Blueforce
Blueforce is Turkey's largest VDA-licensed AdBlue (AUS 32) producer, manufacturing automotive chemicals — including antifreeze, screen wash, AUS 40 marine, and auto care products — across six Turkish facilities and a German branch, serving 5,000+ B2B customers in fuel distribution, OEMs, logistics, and fuel stations across 41 countries.
- Company typePrivate
- Founded2010
- HeadquartersBaşiskele, Kocaeli, Türkiye
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blueforce does
Blueforce, operating as AMC Mühendislik ve Otomotiv Anonim Şirketi, is a Turkish manufacturer of automotive chemicals headquartered in Başiskele, Kocaeli. Founded in 2010 as a vehicle type-approval engineering firm, the company pivoted in 2013 to VDA-licensed AdBlue (AUS 32) production and has since grown into Turkey's largest AdBlue producer, holding a perfect 100/100 VDA audit score and reference-facility status. The portfolio has expanded to include AUS 40 marine-grade urea, AUS 20 industrial urea, antifreeze, screen wash, pure water, auto care chemicals, and dispensing transfer equipment. The company serves 5,000+ customers across all 81 Turkish provinces and exports to 41 countries, operating six production sites in Turkey (with a seventh planned for Q4 2024) and an international branch in Stuttgart, Germany (BlueForce GmbH, opened August 2023).
The technical core is the proprietary SmartBlue Otomasyon Sistemi, which connects AdBlue pumps and interface units to computers via web services for real-time sales monitoring, fleet card management, RFID-based vehicle and customer recognition, and regulatory (EPDK) data tracking. An in-house TÜRKAK-accredited laboratory (TS EN ISO/IEC 17025:2017) supports quality control with ICP-MS heavy metal analysis and full physicochemical testing. Production inputs are partially vertically integrated, including reverse-osmosis pure water used in AdBlue and antifreeze.
The business model is B2B direct sales with own-branded fleet delivery, supplemented by a 7-region WhatsApp-led sales channel and dealer/branch offices. Revenue streams include bulk (dökme) and packaged AdBlue, adjacent automotive fluids, transfer equipment hardware, and SmartBlue automation system sales. Pricing is quote-based and not publicly disclosed. Key customer segments are fuel distribution companies (including ALPET and Karlas Akaryakıt), vehicle OEMs, lubricant manufacturers, automotive after-sales operators, logistics fleets, and fuel station networks. In August 2024 the company restructured from a limited şirket to an anonim şirket (joint stock company), with no external venture or private equity investment disclosed.
Blueforce firmographics
Firmographics- Name
- Blueforce
- Legal name
- AMC MÜHENDİSLİK VE OTOMOTİV ANONİM ŞİRKETİ
- Website
- https://blueforce.com.tr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueforce is Turkey's largest VDA-licensed AdBlue (AUS 32) producer, manufacturing automotive chemicals — including antifreeze, screen wash, AUS 40 marine, and auto care products — across six Turkish facilities and a German branch, serving 5,000+ B2B customers in fuel distribution, OEMs, logistics, and fuel stations across 41 countries.
- Ownership category
- akta.pro rank
Blueforce industry classification
Industry- Product category
- Automotive Chemicals Manufacturing
- akta.pro primary industry
- Passenger Vehicle Exhaust & Emissions Control Manufacturing (ICE) (IMACAAAI)
Keywords
Where Blueforce is headquartered
LocationHeadquarters
- HQ city
- Başiskele, Kocaeli
- HQ country
- Türkiye
- HQ region
- Europe
Offices8 records
Markets served
Blueforce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- AdBlue (AUS 32) Production and Sales: Licensed VDA production of AdBlue (AUS 32) - a 32.5% urea and 67.5% purified water solution used in SCR systems to reduce NOx emissions from diesel vehicles. Core business with VDA license and ISO 22241 certification.
- AUS 40 (Marine Grade Urea Solution): ISO 1811-1 compliant 40% urea solution for marine SCR systems, serving maritime sector with deniz sınıfı (marine grade) product line.
- AUS 20 (Industrial Urea Solution): Urea solution for industrial burner systems to eliminate NOx gas from smoke residue, used in wood preservation applications.
- Automotive Chemicals (Screen Wash and Antifreeze): Production and sales of screen wash (camsuyu) in summer, winter, and all-season formulations, and antifreeze products (TS 3582, BS 6580, ASTM D 3306 compliant) for cooling systems.
- Transfer Equipment: Sale of AdBlue transfer equipment including automatic nozzles, manual plastic nozzles, Piusi suction pumps, counters, and complete dispensing systems.
