Bloom Floral Design

What Bloom Floral Design does

Bloom Floral Design, operating as BLOOM floral design LLC, is a boutique wedding and event floral design studio founded in 2008 by Jennifer Haf and headquartered in Charlevoix, Michigan. The company designs and produces custom floral arrangements for luxury weddings and events across Northern Michigan and internationally, offering a tiered service architecture that ranges from à la carte event florals under $10,000 to full-service custom design at $10,000 and above, up to destination event curation beginning at $20,000 for weddings outside the region. Core products include bridal bouquets, ceremony installations, reception centerpieces, chuppahs, arches, pedestals, and venue transformations, all executed by a senior team with 40+ combined years of design experience.

The business operates a multi-channel distribution model anchored by a seasonal European-inspired retail flower shop in Downtown Charlevoix (May–October), a full e-commerce storefront selling vase arrangements and wrapped bouquets in Petite, Medi, and Grande tiers ($50–$150), and a dedicated Petite BLOOM online ordering platform (June–September) that sells preset à la carte event florals across six seasonal palettes. The studio sources premium blooms globally with a stated preference for local and domestic supply, including from its own proprietary on-site flower farm, Spirit of BLOOM. Marketing is primarily organic, driven by an Instagram/Facebook/Pinterest presence, an editorial blog, a wedding portfolio gallery, and earned media features in wedding publications.

BLOOM serves a primary customer segment of discerning couples planning luxury weddings in Northern Michigan and at international destination venues (Italy, Mexico, Florida, Colorado), supplemented by local retail flower customers and self-directed Petite BLOOM buyers. Go-to-market is consultation-driven and high-touch, with complimentary design consultations following an event inquiry form on the website. The company is privately held with no institutional funding and approximately 10 employees.

Name

Bloom Floral Design

Legal name

BLOOM floral design LLC

Website

https://bloomfloraldesign.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Floral Design is a boutique luxury wedding and event floral design studio founded in 2008 in Charlevoix, Michigan, serving discerning couples across Northern Michigan and at international destination venues with tiered custom floral services and a seasonal retail flower shop.

Ownership category

akta.pro rank

Product category

Wedding & Event Floral Design

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC)

Keywords

• Wedding floral design
• Event floral services
• Custom floral arrangements
• Destination wedding florals
• Retail flower shop

Headquarters

HQ city

Charlevoix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Wedding & Event Floral Services: BLOOM offers three tiered service levels: (1) À la carte design for budgets under $10,000 featuring curated floral pieces without full production planning; (2) Full-service custom floral design for $10,000 and above including comprehensive planning, installations, and on-site styling; (3) Destination event curation beginning at $20,000 covering full-scale floral design, logistics coordination, and travel for events beyond Northern Michigan. All service tiers are sold directly through event inquiry and consultation.
2. Retail Flower Shop Sales: Seasonal brick-and-mortar flower shop sales in Downtown Charlevoix (May–October). Customers purchase fresh cut flowers, wrapped bouquets, and vase arrangements in person. Also available for local delivery within Charlevoix (49720) for $10 and to Petoskey downtown, Bay Harbor, and Bay View for $10.
3. Online Flower Shop: E-commerce retail sales of flowers and arrangements via the company website. Products include vase arrangements (Petite $50, Medi $100, Grande $150) and wrapped bouquets in the same size tiers. Gift certificates starting at $25. Local delivery and in-store pickup available.
4. Petite BLOOM A La Carte Event Florals: A separate online ordering line for event florals (June–September) serving clients who want quality BLOOM florals without full-service commitment. Clients choose a Northern Michigan-inspired palette and order preset floral items directly from the website. Pickup at studio the morning of the event.
5. Gift Certificates: Gift certificates sold online starting at $25, available in various amounts. Free USPS shipping is offered when customers select pickup at checkout and provide a mailing address. Revenue realized upon purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bloom Floral Design is a Charlevoix, Michigan-based floral design studio that creates custom wedding and event flowers through three tiered service offerings: À la carte design (under $10,000), Full Service custom floral design ($10,000+), and Destination Event Curation ($20,000+). The studio is complemented by the Petite BLOOM à la carte event floral sub-brand (June–September), a seasonal retail flower shop in Downtown Charlevoix (May–October), and a full online flower shop selling vase arrangements, wrapped bouquets, and gift certificates.

