Birchtree

Name

Birchtree

Legal name

Birchtree Group

Website

https://birchtreegroup.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Birchtree Group is an Australian private mental health organisation operating Birchtree Centre (55+ clinicians across two Sydney practices serving 800+ clients weekly), Birchtree Education (bespoke trauma-informed training for enterprises and universities), Birchtree Foundation (free regional programs), and planned Birchtree Hospitals.

Ownership category

akta.pro rank

Product category

Mental Health and Trauma Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Trauma therapy services
• Mental health treatment
• Trauma-informed education
• Clinical psychology practice
• Mental health training

Headquarters

HQ city

Forest Lodge

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Therapy Services: Private therapy practice providing individual and group therapy services to clients experiencing complex trauma, addiction, and eating disorders through 55+ clinicians across two practice locations.
2. Education and Training Services: Bespoke mental health education and training delivered to organisations including workplaces, schools, community groups, sporting organisations, and healthcare providers. Programs are delivered face-to-face or online.
3. Foundation Programs: Free and low-cost community programs funded through fee-for-service workplace and school programs, supporting trauma survivors in regional Australia.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Birchtree is a private mental health group operating one of Australia's largest trauma-specialist therapy practices (Birchtree Centre, 55+ clinicians across Forest Lodge and Pymble in NSW) that delivers individual and group therapy, trauma-sensitive yoga, art and music therapy for complex trauma, addiction and eating disorders. Alongside clinical services it sells bespoke, neuroscience-grounded trauma-informed education and training to organisations (Birchtree Education), and runs free community programs and clinician workshops in regional Australia through Birchtree Foundation. The group also includes a planned trauma-informed hospital initiative (Birchtree Hospitals) in Sydney and Canberra.

Product overview

Birchtree is a multi-branch mental health organization comprising four integrated service lines: Birchtree Centre (private therapy practice with 55+ clinicians offering individual and group therapy, trauma-sensitive yoga, art and music therapy), Birchtree Education (evidence-based training and education programs for workplaces, schools, and professionals), Birchtree Foundation (charitable arm providing free regional programs including Empowered Self Defence and Resources for Recovery workshops), and Birchtree Hospitals (planned trauma-informed hospital facilities). The organization provides a continuum of mental health care from direct clinical services to community education and empowerment programs.

Differentiator

Problem solved

Functional benefit

Brands

• Empowered Self Defence (ESD): A primary prevention approach designed to combat Gender-Based Violence. A practical 2.5 hour trauma-informed, evidence-based workshop designed for female-identifying persons.
• Resources for Recovery
• Long Limbs Workshop

Products and services

• Birchtree Centre (Clinical Therapy Practice) One of Australia's largest private therapy practices, with over 55 clinicians delivering individual and group therapy, trauma-sensitive yoga, Tai Chi, art therapy, music therapy and parenting groups for complex trauma, addiction and eating disorders across Forest Lodge and Pymble in NSW.
• Birchtree Education (Trauma-Informed Training) Expert-led, evidence-based accredited education and training delivering mental health capability uplift to workplaces, schools, universities, community organisations, sporting codes and healthcare professionals, delivered face-to-face or online.
• Empowered Self Defence (ESD) A primary prevention, trauma-informed, evidence-based 2.5-hour workshop designed for female-identifying persons to address gender-based violence through boundary setting, situational awareness, de-escalation skills and practical self-defence techniques.
• Resources for Recovery A one-day trauma-informed workshop helping individuals who have experienced trauma understand how trauma affects the nervous system, with practical tools for self-care and recovery.
• Long Limbs Workshop A free 2-day in-person training for clinicians in rural and regional Australia exploring the deep and lasting impact of trauma and providing practical strategies for supporting both clients and practitioners.
• Birchtree Foundation Community Programs Charitable foundation providing free group-based support services to trauma survivors in regional Australia, including Empowered Self Defence, Resources for Recovery and Long Limbs clinician workshops.

Quantifiable outcome

• Over 800 clients supported weekly
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Modern PeoplecoreStrategic or Co-development PartnerBirchtree Education x Modern People partnership bridging modern leadership development and mental health capability, equipping leaders with soft skills for complex, post-COVID workplace environments with greater demands for flexibility, autonomy, and care.
• University of SydneycoreStrategic or Co-development PartnerResearch partnership with University of Sydney's Matilda Centre for Research Excellence in Prevention and Early Intervention in Mental Health and Substance Use. Research Director Dr Sophie Reid holds affiliate academic position. Collaborative PhD supervision and research projects.
• University of Technology SydneycoreStrategic or Co-development PartnerResearch partnership for higher degree research opportunities. Collaborative supervision of Masters and PhD students. Clinical placements for students.
• University of New South WalescoreStrategic or Co-development PartnerResearch partnership including PhD supervision and clinical education. Dr Sophie Reid holds PhD from UNSW. Research collaboration through Childlight (East Asia and Pacific Hub) at UNSW.
• NSW Law SocietyminorStrategic or Co-development PartnerFacilitated training for the NSW Law Society supporting lawyers working with clients with complex needs in criminal, family, and commercial law matters.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Beyond Blue: Australia's largest mental health NFP with broad reach across consumer support, workplace mental health training and clinical education. Overlaps with Birchtree Education's workplace and community training offerings but lacks a clinical therapy practice or specialist trauma focus.
• headspace: Australia's largest youth mental health network with national centres, telehealth, schools and community programs. Overlaps with Birchtree on clinical service delivery and education/training; broader in age mandate, geographic reach and government funding, but less trauma-specialist.
• SANE Australia: National mental health NFP offering helpline support, education programs, advocacy and clinician training. Comparable to Birchtree's community education and clinical training offerings; broader in scope and less focused on complex trauma and therapy delivery.
• Black Dog Institute: Australia-leading mental health research and clinical services institute affiliated with UNSW. Comparable to Birchtree's research-clinic hybrid model and university partnerships, with a broader mood-disorder focus and larger government/grant funding base.

Others

• Modern Health: US-based workplace mental health platform combining therapy, coaching, meditation and training programs. Directly comparable to Birchtree Education's workplace/government training business and Birchtree's strategic partnership with Modern People.
• Lyra Health: US-based mental health benefits platform delivering therapy, coaching and education to enterprise employees. Comparable to Birchtree Education's enterprise training motion and provides an international benchmark for scaling trauma-informed mental health into workplace channels.

Emerging players

• Smiling Mind: Australian digital mental health and mindfulness platform with workplace, education and consumer offerings. Compares to Birchtree Education's workplace/school training business and Foundation community programs but delivered via app rather than in-person workshops.
• ReachOut Australia: Australia's leading digital mental health service for young people, offering peer support, self-help resources and clinician-reviewed content. Comparable to Birchtree's outreach and education offerings but digitally native rather than clinic-based; useful benchmark for digital extension of Birchtree's content.

Direct peers

• Mind Australia: One of Australia's largest community-managed mental health service providers offering clinical, recovery and residential programs. Highly comparable to Birchtree Centre in its mix of trauma-informed therapy, group programs and clinical headcount; differs in operating nationally and having a longer-tenured residential footprint.
• Butterfly Foundation: Australia's national NFP for eating disorders, providing clinical treatment, education and training programs. Directly comparable to Birchtree in its focus on complex trauma, eating disorder treatment and clinician training, and shares a hybrid clinical-plus-education-plus-foundation funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BirchtreeCentre
• Facebookfacebook.com/birchtreeaustralia
• LinkedInlinkedin.com/company/birchtreegroup
• Instagraminstagram.com/birchtreegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birchtree