Billom Immobilier

What Billom Immobilier does

Billom Immobilier is a traditional, independent real estate agency operating from a single office at 22 Rue CARNOT, 63160 Billom, in the Auvergne region of France. Founded in 1998 and operated for over 25 years by Jean-Luc Fertin as Dirigeant (Managing Director) through the legal entity SARL FERTIN LEE MK, the firm employs 6 people and serves individual buyers, sellers, landlords, and tenants primarily across the communes of Billom, Saint-Dier-d'Auvergne, Cunlhat, La Roche-Noire, and Montmorin in the Puy-de-Dôme department.

The agency delivers four integrated service lines: Vente (property sales and purchases, including valuation, marketing, buyer screening, and electronic signature), Location (rental listings, tenant placement, and lease drafting), Gestion locative (full-service rental management covering rent collection, maintenance coordination, and lease renewals), and Estimation (property valuation performed by consultants certified by the Centre National de l'Expertise). All services are delivered through a dedicated single-point-of-contact model, with no proprietary technology platform — the website and listing infrastructure are provided by the third-party Netty real estate platform.

Billom Immobilier generates revenue through transactional commissions on sales, placement fees on rentals, and recurring management fees on managed rental properties. Pricing is not publicly disclosed; a fee schedule PDF is available on request. The firm operates as a micro-enterprise with €2,000 of registered capital, is privately held with no external investors, and is GDPR-compliant. No AI, automation, or proprietary technology capability is disclosed, and the firm's competitive position rests on local brand recognition, multi-commune market knowledge, and certified valuation expertise rather than on technology or scale advantages.

Name

Billom Immobilier

Legal name

SARL FERTIN LEE MK

Website

https://billom-immobilier.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Billom Immobilier is a 6-person independent real estate agency in Billom, France, founded in 1998, offering property sales, rentals, rental management, and certified valuations to individuals and small businesses across the Puy-de-Dôme department.

Ownership category

akta.pro rank

Headquarters

HQ city

Billom

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Property sales commission: Agency earns commissions on successful property sales transactions. The team handles estimation, property valuation, listing, viewings, buyer pre-selection, negotiation, and electronic signature services.
2. Rental services: Agency provides rental listing services, tenant screening, lease drafting, and property visits. Revenue likely derives from rental placement fees.
3. Rental management services: Full-service property management including tenant management, rent collection, property maintenance coordination, and lease renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Billom Immobilier is a local real estate agency providing property sales (Vente), rental placement (Location), full-service rental management (Gestion locative), and certified property valuation (Estimation) services for residential and commercial properties. The agency operates as a B2C intermediary between individual property owners, buyers, landlords, and tenants within the Billom area of Auvergne, France, supported by a website listing platform and in-person consultations.

Product overview

Billom Immobilier is a local real estate agency offering a unified portfolio of property services covering the full real estate lifecycle. The core offering comprises four integrated services: Vente (property sales and purchase), Location (rental services), Gestion locative (rental property management), and Estimation (property valuation). These services are interconnected—the Estimation service supports both Vente and Location decisions, while Gestion locative leverages Location expertise for ongoing tenant management. All services are delivered through a dedicated single contact person model, with over 25 years of local market experience in the Billom area.

Differentiator

Problem solved

Functional benefit

Products and services

• Vente (Property Sales) Real estate purchase and sales services for residential and commercial properties, including property valuation, marketing, buyer screening, visit management, and electronic signature capabilities.
• Location (Rental Placement) Rental property services covering property search, rental listings, tenant screening, and lease agreement preparation for landlords and tenants.
• Gestion locative (Rental Property Management) Full-service property rental management including tenant selection, rent estimation, property visits, lease drafting, move-in/out inventories, and advice on rent guarantee insurance.
• Estimation (Property Valuation) Property valuation service performed by experts certified by the Centre National de l'Expertise, providing precise and objective assessments for houses, apartments, and commercial spaces.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Orpi: Leading French real estate franchise cooperative with thousands of local agencies nationwide. Orpi directly competes with Billom Immobilier in local markets while offering shared brand, training, and CRM capabilities that an independent 6-person agency cannot match.
• Guy Hoquet Immobilier: French real estate franchise network providing sales, rentals, and management services through local agencies. Direct local-market competitor to Billom Immobilier with substantially greater brand recognition and digital tooling.
• Nexity: France's largest integrated real estate group covering development, brokerage, and management. While operating primarily in larger urban centers, Nexity's network and digital tools indirectly pressure local agencies like Billom Immobilier for seller/buyer mindshare.
• Laforêt: Established French real estate franchise covering sale, purchase, rental, and management. Operates through local agencies directly comparable in scope to Billom Immobilier but with national marketing and digital infrastructure.
• Foncia: France's leading residential property manager. Foncia competes most directly with Billom Immobilier's Gestion locative offering, but at a national scale that benefits from operational density and proprietary management software.
• Century 21 France: Major French real estate franchise operating hundreds of local agencies. Comparable to Billom Immobilier in offering sales, rental, and management services, but with a global brand and marketing scale that dominates share-of-voice in mid-sized French towns.

Others

• SeLoger: France's leading online real estate portal. SeLoger is an enabling/thematic comparable: it is a key distribution channel for Billom Immobilier's listings but also a long-term disintermediation threat, as it aggregates demand that historically flowed through local agents.

Regional players

• Square Habitat: Real estate network affiliated with Crédit Agricole, with strong rural and mid-town presence across France including Auvergne. Comparable in offering the same sales/rental/management suite as Billom Immobilier, with the backing of a major banking group.

Direct peers

• iad: France's largest network of independent real estate agents operating without physical agency mandates. iad competes for the same transaction-fee revenue in similar local markets and represents the most disruptive comparable business model to a traditional brick-and-mortar local agency.

Emerging players

• Efficity: Digital-first French real estate agency network that combines online listing technology with local agent coverage. Efficity represents the emerging competitive model that traditional agencies like Billom Immobilier must respond to in order to remain relevant to online-oriented sellers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/billom-immobilier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billom Immobilier