Blue Wheels Veranstaltungstechnik GmbH

Name

Blue Wheels Veranstaltungstechnik GmbH

Legal name

Blue Wheels Veranstaltungstechnik GmbH

Website

https://bluewheels.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Event Technology: Complete event technology services from concept to implementation including lighting, sound, video, rigging, and IT infrastructure for trade fairs, corporate events, concerts, and streaming events
2. Dry Hire Equipment Rental: Rental of professional event technology equipment including audio, lighting, video, stage, and truss systems to agencies, companies, and event organizers
3. Used Equipment Sales: Sale of certified pre-owned event technology equipment with typical deployment cycle of maximum 3 years, all equipment checked for functionality and maintained

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Blue Wheels Veranstaltungstechnik GmbH is a full-service event technology provider delivering professional lighting, sound/audio, media and video (LED walls, projectors, streaming), rigging and stage construction, and event IT infrastructure for trade fairs, corporate events, conferences, concerts, and digital/hybrid events. The company additionally offers Dry Hire equipment rental and used equipment sales, with a modernized fleet renewed on a maximum 3-year cycle and an optimized Euro-6 truck logistics fleet.

Product overview

Blue Wheels Veranstaltungstechnik GmbH is a full-service event technology provider offering a comprehensive portfolio of equipment rental and technical services. The company operates as a single integrated offering rather than a platform-plus-modules architecture. Core service areas include: Beleuchtungstechnik (lighting technology with LED spots, moving lights, and control consoles), Beschallungstechnik (sound technology from compact speakers to line array systems), Medien- und Videotechnik (media and video including LED walls, projectors, and streaming), Rigging und Bühnenbau (stage construction and truss systems), Event-IT (network infrastructure and WiFi for events), and Dry Hire (flexible equipment rental). Additionally, the company sells used/refurbished equipment and provides full-service consulting from planning to execution. The portfolio is unified under the Blue Wheels brand with no distinct sub-brands or acquired products.

Differentiator

Problem solved

Functional benefit

Products and services

• Beleuchtungstechnik (Lighting Technology) Professional lighting solutions including LED spots, moving lights, and lighting control consoles for creating atmospheric event environments, delivered to corporate events, trade fairs, conferences, and concerts.
• Beschallungstechnik (Sound Technology) Audio equipment rental and services ranging from compact speakers to complete line array systems for concerts, trade fairs, and corporate events.
• Medien- und Videotechnik (Media and Video Technology) Video and projection technology including LED walls, projectors, professional product videos, and streaming solutions for visual event presentations.
• Rigging und Bühnenbau (Rigging and Stage Construction) Stage construction, truss systems, and suspension solutions for flexible and creative stage designs at events of all sizes.
• Event-IT (Event IT Infrastructure) IT infrastructure services for events including cabling, network infrastructure, WiFi installations, live streaming, signal distribution, and system monitoring during events.
• Dry Hire (Equipment Rental) Flexible rental service for professional event equipment including lighting, sound, LED systems, stage equipment, truss, projectors, and conference solutions, targeted at agencies, mid-sized companies, and event organizers who need equipment without full-service support.
• Gebrauchtverkauf (Used Equipment Sales) Sale of refurbished, technically flawless event equipment including lighting, audio, video, and stage technology, leveraging the company's maximum 3-year equipment renewal cycle.
• Full-Service Event Technology Consulting Complete event technology services from concept planning to implementation, including personalized consulting, technical planning, and smooth execution for trade fairs, events, and corporate presentations.

Quantifiable outcome

• Modern equipment with maximum 3-year deployment cycle ensures latest technology availability

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grand Hall ZollvereincoreStrategic or Co-development PartnerGrand Hall Zollverein in Essen serves as a key event location where Blue Wheels provides technical support for events. This partnership enables joint event production at one of the Ruhr area's prominent event venues, combining the historic industrial location with Blue Wheels' technical expertise for event production.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lang AG: German specialist in LED screen rental and event technology with strong trade fair focus. Directly comparable on the LED/installation business that Blue Wheels serves for customers like Continental and BASF.
• Habegger AG: Swiss-founded event technology provider with strong German footprint offering lighting, sound, video, rigging and stage construction for trade fairs, corporate events and live events. Direct peer in full-service event production model.
• satis&fy AG: Germany-headquartered full-service event technology provider offering lighting, audio, video, rigging, and staging with national and European reach. Closest comparable in terms of integrated service portfolio and target customers at trade fairs and corporate events.
• Gahrens + Battermann GmbH & Co. KG: German AV and event technology rental company specializing in media technology, conference technology and event AV for trade fairs and corporate customers. Highly comparable on rental-led business model and corporate/trade fair customer base.
• Neumann&Müller GmbH & Co. KG: German event technology service provider delivering audio, video, lighting, rigging and IT infrastructure for trade fairs, congresses and corporate events. Comparable in scope of disciplines and corporate/trade fair customer orientation.

Broad incumbents

• NEP Group: Global broadcast and event services company with AV/rigging capabilities serving corporate and live events. A larger, multi-continent incumbent that competes for complex technology installations.
• Production Resource Group (PRG): Global leader in entertainment and event technology including lighting, audio, video, and rigging. Significantly larger than Blue Wheels with broader geographic reach; competes for premium trade fair and corporate event RFPs.

Regional players

• Witzig Theobald GmbH: Germany-based event technology and exhibition services provider with similar trade fair and corporate event customer base. Comparable in size and service portfolio within the DACH event production market.
• HERRMANN Event Solutions GmbH: German event technology and exhibition stand services provider focused on DACH region. Comparable in trade fair/corporate customer profile and service integration, with regional overlap in German market.

Others

• LMP Lichttechnik AG: German distributor and integrator of professional lighting and event technology products. Comparable as a value-chain participant supplying LED and lighting technology into the event services ecosystem where Blue Wheels operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/blue-wheels-veranstaltungstechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Wheels Veranstaltungstechnik GmbH