BIO-SAN d.o.o.

What BIO-SAN d.o.o. does

BIO-SAN d.o.o. is a Croatian private limited liability company (d.o.o.) founded in 2006 as a family crafts business by Hrvoje Žižanović and reorganized into its current corporate form in 2015, headquartered in Višnjevac (Grad Osijek). The company is an authorized licensed manufacturer of Celliant® infrared textile technology under license from Hologenix LLC (California, USA) — one of only a few such licensees in the European Union (eligibility renewed and elevated to Authorized Celliant® Partner in November 2019, effective 2020). Its core product portfolio (pillows, mattress toppers, blankets, back/neck belts, sleep masks, travel pillows, sleep kits) is built on a multi-material architecture: Celliant® polyester fibers embedded with 13 optically active minerals that convert body heat into infrared energy, combined with Argentum+ silver ion antibacterial treatment (German patented Siluran®/Rudolf), Intense® carbon fiber yarn (anti-static, cortisol-reducing), memory foam, Solotex® fiber, and carbon mesh fabric. The portfolio is tiered into BIO-SAN CELLIANT™ standard line, BIO-SAN Premium (adding Argentum+ and Intense®), and the Premium Vital Celliant® co-brand with Domisan d.o.o. The company separately operates the Woofmat® sub-brand (pet beds, mats, jackets, foot warmers) using Celliant® technology for companion animals, and offers B2B adjacent categories including professional mattresses and professional-use towels for healthcare and hospitality institutions.

The business operates a hybrid B2B / B2C revenue model combining multiple monetization mechanisms: one-time D2C unit sales through its own WooCommerce web shop (bio-san.eu/web-shop/); B2B wholesale to authorized Celliant® partner retailers, pharmacies, orthopedic shops, rehabilitation centers, wellness/spa facilities, and hotels; licensed Celliant® manufacturing under royalty arrangement with Hologenix LLC; custom project manufacturing for B2B partners (e.g., custom mattresses for an elder care institution, sleep masks for a U.S. partner); and product-development collaborations including the Premium Vital Celliant® co-brand with Domisan d.o.o. Customer segments span hotels and tourism, healthcare/rehabilitation centers, wellness/spa centers, retail chains, pharmacies, orthopedic shops, pet retailers (vet clinics, grooming salons), elderly care institutions, and individual D2C consumers across Croatia and the EU, with Woofmat® reaching customers in Europe, Canada, USA, and Africa. The company is highly sub-scale: 5 employees, family-owned, no external institutional investment, sole management board member Hrvoje Žižanović.

Name

BIO-SAN d.o.o.

Legal name

BIO-SAN d.o.o.

Website

https://bio-san.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

BIO-SAN d.o.o. is a Croatian licensed manufacturer of Celliant® infrared textile sleep, wellness, and pet products, serving B2B channels (hotels, healthcare, rehab, wellness, retail) and D2C via its own e-commerce shop across Europe.

Ownership category

akta.pro rank

Product category

Sleep & Wellness Textile Products

NAICS

Mattress Manufacturing (337910)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Infrared textile products
• Sleep wellness products
• Licensed textile manufacturing
• Pet wellness accessories
• Professional medical bedding

Headquarters

HQ city

Višnjevac (Grad Osijek)

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2C Product Sales: Direct-to-consumer sale of branded Celliant® sleep and wellness products (pillows, mattress toppers, blankets, belts, eye masks, travel accessories) and Woofmat® pet products via the company's web shop and retail channels.
2. B2B Wholesale & Reseller: Wholesale supply of Celliant®, Woofmat®, professional mattresses, and towels to authorized B2B partners including retail chains, pharmacies, orthopedic shops, rehabilitation centers, wellness/spa facilities, and hotels.
3. Licensed Manufacturing (Celliant®): Licensed production of Celliant®-containing products under license from Hologenix LLC (California). Royalty-based arrangement allowing manufacture and sale of certified Celliant products in designated territories.
4. Custom B2B Project Manufacturing: Project-based product development and manufacturing for B2B partners — from idea to finished product — including custom branding, material selection, and production, e.g., Premium Vital Celliant® co-branded with Domisan d.o.o.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

BIO-SAN d.o.o. is an authorized licensed manufacturer of Celliant® infrared textile technology, producing a portfolio of sleep, wellness, and recovery products — pillows, mattress toppers, blankets, back/neck belts, sleep masks, and sleep kits — enhanced with Argentum+ silver ion antibacterial treatment, Intense® antistatic carbon fiber, and memory foam. The company also operates the Woofmat® brand of infrared-based pet wellness products (beds, mats, jackets, foot warmers) and supplies B2B partners with professional mattresses for healthcare institutions, professional towels, and custom co-branded Celliant® product lines (e.g., Premium Vital with Domisan d.o.o.). Products are sold through the company's own web shop to consumers and via authorized wholesale/distributor networks to hotels, rehabilitation centers, pharmacies, retail chains, and pet product distributors.

