BMW Lille - Groupe Autosphere

What BMW Lille - Groupe Autosphere does

BMW Lille (legal entity Bayern Lille By Autosphere) is a franchised BMW and MINI automobile dealership located at 16 rue du Haut de la Cruppe, Villeneuve d'Ascq, in the Nord department of France. It is operated as a single physical site within the Groupe Autosphere network, itself owned by Swiss-headquartered Emil Frey France. The dealership serves both individual retail consumers seeking new or pre-owned BMW/MINI vehicles and corporate fleet customers through a dedicated BMW for Business program, with a team of approximately 44 employees (firmographic count) and roughly 70+ named staff across sales, aftersales, parts, marketing, and support roles.

The product surface spans new BMW vehicles (including the full electric i-series range: iX1, iX2, i4, iX3, i5, iX, i7), new and used MINI vehicles, and an inventory of approximately 178 certified pre-owned units across BMW, MINI, Audi, and Mitsubishi brands. Ancillary technical capabilities include an after-sales workshop, a spare-parts store (magasin pièces de rechange), and IRVE-certified EV-charging installation services. The EV ecosystem is built on three integrated layers: home hardware (Legrand Green-Up reinforced socket from €499 TTC and 7.4–22 kW wallbox from €1,399 TTC with installation), a Home Charge monthly assistance subscription distributed via Securycar at €8.90/month, and a ChargeMap-powered roaming badge providing access to 550,000+ public charging points across France and Europe for €19.90. Vehicle financing is facilitated through Autosphere Financement (CGI Finance / PRIORIS), and short-term rentals are available under BMW Rent.

Revenue is generated across eight streams - one-time new vehicle sales, one-time used vehicle sales, recurring aftersales/workshop services, parts and accessories hardware sales, EV hardware sales, the Home Charge recurring subscription, financing transaction fees, and BMW Rent short-term rentals. Public pricing spans €16,799–€20,899 for used vehicles and €520–€1,190/month for promotional new-vehicle leases. Go-to-market combines direct retail (physical showroom and SEO-optimized online inventory with appointment booking), dedicated field sales for corporate fleets (BMW for Business), and local community engagement (BMW Golf Cup Lille, Café Business networking, open-house test-drive events, charity drives such as Octobre Rose). The dealership is privately held with no public disclosure of financial results.

Name

BMW Lille - Groupe Autosphere

Legal name

BAYERN LILLE BY AUTOSPHERE

Website

https://bmw-lille.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BMW Lille is a franchised BMW and MINI dealership in Villeneuve d'Ascq, France, operating under Groupe Autosphere (Emil Frey France). It sells new and pre-owned vehicles and provides aftersales service, EV charging infrastructure, corporate fleet programs, and short-term rentals to retail and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Villeneuve d'Ascq

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new BMW and MINI vehicles, including electric models (iX1, iX2, i4, iX3, i5, iX, i7). Revenue generated per transaction with various promotional monthly payment offers.
2. Used Vehicle Sales: Sale of pre-owned BMW, MINI, and other brands. Inventory includes approximately 178 vehicles across brands with financing options through Autosphere Financement (CGI Finance).
3. After-Sales Service & Workshop: Workshop services including maintenance, repairs, and MOT inspections. Service direct line: 03 20 66 27 33. Operates Monday–Thursday 07:30–17:30, Friday 07:30–17:00.
4. Parts & Accessories Sales: Spare parts store (magasin pièces de rechange) operating Monday–Thursday 08:00–17:30, Friday 08:00–17:00. Phone: 03 20 66 27 37.
5. EV Charging Equipment & Installation: Sale and installation of home charging solutions (reinforced socket and wallbox), with bundled installation services by IRVE-certified professionals.
6. Home Charge Assistance Package: Monthly subscription at €8.90 TTC/month for EV charging equipment repair/replacement, home electrical assistance, and mobility solutions during equipment downtime.
7. Vehicle Financing: Financing and leasing solutions through Autosphere Financement (CGI Finance), including credit and LOA (Location avec Option d'Achat) for both new and used vehicles. Revenue generated through financing fees and interest.
8. BMW Rent (Vehicle Rental): Short-term vehicle rental service under BMW Rent brand, allowing customers to rent BMW vehicles from the Lille agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Authorized BMW and MINI franchise dealership located in Villeneuve d'Ascq, France, selling new and pre-owned BMW and MINI vehicles, providing after-sales maintenance and repair services, retailing spare parts, and offering EV charging solutions, vehicle financing, BMW Rent short-term rental, and BMW For Business corporate fleet services. The dealership operates a full physical showroom plus workshop and serves the Lille metropolitan area as part of the Groupe Autosphere / Emil Frey France dealer network.

