Blanco-Lorenz™

What Blanco-Lorenz™ does

Blanco-Lorenz is a 100% Hispanic owned and operated, certified minority-owned creative agency founded in 2000 and based in the United States, operating with a small team of seven employees. The firm positions itself as the agency of record for Latin creative, delivering B2B professional services spanning strategy, branding, motion design, interstitials, trailers, key art, live-action production, and advertising for media companies, streaming platforms, music artists, and consumer brands seeking to reach Latino audiences. Its core differentiator is deep, nuanced cultural fluency across Mexican, Puerto Rican, Colombian, Argentine, and Cuban demographics, paired with founders' prior careers inside corporate America.

The agency's commercial model is project-based and retainer-style B2B work, anchored by long-term agency-of-record relationships rather than packaged products. Flagship engagements span the TelevisaUnivision ecosystem (Univision network, TUDN, UniMás, VIX streaming, PrendeTV), the Latin GRAMMY Awards (2016-2021 and renewed for 2024), and recurring work for Spotify, Netflix, Sony Pictures Television, ESPN Deportes, and Telemundo. The client mix also extends into consumer brands such as Bulova, Pepsi, Subway, and Magnus, plus music video production for artists including Gente de Zona and Alejandro Sanz ft. Marc Anthony. The agency is privately held with no disclosed investors, funding rounds, or parent company, and markets primarily through its portfolio website and direct enterprise outreach.

Operationally, the company delivers work through direct enterprise sales with quote-based pricing, supported by a website portfolio, speaking/judging engagements, and direct new-business contacts. Recent visible activity (FIFA World Cup 2026 inaugural event video, ViX Upfront 2026 sizzle, Bulova DolceVita campaign, ViX María Félix, Se Llamaba Pedro Infante, El Extraño Retorno de Diana Salazar) demonstrates ongoing output through 2026. There is no indication of proprietary technology, AI/ML capabilities, or app products; the value proposition rests entirely on cultural expertise, creative craft, and embedded client relationships.

Name

Blanco-Lorenz™

Legal name

Blanco-Lorenz

Website

https://blancolorenz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blanco-Lorenz is a 100% Hispanic-owned US creative agency serving as agency of record for Latin creative, delivering branding, motion design, key art, trailers, and live-action production to Hispanic media networks, streaming platforms, music artists, and consumer brands.

Ownership category

akta.pro rank

Product category

Creative Advertising Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Hispanic creative agency
• Latin media branding
• Hispanic audience marketing
• Spanish language advertising
• Minority owned agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: B2B professional services including strategy, branding, motion design, interstitials, trailers and advertising for media companies and entertainment brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Blanco-Lorenz is a 100% Hispanic owned and operated creative agency that serves as the agency of record for Latin creative. The agency delivers professional creative services — including strategy, branding, motion design, interstitials, trailers, key art, live-action production and advertising — tailored to Latino audiences for major media networks, streaming platforms, music artists and consumer brands.

Product overview

Blanco-Lorenz is a 100% Hispanic owned and operated creative agency serving as the agency of record for Latin creative. The company offers a unified suite of specialized media marketing and creative services including strategy, branding, motion design, interstitials, trailers, and advertising. Their portfolio consists of multiple client-specific service relationships rather than standalone product modules. Core offerings include: Univision branding and creative services, Latin GRAMMY Awards telecast and social package design, Spotify original content production, TUDN brand identity, PrendeTV platform content, Sony Pictures Television key art and photography, UNIMÁS brand repositioning campaigns, Magnus brand identity, Recording Academy print design, and music video production for artists like Gente de Zona and Alejandro Sanz ft. Marc Anthony. The company also provides pro bono brand identity services through Somos Una Voz.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Branding Services Strategic planning and brand identity development for media networks, streaming platforms and consumer brands targeting Hispanic/Latino audiences. Includes total brand identity systems and brand repositioning campaigns.
• Motion Design and Animation Motion graphics, animation, interstitials, platform IDs, show opens, styleframes and sizzle videos for broadcast, streaming and digital platforms serving Latin audiences.
• Trailer and Promo Production Production of series trailers, teasers, promos and anthem spots for television networks, streaming services and live events including the Latin GRAMMY Awards.
• Key Art and Photography Series key art, talent key art, vertical/horizontal key art compositions and original photography for television series and film productions.
• Live Action Production Live-action video production including launch campaigns, brand anthems, behind-the-scenes vignettes, family interviews and original content for streaming and music platforms.
• Music Video Production Music video ideation, direction and production for Latin music artists and labels, including single artwork, lyric videos and promotional content for releases on Spotify and other platforms.
• Print and Editorial Design Print design and editorial services for music industry organizations, awards shows and brands, including collateral, packages and publication design.

