Bin 54 Steak & Cellar
Bin 54 Steak & Cellar is a fine dining steakhouse in Chapel Hill, NC, founded 2005 and part of Giorgio's Group, serving premium steaks, seafood, and curated wine to fine dining guests, with three private dining venues accommodating 2-30 guests and Wine Spectator recognition.
- Company typePrivate
- Founded-
- HeadquartersChapel Hill, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bin 54 Steak & Cellar does
Bin 54 Steak & Cellar is a fine dining steakhouse located at 1201-M Raleigh Road in Chapel Hill, North Carolina, founded in 2005 and operating as part of the Giorgio's Group hospitality portfolio. The restaurant operates Monday through Saturday from 5:00pm to 9:00pm, serving approximately 13 employees and offering premium wood-grilled steaks, seafood, house-made desserts from an in-house Pastry Chef, and an extensive wine program curated by an in-house Sommelier. Pricing positions the establishment at the upper end of the casual fine dining segment, with a la carte entrees ranging from $39 to $125 (including a Prime Porterhouse 32oz at $125) and prix fixe menus from $75 to $140 per person.
The business generates revenue through four primary streams: dine-in food and beverage service, wine and spirits sales (supporting a Wine Spectator Best of Award of Excellence recognition held consecutively from 2020 through 2024), limited takeout (Monday-Thursday until 6:30 PM, phone-only), and private dining events across three distinct venues — the Aberdeen Room (up to 16 guests), the functioning Wine Cellar (2-8 guests), and the Solarium (up to 30 guests). Reservations flow primarily through OpenTable and the restaurant's BentoBox-powered website, with private event requests managed via Tripleseat. Branded special events, such as a Patròn Tequila pairing dinner scheduled for July 29, 2026 at $140 per person, supplement regular service revenue.
Bin 54 maintains no proprietary technology platform and no disclosed AI or ML capabilities. Its competitive differentiation rests on five consecutive years of Wine Spectator recognition, in-house specialized culinary and beverage talent, three differentiated private dining venues, and affiliation with Giorgio's Group — a multi-brand North Carolina hospitality network spanning Chapel Hill, Durham, Raleigh, and Wilmington. The company is privately held with no funding rounds, no disclosed revenue, and no announced expansion plans beyond a single Chapel Hill location.
Bin 54 Steak & Cellar firmographics
Firmographics- Name
- Bin 54 Steak & Cellar
- Legal name
- Bin 54 Steak & Cellar
- Website
- https://bin54chapelhill.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bin 54 Steak & Cellar is a fine dining steakhouse in Chapel Hill, NC, founded 2005 and part of Giorgio's Group, serving premium steaks, seafood, and curated wine to fine dining guests, with three private dining venues accommodating 2-30 guests and Wine Spectator recognition.
- Ownership category
- akta.pro rank
Bin 54 Steak & Cellar industry classification
Industry- Product category
- Fine Dining Steakhouse
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Wine Bars (THAFAEAF)
Keywords
Where Bin 54 Steak & Cellar is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bin 54 Steak & Cellar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Food Service: Revenue from selling steaks, seafood, appetizers, and desserts to guests dining in the restaurant. Menu items include steaks ranging from $40-$125, with premium cuts like Prime Porterhouse (32oz) at $125.
- Wine and Spirits Sales: Extensive wine program with sommelier-selected wines, cocktails, and spirits. Wine list available via PDF. Cocktails range from specialty martinis to classic bourbon drinks.
- Private Dining Events: Revenue from hosting private events in three dedicated spaces: Aberdeen Room (up to 16 guests), Wine Cellar (2-8 guests), and Solarium (up to 30 guests). Offers prix fixe menus from $75-$140 per person, with all-inclusive options including tax and gratuity.
- Takeout and Pickup Orders: Takeout orders available Monday through Thursday until 6:30 PM, placed via phone call.
- Special Event Dinners: Hosted special dining events such as the Patrón Tequila Dinner scheduled for July 29, 2026 at $140 per person, featuring five courses paired with Patrón expressions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A la carte menu with individual dish pricing |
| Unit Pricing | Pay-as-you-go | Petite Select Prix Fixe Menu |
| Unit Pricing | Pay-as-you-go | Select Menu Prix Fixe |
| Unit Pricing | Pay-as-you-go | Choice Menu Prix Fixe |
| Unit Pricing | Pay-as-you-go | Prime Menu Prix Fixe |
| Unit Pricing | Pay-as-you-go | All Inclusive without alcohol |
| Unit Pricing | Pay-as-you-go | All Inclusive with wine |
| Unit Pricing | Pay-as-you-go | Patrón Tequila Dinner Special Event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bin 54 Steak & Cellar product offering
Product offeringCore offering
Bin 54 Steak & Cellar operates as a fine dining steakhouse offering premium cuts of steak paired with an extensive wine selection curated from its namesake wine cellar. The establishment provides table-side hospitality service in a sit-down restaurant setting, and appears to offer private dining facilities suitable for events and group occasions.
Product overview
Bin 54 Steak & Cellar is a fine dining steakhouse offering a single unified dining experience built around premium beef, fresh seafood, and house-made desserts. The restaurant operates as a traditional fine dining establishment without a technology platform architecture. Its product portfolio includes the core dinner service with a la carte menu options ranging from appetizers ($17-$28) to entrees ($40-$125), alongside curated tasting menus (Petite Select $75 to Prime Menu $125), an extensive wine program with Wine Spectator recognition, craft cocktails, and private dining experiences across three distinct venues (Aberdeen Room seating up to 16, Wine Cellar for 2-8 guests, and Solarium accommodating up to 30). The restaurant also offers event dining experiences including special tequila pairing dinners.
