Blok Design Co.
Blok Design Co. is a Brisbane-based interior design and property styling firm serving residential homeowners, property sellers, and commercial developers across South East Queensland, with integrated in-house warehouse, logistics, and installation capabilities.
- Company typePrivate
- Founded2015
- HeadquartersHendra, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Blok Design Co. does
Blok Design Co. is a privately held Australian interior design and property styling firm headquartered in Hendra, Queensland, founded in 2015. The company operates across three core service lines: (1) residential and commercial interior design covering spatial planning, material and finish selections, custom cabinetry design, and 2D/3D drawings, with project budgets tiered at $150k-$350k+; (2) property styling services for sale campaigns, including full vacant styling, partial styling, and accessory hire, with packages starting from $4,500 and a 6-week minimum hire period; and (3) commercial interior design and FF&E procurement for developers, with packages starting from $10,000 per apartment.
The company's underlying capability is its vertically integrated operating model, combining a design studio, an in-house warehouse and logistics operation, and a dedicated truck fleet with removalist and stylist installation teams. This enables white-glove service delivery from concept through installation and differentiates BLOK from design-only competitors. Technology usage is limited to standard design tools (2D/3D drawings, mood boards, material specifications) rather than proprietary software or AI systems. The leadership team is anchored by the McIlwain family: Megs McIlwain serves as Managing Director (20 years of design industry background) and Tim McIlwain as Business Advisor, with Leonie Clothier as Director of Interior Design (30+ years experience, prior senior roles at Virgin Blue, Colliers, and realestate.com.au).
BLOK's business model is project-based professional services with quote-based pricing. Revenue is generated through service fees for interior design and property styling, plus furniture rental/hire charges for property styling campaigns and direct furniture sales for commercial installations. The go-to-market combines direct client engagement (homeowners, property sellers, commercial clients) with channel partnerships (real estate agents as referral partners, developers and builders as enterprise clients, and architects as collaborators). Geographic focus is South East Queensland, including Brisbane, Sunshine Coast, Gold Coast, Redlands, and Bayside. Notable enterprise clients include Mirvac (Ascot Green), Far East Consortium (Queen's Wharf Residences), GRAYA (Scorpia), WINK & CO (Agincourt Residence), Garra Property Developments, and WINGS Childcare. The company is privately held with no external institutional investment and operates as a family-controlled business with a team of approximately 17 employees.
Blok Design Co. firmographics
Firmographics- Name
- Blok Design Co.
- Legal name
- Blok Design Co.
- Website
- https://blokdesign.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blok Design Co. is a Brisbane-based interior design and property styling firm serving residential homeowners, property sellers, and commercial developers across South East Queensland, with integrated in-house warehouse, logistics, and installation capabilities.
- Ownership category
- akta.pro rank
Blok Design Co. industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
Keywords
Where Blok Design Co. is headquartered
LocationHeadquarters
- HQ city
- Hendra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Blok Design Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Property Styling Services: Styling services for properties being sold including full property styling (empty properties), partial styling (properties with existing furniture), and accessory services. Revenue generated through service fees and furniture rental/hire charges with minimum 6-week hire periods.
- Interior Design Services: Full-service interior design for residential and commercial projects including design consultation, material/finish selections, custom cabinetry design, and furniture procurement. Billed as project-based professional services with budgets ranging from $150k+ for interior design and $75k+ for decoration/furniture.
- Commercial Interior Furnishing: Furniture procurement and furnishing services for commercial properties including display suites, hospitality venues, and multi-residential developments. Packages start from $10,000 for furnishing a two-bedroom apartment, with options to purchase rather than rent for developments with multiple units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Property Styling packages starting from $4,500 |
| One time/ perpetual license | Pay-as-you-go | Commercial furnishing starting from $10,000 for two-bedroom apartment |
| Other | Pay-as-you-go | Interior Design budgets from $150k to $350k+ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Blok Design Co. product offering
Product offeringCore offering
Blok Design Co. is a South East Queensland interior design and property styling firm offering full-service residential interior design, property styling for sale campaigns, and commercial FF&E procurement for property developers. Services cover spatial planning, material and finish selections, cabinetry design, 2D/3D drawings, furniture procurement, and installation, supported by in-house warehouse and logistics operations enabling white-glove delivery from concept through final styling.