Product overview

Bloom Floral Design offers a tiered service structure for wedding and event floral design. The core offerings include Full Service Custom Floral Design for clients investing $10,000 and above with comprehensive design planning and on-site styling; À la carte Floral Design for budgets under $10,000 offering streamlined, focused pieces; and Destination Event Curation starting at $20,000 for events beyond Northern Michigan. Supporting these services is Petite BLOOM, a sub-brand offering a la carte event flowers (DAYDREAM, SPRING MEADOW, FLOWER FARM, FOREST FLOOR, AUTUMN HARVEST, DESIGNER'S CHOICE) available June through September. The company also operates a retail online flower shop selling cut flower arrangements in Grande, Medi, and Petite sizes (both in vases and wrapped bouquets) plus gift certificates starting at $25.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Custom Floral Design Comprehensive custom wedding floral design service for clients investing $10,000 and above, including full design planning, detailed installations, and on-site styling for space transformation. Targeted at luxury wedding clients seeking an immersive, fully customized floral experience.
• À la carte Floral Design Streamlined floral design service for budgets under $10,000, focusing on thoughtfully selected pieces such as personal flowers, centerpieces, and small installations without full-scale design planning. Designed for clients seeking curated florals with a simplified approach.
• Destination Event Curation Full-scale floral design service for destination events beyond Northern Michigan with investments beginning at $20,000, including floral logistics coordination and travel. Serves couples planning destination weddings in locations such as Italy, Cabo San Lucas Mexico, Palm Beach Florida, Captiva Island, and Colorado.
• Petite BLOOM (À la carte Event Florals) A la carte event flowers sub-brand available June through September, offering preset floral items with simplified online ordering for clients who do not need full service design offerings. Clients choose a Northern Michigan-inspired color palette collection (DAYDREAM, SPRING MEADOW, FLOWER FARM, FOREST FLOOR, AUTUMN HARVEST, DESIGNER'S CHOICE) and pick up arrangements at the studio.
• Flowers in Grande Vase Large cut flower arrangement approximately 24 inches in height, designed in a signature designer-selected vase for special occasion gifts or client appreciation. Available via the seasonal flower shop and online store.
• Flowers in Medi Vase Medium-sized cut flower arrangement approximately 18 inches in height, designed in a signature designer-selected vase, ideal for birthdays or new baby celebrations. Available via the seasonal flower shop and online store.
• Flowers in Petite Vase Smallest cut flower arrangement approximately 12 inches in height, designed in a signature designer-selected vase, perfect for everyday gift-giving. Available via the seasonal flower shop and online store.
• Grande Wrapped Bouquet Large wrapped bouquet with signature eco-friendly paper wrap, silk ribbon, and care instructions for arranging in one's own vase at home. Available via the seasonal flower shop and online store.
• Medi Wrapped Bouquet Medium wrapped bouquet with signature eco-friendly paper wrap, silk ribbon, and care instructions for arranging in one's own vase at home. Available via the seasonal flower shop and online store.
• Petite Wrapped Bouquet Small wrapped bouquet with signature eco-friendly paper wrap, silk ribbon, and care instructions for arranging in one's own vase at home. Available via the seasonal flower shop and online store.
• Gift Certificate Gift certificates available starting at $25, redeemable for any Bloom Floral Design products or services with free USPS shipping when pickup option is selected at checkout.

