Bloom: A Counseling Collective

What Bloom: A Counseling Collective does

Bloom: A Counseling Collective is a San Diego-based, California-incorporated nonprofit mental health practice founded in 2021 that delivered individual, couples, family, child, adolescent, and trauma therapy through a tiered clinical staff of licensed Marriage & Family Therapists (LMFTs), board-registered associate therapists, and supervised Master's-level therapist trainees. The practice priced licensed sessions at $200 and associate sessions at $90 on a per-session, pay-as-you-go basis, and supplemented fee-for-service revenue with a scholarship program covering up to 8 sessions at 100% for qualifying MediCal recipients with children in the home and individuals from historically marginalized groups, as well as with sliding-scale Licensed Specific Scholarships and community donations. Its technology stack was minimal: a Squarespace website with mission, team, resources, and donation pages, an Instagram presence, and direct scheduling for in-person sessions (with limited virtual-only delivery by one clinician). The customer base was a long tail of individuals, couples, and families in the San Diego area, with priority segments including LGBTQIA+ clients, BIPOC clients, and MediCal-eligible families. Go-to-market was community-led, driven by Instagram, organic website content, and referrals from aligned community partners (including Stronger Together Counseling Services, Supportive Connections Community Services, and The Transcending Pathway). Management consisted of Hannah Branch (Program Director and Clinical Supervisor), Tiffany Rodrigues (Assistant Program Director and Clinical Supervisor), Katie Hickman (Office Manager), and marketing staff CrystaL Lina and Cheri Smith.

As of the latest source data, Bloom is in active wind-down: the organization is preparing to close at the end of summer, is not accepting new clients, and is referring prospective clients to its community partners for continued care. No funding rounds, acquisitions, parent entities, investors, or expansion initiatives are reported.

Name

Bloom: A Counseling Collective

Legal name

Bloom: A Counseling Collective

Website

https://bloomsandiego.org

Company type

Private

Founded year

2021

Operating status

Closed

Headcount range

1–10 employees

Short description

Bloom: A Counseling Collective is a San Diego nonprofit therapy practice, founded in 2021, delivering individual, couples, family, child, and trauma therapy through licensed, associate, and trainee clinicians, with tiered pricing and a scholarship program for MediCal-eligible and marginalized clients. The organization is currently preparing to close.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health counseling
• Family therapy services
• Couples therapy sessions
• Trauma therapy support
• Community counseling practice

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapy Session Fees: Revenue is generated through per-session fees for therapy services. Different pricing tiers exist based on therapist credentials: licensed therapists at $200/session, associate therapists at $90/session. Additional revenue streams include scholarship program contributions and donations from the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bloom: A Counseling Collective is a San Diego-based nonprofit counseling practice that delivers individual, couples, family, child/adolescent, and trauma therapy through three clinician tiers: licensed marriage and family therapists ($200/session), associate therapists registered with California's Board of Behavioral Sciences ($90/session), and supervised graduate-level therapist trainees. A scholarship program covers up to eight sessions at 100% for qualifying MediCal recipients and historically marginalized clients.

Product overview

Bloom: A Counseling Collective is a San Diego-based mental health practice offering tiered therapy services at different price points: licensed therapist sessions ($200), associate therapist sessions ($90), and supervised trainee sessions. The organization supplements these with a scholarship program covering up to 8 sessions at 100% for qualifying clients. A resource hub provides crisis support and community connections, while a referral network helps connect clients with partner organizations. The practice is currently transitioning toward closure.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Therapist Services Individual, couples, family, child/adolescent, and trauma therapy sessions delivered by fully licensed marriage and family therapists who have completed all requirements to practice independently in California, billed at $200 per session for San Diego individual consumers.
• Associate Therapist Services Therapy sessions delivered by associate therapists who have completed graduate education and training and are registered with the California Board of Behavioral Sciences, billed at $90 per session for San Diego individual consumers seeking a more affordable option.
• Therapist Trainee Services Therapy sessions delivered by graduate students in the final year of their Master's programs, supervised throughout by Bloom's clinical supervisors, offered to San Diego clients as an entry-level service tier within the collective.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Stronger Together Counseling ServicesminorOthersCommunity partner organization providing similar accessible mental health services. Bloom refers clients to this organization as part of their closure transition. They share a similar commitment to accessible mental health services and comparable pricing structures.
• Supportive Connections Community Services (SCCS)minorOthersCommunity partner that shares an office space with Bloom. Provides accessible mental health services with comparable pricing. Bloom refers clients to this organization during their closure transition.
• The Transcending PathwayminorOthersMental health service provider recommended by Bloom for clients seeking continued care. Offers comparable accessible mental health services and shares Bloom's mission of accessible care.

Scale indicators1 record

Recent moves5 records

Broad incumbents

• BetterHelp: Largest online therapy platform offering individual, couples, and teen therapy via subscription. Broad incumbent serving similar use cases (individual/couples/family therapy) at scale, but delivered virtually rather than in-person like Bloom.
• Talkspace: Public online therapy and psychiatry platform serving individuals, couples, and teens with subscription-based virtual sessions. Broad incumbent in the same therapy services category as Bloom, with substantially greater scale and payer partnerships.

Direct peers

• Two Chairs: Outpatient therapy practice operating multiple physical locations with employed therapists, focused on measured-outcome mental health care. Comparable as a multi-therapist outpatient practice model with explicit quality and accessibility framing.
• Supportive Connections Community Services (SCCS): San Diego community partner that shares an office space with Bloom and offers comparable accessible mental health services. Functions as a referral destination during Bloom's closure and is a same-market direct peer.
• Open Path Psychotherapy Collective: National nonprofit network connecting clients with therapists for $30-$80 sessions. Closest direct peer to Bloom's mission of affordable, accessible therapy for underserved populations including low-income and marginalized communities.
• Octave: Outpatient mental health practice combining individual therapy, couples therapy, and group sessions across multiple clinic locations. Directly comparable as a multi-modality, multi-therapist outpatient counseling practice.
• Stronger Together Counseling Services: San Diego community mental health organization explicitly named as a Bloom referral partner. Operates with comparable pricing structures and a shared commitment to accessible mental health services in the same geographic market.

Emerging players

• Cerebral: Telehealth mental health platform providing therapy and medication management, with a strong focus on anxiety, depression, and ADHD. Comparable as an outpatient mental health service provider, but telehealth-only with subscription pricing.
• Lyra Health: Mental health benefits platform partnering with employers to provide therapy and coaching to employees and their families. Comparable as an outpatient therapy provider but with employer-sponsored payment model rather than direct consumer/sliding-scale model.

Regional players

• The Transcending Pathway: Mental health service provider specifically named by Bloom as a referral partner during closure. Operates in San Diego with a comparable mission of accessible, identity-affirming care; serves as a regional direct comparator.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bloomsandiego
• LinkedInlinkedin.com/company/bloom-a-counseling-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom: A Counseling Collective