BITEC, Inc.
BITEC, Inc. is a privately held, founder-led U.S. manufacturer of commercial roofing systems — built-up, modified bitumen, single-ply, coatings, and repair products — sold under proprietary brands through a 50-state direct-sales network to property owners and commercial roofing contractors.
- Company typePrivate
- Founded1986
- HeadquartersMorrilton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BITEC, Inc. does
BITEC, Inc. is a privately held U.S. manufacturer of commercial roofing systems headquartered in Morrilton, Arkansas, founded in 1986 by Bruce Shealey. The company produces a full spectrum of commercial roofing products spanning built-up roofing, modified bitumen, single-ply membranes (TPO, PVC, KEE), roof coatings, and repair products, marketed under proprietary brand names including ABT, StrongHold, Storm Breaker, RepairBoss, Imperflex, Viking, GreenSlope, and ElastoPav. Product performance is validated through third-party certifications including FM Approved, UL, CRRC, Miami-Dade, TDI, and Florida Building Code listings, which collectively expand the addressable project set, particularly in coastal and public-sector specifications.
The company distributes through a direct-sales model with sales representatives covering all 50 U.S. states, supplemented by a certified installer program and an e-commerce storefront targeting contractor and individual buyer purchases. Its customer base sits across two primary segments: commercial building owners and property managers, and commercial roofing contractors that specify and install the systems. The 2024 acquisition of Viking Products Group extended the product line into adjacent roofing categories, indicating an active inorganic growth posture. BITEC remains founder-led and privately held after 40 years of continuous operation, with the 2026 anniversary cycle being used as a market-positioning lever.
Commercially, BITEC's revenue mechanics are anchored in specification-driven B2B sales of physical roofing materials, with re-order economics reinforced by installer certification, warranty structures, and project-based replacement cycles. No pricing model, contract structure, or segment-mix disclosures are available in the input, so revenue durability should be assessed from the indirect signals of broad geographic coverage, diversified product categories, and the absence of any single-customer or single-segment concentration visible in the public material.
BITEC, Inc. firmographics
Firmographics- Name
- BITEC, Inc.
- Legal name
- BITEC, Inc.
- Website
- https://bitec.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BITEC, Inc. is a privately held, founder-led U.S. manufacturer of commercial roofing systems — built-up, modified bitumen, single-ply, coatings, and repair products — sold under proprietary brands through a 50-state direct-sales network to property owners and commercial roofing contractors.
- Ownership category
- akta.pro rank
BITEC, Inc. industry classification
Industry- Product category
- Commercial Roofing Materials
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Shingle and Coating Materials Manufacturing (324122)
- SIC
- Asphalt Paving & Roofing Materials (2950), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
- akta.pro secondary industries
- Modified Bitumen Roofing (IMADAFAG), Built-Up Roofing (BUR) (IMADAFAH), Roofing Adhesives, Sealants & Leak Repair (IMADAOAF)
Keywords
Where BITEC, Inc. is headquartered
LocationHeadquarters
- HQ city
- Morrilton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BITEC, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Roofing Materials Sales: BITEC manufactures and sells commercial roofing systems including modified bitumen membranes, single-ply systems, roof coatings, and repair products. Revenue is generated through direct sales representatives, distributors, and e-commerce transactions for both products and accessories.
- Certified Installer Program: BITEC operates a certification program for roofing contractors that provides access to extended warranties, preferred partner status for project referrals, and priority technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Walkway Pads available in button, pebble, and diamond patterns in various sizes |
| Unit Pricing | Pay-as-you-go | ElastoPav sealant products in AP, SA, and PS variants |
| Unit Pricing | Pay-as-you-go | Liquid repair solutions for emergency leaks and all-weather sealing |
| Unit Pricing | Pay-as-you-go | Drain replacement solutions |
| Other | Multi-year contract | Commercial roofing systems - quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
BITEC, Inc. product offering
Product offeringCore offering
BITEC manufactures and sells commercial roofing materials across four product pillars: Built-Up and Modified Bitumen Roofing Systems (Viking BUR, Advanced Bitumen Technology, Imperflex self-adhered membranes), StrongHold Single Ply Roofing Systems (TPO, PVC, KEE membranes), Storm Breaker Roof Coatings and Restoration Systems (silicone, SEBS, acrylic, urethane), and RepairBoss Service and Repair Products (GreenSlope leveling compounds, ElastoPav sealants, EPDM repair products, walkway pads, liquid repair solutions, and drain replacements). The company serves commercial, industrial, and institutional buildings with low-slope roofing needs.
