Sonnberg Biofleisch GmbH

What Sonnberg Biofleisch GmbH does

Sonnberg Biofleisch GmbH is an Upper Austrian producer and retailer of certified organic meat, self-described as Austria's largest 100% BIO butcher. Founded in 2004 and headquartered at Almstraße 15, Unterweißenbach in the Mühlviertel region, the company sources exclusively from BIO farms in the surrounding Mühl-, Wald- and Mostviertel, vertically integrating slaughter, cutting, sausage production, and retail under a 100% Austrian-origin and animal-welfare-led proposition. Its portfolio spans beef, veal, pork, lamb, poultry, fresh sausages, salami/rohwurst, bacon/speck, and curated gourmet gift boxes, sold under brands including the flagship 'BIO Sonnbergsalami'. Customers include health-conscious Austrian and German households, restaurants and caterers, organic retailers, gift buyers, and on-site experience visitors. The company also runs a Tanzania aid project and participates in the Bewegung Enkeltauglich sustainability initiative.

The commercial operation is a four-channel distribution stack: (1) direct-to-consumer e-commerce at biofleisch.biz (WooCommerce) with refrigerated home delivery to all of Austria and Germany in reusable multi-use boxes shipped via Österreichische Post's CO2-free next-day-fresh service; (2) a dedicated B2B online shop for restaurants, caterers, and retailers; (3) regional Sonnberg-branded physical stores for in-person purchasing; and (4) wholesale through Transgourmet Salzburg and Denns Biomarkt. Pricing is pay-as-you-go per unit/weight (e.g., BIO Rinder-Filetsteak €26.19 / €13.10 per 100g), with tiered shipping (free over €89 in Austria, free over €200 to Germany) and a gift-voucher range from €10 to €100. Payment options include PayPal, credit card, Sofortüberweisung, and invoice for returning customers.

The technology layer is intentionally low-tech and physical-asset-led: a proprietary cold-chain reusable-box logistics system, on-site transparent slaughter ('Gläserne Schlachtung') and guided sausage-experience tours ('Sonnberg Bio Wursterlebnis'), and an on-site restaurant ('Bio Küche: Kuhglockenrondell'). The regulatory stack — AMA-Biosiegel mit Herkunftsangabe Austria, Bio-Garantie, IFS Food, and EU-BIO VO 834/2007/2018/848 GMO-free compliance — underwrites the brand promise. With only 12 employees, no external investors, and no disclosed revenue, Sonnberg operates as a privately-held, owner/family-run SME currently investing in capacity (a new BIO slaughterhouse and cutting facility co-financed by the Austrian federal ministry, Land Oberösterreich, and the EU Agricultural Fund for Rural Development).

Name

Sonnberg Biofleisch GmbH

Legal name

Sonnberg Biofleisch GmbH

Website

https://biofleisch.biz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonnberg Biofleisch GmbH is Austria's largest 100% BIO butcher, producing and selling certified organic beef, veal, pork, lamb, poultry, and sausages via DTC e-commerce, B2B, physical stores, and wholesale channels across Austria and Germany.

Ownership category

akta.pro rank

Product category

Organic Meat Production and Butchery

NAICS

Meat Retailers (445240), Animal Slaughtering and Processing (3116), Perishable Prepared Food Manufacturing (311991), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Organic Meat, Poultry & Seafood Wholesale (AFAIAJAD), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Organic meat production
• Butcher and sausages
• Cold-chain home delivery
• Farm-to-table
• Organic meat retail

