow, Basso, Trek, and KUbikes, with e-bike price points ranging from approximately €2,400 to over €14,000.
The business is built on a standard third-party e-commerce platform with no proprietary technology stack. Functional integrations cover payments (PayPal, Stripe, Klarna, Mollie), customer support (Tawk, Zendesk), web analytics (Google Analytics, Hotjar, Yandex Metrica, Matomo), and advertising (Google Ads, Facebook Pixel, Bing Ads). Revenue is generated primarily through one-time retail sales of complete bicycles, components, and apparel, supplemented by workshop services including repair, bikefitting, and SQlab ergonomics consulting. The company has integrated with 10+ employer-subsidized bike leasing providers — JobRad, Bikeleasing.de, BusinessBike, Kazenmaier, Eurorad, Lease a Bike, Company Bike, Deutsche Dienstrad, mein-dienstrad.de, Rad im Dienst, and Würth Leasing — to lower the affordability barrier for premium bikes and access the corporate-employee buyer pool. An exclusive product line ("BnB Exclusive"), a sale/outlet channel, and a nationwide bicycle shipping service extend the offer beyond standard authorized-brand resale.
Bikesnboards targets individual end consumers across Germany rather than enterprise customers, using a horizontal segmentation approach that addresses mountain bikers, road cyclists, gravel riders, commuters, touring cyclists, families, and children's cycling. The company has 13 reported employees (likely not all-inclusive of store-level sales staff), no disclosed funding rounds, no parent company, no M&A activity, and operates as an independent privately held GmbH. It holds Trusted Shops and Händlerbund Käufersiegel quality certifications and claims BFSG accessibility compliance under German law.
bikesnboards.de firmographics
Firmographics- Name
- bikesnboards.de
- Legal name
- Bikesnboards GmbH
- Website
- https://bikesnboards.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
bikesnboards.de industry classification
Industry- Product category
- Specialty bicycle and e-bike retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where bikesnboards.de is headquartered
LocationHeadquarters
- HQ city
- Schorndorf
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
bikesnboards.de business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales of Bicycles and E-Bikes: One-time retail revenue from sale of complete bicycles, e-bikes, scooters, e-scooters, skateboards, and longboards. Products are sold at fixed retail prices with occasional promotional discounts.
- Parts and Accessories Sales: One-time sales of cycling components (frames, forks, drivetrains, brakes, wheels, tires, handlebars, saddles, lights) and accessories (child seats, trailers, bags, locks, pumps, bottles, transport racks, tools, maintenance products).
- Apparel and Equipment Sales: One-time sales of cycling clothing including jerseys, shorts, casual wear, gloves, glasses, helmets, and protectors.
- Workshop and Service Revenue: Workshop repair and service operations including scheduled maintenance, repairs, and professional services such as Bikefitting and SQlab ergonomics consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Bicycles and E-Bikes - Individual product pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
bikesnboards.de product offering
Product offeringCore offering
Bikesnboards sells premium bicycles, e-bikes, scooters, skateboards, parts, cycling accessories, and apparel through an omnichannel model combining e-commerce (bikesnboards.de) with 9 physical retail stores across the Stuttgart metropolitan area. The retailer stocks premium brands (Specialized, Santa Cruz, Orbea, Cube, Scott, AMFLOW, Trek, Basso) and supplements sales with workshop repair, professional bikefitting, SQlab ergonomics consulting, and bike leasing partnerships facilitating employer-subsidized purchases.
Product overview
Bikesnboards is a German multi-channel bicycle and e-bike retailer operating both online and through physical store locations. The company offers a comprehensive portfolio of bicycles and e-bikes across multiple categories (mountain, trekking, city, racing, gravel, children), complemented by scooters, skateboards, parts, accessories, and cycling apparel. The product range spans premium brands including Specialized, Santa Cruz, Orbea, Cube, Scott, AMFLOW, Trek, and Basso. The business model combines e-commerce with physical retail locations across the Stuttgart region (Backnang, Böblingen, Esslingen, Kornwestheim, Ludwigsburg, Schorndorf, Schwäbisch Gmünd, Stuttgart, Waiblingen) and offers additional services such as workshop repair, bike fitting, ergonomics consultation, and bike leasing programs through JobRad and other providers. The online store is built on a standard e-commerce platform with integrated payment solutions (PayPal, Stripe/Klarna) and customer support tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles (Fahrräder) Non-electric bicycles across Mountainbikes (Hardtails, Fullys, fully equipped, youth), Trekking, City & Urban, Road (Performance, Aero, Endurance, Triathlon), Fitness, Cyclocross & Gravel, and children's bikes (12"–24", balance bikes). Sold to individual consumers for sport, commuting, touring, and family use, in premium brands such as Specialized, Santa Cruz, Orbea, Cube, Scott, Trek, and Basso.
