bills Restaurants
bills Restaurants is a privately held Australian hospitality group operating four all-day neighbourhood restaurants in Sydney (Bondi Beach, Darlinghurst, Double Bay, Surry Hills) and 15 international sites across Japan, South Korea, and the UK under the bills and Granger & Co. brands, serving general consumers seeking casual full-service dining, with supplementary gift voucher, delivery, and private event revenue streams.
- Company typePrivate
- Founded1993
- HeadquartersDarlinghurst, New South Wales, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What bills Restaurants does
bills Restaurants (Bills Restaurants Pty Ltd, ABN 87 732 875 164) is a privately held Australian hospitality group that operates all-day neighbourhood restaurants under the 'bills' brand in Sydney and 'Granger & Co.' brand internationally. The group was founded in 1993 by Bill Granger in Darlinghurst, Sydney, growing to 19 restaurants across Australia, Japan, South Korea, and the United Kingdom, with the Sydney portfolio comprising four locations: Bondi Beach (79 Hall Street), Darlinghurst (433 Liverpool Street), Double Bay (16 Cross Street), and Surry Hills (355 Crown Street). Following Bill Granger's death in 2023, the business is continued by his partner Natalie Elliott and their three daughters, with no disclosed external institutional investment.
The core product is full-service all-day dining covering breakfast, lunch, afternoon tea, and dinner, featuring seasonal dishes, coffee, cakes, cocktails, and homemade sodas made from scratch in small batches. Revenue is generated through four streams: in-restaurant dining (the primary channel, with walk-ins always welcome and dinner reservations at select venues), food delivery and takeaway via an Uber Eats integration across all Sydney locations, digital gift vouchers sold in $50-$500 denominations through a Shopify-powered online shop, and exclusive private-hire bookings for corporate events, dinners, celebrations, press launches, and receptions at the Darlinghurst location from 5.30pm to midnight daily.
The technology stack is composed entirely of standard third-party platforms: Shopify and Leat implement the gift voucher system, Shopify Payments processes online transactions, OpenTable manages dinner reservations, and Uber Eats handles delivery. There is no proprietary software, no mobile app, and no disclosed AI or data capabilities. Marketing runs primarily through the brand's Instagram account (@billsaustralia), email newsletter, and website content. Pricing is not publicly disclosed, and menu-level pricing transparency is limited. The business operates a physical-first, direct-to-consumer model with consumer-retail customer concentration distributed across Sydney neighbourhoods and an international footprint that supports brand awareness through cookbooks (14 titles, over 1 million copies sold) and broadcast television (5 series in 30+ countries).
bills Restaurants firmographics
Firmographics- Name
- bills Restaurants
- Legal name
- Bills Restaurants Pty Ltd
- Website
- https://bills.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- bills Restaurants is a privately held Australian hospitality group operating four all-day neighbourhood restaurants in Sydney (Bondi Beach, Darlinghurst, Double Bay, Surry Hills) and 15 international sites across Japan, South Korea, and the UK under the bills and Granger & Co. brands, serving general consumers seeking casual full-service dining, with supplementary gift voucher, delivery, and private event revenue streams.
- Ownership category
- akta.pro rank
bills Restaurants industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where bills Restaurants is headquartered
LocationHeadquarters
- HQ city
- Darlinghurst, New South Wales
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
bills Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service all-day dining at four Sydney locations offering breakfast, lunch, afternoon tea, and dinner. Revenue from food, beverages, coffee, cocktails, and desserts consumed on premises.
- Delivery and Takeaway: Uber Eats delivery service for takeaway orders from all restaurant locations, providing incremental revenue beyond dine-in service.
- Gift Vouchers: Digital gift vouchers sold online in denominations of $50, $75, $100, $150, $200, $300, and $500. Valid for use at any bills restaurant for food and drinks.
- Private Events and Functions: The Darlinghurst location is available for exclusive use for corporate events, dinners, celebrations, press launches and receptions from 5.30pm to midnight daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Vouchers available in fixed denominations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
bills Restaurants product offering
Product offeringCore offering
bills Restaurants operates all-day casual dining restaurants in Sydney serving fresh, seasonal dishes for breakfast, lunch, afternoon tea, and dinner, alongside coffee, cakes, sweet treats, and cocktails. The core offering is in-restaurant dine-in service across four Sydney locations, supplemented by takeaway and delivery via Uber Eats, digital gift vouchers sold online, and private event hire at the Darlinghurst venue.
Product overview
bills Restaurants is a hospitality group operating five all-day restaurant locations in Sydney, Australia (Bondi Beach, Darlinghurst, Double Bay, Surry Hills, and one additional venue). The core product is in-restaurant dining offering fresh, seasonal dishes for breakfast, lunch, afternoon tea, and dinner, complemented by excellent coffee, cakes, sweet treats, cocktails, homemade sodas, and ferments. The product portfolio includes the restaurant dining experience as the primary offering, supported by gift vouchers (available in denominations from $50 to $500) sold through the online shop, and online ordering via Uber Eats for delivery and collection. The Darlinghurst location also offers private event hire for corporate events, dinners, celebrations, and receptions.
