BLC Automotive
BLC Automotive is a French multi-brand long-term vehicle leasing (LLD) broker serving professionals, SMEs, artisans, tradespeople and liberal professions across France, operating through 11 regional agencies as an operating subsidiary of Groupe Bodemer.
- Company typePrivate
- Founded1993
- HeadquartersRennes, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BLC Automotive does
BLC Automotive (Business Lease Consulting) is a French multi-brand long-term vehicle leasing (Location Longue Durée, LLD) operator serving professional and small-business buyers across France. Founded in 1993 and headquartered in Rennes as an operating subsidiary of the diversified automotive conglomerate Groupe Bodemer, the company markets itself as a multimarque intermediary offering utility vehicles, passenger cars and premium vehicles across brands including Renault, Peugeot, Citroen, BMW, Audi, Volkswagen, Mercedes, Fiat, Nissan, Hyundai, DS, Dacia, Toyota, Lexus, Mini, BYD, Alpine and Aixam. Its core product is a recurring monthly LLD contract (typically 24-60 months) that bundles maintenance, insurance, tire replacement, fuel cards and replacement-vehicle coverage; ancillary offerings include fleet management (gestion de flotte), delivery and logistics, car sharing (autopartage), billing, restitution handling and an online customer portal (Espace Client). Newer 2024 product lines include 100% electric vehicle leasing (Alpine A290 GT, Fiat E-Scudo) and license-free micro-cars via the Aixam brand.
BLC Automotive firmographics
Firmographics- Name
- BLC Automotive
- Legal name
- BLC Automotive
- Website
- https://blc-automotive.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BLC Automotive is a French multi-brand long-term vehicle leasing (LLD) broker serving professionals, SMEs, artisans, tradespeople and liberal professions across France, operating through 11 regional agencies as an operating subsidiary of Groupe Bodemer.
- Ownership category
- akta.pro rank
BLC Automotive industry classification
Industry- Product category
- Long-term Vehicle Leasing
- NAICS
- Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Premium & Luxury Vehicle Leasing (TLABAAAF), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
Keywords
Where BLC Automotive is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
BLC Automotive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Location Longue Durée (LLD) - Long-term Vehicle Leasing: BLC Automotive generates revenue through long-term vehicle leasing contracts (Location Longue Durée) where clients pay fixed monthly rentals for vehicles over typically 24-60 month periods. The rentals include various bundled services such as maintenance, insurance, tire replacement, and fuel cards depending on the contract tier. Revenue is recurring and predictable based on the contracted monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Véhicules Utilitaires (Utility Vehicles) - Starting from 321€/month HT |
| Subscription | Monthly | Véhicules Particuliers (Passenger Vehicles) - Starting from 415€/month HT |
| Subscription | Monthly | Véhicules Premium (Premium Vehicles) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BLC Automotive product offering
Product offeringCore offering
BLC Automotive provides multi-brand long-term vehicle leasing (Location Longue Durée - LLD) to French professionals, SMEs, artisans, autoentrepreneurs, and liberal professions. Contracts span 24–60 months with fixed monthly rentals covering utility vehicles, passenger cars, and premium vehicles from brands such as Renault, Peugeot, Citroën, BMW, Audi, Volkswagen, Fiat, Alpine, and Aixam. The offering bundles maintenance, insurance, tire replacement, replacement vehicles, and fuel cards, and is supported by fleet management services delivered through 11 regional agencies across France.
Product overview
BLC Automotive (Business Lease Consulting) operates as a multi-brand long-term vehicle leasing (LLD) platform for professionals, offering a comprehensive ecosystem of services. The core offering is the LLD leasing service covering tourism vehicles, utility vehicles (light, medium, heavy, specific), and premium vehicles across brands including Renault, Peugeot, Citroën, BMW, Audi, Volkswagen, Mercedes, Fiat, Nissan, Hyundai, DS, Dacia, Toyota, Lexus, Mini, BYD, Alpine, and Aixam. The platform is complemented by add-on modules including Fleet Management, Delivery & Logistics, Car Sharing, Vehicle Maintenance, Tires, Replacement Vehicles, Fuel Cards, Insurance, Billing, Restitution Services, and Customer Portal. A specialized offering includes license-free vehicles (thermal and electric) including Aixam brand. The company operates through a network of 11 physical agency locations across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Location Longue Durée (LLD) - Long-term Vehicle Leasing Multi-brand long-term vehicle leasing service for professionals, SMEs, artisans, and self-employed individuals. Offers tourism vehicles, utility vehicles (light, medium, heavy, specific), and premium vehicles from brands including Renault, Peugeot, Citroën, BMW, Audi, Volkswagen, Fiat, Alpine, and others on 24–60 month contracts with fixed monthly rentals.
- License-Free Vehicles (Voitures sans permis)
Companies that use BLC Automotive
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
BLC Automotive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BLC Automotive partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Groupe BodemercoreParent company/holding structure. BLC Automotive is an operating subsidiary/brand of Groupe Bodemer, a diversified automotive group based in Brittany with multiple brands and services.
- Autobernard Champagne-ArdennemajorVehicle dealer partnership providing Citroën, Fiat, and DS vehicles for BLC leasing contracts in the Champagne-Ardenne region. Multiple BLC agencies (Reims, Troyes) work with Autobernard for vehicle supply.
- Bretagne UtilitairesminorLocal dealer partnership for utility vehicle supply in the Brittany region, featured as event partner at trade shows.
- Cuisinier AutomobilesminorVehicle dealer partnership for Renault vehicle supply in the Auvergne-Rhône-Alpes region, specifically for BLC Grenoble contracts.