Differentiator
Problem solved
Functional benefit
Companies that use Bin 54 Steak & Cellar
Customer profileSegments3 records
Ideal customer profiles1 record
Bin 54 Steak & Cellar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Bin 54 Steak & Cellar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Local 22 DurhamminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Giorgio's PizzabarminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Osteria GiorgiominorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Vin RougeminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Farm Table Wake ForestminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Kipos Chapel HillminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Gatehouse TavernminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Parizade DurhamminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- G Prime WilmingtonminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Naos NCminorPartner restaurant in the Giorgios Hospitality Group network, displayed as part of the restaurant ecosystem/affiliations on the website footer.
- Patrón TequilacoreSpirits brand providing tequila expressions (Blanco, Reposado, Añejo) for a five-course guided dinner event on July 29, 2026. The partnership features curated food pairings designed to showcase how tequila elevates each course, including seafood, pork belly, and dry-aged New York Strip.
- OpenTablecoreReservation platform for booking tables and special dining experiences including the Patrón Tequila Dinner event. Primary channel for customer reservation management.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Bin 54 Steak & Cellar competitors and assessment
Company assessmentDirect peers
- The Capital Grille: National upscale steakhouse chain (Bloomin' Brands) known for dry-aged steaks, an award-winning wine program with 350+ labels, and private dining rooms. Directly comparable premium positioning, wine-list depth, and event-driven revenue mix.
- Morton's The Steakhouse: National upscale steakhouse chain serving USDA prime aged steaks in a clubby, white-tablecloth setting. Directly comparable fine-dining steakhouse concept, price tier, and event/private-dining offering.
- Eddie V's Prime Seafood: Upscale prime steak and seafood concept (Darden) with a globally inspired wine list and live jazz lounge. Closely mirrors Bin 54's combination of premium steaks, seafood, curated wine program, and experiential atmosphere.
- Angus Barn: Iconic upscale steakhouse in Raleigh, NC, operating since 1960. Closest direct regional comparable: similar premium pricing, extensive wine cellar, special-event programming, and a Triangle-area customer base that overlaps with Bin 54's Chapel Hill guests.
- Ruth's Chris Steak House: National premium steakhouse chain (Darden) operating in Chapel Hill/Durham. Same target customer (special occasions, business dinners), similar price points, comparable private-dining and wine-program emphasis.
- Fleming's Prime Steakhouse & Wine Bar: Upscale steakhouse chain (Bloomin' Brands) pairing prime steaks with a 100-wine Fleming's 100 list. Closely aligned with Bin 54's combined steakhouse + sommelier-curated wine program positioning.
Others
- Parizade: Sister restaurant under Giorgio's Group in Durham, NC. Mediterranean fine-dining concept in the same parent hospitality portfolio — useful peer for shared operational economics, marketing, and management comparison, but different cuisine focus.
- Local 22 Kitchen & Bar: Giorgio's Group sister restaurant in Durham offering contemporary American fare. Useful operational peer for shared procurement, staffing, and reservation-platform economics within the parent hospitality group.
- Vin Rouge: Sister restaurant under Giorgio's Group offering French-inspired fare with a strong wine focus. Useful intra-portfolio peer: shares the parent-group cost structure and Triangle-area customer base with Bin 54.
Regional players
- STIR Charlotte / Nantucket Grill (Triangle-area upscale steakhouse): Upscale steakhouse concepts in the Carolinas serving the same discretionary-spend customer with comparable prix-fixe and wine-program offerings. Useful regional peer for demand and competitive benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bin 54 Steak & Cellar social profiles
Digital presenceBin 54 Steak & Cellar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bin 54 Steak & Cellar leadership team
Management profileNumber of profiles
Bin 54 Steak & Cellar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bin 54 Steak & Cellar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bin 54 Steak & Cellar
What does Bin 54 Steak & Cellar do?
Bin 54 Steak & Cellar operates as a fine dining steakhouse offering premium cuts of steak paired with an extensive wine selection curated from its namesake wine cellar. The establishment provides table-side hospitality service in a sit-down restaurant setting, and appears to offer private dining facilities suitable for events and group occasions.
Is Bin 54 Steak & Cellar a public or private company?
Bin 54 Steak & Cellar is a private company. It is classified as unknown and is currently operating.
When was Bin 54 Steak & Cellar founded?
Bin 54 Steak & Cellar was founded in -1. It employs 11 to 50 people.
Where is Bin 54 Steak & Cellar based?
Bin 54 Steak & Cellar is headquartered in Chapel Hill, United States, in the North America region.
How does Bin 54 Steak & Cellar make money?
Five revenue lines are on record. Dine-in Food Service is the primary driver. The others are wine and Spirits Sales, private Dining Events, takeout and Pickup Orders and special Event Dinners.
Who are Bin 54 Steak & Cellar's main competitors?
Direct peers on record are The Capital Grille, Morton's The Steakhouse, Eddie V's Prime Seafood, Angus Barn, Ruth's Chris Steak House and Fleming's Prime Steakhouse & Wine Bar. Others are Parizade, Local 22 Kitchen & Bar and Vin Rouge. STIR Charlotte / Nantucket Grill (Triangle-area upscale steakhouse) is listed as a regional player.
Does Bin 54 Steak & Cellar have an API?
No public API is recorded for Bin 54 Steak & Cellar.
What industry is Bin 54 Steak & Cellar in?
Bin 54 Steak & Cellar's product category is Fine Dining Steakhouse. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.