Blanche Dael
- Company typePrivate
- Founded1878
- HeadquartersMaastricht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Blanche Dael does
Blanche Dael is a family-owned specialty coffee roastery and tea packer headquartered in Maastricht, Netherlands, founded in 1878 and operating as Blanche Dael B.V. The company roasts coffee daily in small batches at an energy-optimized roastery in the Sphinxkwartier district, with infrastructure including a naverbrandingsinstallatie for deodorization, gravity-fed green bean transport, domotica building automation, green gas firing, and connection to the municipal heating network powered by waste heat from a neighboring Sappi paper mill. Its product portfolio spans signature blends (Café 1878, Mestreechter Mocca, Sphinx, Caffè Ristretto), single-origin coffees from Ethiopia, Colombia, Guatemala, Mexico, Rwanda, Costa Rica, and Indonesia scoring 80–93 on the SCA scale, loose-leaf teas, Nespresso-compatible biodegradable Coffeelovers Cups, tasting sets, confectionery, and coffee/tea accessories from brands including AeroPress, Bialetti, Chemex, and Hario. Approximately 90% of coffee is Rainforest Alliance and/or Organic certified, and the company achieved B-Corp certification in 2025 with a score of 88.2.
The company makes money through a hybrid direct-to-consumer and B2B model. B2C channels include the blanchedael.nl e-commerce site (free NL/BE shipping over €50, €4.95 below, €9.95 to Germany, €19.50+ to other EU), the historic Wolfstraat retail store in Maastricht (operating since 1878), the roastery experience center, and nine wholly-owned Coffeelovers cafés across Limburg. B2B revenue comes from a dedicated zakelijk division supplying horeca (restaurants, cafés, hotels) and corporate offices with custom coffee concepts, equipment, barista training, and recurring deliveries (~500 zero-emission deliveries per year in the Maastricht region). Ancillary revenue includes SCA-certified barista training (Foundation €425, Intermediate €650) delivered by in-house Q-grader Marcel Slangen and roastery tours (€22.50 per person). Pricing is publicly disclosed for consumer products (€8.25–€12.95 per 250g coffee) and quote-based for B2B.
The company serves four primary customer segments: horeca businesses, corporate/office accounts, individual specialty coffee enthusiasts, and lunchroom/modern food service operators. Quality control is anchored by Q-grader Marcel Slangen, supported by direct trade relationships with farmers in coffee-producing countries (including financial support for infrastructure such as a drying greenhouse for the Samboni family in Colombia and multi-year purchase commitments). The wholly-owned subsidiary Coffeelovers operates nine café locations as live tasting rooms and retail channels, and the Stichting Escuela Blanche Dael foundation (established 2009, ANBI status) operates educational programs in Guatemala, Honduras, and Brazil. Leadership includes Directeur Albert Berghof, CFO Ruud Timmer, and operational leads including store team leader Natasha Porshneva and B2B sales lead Jeroen Pardavi.
Blanche Dael firmographics
Firmographics- Name
- Blanche Dael
- Legal name
- Blanche Dael B.V.
- Website
- https://blanchedael.nl
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blanche Dael industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Blanche Dael is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
Blanche Dael business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Specialty Coffee & Tea Product Sales: Core revenue from selling roasted coffee beans (single origin and blends), loose leaf tea, and related accessories (filters, drippers, kettles, mugs, etc.) through B2C e-commerce and physical retail. Products are roasted/packed daily. Revenue is transaction-based, one-time purchase with repeat customer pattern.
- B2B / Horeca & Office Coffee Solutions: B2B division supplies businesses in horeca (restaurants, cafés, hotels) and office environments with coffee, tea, equipment, and accessories. Includes custom coffee concepts, equipment advice, and ongoing supply contracts. Revenue is recurring through repeat orders and equipment sales/service.
