BluAgri

Name

BluAgri

Legal name

BluAgri Srl

Website

https://bluagri.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BluAgri, an Italian ag-biotech firm founded in 2017, develops biological soil and plant inputs that activate native beneficial microorganisms via proprietary yeast strains, serving farmers and agronomists across viticulture, olive, fruit, horticulture, arable crops, and livestock sectors in Italy, Brazil, the USA, and France.

Ownership category

akta.pro rank

Product category

Agricultural Biological Inputs

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

akta.pro secondary industry

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK)

Keywords

• Biological agricultural inputs
• Soil microbiome activators
• Crop-specific fertilizers
• Organic farming solutions
• Agricultural biostimulants

Headquarters

HQ city

Pramaggiore (VE)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Biological Products: BluAgri generates revenue through the sale of biological agricultural inputs including fertilizers and soil activators for viticulture, olive growing, fruit growing, horticulture, arable land, and animal husbandry applications. Products are sold in various formulations (powder, liquid) for different application methods including fertigation, foliar spray, and seed treatment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

BluAgri manufactures and sells proprietary biological agricultural inputs (fertilizers and soil activators) that activate native soil microorganisms to improve soil health, root development, and plant nutrient absorption. Products are organized into crop-specific lines (viticulture, olive growing, fruit growing, horticulture, arable land, animal husbandry) in powder and liquid formulations for fertigation, foliar spray, and seed treatment applications. All products are certified for organic farming under EU Regulation 2018/848.

Product overview

BluAgri offers a comprehensive portfolio of biological agricultural products organized into crop-specific lines. The core technology activates native soil microorganisms to improve soil health, root development, and plant nutrient absorption. Product lines include: BluVite (viticulture) with variants including Easy, Pro, Red, Root 1, Root 2, Smart Ground, Smart Leaf, and ReVive for vineyard applications; BluOlivo (olive growing) with Easy, L, Smart Ground, Smart Leaf variants; BluFrutta (fruit growing) with Easy, L, and specialty products for Kiwi, Apple, Pomegranate, and Grape; BluOrticole (vegetables/horticulture) with Easy, Easy Legumi, L, Start, Start Legumi variants; BluCampo, BluCereali, BluMais, BluSoia, BluSovescio, BluMedica (arable crops/grains); BluCotone (cotton), BluPastagem (pastures); BluCarota, BluCipolla, BluPatata, BluPomodoro (vegetable-specific products); Polvere di Roccia (rock dust for crop protection); and BluVasca (livestock manure treatment). All products are allowed in organic farming per EU Regulation 2018/848.

Differentiator

Problem solved

Functional benefit

Brands

• BluVite: Product line for viticulture - activates native beneficial microorganisms in vines and soil to restore microbiological biodiversity and renew efficient root systems.
• BluOlivo
• BluFrutta
• BluCampo
• BluOrticole
• BluVasca

Products and services

• BluVite Line (Viticulture) Microbial activator for vines and soil that restores microbiological biodiversity and renews root systems, enabling 30% reduction in chemical nitrogen fertilization. Includes variants for different grape varieties (red, white, sparkling), application methods (fertigation, foliar), and growth stages (rooting, maintenance, post-harvest).
• BluOlivo Line (Olive Growing) Activates biological mechanisms for soil health and olive tree vitality, reducing nitrogen fertilization by up to 20% in the first year. Includes formulations for new orchard growth, adult orchard maintenance, fertigation, and foliar application.
• BluFrutta Line (Fruit Growing) Technical line for fruit trees (kiwi, apple, pomegranate, grape) that promotes root assimilation and nutrient uptake with 20% nitrogen fertilization reduction in the first year. Includes multipurpose and crop-specific products for new and adult orchards.
• BluOrticole Line (Horticulture) Activates biological motor in soil and plant for rapid crop establishment through synergistic action of the rhizosphere microbiological pool. Products for vegetables and legume crops including germination and root establishment enhancement.
• Arable Land / Row Crop Lines (BluCampo, BluCereali, BluMais, BluSoia, BluSovescio, BluMedica, BluCotone, BluPastagem) Product lines for broadacre crops including corn, soy, cereals, cotton, pastures, cover crops, and legumes. Enables optimization of chemical nitrogen fertilization by up to 50%. Includes seed treatment and soil application products (BluMais 1/2, BluSoia 1/2, BluCereali 1/2, BluSovescio, BluMedica 1/2, BluCotone, BluPastagem, BluCampo).
• Vegetable-Specific Products (BluCarota, BluCipolla, BluPatata, BluPomodoro) Crop-specific two-product kits for carrots (improves germination speed, size, color), onions (improves rooting, leaf production, bulb maturation), potatoes (improves sprouting, tuber uniformity), and tomatoes (improves post-transplant rooting, fruit quality).
• Polvere di Roccia (Rock Dust) Natural product that creates a white film on plants refracting UV and infrared rays, protecting foliage from heat stress, sun burn, and cracking while preventing fungal diseases.
• BluVasca (Animal Husbandry Line) Product designed to reduce odor, ammonia content, and surface crust formation in manure stored in under-floor pits, pre-basins, and storage tanks in livestock facilities.