Differentiator
Problem solved
Functional benefit
Products and services
- bills All-Day Restaurant Dining All-day casual dining experience serving fresh, seasonal dishes across breakfast, lunch, afternoon tea, and dinner, accompanied by coffee, cakes, sweet treats, cocktails, homemade sodas, and ferments made from scratch in small batches. Operated across four Sydney locations (Bondi Beach, Darlinghurst, Double Bay, Surry Hills). Walk-ins welcome; dinner reservations accepted at select venues.
- Digital Gift Vouchers Digital gift vouchers sold in denominations of $50, $75, $100, $150, $200, $300, and $500, valid for breakfast, lunch, dinner, or drinks at any bills restaurant or via the online shop. Powered by Shopify with Leat implementing the voucher system.
- Private Event Hire (Darlinghurst) Exclusive use of the Darlinghurst restaurant venue for corporate events, dinners, celebrations, press launches, and receptions, available from 5:30pm to midnight daily.
Quantifiable outcome
- Bill Granger received Medal of the Order of Australia in 2023 for outstanding service to tourism and hospitality
Companies that use bills Restaurants
Customer profileSegments1 record
Ideal customer profiles2 records
bills Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
bills Restaurants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Uber EatsminorUber Eats provides food delivery services for bills restaurants, enabling takeaway orders from all Sydney locations through their platform.
- OpenTableminorOpenTable provides reservation booking services for bills restaurants, enabling customers to make advance bookings for dinner service at select locations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
bills Restaurants competitors and assessment
Company assessmentDirect peers
- Three Blue Ducks: Australian casual all-day dining restaurant group with multiple Sydney and regional locations; directly comparable to bills in concept (all-day casual menu), target audience (urban foodies, tourists, locals), and neighborhood dining model.
- The Grounds of Alexandria: Sydney-based destination cafe, restaurant, and event venue combining casual all-day dining with experiential elements; comparable to bills as a premium Sydney casual dining destination catering to similar discretionary-spend consumer segments.
Regional players
- Granger & Co. UK casual all-day dining brand operated by the same parent group (Bills Restaurants Pty Ltd) under Bill Granger's name; offers the comparable concept in London's Notting Hill and surrounding areas, serving as a sister-brand comparable in international expansion strategy.
- Bills Japan: Japanese casual all-day dining brand operated by the same parent group with 8 restaurants across Tokyo, Osaka, Kanagawa, and Fukuoka; a regional comparable showing the international scalability of the bills concept in a different geography.
- Bills Korea: Korean casual all-day dining brand operated by the same parent group, located in Seoul; serves as a regional comparable demonstrating brand reception in the Asian market outside Japan.
Broad incumbents
- The Ivy: Established UK-based restaurant group operating all-day casual dining venues across the UK; comparable in scale, premium casual dining positioning, multi-location footprint, and consumer-facing brand strength.
- Ottolenghi: London-based casual Mediterranean-inspired restaurant and deli group founded by celebrity chef Yotam Ottolenghi with multiple UK locations; broadly comparable in casual premium all-day dining positioning, celebrity-chef-founded brand identity, and cookbook/retail product extension strategy.
- Rockpool Dining Group: Australia-based premium restaurant group founded by celebrity chef Neil Perry operating multiple casual and fine dining venues; broadly comparable as an Australian celebrity-chef-founded restaurant group of similar scale with both local flagship and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bills Restaurants social profiles
Digital presencebills Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
bills Restaurants leadership team
Management profileNumber of profiles
Profiles1 record
bills Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bills Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bills Restaurants
What does bills Restaurants do?
bills Restaurants operates all-day casual dining restaurants in Sydney serving fresh, seasonal dishes for breakfast, lunch, afternoon tea, and dinner, alongside coffee, cakes, sweet treats, and cocktails. The core offering is in-restaurant dine-in service across four Sydney locations, supplemented by takeaway and delivery via Uber Eats, digital gift vouchers sold online, and private event hire at the Darlinghurst venue.
Is bills Restaurants a public or private company?
bills Restaurants is a private company. It is classified as family owned and is currently operating.
When was bills Restaurants founded?
bills Restaurants was founded in 1993. It employs 51 to 100 people.
Where is bills Restaurants based?
bills Restaurants is headquartered in Darlinghurst, New South Wales, Australia, in the Oceania region.
How does bills Restaurants make money?
Four revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are delivery and Takeaway, gift Vouchers and private Events and Functions.
Who are bills Restaurants's main competitors?
Direct peers on record are Three Blue Ducks and The Grounds of Alexandria. Regional players are Granger & Co., Bills Japan and Bills Korea. Broad incumbents are The Ivy, Ottolenghi and Rockpool Dining Group.
Does bills Restaurants have an API?
No public API is recorded for bills Restaurants.
What industry is bills Restaurants in?
bills Restaurants's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.