Blood agents

What Blood agents does

Blood Agents (Громадська організація "Агенти крові") is a Ukrainian public benefit organization founded in August 2015, originally as "Середи в Охмадиті" and rebranded in 2021. It coordinates voluntary blood donation across Ukraine through weekly volunteer vigils at 7 blood centers in 4 major cities (Kyiv, Lviv, Odesa, Dnipro) and Telegram-based donor coordination in 17+ cities. The organization serves individual donors (over 9,000 active in 2024 alone, 17,000+ cumulatively since 2015), Ukrainian blood centers and healthcare institutions, corporate clients seeking turnkey blood drive events, and since February 2022, Ukrainian Defense Forces via the Zupynymo Krov (Stop the Blood) fundraising project for hemostatic supplies (6.4 million UAH raised cumulatively).

Core products span donor coordination and education, the Plasma Telegram chatbot for registration and scheduling across multiple cities, a blood donor planning mobile app under development with EPAM Systems (positioned as Ukraine's first such app), corporate blood drive packages priced at 17,000–36,000 UAH annually for 1–3 on-site visits, the ARTDONATION international poster competition for World Blood Donor Day, the 17-pin blood cell collection incentive program, and a charitable merchandise line (pins, sweatshirts, socks, thermoses, jewelry). Technology stack centers on Telegram-native coordination (chatbot + city chats), an e-commerce storefront at bloodagents.com/shop shipped via Ukrposhta and Nova Poshta, and a planned native mobile app being built with EPAM engineering support.

The business model combines nonprofit revenue streams: monthly recurring corporate partnerships (PUMB Bank at 100,000 UAH/month for military medical procurement; Аврора Мультімаркет at 50,000 UAH/month for operations), corporate blood drive organizing fees, charitable merchandise sales (100% of proceeds fund blood donation projects), creative fundraising campaigns (portrait sessions, sticker sales at JYSK stores, book royalties from Пригоди в Кровбурзі), project grants (ISAR Єднання/USAID-funded strategic planning), and pass-through donations to military medical procurement. The organization is volunteer-staffed (73 active volunteers), with no paid headcount disclosed, and reports ЕГРПОУ 43715751 as a registered Ukrainian NGO.

Name

Blood agents

Legal name

Громадська організація "Агенти крові"

Website

https://bloodagents.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Blood Donation Coordination Services

NAICS

Voluntary Health Organizations (813212), Blood and Organ Banks (621991)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

akta.pro secondary industry

Plasma Collection & Donor Services (Plasmapheresis Centers) (HLAIAHAH)

Keywords

• Blood donation coordination
• Voluntary donor services
• Corporate blood drives
• Charitable nonprofit operations
• Tactical medical fundraising

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Charitable Merchandise Sales: Sale of branded merchandise (pins, clothing, accessories) where 100% of proceeds fund blood donation development projects.
2. Corporate Blood Drive Services: Organizations pay organizational fees (17,000–36,000 UAH per year) for Blood Agents to coordinate and run on-site corporate blood donation events. Proceeds support NGO operations and blood center equipment.
3. Strategic Corporate Partnerships: Monthly financial support from businesses (e.g., Аврора Мультимаркет contributes 50,000 UAH/month) for operational costs.
4. Fundraising Campaigns: Creative fundraising campaigns (photography events, book sales, sticker campaigns) raise funds for tactical medical equipment for Defense Forces and blood center support.
5. Project Grants: Project-based grants from international donors and foundations for specific initiatives (e.g., ISAR Yesnannia support for strategic planning).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Blood Agents (Агенти крові) is a Ukrainian nonprofit that coordinates voluntary, free, and regular blood donation through weekly in-person volunteer shifts at blood centers in four cities and remote coordination in 17+ cities via the Plasma Telegram chatbot. It operates a corporate blood-drive organizing service with tiered annual packages, runs the annual ARTDONATION international poster competition, sells charitable merchandise (pins, clothing, accessories), and raises funds through the 'Zupynymo Krov' project to purchase hemostatic supplies for Ukraine's Defense Forces.