Headquarters

HQ city

Unterweißenbach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Online Product Sales: Consumer direct purchases through proprietary e-commerce platform (biofleisch.biz) with home delivery across Austria and Germany. Products include BIO meat, poultry, lamb, sausages, and specialty items.
2. B2B Online Sales: Business customers (restaurants, caterers, retailers) order through dedicated B2B online shop portal.
3. Gift Vouchers: Genuss Gutschein (enjoyment vouchers) sold in €10, €20, €50, €100 denominations, redeemable for all products in the online shop.
4. Physical Retail Stores: Brick-and-mortar Sonnberg stores at multiple locations for in-person purchasing of fresh BIO meat and sausage products.
5. Gourmet Gift Boxes: Pre-packaged gift sets including BIO Genussbox, BIO Schlemmerbox, and BIO Genussbox Deluxe containing curated selections of BIO meats, cheeses, and specialty items.
6. Visitor Experience & Tours: Sonnberg Bio Wursterlebnis guided tours, Gläserne Schlachtung tours, individual and group visit experiences with optional dining at Bio Küche: Kuhglockenrondell.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sonnberg Biofleisch GmbH is Austria's largest 100% organic butcher, producing and selling certified Austrian-organic meat (beef, veal, pork, lamb, poultry) and a wide range of sausages, salami, and cured meats. The company operates a proprietary online shop with refrigerated home delivery to Austria and Germany, dedicated B2B ordering for restaurants and caterers, multiple physical retail stores, on-site visitor tours (Sonnberg Bio Wursterlebnis and Gläserne Schlachtung), and an on-site restaurant (Bio Küche: Kuhglockenrondell).