- Ford Rennes Groupe DMDminorFord dealer partnership in Rennes area for vehicle supply, featured at Ford Custom preview events for BLC clients.
- Centres Porsche Bordeaux, La Rochelle et BayonneminorPorsche dealer partnership for premium vehicle supply in the Nouvelle-Aquitaine region, invited BLC to Cayenne 2024 preview.
- JEAN LAIN MOBILITÉS Toyota (Seyssinet)minorToyota dealer partnership providing professional vehicle range (Hilux Invincible, Proace, Proace City Verso Electric) for BLC Grenoble events and exposure at Promocash.
- Réseau Entrepr'HandminorBusiness network partnership for entrepreneurship and disability inclusion, co-organizing networking events (afterworks) with BLC Rennes.
- Réseau BNI RennesminorBusiness networking group partnership, co-organizing networking events with BLC Rennes and Entrepr'Hand.
- Vern'Eco (Damien Vernotte)minorEco-driving expertise partner providing educational workshops and quizzes on eco-driving practices at BLC Rennes networking events.
- BYD - Electrik AutomobileminorElectric vehicle brand partnership, BYD ATTO 3 was displayed at BLC Nantes golf competition event.
- Thermo KingminorTemperature control transport solutions brand, partnered with BLC Strasbourg for Golf du Fort championship sponsorship and vehicle display.
- TeslaminorElectric vehicle brand, partnered with BLC Strasbourg for Golf du Fort championship sponsorship with Tesla Model S on display.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
BLC Automotive competitors and assessment
Company assessmentDirect peers
- Ayvens (ALD Automotive + LeasePlan): Global leader in mobility and corporate long-term leasing, formed from the merger of Société Générale's ALD Automotive and LeasePlan. Competes with BLC Automotive head-on in France on multi-brand, fully bundled LLD contracts for businesses of all sizes.
- Alphabet (BMW Group): BMW Group's corporate leasing and fleet management arm providing multi-brand LLD in France and across Europe. Mirrors BLC's model of bundling fleet management with monthly lease contracts, with a tilt toward enterprise but expanding into SMB.
- Sixt Leasing: European multi-brand corporate and SME leasing arm of the Sixt Group. Directly comparable on multi-brand LLD contract structure, including maintenance and insurance bundling, with active presence in the French market.
- Petit Forestier: French family-owned specialist in refrigerated and commercial vehicle rental and leasing for professionals. Shares BLC's vertical focus on utility/fleet vehicles for SMEs and operates a comparable regional agency model across France.
- Fraikin: France-based specialist in long-term rental and leasing of commercial vehicles (utility and heavy) for professionals. Highly comparable to BLC's utility-vehicle LLD business, with similar SME focus and French regional presence.
- Arval: BNP Paribas-owned full-service long-term vehicle leasing and fleet management provider operating across Europe, including an established SMB offering in France. Directly competes with BLC Automotive on multi-brand LLD for professionals, with broader resources and digital scale.
Emerging players
- Locapro (LocaFi): French SMB-focused vehicle leasing platform offering LLD to professionals and small businesses with digital-first onboarding. Targets the same PME/TPE segment as BLC with a leaner, less field-driven operating model.
Broad incumbents
- Enterprise Mobility: Global mobility and fleet services major with extensive corporate fleet leasing capabilities. Overlaps with BLC's LLD/fleet management offering but operates at vastly larger scale and broader scope across consumer and commercial segments.
- Hertz Fleet Leasing: Large global rental and fleet leasing operator with corporate long-term leasing products in Europe. Comparable to BLC's bundled service-and-lease approach but with much larger geographic and capital footprint.
Others
- Renault Pro+ / Renault Business Fleet: OEM-captive fleet and commercial vehicle program from a major French manufacturer, offering long-term leasing and fleet management built around Renault vehicles. Competitively adjacent to BLC's utility and passenger LLD lines through dealer and captive financing channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
BLC Automotive social profiles
Digital presenceBLC Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLC Automotive leadership team
Management profileNumber of profiles
Profiles6 records
BLC Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLC Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLC Automotive
What does BLC Automotive do?
BLC Automotive provides multi-brand long-term vehicle leasing (Location Longue Durée - LLD) to French professionals, SMEs, artisans, autoentrepreneurs, and liberal professions. Contracts span 24–60 months with fixed monthly rentals covering utility vehicles, passenger cars, and premium vehicles from brands such as Renault, Peugeot, Citroën, BMW, Audi, Volkswagen, Fiat, Alpine, and Aixam. The offering bundles maintenance, insurance, tire replacement, replacement vehicles, and fuel cards, and is supported by fleet management services delivered through 11 regional agencies across France.
Is BLC Automotive a public or private company?
BLC Automotive is a private company. It is classified as corporate owned and is currently operating.
When was BLC Automotive founded?
BLC Automotive was founded in 1993. It employs 11 to 50 people.
Where is BLC Automotive based?
BLC Automotive is headquartered in Rennes, France, in the Europe region.
How does BLC Automotive make money?
One revenue line is on record: location Longue Durée (LLD) - Long-term Vehicle Leasing.
Who are BLC Automotive's main competitors?
Direct peers on record are Ayvens (ALD Automotive + LeasePlan), Alphabet (BMW Group), Sixt Leasing, Petit Forestier, Fraikin and Arval. Locapro (LocaFi) is listed as an emerging player. Broad incumbents are Enterprise Mobility and Hertz Fleet Leasing. Renault Pro+ / Renault Business Fleet is listed as an others.
Does BLC Automotive have an API?
No public API is recorded for BLC Automotive.
What industry is BLC Automotive in?
BLC Automotive's product category is Long-term Vehicle Leasing. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 532112 and its SIC code is 7510.