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• UnivisionflagshipGTM or Marketing PartnerAgency of Record for Branding & Creative - handles all creative marketing, promos, branding and advertising for Univision network
• TelevisaUnivisionflagshipGTM or Marketing PartnerB2B brand positioning partner for TelevisaUnivision's 'We Get Hispanics' campaign and streaming platform ViX
• TUDNflagshipGTM or Marketing PartnerTotal Brand Identity creation for world's first bi-national media brand covering US and Mexico
• The Latin GRAMMY AwardscoreGTM or Marketing PartnerTelecast and Social Package Design from 2016-2021, multiple years of annual awards show branding
• SpotifycoreGTM or Marketing PartnerOriginal Content - Live Action production including Viva Latino campaign and music videos
• Sony Pictures TelevisioncoreGTM or Marketing PartnerOriginal Series Key Art & Photography for television productions
• UNIMÁScoreGTM or Marketing PartnerBrand repositioning and live-action launch campaign for network
• MagnuscoreGTM or Marketing PartnerTotal Brand Identity system creation
• PrendeTVcoreGTM or Marketing PartnerComprehensive creative services including platform IDs, brand videos, genre promotions for streaming service
• Recording AcademyminorGTM or Marketing PartnerPrint Design services for the Recording Academy (GRAMMY Awards organization)
• Gente de ZonaminorGTM or Marketing PartnerMusic video ideation, direction and production including 'Algo Contigo'
• Alejandro Sanz ft. Marc AnthonyminorGTM or Marketing PartnerMusic video ideation, direction and production for 'Deja Que Te Bese'
• Somos Una VozminorStrategic or Co-development PartnerTotal Brand Identity - Pro Bono Project for this charity/advocacy organization
• NetflixminorGTM or Marketing PartnerOriginal series promotion including Chespirito reboot and comedies content
• FIFA World Cup 2026flagshipGTM or Marketing PartnerCreative services for FWC26 Inaugural Event Video
• BulovaminorGTM or Marketing PartnerDolceVita 'Time to Fly' campaign for watch brand
• PepsiminorGTM or Marketing PartnerBrand marketing partnership
• SubwayminorGTM or Marketing PartnerBrand promotion campaign
• ESPN DeportescoreGTM or Marketing PartnerSports media branding and creative services
• TelemundocoreGTM or Marketing PartnerHispanic broadcast network creative services

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Republica Havas: Hispanic/multicultural creative agency within Havas Network, focused on culturally resonant campaigns for U.S. Hispanic and Latin American markets. Directly comparable in audience focus and creative services mix.
• BMF Media: Hispanic-focused media and creative agency serving major advertisers and media companies in the U.S. Hispanic market. Comparable in vertical specialization on Hispanic media clients and creative/media integration.
• Alma: Hispanic-focused creative agency (part of DDB) that serves as Agency of Record for major multicultural advertisers and broadcasters. Directly comparable to Blanco-Lorenz in offering Spanish-language creative, branding, and campaign services to enterprise clients.
• The Community: Multicultural advertising agency producing campaigns for brands seeking to engage Hispanic and diverse U.S. audiences. Comparable in target segment, brand work, and cultural-insight-driven creative approach.
• LatinWorks (PM3): Multicultural creative agency with deep Hispanic-market credentials, producing campaigns for major brands and broadcasters. Closely comparable in vertical specialization and B2B enterprise sales motion.
• Lopez Negrete Communications: Largest independent Hispanic-owned agency in the U.S., offering full-service creative and media for Hispanic audiences. Closely comparable to Blanco-Lorenz in target market, cultural specialization, and enterprise client base.
• Orci: Hispanic/multicultural creative agency (part of Havas) operating across the U.S. and Mexico, producing campaign work for major brands. Comparable in cultural specialization, bilingual creative capability, and brand client roster.

Broad incumbents

• Mother New York: Independent creative agency producing brand campaigns and entertainment marketing for major global brands. Comparable as a creative boutique serving similar enterprise brand and entertainment clients, though broader in market focus than Blanco-Lorenz.
• Ogilvy: Global full-service advertising network with a dedicated multicultural and Hispanic practice. Comparable as an enterprise creative provider to the same broadcast/brand clients Blanco-Lorenz serves, but operating at vastly broader scale and with cross-category scope.
• 72andSunny: Global creative agency producing brand campaigns, entertainment marketing, and cultural work for major advertisers and media companies. Comparable as a creative partner for entertainment brand and streaming-platform clients, though not Hispanic-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blanco-lorenz-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanco-Lorenz™