- E-Bikes Electric bicycles across E-Mountainbikes (Hardtails, Fullys, fully equipped), E-Trekking, City & Urban & Cargo (city, compact, folding, cargo), E-Road (Performance, Gravel), and E-Bikes for children and youth. Sold to individual consumers for commuting, sport, and family use, in premium brands such as Specialized, Cube, Scott, Trek, and AMFLOW.
- Scooter & E-Scooter Electric and non-electric scooters including standard and fully-suspended E-Scooters, Stuntscooters, and Rollers for individual consumers.
- Skateboards & Longboards Skateboards and Longboards for various skill levels and styles, sold to individual consumers.
- Teile (Bicycle Parts) Bicycle components and parts including frames, forks, drivetrains (chains, cassettes, cranks), gears (derailleurs, shifters, cables), E-drives (motors, batteries, displays), pedals, brakes, wheels, cockpit, saddles, and lighting. Sold to individual consumers for repair, replacement, and custom builds.
- Zubehör (Bicycle Accessories) Bicycle accessories including child seats, trailers, bags, electronic accessories, locks, pumps, bottles, transport solutions, and miscellaneous accessories. Sold to individual consumers.
- Bekleidung (Cycling Apparel) Cycling apparel including jerseys (short and long sleeve), pants (short and long cycling pants), leisure wear, accessories (gloves, glasses, helmets), and protectors. Sold to individual consumers.
- Service & Werkstatt (Workshop & Service) Workshop services including bicycle repair, scheduled maintenance, professional bikefitting, SQlab ergonomics consultation, and bike leasing processing via JobRad. Available to individual consumers who purchased bikes from Bikesnboards and walk-in workshop customers.
- BnB Exclusive Exclusive product line available only through Bikesnboards, featuring premium brands and models. Sold to individual cycling consumers seeking differentiated, limited-distribution products.
- Sale % (Discounted Items) Sales section featuring discounted E-Bikes, bicycles, monthly deals, and outlet/exit-model items at reduced prices. Sold to individual consumers seeking value on premium-brand bicycles.
Companies that use bikesnboards.de
Customer profileSegments1 record
Ideal customer profiles1 record
bikesnboards.de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
bikesnboards.de partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- JobRadcoreJobRad is one of Germany's largest bike leasing providers. Bikesnboards partners with JobRad to enable customers to lease bicycles and e-bikes through their employer, making premium bikes more affordable via salary sacrifice schemes.
- Bikeleasing.decoreBikeleasing.de is a leading bike leasing platform in Germany. The partnership allows Bikesnboards customers to use employer-based bike leasing to finance their purchases.
- BusinessBikeminorBusinessBike is a bike leasing provider that enables employer-subsidized bicycle leasing. Bikesnboards accepts BusinessBike leasing payments as a customer acquisition channel.
- KazenmaierminorKazenmaier is a bike leasing provider integrated with the Bikesnboards purchase flow, enabling employee bike leasing programs.
- EuroradcoreEurorad is a European bike leasing provider. The partnership allows Bikesnboards customers to lease bikes through employer programs.
- Lease a BikecoreLease a Bike is a major German bike leasing operator. Bikesnboards integrates with this provider to offer customer leasing options.
- Company BikeminorCompany Bike is a bike leasing service enabling employer-subsidized bicycle leasing. Bikesnboards accepts Company Bike payments.
- Deutsche DienstradminorDeutsche Dienstrad is a company bike leasing provider. Partnership with Bikesnboards enables salary sacrifice bike leasing for employees of partner companies.
- mein-dienstrad.deminormein-dienstrad.de is a company bike leasing platform. Bikesnboards integrates this provider to broaden access to employer-subsidized cycling benefits.
- Rad im DienstminorRad im Dienst is a German company bike leasing provider. Partnership enables Bikesnboards customers to use this employer's bike program for purchases.
- Würth LeasingminorWürth Leasing is a corporate leasing provider that offers bike leasing programs. Bikesnboards accepts Würth Leasing for employer bike benefits.
- SpecializedcoreSpecialized is a premier global bicycle and e-bike manufacturer. Bikesnboards is an authorized retailer stocking Specialized products including Tarmac road bikes, Rockhopper, Stumpjumper, Turbo Como, and Turbo Vado e-bikes.
- CubecoreCube is a major German bicycle manufacturer producing mountain bikes, e-bikes, trekking bikes, and urban bikes. Bikesnboards stocks the full Cube range including Touring Hybrid, Nuride Hybrid, and ACID branded accessories.
- Scott SportscoreScott is a Swiss bicycle and outdoor equipment manufacturer. Bikesnboards is an authorized Scott retailer offering mountain bikes, road bikes, e-bikes, and protective equipment.
- Santa CruzcoreSanta Cruz is a premium American mountain bike manufacturer known for high-end full-suspension bicycles. Bikesnboards stocks Santa Cruz products as an authorized dealer.
- OrbeacoreOrbea is a Spanish bicycle manufacturer specializing in road bikes, mountain bikes, and e-bikes. Bikesnboards is an authorized Orbea dealer.