Product overview
Blok Design Co. is an interior design and property styling company offering a unified service portfolio centred on three core offerings: Interior Design Services (covering residential and commercial spatial planning, material selection, and custom furniture design), Property Styling Services (including full vacant styling, partial styling, and accessory hire for property sales), and Commercial Interiors (targeting developers with display suite design and FF&E procurement). The company operates its own warehouse and logistics operations, enabling integrated furniture procurement, styling installation, and white-glove delivery across South East Queensland. Services are available as full design (concept to completion) or partial design (selections-only) engagement models.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service residential and commercial interior design for property owners and developers. Covers spatial planning, material and finish selections, cabinetry design, 2D and 3D drawings, bespoke furniture procurement, styling, and installation. Project budgets typically range from $150k to $350k+ for interior design and $75k to $150k+ for furniture/decoration.
- Property Styling Services Property styling for sale campaigns across Brisbane, Gold Coast, and Sunshine Coast. Includes full vacant property styling with furniture hire, partial styling using existing furniture, and accessory hire for photography preparation. Packages start from $4,500 with a minimum 6-week hire period. The firm claims 97% of styled properties sell within the 6-week allocation period.
- Commercial Interiors Commercial interior design and furniture procurement for developers, investors, and hospitality venues. Covers display suites, common areas, residential amenity spaces, and full FF&E procurement. Commercial furnishing packages start from $10,000 per two-bedroom apartment, with multi-unit purchase options available for developments. Notable clients include Mirvac, Far East Consortium, WINK & CO, GRAYA, and GARA Property Developments.
- Display Suite Design and Styling Specialised styling and interior design for developer display suites, including resident amenities and communal spaces, designed to maximise buyer appeal and marketing impact for sales campaigns.
Quantifiable outcome
- 97% of styled properties sell within 6-week allocation period
- +3 more outcomes
Companies that use Blok Design Co.
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Blok Design Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blok Design Co. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, notable and minor.
- GlobeWestcoreFurniture supplier collaboration for Agincourt Residence project. BLOK selected GlobeWest furniture pieces including dining tables, chairs, sofas, and outdoor furniture to complement the residential development interiors. GlobeWest shares BLOK's commitment to equality and Australian designs.
- WINK & COcoreDeveloper client for Agincourt Residence project in Grange, Brisbane. BLOK delivered complete interior design, furniture procurement and styling services for this residential development showpiece home.
- Garra Property DevelopmentscoreDeveloper collaboration for Orion Street, Coorparoo Modern Euro architecture project. Worked with lead developer and architect Fabiola Delboit alongside builder Evermore to style this contemporary European refinement residence.
- KOLBInotableFurniture supplier collaboration including custom-designed 2.8m solid marble dining table for Scorpia project. Provided key furniture pieces including the much-discussed dining table that was craned into the property.
- Emma St StudionotableArtwork collaboration for Scorpia and other projects. Provided original artworks scattered throughout properties to enhance interior styling.
- The Rug EstablishmentminorRug supplier collaboration for Scorpia project, providing all rugs to ground and pull together interior styling.
- UniqwaminorFurniture supplier for Scorpia project, providing dining chairs and poolside furniture.
- Far East ConsortiumcoreDeveloper client for Queen's Wharf Residences project - Brisbane's landmark riverfront development. BLOK secured the tender for interior design and furnishing of exclusive residential spaces including lobby, lounging areas, and communal amenities.
- Mirvac (Ascot Green)coreDeveloper client for Charlton House luxury display apartment within Ascot Green development. BLOK curated interiors for the display unit showcasing contemporary Brisbane living.