Product overview

Blood Agents (Агенти крові) is a Ukrainian non-governmental organization operating since 2015 to develop a culture of conscious, voluntary, and regular blood donation in Ukraine. The organization's offerings span multiple interconnected services: (1) Core blood donation coordination — weekly volunteer shifts at blood centers in 4 cities (Kyiv, Odesa, Lviv, Dnipro) plus coordinator chats in 18 additional cities via the Plasma Telegram chatbot; (2) A blood donor planning mobile app under development with EPAM Systems to help schedule donations; (3) Corporate blood donation services — organizing company visits with packages from 17,000 UAH per session; (4) ARTDONATION — annual international poster competition for World Blood Donor Day; (5) Charitable merchandise (pins, clothing, accessories) sold through its online store; (6) Military medical supply fundraising through the 'Zupynymo Krov' project; and (7) Seasonal photo projects and creative campaigns. The portfolio is organized around three pillars: donor recruitment, donor retention (through educational content, pin collections, and donor recognition), and blood donation culture promotion through art and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Donation Coordination and Volunteer Support Weekly volunteer-coordinated blood donation shifts at blood centers in Kyiv, Lviv, Odesa, and Dnipro plus remote coordinator chats in 18 additional cities. Volunteers greet donors, assist with registration, and provide informational support to make donations comfortable and accessible. For Ukrainian blood donors aged 18-60.
• Plasma Telegram Chatbot (Чат-бот Плазма) Telegram-based chatbot that helps donors register for blood donations, select a blood center and appointment day/time, and connects them with Blood Agents volunteer coordinators across 17+ Ukrainian cities. For individual blood donors seeking convenient self-serve scheduling.
• Blood Donor Planning Mobile App

Quantifiable outcome

• 17,000+ blood donors engaged from 2015–2024
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• JYSKcoreGTM or Marketing PartnerDanish retail chain of household goods. Ran charity sticker campaigns (2023: furniture for 12 blood centers; 2024: 500,112 UAH for blood donation projects). Offers 15% discount to blood donors at all JYSK Ukraine stores for 3 months post-donation.
• Dila Laboratory (ДІЛА)coreStrategic or Co-development PartnerUkrainian medical laboratory. Jointly conducted large-scale research on blood donor motivation, barriers, and health. Created special blood donor health screening package (#460). Collaborated on the '(Не) залізні' project promoting iron health among donors.
• Silpo (Сільпо)majorGTM or Marketing PartnerUkrainian supermarket chain. Hosted ARTDONATION poster exhibitions in Silpo stores (Pavla Tychyny Street 1v and Yaroslavska 56a in Kyiv) and provided prize sponsorship for the 2023 ArtDonation competition.
• BakehousemajorGTM or Marketing PartnerUkrainian bakery. Since 2019, Bakehouse has weekly supplied cookies to donors at Amosov Heart Institute and Ohmatdyt. Longest and most dedicated donor support partnership for Blood Agents. Also funded the donor app development campaign.
• NamelakaminorGTM or Marketing PartnerUkrainian confectionery. Continues the tradition started by Liza Glotova of providing custom gingerbread, cakes, and pastries for donors at Ohmatdyt and other Kyiv locations.
• Madheads Coffee RoastersminorGTM or Marketing PartnerUkrainian specialty coffee roaster. Since December 2022, provides free coffee drupes (coffee grounds) to donors in Kyiv, Dnipro, Lviv, and Odesa.
• Good Bread from Good PeopleminorGTM or Marketing PartnerUkrainian bakery that provides pastries to blood donors as a thank-you gift.
• Projector InstitutemajorGTM or Marketing PartnerUkrainian creative education institution. Provides prizes (free annual course access) for ARTDONATION poster competition winners across multiple years.
• AVANGARDEN GallerymajorGTM or Marketing PartnerKyiv gallery and restaurant space. Hosts the monthly 'Portrait for Donation' photo events and ARTDONATION exhibitions. Gallery co-founder Karina Kachurovska serves on the ARTDONATION 2025 jury.
• Lenovo UkraineminorGTM or Marketing PartnerTechnology company that provided prizes (Lenovo Tab P12 Pro tablet) for ARTDONATION 2023 competition winners.
• Osnovy PublishingminorGTM or Marketing PartnerUkrainian book publisher. Provided 'mini-library' prizes for ARTDONATION 2021 winners and book The Art Of Ukrainian Sixties for ARTDONATION 2023 runner-up.
• EPAM SystemscoreTechnology or IntegrationGlobal software development company with Ukrainian presence. Supporting the development of the first Ukrainian blood donation planning mobile app with a dedicated team.
• Voki GamesminorStrategic or Co-development PartnerUkrainian mobile game studio that created comics featuring Blood Agents' blood cell characters to raise funds for pin collection purchases. Also contributed 5,000 UAH to pin collection fundraiser.
• Angry AgencymajorGTM or Marketing PartnerUkrainian creative agency that designed the ARTDONATION competition identity and the 'Кров чарівна' photo project branding, working with Blood Agents across multiple years.
• Dibrovin ConsultingminorImplementation/ SI/ Consulting PartnerUkrainian consulting firm. Founder Viktor Dibrovin conducted individual analytics with key Blood Agents team members and facilitated a two-day strategic session for the entire operations team, supported by ISAR Yesnannia.
• Аптека Доброго ДняminorGTM or Marketing PartnerUkrainian pharmacy chain offering Blood Agents donors a 15% discount on all products nationwide (July 2024 – May 2025), redeemable via promo code from the Plasma chatbot.
• Книголав PublishingminorStrategic or Co-development PartnerUkrainian book publisher. Collaborated with Blood Agents and author Iryna Vyhovska to create the children's book 'Пригоди в Кровбурзі' (Adventures in Bloodburg), teaching children about blood and donation through storytelling.