- SCA Barista Training & Roastery Tours: Revenue from SCA-certified barista training programs (Foundation at €425, Intermediate at €650) and branded roastery tours (€22.50 per person). Training is delivered by in-house Q-grader and trainer Marcel Slangen. Tours are offered Fridays and Saturdays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffee Beans (250g) |
| Unit Pricing | Pay-as-you-go | Tea (50–100g) |
| One time/ perpetual license | Pay-as-you-go | SCA Barista Training - Foundation |
| One time/ perpetual license | Pay-as-you-go | SCA Barista Training - Intermediate |
| One time/ perpetual license | Pay-as-you-go | Roastery Tour |
| Transaction based/ take rate | Pay-as-you-go | Shipping - Netherlands & Belgium |
| Unit Pricing | Pay-as-you-go | Coffee Accessories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Blanche Dael product offering
Product offeringCore offering
Blanche Dael is a family-owned specialty coffee roastery and tea packer, founded in 1878 in Maastricht, Netherlands. The company roasts specialty-grade coffee beans daily in small batches (SCA 80-93), blends and packs loose-leaf tea, and sells a curated range of coffee/tea accessories, confectionery, and Nespresso-compatible capsules. It also operates a dedicated B2B (zakelijk) division supplying horeca and offices with coffee concepts, equipment, and barista training, and runs the Coffeelovers coffee bar chain (nine locations) plus SCA-certified training and roastery tours.
Product overview
Blanche Dael is a family-owned specialty coffee roastery and tea packer based in Maastricht, the Netherlands, founded in 1878. The company operates as a single unified brand offering a portfolio of premium coffee and tea products centered around its core expertise in specialty coffee roasting. The product portfolio is organized across multiple categories: coffee (ranging from signature blends like Mestreechter Mocca and Café 1878 to single-origin offerings from Colombia, Ethiopia, Guatemala, Mexico, Rwanda, Costa Rica, and Indonesia, including organic and decaf options), tea (including Dael's house blends, single-origin teas, and seasonal varieties), tasting sets and discovery packages, Nespresso-compatible Coffeelovers capsules, confectionery (chocolate and butter cookies), and coffee/tea accessories (including AeroPress, Bialetti mokkapotjes, Chemex, Hario V60, Kinto, and branded items). The company also operates Coffeelovers espresso bars (nine locations) and offers related services including roastery tours, SCA-certified barista training, and the Escuela Blanche Dael educational foundation for coffee-producing communities.
Differentiator
Problem solved
Functional benefit
Brands
- Coffeelovers: Coffee bar chain with 9 locations across the Netherlands (Maastricht, Heerlen, Roermond, Venlo, and Eindhoven). Started as a live tasting room for Blanche Dael coffee and has since developed its own coffee blend.
Products and services
- Coffeelovers Espresso A powerful but balanced espresso blend from the Coffeelovers sub-brand featuring rich milk chocolate, caramel, and spicy undertones. Designed to celebrate Blanche Dael's 25th anniversary and sold through e-commerce, Coffeelovers cafés, and retail outlets.
- Coffeelovers Lungo A pleasantly sweet lungo with milk chocolate and caramel notes and a subtly spicy aftertaste. Rainforest Alliance certified blend sourced from Costa Rica, Guatemala, and India.
- Coffeelovers Decaf A flavorful, creamy decaffeinated espresso blend with clear chocolate notes, processed using the Swiss Water method to retain full flavor while removing caffeine.
- Café 1878 Named after the founding year of Blanche Dael. A classic Maastricht coffee with chocolate and mokka sweetness, a spicy bitter note, and full body. Rainforest Alliance certified, sourced from Brazil, Guatemala, India, and Indonesia.
- Mestreechter Mocca Balanced signature Maastricht coffee with chocolate and mokka flavor and a full, round mouthfeel. Rainforest Alliance certified, featuring Brazilian, Costa Rican, and Guatemalan origins.
- Sphinx A powerful and robust coffee with bitterness of dark cocoa and a syrupy mouthfeel, sourced from Indonesia. A Maastricht heavyweight named after the Sphinxkwartier district where the roastery is located.
- Caffè Ristretto Italian classic espresso in a Maastricht style with a firm body, sweet notes of tobacco, pure cacao, and licorice, a velvety mouthfeel, and a long finish.
- Bourbon Royale A coffee bean with rich, distinctive spiciness and refined chocolate notes, best suited for espresso and lungo. Origin: Guatemala, India, Indonesia.
- Mocca d'Afrique Subtly sweet and licorice-like coffee with delicate fruity accents, a blend of African and Brazilian Santos coffee from Brazil and Burundi.
- Dael's Décafé Sweet and balanced decaffeinated blend of fine arabica coffees, processed using the dichloromethane washing method. Available in 250g and 1kg packages.
- Colombia El Limon (Single Origin) A mokka-fruity microlot coffee from producer Uberney Samboni Zúñiga in Isnos, Huila, Colombia. SCA score 84. Notes of chocolate, vanilla, lime, blueberry, and orange. Grown at 1650m altitude.
