Viking Products Group

What Viking Products Group does

Viking Products Group operates commercially as BITEC, Inc., a Morrilton, Arkansas-based manufacturer of commercial roofing products and building envelope systems founded circa 1986. The company's portfolio spans four core product systems: Advanced Bitumen Technology (ABT) built-up and modified bitumen roofing, StrongHold™ single-ply membranes, Storm Breaker™ roof coatings and restoration systems, and the RepairBoss® service-and-repair line, which itself includes GreenSlope® roof-leveling compound, ElastoPav™ moisture-cure sealant, RepairBoss® Drains, brush-grade liquid repair solutions, EPDM tape and sealants, and walkway pads. The underlying technology is materials-science driven — proprietary chemical formulations engineered to work across asphalt, modified bitumen, and single-ply substrates, perform in cold/damp/high-heat conditions, and provide UV- and crack-resistance.

BITEC sells primarily to commercial roof service professionals (contractors, roofers, building maintenance personnel) and to roofing distributors via a hybrid go-to-market model: a domestic direct-sales-representative network ("Find a Rep" / "Contact Your Rep") for specification-driven and project-driven sales, paired with a company-owned e-commerce storefront ("Shop Now") on every product page for transactional purchases. Pricing is not publicly disclosed; products are quoted rep-by-rep. The company operates a single manufacturing and headquarters facility at 2 Industrial Park Dr, Morrilton, AR, and supports its channel with a "Get BITEC Certified" contractor training program. Revenue, funding, ownership, and headcount trend data are not disclosed in source materials; the firm is privately held with no identified parent company or institutional investors.

Name

Viking Products Group

Legal name

BITEC, Inc.

Website

https://vikingpg.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

BITEC, Inc. (operating under Viking Products Group) is a Morrilton, Arkansas-based manufacturer of commercial roofing products and building envelope systems, serving contractors and distributors via direct sales reps and e-commerce across four product families: bitumen, single-ply, coatings, and the RepairBoss® service-and-repair line.

Ownership category

akta.pro rank

Headquarters

HQ city

Morrilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roof Repair Products Sales: Sale of commercial roof service and repair products including GreenSlope, ElastoPav, liquid repair solutions, drains, EPDM tapes and sealants, and walkway pads.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Viking Products Group, operating through BITEC, Inc., manufactures and supplies commercial roofing and building envelope products and systems for contractors and distributors. The portfolio spans built-up and modified bitumen roofing systems, single-ply membranes, roof coatings and restoration systems, and a dedicated service and repair product line (RepairBoss®) covering leveling compounds, sealants, drains, EPDM tapes, and walkway pads. Products are engineered for fast, in-field repairs across asphalt, modified bitumen, and single-ply roofing systems and are effective in cold, damp, or high-heat conditions.

Product overview

BITEC is a commercial roofing products company offering a portfolio of integrated roofing solutions. The main product lines include Advanced Bitumen Technology (ABT) Built-Up and Modified Bitumen Roofing Systems, StrongHold™ Single Ply Roofing Systems, Storm Breaker™ Roof Coatings and Restoration Systems, and RepairBoss® Service and Repair Products. The RepairBoss® line serves as the service and repair component of the portfolio, offering specialized sub-products including GreenSlope® for water ponding correction, RepairBoss® Drains, Liquid Repair Solutions, ElastoPav™ moisture cure sealant technology, EPDM-specific tape and sealants, and Walkway Pads for membrane protection. These products are engineered to work across asphalt, modified bitumen, and single-ply membrane systems and are characterized by fast application, effectiveness in adverse weather conditions, and UV/crack resistance. An Accessories line supports the complete product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• RepairBoss®: Service and repair products for commercial roof maintenance, including liquid repair solutions, drains, EPDM tape and sealants, and walkway pads.
• GreenSlope®
• ElastoPav™
• StrongHold™
• Storm Breaker™
• Advanced Bitumen Technology (ABT)

Segments1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Johns Manville Roofing Systems: A Berkshire Hathaway-owned manufacturer of single-ply membranes, modified bitumen, built-up roofing, and cover boards, with a sizable commercial repair and restoration offering. Comparable across all major commercial roofing membrane categories BITEC serves.
• Firestone Building Products: Major manufacturer of EPDM, TPO, modified bitumen, and metal roofing systems, plus coatings and repair products for commercial buildings. Highly comparable to BITEC's full-system portfolio across membrane types and repair/restore categories.
• Carlisle Construction Materials: A division of Carlisle Companies, Carlisle Construction Materials is one of the largest North American manufacturers of single-ply EPDM, TPO, and PVC roofing membranes, plus foams, coatings, and repair accessories. Directly comparable as a vertically integrated commercial roofing systems manufacturer serving the same contractor channel.
• GAF Materials: One of North America's largest roofing manufacturers, offering TPO, PVC, EPDM, modified bitumen, coatings, and commercial repair systems. Overlaps with BITEC's asphalt, modified bitumen, and single-ply repair product lines.

Direct peers

• Mule-Hide Products: A niche-focused manufacturer of EPDM, TPO, PVC, and modified bitumen membranes plus compatible repair products and accessories, sold through independent roofing distributors. Closely comparable as a mid-sized specialty commercial roofing products maker.
• Tremco Roofing and Building Maintenance: Specializes in commercial roofing systems, restoration coatings, and roof maintenance/repair services, including bituminous and single-ply systems. Closely comparable to BITEC as a focused commercial repair, restoration, and coatings specialist.
• Siplast: Commercial roofing manufacturer specializing in modified bitumen, built-up roofing, and roof coatings/restoration systems. Comparable to BITEC's Advanced Bitumen Technology line and Storm Breaker™ restoration coatings.
• Versico Roofing Systems: Single-ply roofing systems specialist offering EPDM, TPO, and PVC membranes along with roofing adhesives, drains, and repair accessories. Directly comparable to BITEC's StrongHold™ single-ply line and repair/drain components.
• Henry Company: Manufactures commercial and residential roofing and waterproofing products including modified bitumen, single-ply systems, coatings, sealants, and patch/repair solutions. Directly overlaps with BITEC's RepairBoss® liquid repair solutions and roof coatings portfolio.

Emerging players

• Karnak: Niche manufacturer focused on coatings, sealants, and repair products for commercial and architectural roofing applications. Closely comparable to BITEC's RepairBoss® liquid repair, mastics, and sealants offering as a specialty coatings/repair brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/viking-products-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Products Group