- SmartBlue Automation System: Software and hardware system for AdBlue pump automation, fleet management, and distribution monitoring. Revenue from system sales, installation, and potentially ongoing support.
- Pure Water (Saf Su): Production and sale of pure/distilled water using reverse osmosis technology for industrial use.
- Automotive Care Products: Sale of Blueforce branded automotive care chemicals including tire shine, car shampoo, wheel cleaners, and Carix branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B bulk/corporate sales (dökme - bulk) |
| Unit Pricing | Pay-as-you-go | Packaged products (paketli) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Blueforce product offering
Product offeringCore offering
Blueforce produces VDA-licensed AdBlue (AUS 32) diesel exhaust fluid and related urea solutions (AUS 40 marine grade, AUS 20 industrial) used in SCR systems to reduce NOx emissions from diesel vehicles, along with automotive chemicals including antifreeze, screen wash, pure water, auto care products and AdBlue transfer/dispensing equipment. The company also sells its proprietary SmartBlue Automation System, an RFID-based pump and fleet management platform for AdBlue distribution. It serves fuel distributors, OEMs, lubricant makers, logistics fleets and fuel station networks through direct sales, a branch network and exports to 41 countries.
Product overview
Blueforce is a Turkish manufacturer of automotive chemical products with a diversified portfolio centered on emission reduction solutions (AdBlue/AUS products), automotive fluids (antifreeze, screen wash, pure water), and auto care chemicals. The company operates as the parent brand (alongside SmartBlue and Torkblue sub-brands) under AMC MühENDİSLİK VE OTOMOTİV A.Ş. The product portfolio includes: AUS 32 (AdBlue®) as the flagship product meeting ISO 22241/DIN 70070/VDA standards; AUS 40 marine-grade urea for maritime SCR systems; AUS 20 for combustion systems; antifreeze (organic/inorganic) meeting TS 3582/BS 6580/ASTM D3306; screen wash in summer/winter/all-season variants; pure water; and auto care products. The technology layer consists of the SmartBlue Automation System as the core platform managing AdBlue pump operations, supplemented by Vehicle Recognition and Customer Recognition modules using RFID technology, plus a Management Panel for centralized monitoring. Transfer equipment (nozzles, pumps, meters) complements the offering. The company operates 5+ production facilities across Turkey (Kocaeli, İzmir, Samsun, Adana, Diyarbakır, Aksaray) with exports to 41 countries.
Differentiator
Problem solved
Functional benefit
Brands
- SmartBlue: SmartBlue Otomasyon Sistemi - AdBlue pump automation system enabling online monitoring, pump management, fleet card controls, and vehicle recognition for AdBlue distribution.
- Torkblue
Products and services
- AdBlue (AUS 32)
- AUS 40 (Marine Grade Urea Solution)
- AUS 20 (Industrial Urea Solution)
- Antifreeze (Antifriz)
- Screen Wash (Cam Suyu)
- Pure Water (Saf Su)
- Auto Care Products (Oto Bakım Ürünleri)
- Transfer Equipment (Transfer Ekipmanları)
- SmartBlue Automation System (SmartBlue Otomasyon Sistemi)
- Laboratory Services (Laboratuvar Hizmetleri)
Quantifiable outcome
- Achieved 100/100 score in VDA audit - first Turkish manufacturer to become reference facility for industry
- +3 more outcomes
Companies that use Blueforce
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
Blueforce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature9 records
Blueforce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Kocaeli University - Doğa ve Hayvan Dostları Kulübü (Nature and Animal Friends Club)minorCSR collaboration with Kocaeli University students for World Street Animals Day. Blueforce volunteers and university students conducted food feeding activities in Kocaeli University area and Umuttepe region. Partnership aims to raise awareness about street animal welfare and encourage other companies to collaborate with animal welfare organizations.
- ALPETcoreStrategic partnership with ALPET (part of Zeren Group) for operational processes including bulk and packaged product groups for 2025. Blueforce CEO Erdal Çınarcı and ALPET General Manager Murat Batzmaz met in October 2024. ALPET is a Fenerbahçe sponsor and major fuel distribution company. Both companies emphasize mutual trust and collaboration as the foundation of their partnership.
- Karlas AkaryakıtminorCustomer testimonial praising Blueforce as the highest quality AdBlue producer in the sector. Karlas Akaryakıt distributes Blueforce's AdBlue products through their fuel station network.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Blueforce competitors and assessment
Company assessmentBroad incumbents
- Yara International: Global Norwegian nitrogen/urea major that is one of the world's largest AdBlue/DEF producers (Yara AdBlue, Air1). Broad incumbent in the same underlying chemistry, with substantially larger scale, vertical integration into urea, and global distribution that Blueforce competes against in export markets.