- Colombia Kachalù Bio (Single Origin) Organic Colombian coffee with notes of caramel, mokka, mandarin, and blueberry. Grown according to Rainforest Alliance guidelines. The name Kachalù means 'new hope' for the Poima community.
- Costa Rica Finca Matinilla (Single Origin) A highly balanced specialty coffee with soft fruitiness, hints of apple, stone fruit, and dried fruit, and milk chocolate notes. SCA score 90. Produced by Coopelibertad cooperative.
- Ethiopië Yirgacheffe (Single Origin) Refined coffee from the Ethiopian highlands with pronounced floral and fruity complexity. SCA score 90. Notes of apricot, plum, milk chocolate, and raisins. Regions include Sidama, Yirgacheffe, Limu, Jima, Lekempti, Harrar. Altitude 1700-2200m.
- Ethiopië Bekele Yutute (Single Origin) Exclusive specialty coffee harvested by farmer Bekele Yutute, natural processed with notes of berries, fruit, dried fruit, vanilla, and cherry. Limited to 600 packages. SCA score 93.
- Guatemala Finca La Hermosa (Single Origin) Soft, balanced coffee with hints of milk chocolate, orange, and red currant fruitiness. 100% organic farming practices, sourced from volcanic slopes of Acatenango volcano at 1900-2100m altitude.
- Guatemala Quetzalito (Single Origin) Exclusive specialty arabica from Guatemala with SCA score 87. Washed coffee from Huehuetenango, refined and layered with notes of sweet chocolate, caramel, and red berries. Produced by small-scale coffee farmers at 1400-2000m altitude.
- Mexico Sierra Mazateca (Single Origin) Exclusive specialty arabica from Mexico with SCA score 86. Washed coffee that is juicy and sweet with notes of red fruit, blueberry, peach, and cocoa. Sustainably grown by small producers at 1200-2000m altitude.
- Sumatra Mandheling (Single Origin) Indonesian coffee with spices and citrus complemented by chocolate and caramel. Full, syrupy body with a fruity nuance. SCA score 83. Grade 1 quality, processed using the Giling Basah method.
- Rwanda Ngororero (Single Origin) Fruity coffee produced by small-scale farmers in Rwanda. Fully washed processing at Ngororero washing station. Altitude 1600-2000m. Variety: Bourbon. Limited to 600 packages. Notes of berries, vanilla, and cocoa.
- En Passant Proeverij (Tasting Set) A quarterly rotating tasting selection featuring three 250g packages from the new En Passant range, including Ethiopië Bekele Yutute (SCA 93), Mexico Sierra Mazateca (SCA 86), and Rwanda Ngororero (SCA 92). Available in limited quantities.
- Espresso Proeverij (Tasting Set) A tasting selection for espresso lovers featuring Sphinx (powerful robust), Caffè Ristretto (powerful intense), and Bourbon Royale (powerful spicy). Contains 3 x 250g packages.
- Lungo Proeverij (Tasting Set) A tasting selection to discover the Lungo range, featuring Café 1878 (powerful fruity), Mestreechter Mocca (mokka sweet), and Mocca d'Afrique (mokka fruity). Origins include Brazil, Burundi, Costa Rica, Guatemala, India, and Indonesia.
- Coffeelovers Cups Espresso (Capsules) Nespresso-compatible espresso capsules with chocolate, sweet biscuit, and mokka notes. Made from organically biodegradable, home-compostable material. Sourced from India.
- Coffeelovers Cups Lungo (Capsules) Nespresso-compatible lungo capsules with milk chocolate, caramel, and lightly spicy notes. Beans roasted fresh and packed in 100% oxygen-free packaging. Origin: Guatemala, India.
- Coffeelovers Cups Decaf (Capsules) Nespresso-compatible decaffeinated capsules with creamy chocolate notes or a spicy-sweet lungo character. Packed 100% oxygen-free, biologically biodegradable, and home compostable.
- Dael's Droum Wit (White Tea) Fruity, fresh-sweet white tea made from flowers and fruits with subtle strawberry and berry flavors. Ingredients include white tea Pai Mu Tan, Chinese bancha, and flower blossoms. 50g.
- Dael's Blanc Cassis (Tea) A blend of white and green tea with fresh lemon notes and fruity notes of blossom and berry, made festive with champagne extract. Ingredients: white and green tea, champagne aroma, lemongrass, verbena, black and red currant, rose blossom, and sunflower blossom.