Product overview

Sonnberg Biofleisch GmbH is Austria's largest 100% organic butcher, offering a comprehensive range of organic meat and sausage products. The company operates an e-commerce platform (Online Shop) with home delivery in temperature-controlled packaging, physical retail stores (Sonnberg Filialen), and on-site visitor experiences including guided tours (Sonnberg Bio Wursterlebnis with 'gläserne Schlachtung'), and a restaurant (Bio Küche: Kuhglockenrondell). The product portfolio includes: BIO Rind (beef) cuts such as Rinder Filetsteak, Rinder-Rib-Eye-Steak, Rinder Beiried, Rinder-Schnitzel, Rinder-Rostbraten, Rinder-Hüftsteak, Rinder-Flat-Iron-Steak, Rinder-Flanksteak, Rinder-Gulasch, Rinder-Faschiertes, and specialty cuts like Schulterscherzl and Weißes Scherzel; BIO Kalb (veal) including Kalb-Schnitzel, Kalb-Gulasch, and Kalb Osso Bucco; BIO Schwein (pork) products; BIO Lamm (lamb); BIO GEFLÜGEL (poultry) featuring BIO Puten-Filet, BIO Puten-Schnitzel, BIO Puten Rollbraten, and marinated BIO Putensteak; BIO Wurstwaren including BIO Würstel & Frischwurstwaren (BIO Frankfurter, BIO Knacker, BIO Käsekrainer, BIO Debreziner, BIO Schweine-Bratwürstel, BIO Rostbratwürstchen, BIO Lamm-Bratwürstel, BIO Blunzen, BIO Weißwürstel, and turkey variants), BIO Salami & Rohwurst (BIO Sonnbergsalami Natur, BIO Sonnbergsalami Rind, BIO Hausrohwürstel), BIO Frischwurst Punkerl & Kranzerl (BIO Pariser Kranzl, BIO Extrawurst Punkerl, BIO Putenextra Punkerl), and BIO Speck & Selchwaren. Gift items include BIO Genussbox Deluxe, BIO Genusspaket, BIO Schlemmerbox, gift vouchers in €10/€20/€50/€100 denominations, branded T-shirts, and cutting boards. The company sources from organic farms in the Mühl-, Wald-, and Mostviertel regions of Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• BIO Rind (Organic Beef) — fresh cuts Fresh beef cuts from 100% Austrian organic young cattle, including steaks, schnitzel, roasts, goulash, ground beef, and specialty cuts. Sourced from BIO farms in the Mühl-, Wald-, and Mostviertel regions. Sold by weight (per 100g) or per piece.
• BIO Kalb (Organic Veal) — fresh cuts Fresh veal cuts from Austrian organic veal, including schnitzel, goulash, and osso buco. Light, tender meat with fine flavor profile, sold by weight or piece.
• BIO Geflügel (Organic Poultry) — fresh cuts Fresh organic turkey cuts including breast fillet, schnitzel, rolled roast (~2kg), and marinated turkey steak. Lowest fat content poultry options, sold per piece.
• BIO Wurstwaren (Organic Sausage Range) Comprehensive organic sausage range including grill sausages (Käsekrainer, Debreziner, Knacker, Frankfurter, Bratwürstel), boiled sausages (Weißwürstel, Blunzen), salami (Sonnbergsalami, Hausrohwürstel), Pariser/Extrawurst Punkerl, and turkey-based variants. Made from Austrian organic meat and mildly smoked over beechwood where applicable.
• BIO Schlemmerbox (Gourmet Gift Box) Curated gift box of organic Austrian meat specialties (Wiener Punkerl, Käswurst Punkerl, Bauchspeck, Sonnbergsalami Rind, Hausrohwürstel) for gifting and special occasions.
• BIO Genusspaket (Regional Specialty Gift Package) Regional Austrian organic specialty gift package containing pasta, Sonnbergsalami, herbal salt, chili sauce, cookies, pumpkin seed oil, and chocolate. Designed to showcase regional organic producers.
• BIO Genussbox Deluxe (Premium Gift Box) Premium organic gift box featuring Sonnberg Bio Speck Selection, Wachholderspeck, Hausrohwürstel, Käswurst Punkerl, plus partner products including organic apple cider vinegar, pumpkin seed oil, spicy Dijon mustard, herbal salt, and fair trade chocolate.
• Genuss Gutschein (Gift Vouchers — €10/€20/€50/€100) Organic meat gift vouchers (Genuss Gutschein) redeemable for any product in the Sonnberg online shop. Available in €10, €20, €50, and €100 denominations as digital or print vouchers.
• Online Shop (Direct-to-Consumer E-commerce) Proprietary e-commerce platform (biofleisch.biz) offering the full Sonnberg BIO meat and sausage assortment with refrigerated home delivery in reusable cooling boxes across Austria (free shipping over €89) and Germany (free over €200). Next-day delivery available for orders placed by 10:00 AM Mon–Thu.
• Online Shop B2B (Business Ordering Portal) Dedicated B2B online ordering portal for restaurants, caterers, retailers, and food service businesses to procure Sonnberg BIO meat and sausage products in commercial quantities.
• Sonnberg Filialen (Physical Retail Stores) Multiple Sonnberg-branded brick-and-mortar retail locations where customers can purchase fresh BIO meat and sausage products in person and experience the brand's 'Kulinarisches Einkaufserlebnis' (culinary shopping experience).
• Sonnberg Bio Wursterlebnis (Sausage Experience Tour) Guided tour of Sonnberg's organic meat and sausage production facility, allowing visitors to experience the full production process including the Gläserne Schlachtung (transparent slaughter). Includes individual and group visit options with online reservation.
• Bio Küche: Kuhglockenrondell (On-Site Restaurant) On-site restaurant at the Sonnberg facility serving organic breakfast, lunch, snack, and group menus (Bio Frühstück, Bio Mittagsangebot, Bio Jausenangebot, Gruppenangebot), all featuring Sonnberg organic meat products.
• Gläserne Schlachtung (Transparent Slaughter Experience) Transparent slaughter experience where visitors can observe Sonnberg's ethical, stress-minimized slaughter process first-hand, supporting the company's animal welfare transparency philosophy and differentiating the brand from conventional butchers.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Transgourmet SalzburgcoreChannel Partner/ Reseller/ DistributorLong-standing B2B distribution partnership where Transgourmet supplies Sonnberg products to food service customers. Customers like Flying Barbecue have been sourcing Sonnberg products through Transgourmet for many years.
• ARGE NahtürlichBiominorStrategic or Co-development PartnerCooperation with the organic meat information platform NAHTÜRLICH BIO. Sonnberg participates in joint marketing activities and uses the platform for consumer education about organic meat.
• Bewegung EnkeltauglichminorGTM or Marketing PartnerMovement for sustainability and future generations (Enkeltaugliches Österreich). Sonnberg participates in initiatives promoting long-term environmental responsibility.
• Österreichische Post AGcoreImplementation/ SI/ Consulting PartnerLogistics partner for CO2-free home delivery using Post's next-day fresh service. Products shipped in reusable refrigerated boxes that customers return via prepaid labels.
• SONNENTORminorGTM or Marketing PartnerOrganic herbs and spices company that nominated Sonnberg for the Baumpflanz-Challenge (tree planting challenge), promoting sustainability and biodiversity.
• AMA (Agrarmarkt Austria)coreOthersAgricultural market agency providing AMA-Biosiegel certification for Sonnberg products, verifying organic status and Austrian origin.
• EssigmacherinnenminorOthersOrganic vinegar producer whose BIO Apple Vinegar (500ml) is included in the BIO Genussbox Deluxe gift package.
• FarmgoodiesminorOthersOrganic food producer supplying BIO pumpkin seed oil (Kürbiskernöl) included in Sonnberg gift boxes.
• PankrazhoferminorOthersOrganic condiment producer supplying BIO spicy Dijon mustard included in the BIO Genussbox Deluxe.
• Zotter SchokolademinorOthersOrganic fair trade chocolate producer supplying BIO+Fair chocolate included in gift boxes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hofmetzgerei Grützner: German online farm butcher selling organic and pasture-raised meat direct-to-consumer with refrigerated shipping. Comparable to Sonnberg's DTC e-commerce model with cold-chain home delivery.
• Zurück zum Ursprung: Austrian organic private-label brand owned by Hofer (Aldi Süd) featuring organic meat, dairy, and produce with strict Austrian origin requirements. Direct competitor to Sonnberg in Austrian organic meat retail, with greater scale but lower specialization.
• Neuland: German association of farmers and butchers producing meat from species-appropriate, high-welfare animal husbandry. Closely comparable to Sonnberg's animal-welfare and Austrian-origin positioning, with a focus on regional slaughter and direct marketing.
• Bäuerliche Erzeugergemeinschaft Schwäbisch Hall: German cooperative of organic farmers producing and distributing organic meat (Schwäbisch-Hällisches Landschwein, cattle) directly to consumers and retailers. Closest functional peer to Sonnberg's vertically integrated organic meat model in the DACH region.