- CF Industries: US-listed nitrogen products leader that produces diesel exhaust fluid (DEF) for North American and select international markets. Overlaps with Blueforce through urea-based emissions fluids, but operates at much larger scale and from a different geographic base.
- Cummins (Fleetguard DEF): US diesel-engine OEM that produces and supplies DEF/AdBlue as part of its Fleetguard filtration and emissions product portfolio. Direct overlap on the end-product AdBlue and SCR consumables market, with Blueforce also selling into logistics/OEM customers.
- Shell (AdBlue / DEF): Global energy major that produces and distributes AdBlue/DEF through its fuel-station and B2B channels in Europe, Africa and other regions. Adjacent competitor with similar fuel-distribution-customer overlap to Blueforce's B2B fuel-distributor base.
- Mitsui Chemicals (AdBlue): Japanese chemicals group producing AdBlue/DEF for the Asian market through joint ventures and licensed manufacturing. Adjacent competitor with similar product line but different geography and broader chemical portfolio.
- TotalEnergies (AdBlue/DEF): Global oil major that produces and distributes AdBlue alongside its fuel-station network across Europe, MENA and Africa. Competes with Blueforce both as a bulk AdBlue producer and as a downstream fuel-distribution channel partner.
- BASF (Air1 / AdBlue): Global chemical major producing AdBlue under the Air1 brand and operating multiple licensed production sites worldwide. Direct overlap with Blueforce's core product offering, with substantially broader portfolio, R&D depth, and global reach.
Direct peers
- Novax Kimya: Turkish AdBlue and automotive chemical manufacturer competing directly with Blueforce in the domestic Turkish fuel-distribution channel. Closest in-region direct peer, with similar product range and customer segments.
- GreenChem Holding: Dutch AdBlue/DEF producer with a similar specialty-chemicals business model focused on automotive diesel exhaust fluid across Europe. Closest direct peer to Blueforce given the comparable product mix, regulatory positioning, and European commercial footprint.
- Kruse Automotive (Kruse-Gruppe): German AdBlue producer and one of the original VDA-licensed manufacturers, with private-label and own-brand supply to European fuel distributors. Direct competitor to Blueforce in the European VDA-licensed AdBlue segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueforce social profiles
Digital presenceBlueforce compliance and trust
Trust signalCompliance16 records
Blueforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueforce leadership team
Management profileNumber of profiles
Profiles1 record
Blueforce subsidiaries and ownership
Company hierarchySubsidiaries2 records
Blueforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueforce
What does Blueforce do?
Blueforce produces VDA-licensed AdBlue (AUS 32) diesel exhaust fluid and related urea solutions (AUS 40 marine grade, AUS 20 industrial) used in SCR systems to reduce NOx emissions from diesel vehicles, along with automotive chemicals including antifreeze, screen wash, pure water, auto care products and AdBlue transfer/dispensing equipment. The company also sells its proprietary SmartBlue Automation System, an RFID-based pump and fleet management platform for AdBlue distribution. It serves fuel distributors, OEMs, lubricant makers, logistics fleets and fuel station networks through direct sales, a branch network and exports to 41 countries.
Is Blueforce a public or private company?
Blueforce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueforce founded?
Blueforce was founded in 2010. It employs 11 to 50 people.
Where is Blueforce based?
Blueforce is headquartered in Başiskele, Kocaeli, Türkiye, in the Europe region.
How does Blueforce make money?
Eight revenue lines are on record. AdBlue (AUS 32) Production and Sales are the primary driver. The others are AUS 40 (Marine Grade Urea Solution), AUS 20 (Industrial Urea Solution), automotive Chemicals (Screen Wash and Antifreeze), transfer Equipment, smartBlue Automation System, pure Water (Saf Su) and automotive Care Products.
Who are Blueforce's main competitors?
Broad incumbents on record are Yara International, CF Industries, Cummins (Fleetguard DEF), Shell (AdBlue / DEF), Mitsui Chemicals (AdBlue), TotalEnergies (AdBlue/DEF) and BASF (Air1 / AdBlue). Direct peers are Novax Kimya, GreenChem Holding and Kruse Automotive (Kruse-Gruppe).
Does Blueforce have an API?
No public API is recorded for Blueforce.
What industry is Blueforce in?
Blueforce's product category is Automotive Chemicals Manufacturing. Its primary akta.pro industry code is IMACAAAI, Passenger Vehicle Exhaust & Emissions Control Manufacturing (ICE).