Quantifiable outcome

• 18+ years of wedding and event floral design experience with hundreds of regional and destination events completed
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Ann Travis EventscoreStrategic or Co-development PartnerWedding planning firm specializing in Northern Michigan destination weddings. Ann Travis Events collaborated with BLOOM on multiple featured weddings including a lakeside Northern Michigan celebration, a Detroit Institute of Arts wedding, and a private lakeside home wedding. Planners and florist work together on design concept, timeline, and full event execution.
• Lauren Jacks EventscoreStrategic or Co-development PartnerNorthern Michigan wedding planner. Collaborated with BLOOM on Pria & Nolan's Inn at Bay Harbor wedding, executing a refined green-and-white, garden-inspired design with layered floral arrangements. Co-created editorial-quality weddings featured in BLOOM's portfolio.
• Conradie Event DesigncoreStrategic or Co-development PartnerWedding and event design firm. Coordinated a Lake Michigan waterfront wedding with BLOOM featuring a custom tent structure, lush floral installations, and lakeside ceremony design. Known for high-detail event execution in the Michigan wedding market.
• A Day in May EventscoreStrategic or Co-development PartnerWedding planning team specializing in high-touch, artful events. Partnered with BLOOM on a wedding inspired by the 'Gnosis' mural at Faena Hotel in Miami Beach, translating art into atmospheric floral design. Characterized as a 'rockstar design and planning team' by BLOOM.
• Elsilu EventscoreStrategic or Co-development PartnerWedding planning firm. Collaborated with BLOOM on a destination wedding at Chileno Bay Resort & Residences in Los Cabos, Mexico. Executed a refined all-white palette luxury celebration for high school sweethearts, managing logistics across borders with BLOOM providing full floral design.
• Jenna Greenawalt PhotographyminorStrategic or Co-development PartnerProfessional wedding photographer. Captured a Detroit Institute of Arts wedding for BLOOM's portfolio. Photography preserves the emotion, scale, and elegance of the event in a 'timeless way', contributing to BLOOM's marketing and portfolio quality.
• Christina Harrison PhotographyminorStrategic or Co-development PartnerWedding photographer based in the Northern Michigan region. Captured Pria & Nolan's Inn at Bay Harbor wedding featured on BLOOM's blog and portfolio.
• Kate HeadleyminorStrategic or Co-development PartnerWedding photographer. Documented a vibrant, garden-inspired Northern Michigan lakeside wedding with a summer yellow and orange floral palette. Contributed to BLOOM's featured wedding portfolio.
• Chelsey Barhorst PhotographyminorStrategic or Co-development PartnerWedding photographer. Captured a lakeside Lake Michigan celebration with custom tent structure, lush floral installations, and romantic summer palette. Photography featured in BLOOM's blog portfolio.
• James and Schulze PhotographyminorStrategic or Co-development PartnerPhotography duo. Captured the Faena Hotel Miami Beach art-inspired wedding featured on BLOOM's blog, documenting the immersive floral design inspired by Juan Gatti's 'Gnosis' mural.
• Niki Marie PhotographyminorStrategic or Co-development PartnerWedding photographer. Documented the Los Cabos destination wedding at Chileno Bay Resort for BLOOM, featuring all-white luxury floral design. Photography portfolio featured on BLOOM's blog.
• Castle FarmscoreChannel Partner/ Reseller/ DistributorHistoric European-inspired wedding venue in Charlevoix, Michigan. One of Michigan's most iconic wedding venues. Castle Farms serves as a recurring venue partner, referring couples to BLOOM for floral services and has featured BLOOM's work in their vendor testimonials. Multiple weddings featured in BLOOM's portfolio were held at Castle Farms.
• Inn at Bay HarborcoreChannel Partner/ Reseller/ DistributorPremier waterfront hotel and event venue on Lake Michigan's shoreline in Bay Harbor, Michigan. BLOOM has executed multiple weddings at this venue. Inn at Bay Harbor functions as a venue that recommends BLOOM to booking couples and hosts recurring featured events.
• The Perry HotelminorChannel Partner/ Reseller/ DistributorBoutique hotel with historic charm and panoramic views of Little Traverse Bay in Northern Michigan. Listed as a recommended fall wedding venue by BLOOM, serving as a venue referral source for their floral services.
• Chileno Bay Resort & Residences (Auberge Collection)coreChannel Partner/ Reseller/ DistributorLuxury resort and event venue in Los Cabos, Mexico. Hosted a prominent destination wedding featured on BLOOM's blog and portfolio. Serves as a venue referral for BLOOM's destination event services, with the property's architecture and oceanfront setting complementing BLOOM's floral design aesthetic.
• Faena Hotel Miami BeachminorChannel Partner/ Reseller/ DistributorLuxury hotel in Miami Beach, Florida, known for its art-forward programming. The 'Gnosis' mural by Juan Gatti served as inspiration for a BLOOM wedding design story featured on the blog. The hotel's art programming provides design inspiration context rather than an active referral relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bows + Arrows Flowers: Bows + Arrows is a Dallas-based luxury wedding and event floral design studio known for editorial-style, garden-inspired arrangements. Comparable to BLOOM in serving high-end wedding clients with bespoke design across full-service and destination event tiers.
• McKenzie Powell Floral: McKenzie Powell is a luxury wedding florist known for destination events and editorial-quality design. Comparable to BLOOM in custom wedding florals for high-end couples with destination capability.
• Saipua: Saipua is a luxury wedding and event floral design studio based in New York that operates its own flower farm and blends bespoke event florals with retail and educational offerings. Directly comparable to BLOOM's combination of premium wedding florals, on-site flower farm sourcing, and seasonal garden-inspired design aesthetic.
• Mark's Garden: Mark's Garden is a Los Angeles-based floral design firm specializing in luxury weddings and events, with a strong retail and event business. Comparable to BLOOM in offering tiered services including bespoke wedding florals and high-volume premium event production.
• Putnam Flowers: Putnam Flowers is a Boston-based luxury wedding and event floral design studio that combines retail and event services. Comparable to BLOOM in tiered service offerings, premium pricing, and seasonal local sourcing emphasis.
• The Flower House Floral Design: The Flower House is a boutique floral design firm producing luxury weddings and events with on-site garden sourcing. Comparable to BLOOM in combining seasonal local flower sourcing with bespoke wedding design for premium clients.
• Holly Heider Chapple Flowers: Holly Heider Chapple is a Virginia-based luxury wedding and event florist known for large-scale installations and destination work. Comparable to BLOOM in destination wedding capability, premium positioning, and full-service design including custom installations.

Broad incumbents

• FTD Companies: FTD is a large national floral delivery network with affiliate florists across the country. Comparable to BLOOM as a competing retail flower delivery and arrangement business, though at a vastly different scale and without BLOOM's bespoke wedding specialization.
• 1-800-Flowers.com: 1-800-Flowers.com is a major consumer floral and gifting retailer with nationwide delivery. Comparable to BLOOM as a competing retail florist/gift business, albeit operating at mass-market scale rather than bespoke luxury weddings.

Emerging players

• Floret Flowers: Floret is a specialty cut flower farm and seed business with design services. Comparable to BLOOM in operating its own flower farm with seasonal local sourcing ethos, though primarily a producer/educator rather than high-volume wedding studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BLOOMcharlevoix
• Instagraminstagram.com/bloomfloraldesign
• Pinterestpinterest.com/bloomupnorth
• LinkedInlinkedin.com/company/bloom-floral-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Floral Design