Blue Ocean Strategy Awards
- Company typePrivate
- Founded2014
- HeadquartersParis, Paris, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
Blue Ocean Strategy Awards firmographics
Firmographics- Name
- Blue Ocean Strategy Awards
- Legal name
- Blue Ocean Awards
- Website
- https://blue-ocean-awards.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Blue Ocean Strategy Awards industry classification
Industry- Product category
- Business Awards and Strategy Coaching
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)
Keywords
Where Blue Ocean Strategy Awards is headquartered
LocationHeadquarters
- HQ city
- Paris, Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Blue Ocean Strategy Awards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Competition and Event Services: Organization of Blue Ocean Awards competitions across multiple countries with ceremonies, jury evaluations, and winner recognition. Revenue from event organization and participation fees.
- Coaching and Training: Level 1 coaching at 4,000€ per group (8 hours, 4 sessions of 2 hours, max 4 participants) for Blue Ocean Strategy implementation. Level 2 coaching available for deeper exploration. Certifications provided upon completion.
- Platform Subscription (Blue Ocean STARTER): Collaborative platform with AI assistance, unlimited moderators, participants, and project spaces. Includes 2 hours of expert coaching per month. Web app accessible from any device.
- Certification Programs: Blue Ocean Strategy certification for individuals who complete training programs. Credential IDs provided for LinkedIn and CV sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Level 1: Make my offer Blue Ocean - 8h coaching for teams |
| Subscription | Multi-year contract | Level 2: Find and explore my Blue Ocean - 10 sessions |
| Subscription | Monthly | Blue Ocean STARTER Platform - Unlimited team collaboration with AI |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Blue Ocean Strategy Awards product offering
Product offeringCore offering
Blue Ocean Strategy Awards organizes an annual international competition recognizing startups, SMEs, and societal-impact companies that have successfully implemented Blue Ocean Strategy to create new market spaces. The competition is supported by the Blue Ocean STARTER collaborative AI platform for strategy deployment, structured coaching services delivered by certified practitioners, and a professional certification program for individuals. The awards are directly inspired by the methodology developed by Professors W. Chan Kim and Renée Mauborgne at the INSEAD Blue Ocean Strategy Institute.
Product overview
Blue Ocean Strategy Awards operates as a multi-product organization offering both an award competition and supporting tools/services for Blue Ocean Strategy implementation. The core product is the Blue Ocean Awards Competition, which recognizes companies successfully implementing Blue Ocean Strategy. This is supported by the Blue Ocean STARTER collaborative AI platform for strategy deployment, Blue Ocean Strategy Coaching services for operational implementation support, and Certification programs for professional credentials. The organization is directly inspired by the Blue Ocean Strategy methodology developed by Professors W. Chan Kim and Renée Mauborgne at INSEAD.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Ocean STARTER: Collaborative AI-powered platform for Blue Ocean Strategy deployment with tools and workspaces
- Blue Ocean Strategy Coaching
Products and services
- Blue Ocean Awards Competition Annual international competition recognizing and highlighting companies (startups, ex-startups, and SMEs) that have successfully implemented Blue Ocean Strategy. Awards are presented in multiple categories: BABY (revenue less than 2 million euros), MENTOR (revenue over 2 million euros), SOCIETAL (positive social impact), and HACKATHON (HEC Paris projects).
- Blue Ocean STARTER Collaborative web application platform powered by artificial intelligence that helps teams deploy Blue Ocean Strategy following the Blue Ocean SHIFT process. Includes workspace tools, AI assistance (AI Identifier of Non-Customers, AI Descriptor of Six Paths, AI Evaluator of Blue Ocean Market), real-time interactive features designed for touch screens, unlimited moderators/participants/project spaces, integrated chat/video/social features, and 2 hours of expert coaching per month.
- Blue Ocean Strategy Coaching Operational coaching sessions led by certified Blue Ocean Strategy experts that prepare finalists for the Blue Ocean Awards. Includes group feedback, virtual workspaces, and real-life implementation support delivered via video or face-to-face. Includes tools such as Strategy Canvas, Non-Customers, 6-Path Framework, 4-Actions Grid, and Blue Ocean Matrix.
- Certification - Blue Ocean Strategy for Action Professional certification program for Blue Ocean Strategy methodology, providing credentials (credential ID) that can be shared on LinkedIn and CVs. Offered as part of the coaching and training packages.
Quantifiable outcome
- 91% of winners funded within 6 months
- +1 more outcomes
Companies that use Blue Ocean Strategy Awards
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Blue Ocean Strategy Awards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Blue Ocean Strategy Awards partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- INSEAD Blue Ocean Strategy InstitutecoreCo-organization partner. The awards are directly inspired by Blue Ocean Strategy from Professors W. Chan Kim and Renée Mauborgne who co-direct the INSEAD Blue Ocean Strategy Institute in Fontainebleau. International closing ceremonies held at INSEAD.
- Startup Tamil NaducoreCo-organizer of India editions. Partners for Umagine Tamil Nadu events. Local partner representing Blue Ocean Awards in India.
- French Embassy in SenegalcoreCo-organizer of Senegal editions. Supports award ceremonies and winner recognition events at D-HUB of Dakar.
- French Embassy in South AfricacoreCo-organizer of South Africa editions. Partners for ceremony and jury activities.
- Consulate General of France in PondicherrycoreCo-organizer of India editions. Supports activities in Tamil Nadu region.
- mByomcoreLocal partner representing Blue Ocean Awards in India.
- aHOPEcoreLocal partner representing Blue Ocean Awards in India.