- Dael's 1001 Nacht (Tea) A combination of green and black tea flavored with flower petals and tropical plant aromas. Fruity character of strawberry and mango with rose petals, elderflower, jasmine, and toffee. Named after the Arabian fairy tales of 1001 Nights.
- Dael's Chocolade Rozijnen (Confectionery) Juicy raisins covered in creamy milk chocolate. A classic treat ideal for snacking, paired with coffee, or as a festive confection. 200g.
- Moccaboontjes Melk (Confectionery) Hand-packed coffee beans in milk chocolate with a light-sweet taste and typical coffee flavor. 200g packaging.
- Moccaboontjes Puur (Confectionery) Hand-packed coffee beans in dark chocolate with subtle mokka flavor. 200g packaging.
- Dael's Roomboterkoekjes (Confectionery) Traditional Dutch butter cookies hand-packed in the Blanche Dael roastery in Maastricht, made from the best natural ingredients following a traditional recipe. 25 pieces per bag.
- SCA Barista Training SCA-certified barista training programs including Foundation (1-day, €425, covering espresso extraction, milk frothing, basic latte art, and hygiene) and Intermediate (2-3 days, €650, covering advanced extraction, advanced latte art, workflow optimization, and equipment maintenance). Taught by in-house Q-grader Marcel Slangen with over 6 years of experience. Targeted at horeca professionals and aspiring baristas.
- Roastery Tour (Branderij Tour) Approximately 1.5-hour guided tour of the Blanche Dael roastery including history presentation, mini tea tasting, Arabica vs Robusta coffee tasting, behind-the-scenes roastery visit, and coffee process education. Available Friday and Saturday at 10:30. Price €22.50 per person.
- B2B / Zakelijk Coffee Solutions Dedicated B2B division supplying horeca (restaurants, cafés, hotels) and corporate offices with custom coffee concepts, professional equipment, barista training, and ongoing coffee/tea supply. Offers zero-emission delivery for business orders in the Maastricht region.
Quantifiable outcome
- 90% of coffee from certified plantations (Organic / Rainforest Alliance)
- +4 more outcomes
Companies that use Blanche Dael
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Blanche Dael technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blanche Dael partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Efico FoundationcoreBlanche Dael works with Efico Foundation on education projects in Guatemala, specifically providing scholarships for 4–5 students every two years to attend the Las Flores coffee school in Barbarena, Guatemala. The partnership combines Efico's network in coffee-producing countries with Blanche Dael's funding and mission to support education in coffee communities.
- FuncafécoreFuncafé is a key partner in the scholarship program for students at the Las Flores coffee school in Guatemala. Together with Efico Foundation and Blanche Dael, they facilitate education for young people from coffee-producing regions.
- Kiwanis Meerssen GlorietteminorKiwanis Meerssen Gloriette donated €3,000 to Stichting Escuela Blanche Dael to support education projects in Guatemala. Kiwanis is a global service club organization 'Serving the children of the world.'
- Kiwanis LuxembourgminorKiwanis Luxembourg supports Stichting Escuela Blanche Dael through financial contributions, helping fund education projects in coffee-producing countries.
- Stichting pimma.nlminorIn 2006, Blanche Dael co-sponsored the reconstruction of 5 classrooms of a primary school in San Marcos, Guatemala (named Escuela Blanche Dael), via Stichting pimma.nl. The school was destroyed by Hurricane Stan. Later, in 2024, they collaborated on building a sewing atelier and bakery on the school's rooftop.
- EXPLORid Foundation (Maastricht)minorEXPLORid Foundation co-funded the purchase of 130 tablets for the Virtual Education Project at Escuela Blanche Dael during the COVID-19 pandemic, enabling home schooling for children in Guatemala.
- Cafesmo (Honduras)minorCafesmo is a cooperative of approximately 280 coffee farmers in southern Honduras. Blanche Dael supports a school (Centro de educación Básica José Cecilio del Valle) in Plan de Rosario, Honduras, through Cafesmo's network. The company funded computers, printers, security cameras, and an English teacher.
- Pay.nlminorPay.nl processes online donations for Stichting Escuela Blanche Dael via its donation platform.
- Future Proof Coffee Collective (FPCC) / MVO NederlandminorIn September 2019, Blanche Dael joined the Future Proof Coffee Collective of MVO Nederland, a collaboration between coffee companies to calculate the 'true coffee price.' They conducted a True Cost Accounting measurement with the Samboni family in Colombia and made multi-year commitments on purchases, prices, and sustainability (project has since ended).