Others

• AMA Marketing (Agrarmarkt Austria): Austrian agricultural marketing body that issues the AMA-Biosiegel organic certification that Sonnberg holds. Acts as a regulator/certifier rather than competitor, but its standards define the competitive playing field in Austrian organic meat.
• Bio Austria: Austrian organic farming association representing organic producers (including Sonnberg) and certifying members. Ecosystems participant and partner organization rather than a direct competitor.
• Transgourmet Österreich: Austrian foodservice wholesale distributor and core channel partner for Sonnberg's B2B sales. Functions as distributor rather than competitor, but its broader organic assortment represents indirect competition for foodservice accounts.

Regional players

• Denns BioMarkt: Specialty organic supermarket chain in Austria and Germany. Both a customer of Sonnberg (B2B wholesale) and a competing sales channel for organic meat — makes it a hybrid partner/competitor.

Broad incumbents

• Ja! Natürlich: Austria's largest organic private-label brand, owned by REWE/BILLA, covering organic meat, dairy, produce, and pantry. Competes with Sonnberg in Austrian organic meat through grocery-channel distribution at scale.

Emerging players

• Adamah BioHof: Austrian organic farm and producer specializing in organic meat and farm products with direct-to-consumer channels. Smaller, more farm-focussed emerging peer operating in adjacent Austrian organic meat space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sonnbergbiofleisch
• Instagraminstagram.com/sonnberg.biofleisch
• LinkedInlinkedin.com/company/sonnberg-biofleisch-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonnberg Biofleisch GmbH