Product overview
BITEC, Inc. is a commercial roofing solutions provider offering a diversified portfolio of four core product pillars: (1) Built-Up and Modified Bitumen Roofing Systems including Viking® BUR, Advanced Bitumen Technology (ABT) membranes, and Imperflex® self-adhered systems; (2) StrongHold™ Single Ply Roofing Systems comprising TPO, PVC, and KEE membrane solutions with associated adhesives and accessories; (3) Storm Breaker™ Roof Coatings and Restoration Systems including silicone, SEBS, acrylic, and urethane coatings; and (4) RepairBoss® Service and Repair Products featuring GreenSlope® leveling compounds, ElastoPav™ sealants, EPDM repair products, walkway pads, liquid repair solutions, and drain replacements. The portfolio is complemented by accessory products including ElastoTherm® coverboards and Imperfast™ fasteners. Founded in 1986, the company has grown through product innovation and strategic acquisition (Viking Products Group in 2024) to become a comprehensive commercial roofing solutions provider.
Differentiator
Problem solved
Functional benefit
Brands
- Advanced Bitumen Technology (ABT): Advanced membranes built to perform under extreme conditions, including SBS, APP, base plies, and high-temp underlayments
- Viking®
- StrongHold™
- Storm Breaker™
- RepairBoss®
- Imperflex®
- ElastoTherm®
- Imperfast™
- ElastoPav™
- GreenSlope®
Products and services
- Advanced Bitumen Technology (ABT) Membranes High-performance modified bitumen membranes including SBS, APP, base plies, and high-temperature underlayments engineered for durability, versatility, and reliable performance across commercial and industrial roofing projects.
- Imperflex Self-Adhered Roofing Systems Self-adhering SBS-modified bitumen roofing systems offering peel-and-stick installation for safer, faster application without hot asphalt or torch requirements, delivering superior long-term weather protection.
- Viking Built-Up Roofing Systems Proven built-up roofing (BUR) systems offering multi-layer protection with exceptional weather resistance, available in Coal Tar Pitch and Asphalt variants for commercial and industrial applications.
- StrongHold Single Ply Roofing Systems Complete line of single-ply membranes including TPO, PVC, and KEE solutions with advanced adhesives and easy installation options, engineered for durability and energy efficiency on low-slope roofing projects.
- Storm Breaker Roof Coatings and Restoration Systems Comprehensive line of high-performance roof coating systems including 100% Silicone, SEBS, Acrylic, and Urethane coatings engineered for durability, weather resistance, energy efficiency, and long-term roof restoration.
- RepairBoss Service and Repair Products Ready-to-use roof repair solutions including GreenSlope for ponding water elimination, ElastoPav sealants, EPDM tapes and sealants, walkway pads, liquid repair products, and drain replacement solutions for fast, effective roof fixes.
- ElastoTherm Coverboards and Coatings Elastomeric coatings delivering seamless waterproofing, reflectivity, and flexibility to extend roof life and improve long-term performance, along with HD coverboard products for roof insulation protection.
- Imperfast Fasteners Roofing fasteners delivering reliable attachment for commercial roofs on steel or wood decks, available in #12, #14, and #15 screws with matching plates and termination bars.
- GreenSlope Roof Leveling System Roof-leveling compound kits that eliminate water ponding on flat rooftops by reshaping and re-pitching surfaces to direct water to drains, available in kit, tote, and adhesive formats.
- ElastoPav Sealant Products Moisture-cure elastomeric sealants for flashing and sealing roof penetrations, metal seams, gutters, and pitch pockets, available in AP (all-purpose), SA (self-adhering), and PS (pourable self-leveling) formulations.
- EPDM Repair Products Tape and sealant solutions engineered for EPDM roofs including edge sealant, seam tape, flashing tape, and cover strips for achieving durable bonds on seams, flashings, and cut edges.
- Walkway Pads Protective membrane walkway pads available in pebble, diamond, and button patterns to guide foot traffic and protect membranes in high-use areas.
- Liquid Repair Solutions Emergency and all-weather sealers including Emergency Sealer for active leaks, Roof Rescue Wet/Dry for damp surfaces, and fiber-reinforced All Roof Mastic for heavy-duty patches.
- RepairBoss Drains Drain replacement solutions including Scupper Drains and Drain Dome Replacements for fast, tool-free retrofit of roof drainage systems.
Quantifiable outcome
- Products backed by sample warranties ranging from 10 to 20 years for materials and NDL (No Dollar Limit) coverage.