- Stichting Avante Educação BrasilminorStichting Avante Educação Brasil supports educational and social programs at Eco Caminhos farm in Nova Friburgo, Brazil. Blanche Dael contributed to funding in April 2025 for apprenticeship and agroforestry education programs for underserved youth.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Blanche Dael competitors and assessment
Company assessmentEmerging players
- Workshop Coffee: London specialty coffee roaster and café group that, like Blanche Dael, has built vertically integrated retail-café operations around a heritage-grade specialty brand — relevant peer on café-plus-roastery economics.
Broad incumbents
- illycaffè: Italian premium espresso brand with broad horeca and retail presence across Europe — a broader incumbent that competes with Blanche Dael for higher-end office and hospitality coffee contracts.
- Lavazza: Italian coffee multinational with broad retail, foodservice, and capsule offerings across Europe — relevant large-scale incumbent that competes with Blanche Dael in horeca and capsule categories despite very different scale.
Direct peers
- Bonanza Coffee Roasters: Berlin-based specialty roaster roasting direct-trade coffee in small batches for retail, cafés, and wholesale across Germany — comparable specialty positioning, Q-grading emphasis, and roastery-café model to Blanche Dael.
- Square Mile Coffee Roasters: London-based specialty roaster focused on wholesale and barista training, with prominent SCA competition credentials — comparable to Blanche Dael's blend of café supply, training, and single-origin focus.
- The Barn Coffee: Berlin specialty roaster focused on single-origin, traceable coffee for cafés, wholesale, and D2C with strong sustainability credentials — closely comparable to Blanche Dael on sourcing philosophy and specialty positioning.
- Caravan Coffee Roasters: London specialty roaster with owned cafés, wholesale accounts, and D2C — structurally similar to Blanche Dael in combining an owned-coffee-bar retail channel with roastery wholesale.
- Peeze: Peeze is a Dutch specialty coffee roastery (founded 1959, Arnhem) serving the same Benelux B2B and B2C markets as Blanche Dael with comparable positioning around sustainably certified coffee, horeca partnerships, and retail.
- Hasbean Coffee: UK specialty coffee roaster selling direct-trade single-origin beans via D2C and wholesale with farmer-direct relationships — comparable B2C-first specialty model with similar premium SKU pricing.
- Five Elephant Coffee Roasters: Berlin specialty roaster with attached cafés, D2C e-commerce, and a focus on direct trade and traceability — highly comparable to Blanche Dael's vertically integrated roastery-café-specialty model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blanche Dael social profiles
Digital presenceBlanche Dael compliance and trust
Trust signalCompliance3 records
Blanche Dael financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blanche Dael leadership team
Management profileNumber of profiles
Profiles5 records
Blanche Dael subsidiaries and ownership
Company hierarchySubsidiaries2 records
Blanche Dael funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blanche Dael M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blanche Dael
What does Blanche Dael do?
Blanche Dael is a family-owned specialty coffee roastery and tea packer, founded in 1878 in Maastricht, Netherlands. The company roasts specialty-grade coffee beans daily in small batches (SCA 80-93), blends and packs loose-leaf tea, and sells a curated range of coffee/tea accessories, confectionery, and Nespresso-compatible capsules. It also operates a dedicated B2B (zakelijk) division supplying horeca and offices with coffee concepts, equipment, and barista training, and runs the Coffeelovers coffee bar chain (nine locations) plus SCA-certified training and roastery tours.
Is Blanche Dael a public or private company?
Blanche Dael is a private company. It is classified as family owned and is currently operating.
When was Blanche Dael founded?
Blanche Dael was founded in 1878. It employs 11 to 50 people.
Where is Blanche Dael based?
Blanche Dael is headquartered in Maastricht, Netherlands, in the Europe region.
How does Blanche Dael make money?
Three revenue lines are on record. Specialty Coffee & Tea Product Sales are the primary driver. The others are B2B / Horeca & Office Coffee Solutions and SCA Barista Training & Roastery Tours.
Who are Blanche Dael's main competitors?
Workshop Coffee is listed as an emerging player. Broad incumbents are illycaffè and Lavazza. Direct peers are Bonanza Coffee Roasters, Square Mile Coffee Roasters, The Barn Coffee, Caravan Coffee Roasters, Peeze, Hasbean Coffee and Five Elephant Coffee Roasters.
Does Blanche Dael have an API?
No public API is recorded for Blanche Dael.
What industry is Blanche Dael in?
Blanche Dael's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.