Product overview

BIO-SAN d.o.o. is an authorized licensed manufacturer of CELLIANT® infrared textile technology, producing sleep and wellness products. The core offering is the CELLIANT® technology — optically active mineral-infused polyester fibers embedded in textiles that convert body heat into infrared energy to improve circulation and oxygenation. The product portfolio is organized into three tiers: (1) Standard BIO-SAN CELLIANT™ line covering pillows (Memory Puzzle Jastuk, Premium Karbon Jastuk), underlays/mattress toppers (podloga), duvet/blanket (pokrivač), back belts, neck belts, sleep mask, back pillow, travel pillow, and sleep set; (2) BIO-SAN Premium sub-brand (launched 2016) adding Argentum+ silver antibacterial treatment and Intense® carbon fiber antistatic properties; and (3) Premium Vital CELLIANT® sub-brand (2016, co-developed with Domisan d.o.o.) combining maximum CELLIANT percentage with silver-thread plaiting and carbon mesh. Adjacent to the human wellness line, the company operates the Woofmat® pet wellness sub-brand (beds, pads/mats, jackets, foot warmers) using the same CELLIANT technology adapted for animals. The B2B offering extends to professional-grade mattresses for healthcare and hospitality institutions (certified with OEKO-TEX® Standard 100 Class 1) and professional-use towels. The company holds an authorized CELLIANT® manufacturing license from Hologenix LLC (California, USA) and is among the few licensed manufacturers in the EU.

Differentiator

Problem solved

Functional benefit

Products and services

• BIO-SAN CELLIANT™ Standard Product Line Core consumer sleep and wellness line of BIO-SAN-branded Celliant®-infused products — pillows (Memory Puzzle Jastuk, Premium Karbon Jastuk, Back Pillow, Travel Pillow), mattress toppers/underlays (podloga), duvet/blanket (pokrivač), back and neck belts, sleep mask, and a complete sleep kit — sold to consumers through the bio-san.eu web shop.
• BIO-SAN Premium Line Premium-tier upgrade to the BIO-SAN CELLIANT™ line that integrates Celliant® infrared technology with Argentum+ silver ion antibacterial treatment and Intense® antistatic carbon fiber yarn for higher-grade consumer sleep products.
• Premium Vital CELLIANT® Premium co-branded sleep product line co-developed with Domisan d.o.o. (exclusive authorized distributor), integrating Celliant® infrared technology with silver-thread plied fabric and carbon mesh for maximum infrared performance and hygiene; distributed in the Croatian market.
• Woofmat® Pet Wellness Line Innovative pet wellness brand featuring orthopedic pet beds, mats/pads, jackets, and foot warmers incorporating licensed Celliant® infrared technology in orthopedic foam with water-resistant outer layers — designed to improve circulation, oxygenation, and recovery in companion animals; sold to pet distributors, pet shops, veterinary clinics, and grooming salons in Europe, Canada, USA, and Africa.
• Professional Mattresses (B2B) B2B professional-grade mattresses for healthcare institutions and hospitality — built from certified materials (cold-cast foam, spring systems, quality sponges) with INKO waterproof, breathable, anti-allergic covers suitable for sterilization. Includes custom sizing for elder care institutions and other institutional clients.
• Professional Towels (B2B) B2B professional-use towels from verified international suppliers, available in various models, weights, dimensions, and colors with optional custom branding — designed for healthcare, hospitality, and intensive commercial laundering environments.
• CELLIANT® Socks (Pilot Project) Pilot CELLIANT®-infused socks — developed for the European market in two variants (a thicker winter model and a thin knee-high model) — representing BIO-SAN's expansion into Celliant® apparel/footwear wellness categories.
• Neck & Shoulder Warmer Belt (Custom B2B Project) Custom-developed CELLIANT®-filled neck and shoulder warmer belt produced for an international B2B customer, including custom outer fabric, decorative trim, multiple size variants, and professional product photography.