- AMflowcoreAMflow is an e-MTB brand producing high-performance electric mountain bikes including the TL Carbon, PX Carbon, and PR Carbon Pro models. Bikesnboards features AMflow as a highlighted brand.
- BassocoreBasso is an Italian premium bicycle manufacturer known for road bikes. Bikesnboards features Basso as a brand partner.
- TrekcoreTrek is an American bicycle manufacturer producing road bikes, mountain bikes, and e-bikes including the Powerfly e-MTB lineup. Bikesnboards stocks Trek products.
- KUbikesminorKUbikes is a German bicycle manufacturer. Bikesnboards stocks KUbikes products including bicycles and accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
bikesnboards.de competitors and assessment
Company assessmentDirect peers
- Bike24: Leading German online specialty bike and e-bike retailer with a very broad catalog across multiple premium brands. Directly comparable as a multi-channel cycling retailer operating in Germany with overlapping premium brand partnerships and similar customer base.
- Canyon: German premium bicycle manufacturer selling direct-to-consumer globally across road, mountain, gravel, and e-bikes. Comparable as a Germany-headquartered premium cycling brand with a strong online sales engine, competing for the same Stuttgart-region enthusiast customers and overlapping B2B leasing channels.
- Bike-Components: German online specialty retailer focused on bicycle parts, components, accessories, and apparel, with deep technical content. Comparable because it competes for the same German cycling enthusiast customer on parts, accessories, and apparel — segments that constitute a meaningful share of Bikesnboards' catalog.
- Fahrrad XXL: Major German multi-store bicycle and e-bike retailer with large-format showrooms across Germany. Comparable as a multi-store German cycling retailer with extensive bike leasing partnerships and a broad premium-brand portfolio serving similar consumer segments.
- Rose Bikes: German direct-to-consumer and online bike retailer with its own private-label bikes plus multi-brand offerings, plus a flagship store in Bocholt. Comparable as a Germany-based multi-channel bike retailer competing for the same premium cycling consumer with overlapping e-bike and road/mountain categories.
- Lucky Bike: Germany's largest specialty bicycle retail chain with 30+ physical stores and a strong online store. Directly comparable as a multi-store German bike retailer with omnichannel operations, similar premium brand portfolio, and bike leasing integrations.
Broad incumbents
- Decathlon: Global sporting goods giant with a significant German store and online presence, including own-brand bikes and e-bikes at entry-to-mid price points. Comparable as a broad sporting goods incumbent with overlapping cycling, scooter, and apparel categories that competes for the same Stuttgart-region consumer wallet.
- SportScheck: German multi-category sporting goods retailer with a significant online cycling and e-bike offering. Comparable as a broad sporting goods incumbent that competes in cycling, apparel, and accessories categories overlapping with Bikesnboards' product mix.
- Intersport: Large German sporting goods retail network combining owned stores and franchisees with a strong online channel. Comparable as a broad sporting goods incumbent with cycling categories, including bikes and e-bikes at various price tiers, competing for the same German consumer.
Emerging players
- Riese & Müller: German premium e-bike manufacturer selling predominantly through authorized dealer networks. Comparable because its high-end e-bikes are stocked by specialist retailers like Bikesnboards, and its dealer-direct sales model directly impacts the economics of multi-brand premium bike shops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
bikesnboards.de social profiles
Digital presencebikesnboards.de compliance and trust
Trust signalCompliance3 records
bikesnboards.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
bikesnboards.de leadership team
Management profileNumber of profiles
Profiles1 record
bikesnboards.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bikesnboards.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bikesnboards.de
What does bikesnboards.de do?
Bikesnboards sells premium bicycles, e-bikes, scooters, skateboards, parts, cycling accessories, and apparel through an omnichannel model combining e-commerce (bikesnboards.de) with 9 physical retail stores across the Stuttgart metropolitan area. The retailer stocks premium brands (Specialized, Santa Cruz, Orbea, Cube, Scott, AMFLOW, Trek, Basso) and supplements sales with workshop repair, professional bikefitting, SQlab ergonomics consulting, and bike leasing partnerships facilitating employer-subsidized purchases.
Is bikesnboards.de a public or private company?
bikesnboards.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bikesnboards.de founded?
bikesnboards.de was founded in -1. It employs 11 to 50 people.
Where is bikesnboards.de based?
bikesnboards.de is headquartered in Schorndorf, Germany, in the Europe region.
How does bikesnboards.de make money?
Four revenue lines are on record. Retail Sales of Bicycles and E-Bikes are the primary driver. The others are parts and Accessories Sales, apparel and Equipment Sales and workshop and Service Revenue.
Who are bikesnboards.de's main competitors?
Direct peers on record are Bike24, Canyon, Bike-Components, Fahrrad XXL, Rose Bikes and Lucky Bike. Broad incumbents are Decathlon, SportScheck and Intersport. Riese & Müller is listed as an emerging player.
Does bikesnboards.de have an API?
No public API is recorded for bikesnboards.de.
What industry is bikesnboards.de in?
bikesnboards.de's product category is Specialty bicycle and e-bike retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 459.