Bitonti Insurance Group
Bitonti Insurance Group is an independent Michigan insurance agency, founded in 1968 and rebranded in 2024, offering personal and commercial coverage (auto, home, business, umbrella, management liability) to individuals, families, and businesses across Greater Michigan via a nine-person team and multi-carrier representation.
- Company typePrivate
- Founded1968
- HeadquartersBloomfield Hills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Bitonti Insurance Group does
Bitonti Insurance Group, Inc. is a privately held independent insurance agency headquartered in Bloomfield Hills, Michigan, serving individuals, families, and businesses across the Greater Michigan region. The firm traces its operating history to 1968 as Lenahan Insurance Agency, Inc., and was rebranded to its current name in 2024 alongside a headquarters relocation from Grosse Pointe Woods. It operates with a team of approximately nine licensed professionals led by President and CEO Matthew Bitonti, CIC, holding industry designations including CIC, CISR, and CISR Elite.
Bitonti Insurance Group firmographics
Firmographics- Name
- Bitonti Insurance Group
- Legal name
- Bitonti Insurance Group, Inc.
- Website
- https://bitontigroup.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bitonti Insurance Group is an independent Michigan insurance agency, founded in 1968 and rebranded in 2024, offering personal and commercial coverage (auto, home, business, umbrella, management liability) to individuals, families, and businesses across Greater Michigan via a nine-person team and multi-carrier representation.
- Ownership category
- akta.pro rank
Where Bitonti Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Bloomfield Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bitonti Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an insurance agency, Bitonti Insurance Group generates revenue through commissions paid by insurance carriers (such as Progressive, Hanover, Auto-Owners, and others shown in their Featured Carriers section) on policies sold and renewed. This is a standard insurance agency commission model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing - no standardized tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bitonti Insurance Group product offering
Product offeringCore offering
Bitonti Insurance Group is an independent insurance agency that sells and services personal and commercial insurance policies sourced from multiple carrier partners (Progressive, Hanover, Auto-Owners, and others) to individuals and businesses across Greater Michigan. The agency offers personal lines (homeowners, personal auto, scheduled items, personal umbrella) and commercial lines (business owner packages, business auto, workers compensation, commercial umbrella, and management & professional liability). Revenue is generated through carrier-paid commissions on bound and renewed policies.
Product overview
Bitonti Insurance Group is an independent insurance agency offering a comprehensive portfolio of both business and personal insurance products. The core offering consists of Business Insurance (package policies combining property and general liability), Business Auto, Worker's Compensation, Commercial Umbrella, and Management & Professional Liability on the commercial side, alongside Personal Auto, Homeowners, Scheduled Items, and Personal Umbrella for individuals. The product architecture functions as a multi-product portfolio with individual coverage types and add-on options within each product line. The company also provides a CSR24-powered client portal and mobile applications for account management. The company rebranded from Lenahan Insurance Agency in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance package for individuals and families covering personal auto, homeowners, scheduled valuable items (jewelry, watches, fine arts, musical instruments, collectibles), and personal umbrella liability, tailored to Michigan residents.
- Business Insurance Business Owner Policy (BOP) combining commercial property (building and business personal property), business interruption, and general liability coverage to protect Michigan businesses against property damage, liability claims, and operational disruption.
- Business Auto Insurance Auto insurance for vehicles used for business purposes, covering financial losses from accidents or other covered incidents involving business vehicles, including hired and non-owned coverage.
- Workers Compensation Coverage for employees injured or sick from job responsibilities, providing lost wages, medical care, ongoing care, funeral costs, and disability benefits.
- Commercial Umbrella Insurance Extra layer of liability protection over primary business policies, covering legal expenses and damages awarded up to policy limits in $1,000,000 increments.
- Management and Professional Liability Suite of liability coverages shielding company leaders and professionals from financial risks of decision-making and negligence claims, including Professional Liability, Cyber Liability, Directors and Officers, Crime, Employment Practices Liability, Fiduciary Liability, and Kidnap and Ransom.
- Homeowners Insurance Home insurance with dwelling coverage (Coverage A), liability limits, and optional coverages including other structures, contents, equipment breakdown, fungi/mold, service line, ordinance or law, loss assessment, and water backup.
- Personal Auto Insurance Auto insurance for personal vehicles with liability limits, medical benefits, and physical damage coverage options including bodily injury liability, uninsured/underinsured motorist, and personal injury protection.