- HEC PariscoreHackathon category partner. Provides HEC incubator access for winners. Part of ecosystem network.
- AXESSIOcoreTraining organization behind Blue Ocean Awards. RCS PARIS 422 470 286. Registered training organization with declaration number 11754937675.
- ForbesminorMedia partner for press coverage and visibility.
- MichelinminorSponsor and partner, particularly for Michelin Mobility International awards track.
- Saint-GobainminorSponsor with External Ventures division presenting winners.
- French TechminorEcosystem partner for French startup community.
- INPI (Institut National de la Propriété Industrielle)minorFrench national IP office as partner and jury member.
- DER/FJ (Délégation à l'Entrepreneuriat Rapide des Femmes et des Jeunes)coreSenegal government agency co-organizing Senegal editions at D-HUB of Dakar.
- UNISA (University of South Africa)minorAcademic partner for South Africa editions.
- City of TshwaneminorMunicipality partner for South Africa editions.
- OrangeminorTelecom partner presenting Senegal winners.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Blue Ocean Strategy Awards competitors and assessment
Company assessmentOthers
- Bpifrance: French public investment bank and jury member. Comparable as an ecosystem participant that evaluates, certifies, and channels funding to French SMEs/startups — overlapping in audience (Blue Ocean applicants) and outcome (funding acceleration).
Direct peers
- Strategyzer: SaaS platform and education business built around a single business strategy methodology (Business Model Generation / Value Proposition Design). Comparable as a methodology-anchored, training-plus-software business serving strategy practitioners and corporate teams.
- Blue Ocean Strategy Practitioners Network: The broader Blue Ocean Strategy practitioner/training ecosystem linked to the INSEAD institute. Comparable in monetizing methodology training, certification, and community around the same framework the awards certify.
- TechCrunch Disrupt Startup Battlefield: Annual global startup competition with jury-driven evaluation and visibility-driven winner outcomes. Comparable in applying an awards/competition format to surface early-stage companies and connect them with capital.
- EY Entrepreneur Of The Year: Global flagship business awards program recognizing high-growth entrepreneurs. Comparable as a multi-country, jury-led competition that uses prestige and ecosystem validation to accelerate winner visibility and funding outcomes.
- Forbes 30 Under 30: High-profile international recognition program with similar marketing partnership (Forbes is a Blue Ocean Awards media partner). Comparable as a brand-driven awards platform that monetizes visibility for emerging founders.
Regional players
- Concours Lépine: Historic French innovation/awards competition. Comparable as a long-tenured French awards event that recognizes innovative products and inventors, though focused on consumer inventions rather than business-model innovation.
Broad incumbents
- HEC Paris - Centre Entrepreneurship: Core strategic partner for the Hackathon category and ecosystem member. Comparable as a French-based entrepreneurship ecosystem operator that co-organizes startup recognition programs and feeds a similar early-stage founder pipeline.
- MIT Technology Review Innovators Under 35: Long-running global recognition program for emerging innovators. Comparable as a globally branded awards platform that monetizes recognition through ecosystem events, lists, and regional editions across multiple countries.
- INSEAD Blue Ocean Strategy Institute: The academic institute co-directing the methodology that anchors the awards. It owns the source IP, training, and broader Blue Ocean Strategy practitioner network, making it the closest comparable 'brand' but operating at much larger scale across education and consulting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Blue Ocean Strategy Awards social profiles
Digital presenceBlue Ocean Strategy Awards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Ocean Strategy Awards leadership team
Management profileNumber of profiles
Blue Ocean Strategy Awards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Ocean Strategy Awards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Ocean Strategy Awards
What does Blue Ocean Strategy Awards do?
Blue Ocean Strategy Awards organizes an annual international competition recognizing startups, SMEs, and societal-impact companies that have successfully implemented Blue Ocean Strategy to create new market spaces. The competition is supported by the Blue Ocean STARTER collaborative AI platform for strategy deployment, structured coaching services delivered by certified practitioners, and a professional certification program for individuals. The awards are directly inspired by the methodology developed by Professors W. Chan Kim and Renée Mauborgne at the INSEAD Blue Ocean Strategy Institute.
Is Blue Ocean Strategy Awards a public or private company?
Blue Ocean Strategy Awards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Ocean Strategy Awards founded?
Blue Ocean Strategy Awards was founded in 2014. It employs 1 to 10 people.
Where is Blue Ocean Strategy Awards based?
Blue Ocean Strategy Awards is headquartered in Paris, Paris, France, in the Europe region.
How does Blue Ocean Strategy Awards make money?
Four revenue lines are on record. Competition and Event Services are the primary driver. The others are coaching and Training, platform Subscription (Blue Ocean STARTER) and certification Programs.
Who are Blue Ocean Strategy Awards's main competitors?
Bpifrance is listed as an others. Direct peers are Strategyzer, Blue Ocean Strategy Practitioners Network, TechCrunch Disrupt Startup Battlefield, EY Entrepreneur Of The Year and Forbes 30 Under 30. Concours Lépine is listed as a regional player. Broad incumbents are HEC Paris - Centre Entrepreneurship, MIT Technology Review Innovators Under 35 and INSEAD Blue Ocean Strategy Institute.
Does Blue Ocean Strategy Awards have an API?
No public API is recorded for Blue Ocean Strategy Awards.
What industry is Blue Ocean Strategy Awards in?
Blue Ocean Strategy Awards's product category is Business Awards and Strategy Coaching. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAOAN, Virtual Awards Ceremonies & Competitions (Judging, Voting). Its NAICS code is 56192.