Scale indicators12 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• American Red Cross (Blood Services): The U.S. arm of the Red Cross operates the largest single blood-collection network in the United States, combining volunteer recruitment, donor scheduling, and corporate blood drives — the same operational pillars Blood Agents builds in Ukraine, but at national-infrastructure scale.
• NHS Blood and Transplant: The UK statutory body responsible for blood, plasma, and organ donation, including volunteer donor engagement and corporate partnerships. A scaled incumbent version of Blood Agents' coordination and donor-experience mandate.
• Canadian Blood Services: Canada's national blood operator, combining donor recruitment, scheduling, and corporate/partner engagement. The public-sector analogue of what Blood Agents is building as a nonprofit in Ukraine.
• OneBlood: Large U.S. nonprofit blood center serving the southeastern U.S. with mobile blood drives, donor scheduling platforms, and corporate partnerships. Comparable in operational mix (mobile drives + corporate clients + donor technology).
• Vitalant: One of the largest nonprofit blood-collection organizations in the United States, operating donor recruitment drives, mobile blood drives, and donor-scheduling technology. Directly comparable in business model to a scaled Blood Agents.
• Australian Red Cross Lifeblood: The blood-collection arm of the Australian Red Cross, operating donor recruitment, mobile drives, and partner programs. Comparable as a Red Cross–affiliated national blood donor-recruitment operator.

Regional players

• Come Back Alive (Повернись живим): Major Ukrainian charitable foundation supporting the Defense Forces with tactical equipment and training since 2014. Comparable as a wartime-mission Ukrainian nonprofit with overlapping corporate partners (banks, retail) and recurring monthly donation mechanics.
• Tabletochki Foundation: Leading Ukrainian pediatric oncology charity that combines donor fundraising, corporate partnerships, and community mobilization in Ukraine. Comparable as a regionally prominent health nonprofit with overlapping corporate-partner relationships and donor engagement playbook.

Direct peers

• Donor.ua: Ukrainian volunteer blood-donor community platform that recruits donors, schedules donations at blood centers, and supports the same target population as Blood Agents. The most direct head-to-head competitor in Ukrainian donor recruitment and coordination.

Others

• DKMS: Global nonprofit dedicated to recruiting bone marrow and blood-stem-cell donors, with community-driven campaigns and corporate partnerships in many countries. Comparable as a donor-recruitment nonprofit with similar community-engagement and partner-driven fundraising mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bloodagents
• Facebookfacebook.com/bloodagentsua
• Instagraminstagram.com/blood_agents_ua
• LinkedInlinkedin.com/company/bloodagents

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blood agents