- +3 more outcomes
Companies that use BITEC, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
BITEC, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BITEC, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Viking Products GroupcoreBITEC acquired Viking Products Group in 2024, strengthening its market presence and capabilities. The acquisition expanded BITEC's solutions across Coal Tar Pitch, BUR, Single Ply, and accessory roofing products and complementary systems, enhancing reach and product portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BITEC, Inc. competitors and assessment
Company assessmentBroad incumbents
- Johns Manville: Johns Manville is a Berkshire Hathaway-owned building products manufacturer with a large commercial roofing insulation and membrane portfolio, broadly overlapping with BITEC's product pillars but at significantly greater scale and broader construction-industry scope.
- Firestone Building Products: Firestone Building Products (now part of Holcim) is a major commercial roofing membrane and insulation incumbent offering EPDM, TPO, modified bitumen and metal roofing systems at significantly greater scale than BITEC.
- Carlisle Construction Materials: Carlisle is the dominant U.S. single-ply EPDM/TPO/PVC commercial roofing manufacturer and a long-standing scale leader with broader product portfolio, deeper R&D, and global distribution.
- GAF Commercial Roofing: GAF (Standard Industries) is one of the largest North American roofing manufacturers with a comprehensive commercial portfolio spanning TPO, PVC, modified bitumen and coatings. Overlapping capability set with substantially greater brand and distribution reach.
Direct peers
- Versico Roofing Systems: Versico specializes in single-ply EPDM, TPO, and PVC membrane systems for commercial roofing, competing directly with BITEC's StrongHold product line in the same contractor customer base.
- The Garland Company: Garland manufactures modified bitumen, BUR, and coating systems for commercial and industrial roofing with a similar specialty manufacturer profile and direct-rep distribution approach.
- IB Roof Systems: IB Roof Systems is a PVC single-ply membrane specialist for commercial roofing, directly overlapping with BITEC's StrongHold PVC membranes and competing for the same commercial contractor segment.
- Mule-Hide Products: Mule-Hide manufactures modified bitumen, TPO, PVC, EPDM membranes and coatings for low-slope commercial roofing with a similarly sized direct-rep and distributor model. Highly comparable product mix and customer profile.
- Siplast: Siplast produces modified bitumen membranes, BUR systems, and roof coatings for commercial low-slope applications, directly overlapping with BITEC's ABT, Viking, and Storm Breaker product lines.
- Tremco Roofing: Tremco Roofing offers BUR, modified bitumen, single-ply, and coating systems with a direct sales and certified contractor network, directly comparable in product breadth and commercial contractor go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BITEC, Inc. social profiles
Digital presenceBITEC, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BITEC, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
BITEC, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BITEC, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BITEC, Inc.
What does BITEC, Inc. do?
BITEC manufactures and sells commercial roofing materials across four product pillars: Built-Up and Modified Bitumen Roofing Systems (Viking BUR, Advanced Bitumen Technology, Imperflex self-adhered membranes), StrongHold Single Ply Roofing Systems (TPO, PVC, KEE membranes), Storm Breaker Roof Coatings and Restoration Systems (silicone, SEBS, acrylic, urethane), and RepairBoss Service and Repair Products (GreenSlope leveling compounds, ElastoPav sealants, EPDM repair products, walkway pads, liquid repair solutions, and drain replacements). The company serves commercial, industrial, and institutional buildings with low-slope roofing needs.
Is BITEC, Inc. a public or private company?
BITEC, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BITEC, Inc. founded?
BITEC, Inc. was founded in 1986. It employs 11 to 50 people.
Where is BITEC, Inc. based?
BITEC, Inc. is headquartered in Morrilton, United States, in the North America region.
How does BITEC, Inc. make money?
Two revenue lines are on record. Roofing Materials Sales are the primary driver. The others are certified Installer Program.
Who are BITEC, Inc.'s main competitors?
Broad incumbents on record are Johns Manville, Firestone Building Products, Carlisle Construction Materials and GAF Commercial Roofing. Direct peers are Versico Roofing Systems, The Garland Company, IB Roof Systems, Mule-Hide Products, Siplast and Tremco Roofing.
Does BITEC, Inc. have an API?
No public API is recorded for BITEC, Inc..
What industry is BITEC, Inc. in?
BITEC, Inc.'s product category is Commercial Roofing Materials. Its primary akta.pro industry code is IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied), with a secondary code of IMADAFAG, Modified Bitumen Roofing. Its NAICS code is 32412 and its SIC code is 2950.