Quantifiable outcome

• 8.4% average increase in tissue oxygen levels (clinically measured in sleep study on Celliant mattress toppers)
• +7 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aura centar za liječenje i rehabilitaciju (Aura Center for Treatment and Rehabilitation)coreStrategic or Co-development Partner · 1 October 2020Partnership between Bio-san (authorized Celliant® partner) and Aura Center for Treatment and Rehabilitation, combining two complementary healthcare and wellness approaches. The goal of the partnership is to improve quality of life for patients and promote a healthy lifestyle to the wider community. Aura Center provides clinical rehabilitation expertise; Bio-san provides Celliant®-based sleep and recovery products. The partnership includes joint content (medical expert blog posts) and patient referral dynamics.
• Hologenix LLC (California, USA)coreTechnology or Integration · 1 November 2019Strategic licensing partnership with Hologenix LLC, the creator and patent holder of Celliant® infrared textile technology. Bio-san holds an EU manufacturing and distribution license for Celliant®-containing products. The relationship began in 2015 with first licensing agreement; renewed and elevated to Authorized Celliant Partner status in November 2019 (effective 2020). This partnership enables Bio-san to manufacture and sell certified Celliant products — one of only a few such licensed manufacturers in the EU. Hologenix provides technology standards, quality guidelines, and commercial rights. Bio-san exports to Los Angeles and participates in international joint initiatives including a Woofmat export opportunity facilitated by Hologenix's business development expertise.
• Premium Vital Premium Partner (domestic)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership with a domestic representative partner (name withheld) for Premium Vital Celliant® product distribution within the Croatian market. Provides B2B sales support, product positioning, and market coverage for the premium product line.
• International Partner for Sleep Mask Project (USA)minorStrategic or Co-development Partner · 1 January 2019Custom project manufacturing partnership for a limited series of Celliant® sleep masks produced for an international partner in the USA. The masks were featured in exclusive gift bags at the prestigious Biohackers Summit hosted by Dave Asprey in Austin, Texas, in 2019. The project involved custom material selection, precise manufacturing, and bespoke packaging.
• Woofmat® International Distribution PartnersminorChannel Partner/ Reseller/ Distributor · 1 January 2018Woofmat® products are distributed internationally through pet product distributors, pet shops, veterinary clinics, grooming salons, and web shops. Customers identified in Europe, Canada, USA, and Africa. The international web shop and English-language social media channels support global B2B and B2C sales of the Woofmat brand.
• Domisan putovanja d.o.o. (Rijeka)minorStrategic or Co-development Partner · 1 May 2016Long-term business-technical cooperation agreement between Bio-san d.o.o. (Osijek) and Domisan putovanja travel agency (Rijeka), signed in May 2016. The partnership aims to strengthen market positions, increase competitiveness, optimize costs, and expand the product portfolio. A complementary strategic relationship between a sleep/wellness product company and a travel company.
• Domisan d.o.o.coreChannel Partner/ Reseller/ Distributor · 1 January 2016Domisan d.o.o. is the authorized and exclusive distributor of Premium Vital Celliant® products — a premium product line co-developed by Bio-san d.o.o. (as authorized Celliant® manufacturer) and Domisan d.o.o. (as authorized retail partner). The collaboration leverages Domisan's retail distribution network in Croatia while Bio-san handles manufacturing and quality control per Hologenix licensing standards. The Premium Vital line uses the highest available percentage of Celliant® on the market, combined with silver-thread plied fabric and carbon mesh structure.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Magniflex: Italian premium mattress and sleep products manufacturer with international B2B distribution across healthcare, hospitality, and consumer channels. Comparable in targeting institutional buyers and premium consumers with technology-positioned sleep products.
• Bear Mattress: US-based direct-to-consumer mattress company using Celliant® technology and athletic/recovery positioning. Comparable as a fellow Celliant®-based sleep brand targeting active consumers with health and recovery claims through DTC channels.
• Technogel: Germany/Italy-based manufacturer of gel-based and technically engineered mattresses and pillows with premium health and wellness positioning. Comparable to BIO-SAN in combining proprietary material technology with sleep/recovery health claims and B2B distribution.
• Sheex (Performance Sleep): US-based performance bedding brand offering sleep and recovery products with technical fabric positioning. Comparable to BIO-SAN as a premium-positioned sleep/wellness textile brand targeting athletes and recovery-focused consumers through both DTC and B2B channels.
• Bedgear: US performance bedding company offering mattresses, pillows, and bedding with patented technology and health/recovery positioning. Comparable in targeting both consumer and institutional (hospitality, healthcare) channels with technology-differentiated sleep products.
• PureCare: US-based premium bedding accessories company (pillows, mattress protectors, sheets) targeting sleep and wellness with technical fabric positioning. Comparable in offering multi-product sleep wellness lines through retail and B2B distribution.

Broad incumbents

• Carpenter Co. Largest global manufacturer of polyurethane foam and bedding components, supplying mattresses, pillows, and comfort products to many of the same institutional and consumer brands BIO-SAN targets. Comparable as a broad incumbent upstream supplier/component competitor.
• Tempur Sealy International: Largest global premium mattress and bedding manufacturer. Comparable as a broad incumbent in the same end-markets (healthcare, hospitality, retail) with materially greater scale, capital, and distribution reach that competes for the same institutional and consumer buyers.
• Hologenix LLC: Creator and patent holder of Celliant® infrared textile technology and BIO-SAN's core technology licensor. Directly comparable as the upstream enabler of all Celliant®-based products and the global IP holder for the underlying mineral-embedded fiber technology.

Emerging players

• Outlast International: US/German-based company specializing in phase-change materials (PCM) embedded in textiles for temperature regulation. Comparable as an adjacent textile technology company licensing proprietary material technology to bedding and apparel manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biosancro
• LinkedInlinkedin.com/company/bio-san-d.o.o.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIO-SAN d.o.o.