- WINGS ChildcarenotableCommercial interior design and furniture procurement client for WINGS Manly and Algester childcare centres. Delivered custom bench seating, curtains, finishes for staff zones, and children's play area furnishings. Maintained consistent brand aesthetic across both locations.
- CMsquare ArchitectsnotableArchitect collaboration for Yabba Street, Ascot project. Worked with Antony Ng to create a styling approach that pushed boundaries and felt more curated and distinct than previous projects.
- Dundas DesignsnotableDesign collaboration for Ryan Avenue, Balmoral project. Worked alongside builder Top Form Building Solutions for luxury property styling.
- Place New FarmnotableReal estate agent partnership for Ryan Avenue, Balmoral luxury property sale. Property listed with Sarah Hackett of Place New Farm.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Blok Design Co. competitors and assessment
Company assessmentDirect peers
- Hecker Guthrie: Award-winning Australian interior design studio working across residential, hospitality, and commercial interiors. Comparable in service offering (interior design + styling for high-end residential and developer briefs) and client caliber, though operating from Melbourne at a larger scale.
- Arent & Pyke: Sydney interior design studio known for residential and hospitality projects with strong styling sensibility. Comparable in bespoke residential interior design depth and design-led positioning to BLOK's high-end work.
- YSG (Yates Smartson): Australian interior design firm delivering residential, hospitality, and developer projects. Comparable in multi-residential and developer FF&E engagement model, with similar end-to-end design and procurement capabilities.
- Flack Studio: Melbourne-based interior design practice delivering high-end residential, hospitality, and multi-residential projects. Closely comparable service mix to BLOK, including developer display suite and amenity space work.
- Breme Property Stylists: Australian property styling firm offering full, partial, and accessory styling for residential sales campaigns. Highly comparable to BLOK's property styling line given similar service model, hire-based furniture model, and real estate agent partnership channel.
- Greg Natale Design: Australian interior design studio specializing in luxury residential and hospitality projects with strong styling identity. Comparable in premium residential positioning and developer-facing design work.
- Tom Markiewicz Design: Sydney-based interior design practice working on high-end residential and boutique commercial projects. Comparable in luxury residential design depth and developer display suite experience.
Broad incumbents
- Coco Republic: Larger Australian design and furniture retailer with an integrated interior design and property styling service. Comparable in offering interior design + styling for residential and developer clients, but with significantly broader retail furniture and homewares footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Blok Design Co. social profiles
Digital presenceBlok Design Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blok Design Co. leadership team
Management profileNumber of profiles
Profiles13 records
Blok Design Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blok Design Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blok Design Co.
What does Blok Design Co. do?
Blok Design Co. is a South East Queensland interior design and property styling firm offering full-service residential interior design, property styling for sale campaigns, and commercial FF&E procurement for property developers. Services cover spatial planning, material and finish selections, cabinetry design, 2D/3D drawings, furniture procurement, and installation, supported by in-house warehouse and logistics operations enabling white-glove delivery from concept through final styling.
Is Blok Design Co. a public or private company?
Blok Design Co. is a private company. It is classified as family owned and is currently operating.
When was Blok Design Co. founded?
Blok Design Co. was founded in 2015. It employs 11 to 50 people.
Where is Blok Design Co. based?
Blok Design Co. is headquartered in Hendra, Australia, in the Oceania region.
How does Blok Design Co. make money?
Three revenue lines are on record. Property Styling Services are the primary driver. The others are interior Design Services and commercial Interior Furnishing.
Who are Blok Design Co.'s main competitors?
Direct peers on record are Hecker Guthrie, Arent & Pyke, YSG (Yates Smartson), Flack Studio, Breme Property Stylists, Greg Natale Design and Tom Markiewicz Design. Coco Republic is listed as a broad incumbent.
Does Blok Design Co. have an API?
No public API is recorded for Blok Design Co..
What industry is Blok Design Co. in?
Blok Design Co.'s product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 541410.