- Scheduled Items Coverage Specified coverage for valuable articles including jewelry, watches, fine arts, musical instruments, and collectibles with broader worldwide coverage and no deductible when scheduled.
- Personal Umbrella Insurance Extra liability protection over home, auto, boat, and rental policies to protect personal assets from liability claims.
- Client Portal and Mobile Apps CSR24-powered online platform with iOS and Android mobile applications enabling existing customers to manage policies, pay premiums, and access insurance documents 24/7.
Companies that use Bitonti Insurance Group
Customer profileSegments2 records
Ideal customer profiles2 records
Bitonti Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Bitonti Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Carriers (Featured)coreBitonti Insurance Group operates as an independent insurance agency representing multiple insurance carriers. The website displays a 'Featured Carriers' section with carrier logos including Progressive, Hanover, Auto-Owners, and other unnamed carriers. These partnerships enable the agency to offer diverse coverage options and competitive pricing to Michigan clients.
Scale indicators2 records
Recent moves7 records
Expansion highlights3 records
Bitonti Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Hub International: Large global insurance brokerage with strong North American regional agency operations; comparable in serving the same SMB commercial and personal-lines market that anchors Bitonti's book.
- Acrisure: Global insurance brokerage and fintech platform operating one of the largest agency roll-ups; serves the same SMB personal-and-commercial client base as Bitonti and is a likely acquirer/customer-channel partner.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan offering commercial risk, employee benefits, and personal lines; overlaps Bitonti's SMB commercial product portfolio and represents a potential consolidation counterparty.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with deep commercial lines expertise; overlaps Bitonti's commercial book (BOP, workers comp, management liability, commercial auto) while operating at far greater scale.
Direct peers
- TrueNorth Companies: Mid-market insurance brokerage and risk-management firm offering commercial and personal lines with multi-carrier representation — operates at a similar independent-agency orientation to Bitonti.
- Leavitt Group: Independent, employee-owned insurance agency offering personal and commercial lines across multiple U.S. states with multi-carrier representation — closely mirrors Bitonti's independent-agency, multi-line, multi-carrier model.
- Higginbotham: Large independent insurance brokerage providing commercial and personal lines through multi-carrier partnerships; comparable to Bitonti in core product breadth and independent distribution, though much larger in scale.
- Hylant Group: Mid-sized independent insurance brokerage specializing in commercial property/casualty, personal lines, and specialty risk — comparable to Bitonti across product mix and client segments served.
- Lovitt & Touché: Independent insurance agency offering commercial and personal lines through multiple carrier partnerships; comparable to Bitonti in client base (business owners and individuals) and multi-line focus.
- BXS Insurance: Independent insurance agency subsidiary of BankFirst Capital Corp (formerly BankFirst), providing personal and commercial insurance products across multiple states — directly comparable as a community-rooted multi-line independent agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bitonti Insurance Group social profiles
Digital presenceBitonti Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitonti Insurance Group leadership team
Management profileNumber of profiles
Profiles9 records
Bitonti Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitonti Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitonti Insurance Group
What does Bitonti Insurance Group do?
Bitonti Insurance Group is an independent insurance agency that sells and services personal and commercial insurance policies sourced from multiple carrier partners (Progressive, Hanover, Auto-Owners, and others) to individuals and businesses across Greater Michigan. The agency offers personal lines (homeowners, personal auto, scheduled items, personal umbrella) and commercial lines (business owner packages, business auto, workers compensation, commercial umbrella, and management & professional liability). Revenue is generated through carrier-paid commissions on bound and renewed policies.
Is Bitonti Insurance Group a public or private company?
Bitonti Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bitonti Insurance Group founded?
Bitonti Insurance Group was founded in 1968. It employs 1 to 10 people.
Where is Bitonti Insurance Group based?
Bitonti Insurance Group is headquartered in Bloomfield Hills, United States, in the North America region.
How does Bitonti Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Bitonti Insurance Group's main competitors?
Broad incumbents on record are Hub International, Acrisure, Marsh McLennan Agency and Arthur J. Gallagher & Co.. Direct peers are TrueNorth Companies, Leavitt Group, Higginbotham, Hylant Group, Lovitt & Touché and BXS Insurance.
Does Bitonti Insurance Group have an API?
No public API is recorded for Bitonti Insurance Group.