Quantifiable outcome

• 30% reduction in chemical nitrogen fertilization for viticulture
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• EVER srlcoreStrategic or Co-development PartnerBluAgri was founded in 2017 within EVER srl as a result of long years of research and field experimentation. EVER srl is the parent company from which BluAgri emerged as an internal innovation initiative focused on sustainable agriculture.
• Poderi OdderominorStrategic or Co-development PartnerVineyard collaboration for BluVite 2021 case study with experimental trials and data collection on grape production improvements.
• Embrapa Uva e VinhocoreStrategic or Co-development PartnerPartnership with Brazilian agricultural research institution (Empresa Brasileira de Pesquisa Agropecuária) to study BluVite Root's ability to mitigate copper phytotoxicity in young grape plants.
• Sohma/EsalqcoreStrategic or Co-development PartnerResearch partnership with ESALQ (Escola Superior de Agricultura Luiz de Queiroz) group conducting soil quality studies in 10 areas in Brazil during the first year of study.
• PifferAgrominorStrategic or Co-development PartnerConducted two-year study evaluating BluSoia product positioning and use in two different soil management situations (trampling area vs no-till).
• 3TentosminorStrategic or Co-development PartnerResearch conducted in the R&D sector of 3Tentos in Santa Bárbara do Sul, Brazil on soybean crops over two consecutive seasons.
• Accert Pesquisa e ConsultoriaminorStrategic or Co-development PartnerResearch in Balsas/MA, Brazil on soybean and corn crops evaluating product efficiency including nematode management.
• Agro7 Gestão e Consultoria RuralminorStrategic or Co-development PartnerComplete study in Patrocínio/MG evaluating all agronomic plant characters, disease incidence, and nematodes in soybean and safrinha corn.
• Exacta AgriscienceminorStrategic or Co-development PartnerResearch in Pelotas/RS evaluating BluSoia response in soybean agronomic characteristics and productivity in lowland soils.
• Instituto PhytusminorStrategic or Co-development PartnerResearch in Itaara/RS on soybean and corn crops over two consecutive seasons evaluating soil activation and microbial C content.
• Ceres Consultoria AgronômicaminorStrategic or Co-development PartnerResearch in Primavera do Leste/MT evaluating all agronomic plant characters and positive productivity effects in soybean and safrinha corn.
• Grupo AgrosminorStrategic or Co-development PartnerResearch conducted at experimental station in Júlio de Castilhos and network trials throughout Rio Grande do Sul state.
• Instituto AgroconectminorStrategic or Co-development PartnerThree-season study in Erechim/RS on soybean showing increased plant mass, nodules, legumes, and productivity along with higher silicon accumulation and soil enzymatic activity.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Agrinos: Biological crop input company offering microbial-based soil health and nutrition products. Comparable as a focused emerging player in the same biostimulant/microbial-activation category as BluAgri.

Direct peers

• Symborg: Spanish-origin agricultural biotechnology company producing microbial inoculants and biostimulants for horticulture, vineyards, and broadacre crops. Directly comparable niche player with similar focus on soil microbiome activation.
• Valagro: Italian-headquartered global leader in biostimulants and specialty plant nutrition. Closely comparable to BluAgri as a fellow Italian biological-input company serving specialty crops (vineyards, orchards, row crops) with crop-specific biostimulant portfolios.
• Lallemand Plant Care: Yeast- and bacteria-based biostimulant and biocontrol specialist. Highly comparable to BluAgri given the overlapping use of selected yeast strains and microbial activation technologies for soil health and crop performance.
• Italpollina: Italian biostimulant and organic fertilizer manufacturer (now part of Hello Nature). Directly comparable to BluAgri for its microbial and plant-based biostimulants targeted at vineyards, horticulture, and broadacre crops, with similar geographic exposure to Europe and Latin America.
• Bioibérica: Spanish life-science company with an agricultural biostimulant division focused on amino-acid and plant-based biostimulants. Comparable to BluAgri for crop-stress mitigation and yield-enhancement positioning in specialty crops.

Regional players

• Bioceres Crop Solutions: Argentina-based agricultural biologics company with a portfolio of microbial inoculants, biostimulants, and seed treatments for row crops. Comparable as a Latin American-focused biological input peer with overlapping soy/corn product lines.

Broad incumbents

• Novozymes (Novonesis): Global enzyme and microbial solutions giant with a sizable agricultural biologics portfolio (formerly partnered with Bayer in BioAg Alliance). Comparable as a broad incumbent with overlapping biostimulant and soil-microbiome technology platforms.
• UPL Corporation: Global agrochemical major with an expanding biostimulant and biosolutions portfolio (including acquisitions of companies like Arysta and Bioferma). Comparable as a broad incumbent offering biological alternatives to conventional fertilizers.
• Koppert Biological Systems: Dutch global leader in biological crop solutions including biostimulants, biocontrol, and pollination. Comparable as a much larger incumbent offering overlapping biostimulant products for protected and open-field agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuTbQEQiPj9TdThi1b0ABAQ
• Facebookfacebook.com/BluAgrisrl
• LinkedInlinkedin.com/company/bluagri
• Instagraminstagram.com/bluagri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BluAgri