Product overview

BMW Lille is a dual-brand automobile dealership operated by Groupe Autosphere (Emil Frey France), offering new and used vehicles across the BMW and MINI brands. The dealership operates as a single-location franchise in Villeneuve d'Ascq, selling new BMW models (including the full electric i-series lineup), new and used MINI vehicles, and certified pre-owned BMWs. The product portfolio centers on vehicle sales with integrated value-added services including home charging infrastructure for electric vehicles, EV roaming charging solutions via ChargeMap partnership, fleet management programs (BMW For Business), short-term vehicle rental (BMW Rent), after-sales maintenance, and third-party financing services.

Differentiator

Problem solved

Functional benefit

Brands

• BMW For Business: Corporate fleet and business vehicle solutions program for BMW vehicles
• Home Charge
• BMW Rent

Products and services

• New BMW Vehicles New BMW passenger vehicles including sedans, SUVs, coupés, and the full electric i-series lineup (iX1, iX2, i4, iX3, i5, iX, i7) sold at the Villeneuve d'Ascq dealership to individual retail and corporate customers.
• MINI Vehicles (New and Used) New and pre-owned MINI brand vehicles including Mini Cooper, Cooper S, Cooper SE (electric), Clubman, and Countryman models.
• BMW Used Vehicles Pre-owned BMW vehicles from Série 1 to X1 models with warranties including BMW Premium Selection and Confort Autosphere options, priced from €16,799 to €20,899 with financing from €289/month.
• After-Sales Service & Workshop Maintenance, repair, and MOT inspection services for BMW and MINI vehicles. Workshop operates Mon–Thu 07:30–17:30, Fri 07:30–17:00, with direct service line 03 20 66 27 33.
• Spare Parts & Accessories Store Retail sale of spare parts and accessories (magasin pièces de rechange) for BMW and MINI vehicles. Operates Mon–Thu 08:00–17:30, Fri 08:00–17:00. Phone: 03 20 66 27 37.
• Home Charge EV Charging Solutions Sale and installation of home EV charging equipment including Legrand Green-Up reinforced sockets (3.7 kW, from €499 TTC) and wallbox stations (7.4 kW–22 kW, from €1,399 TTC), with IRVE-certified professional installation, MaBorne app remote management, and Home Charge monthly assistance at €8.90/month covering repair/replacement and home electrical assistance up to €500/incident.
• EV Roaming Charging Badge (ChargeMap) ChargeMap-based roaming charging badge providing access to 550,000+ public charging points across France and Europe for €19.90 TTC with no subscription required.
• BMW For Business (Corporate Fleet Program) Dedicated corporate fleet program offering BMW Pure Editions configurations, Score Environnemental Minimal eligible electric vehicles for tax optimization under the French LOM law, dedicated business advisors, fleet electrification solutions, and workplace EV charging installation.
• BMW Rent (Short-Term Vehicle Rental) Short-term BMW vehicle rental service under the BMW Rent brand, available at the Villeneuve d'Ascq / Lille agency.
• Vehicle Financing (Autosphere Financement) Vehicle financing and leasing solutions through Autosphere Financement (CGI Finance), offering credit and LOA (Location avec Option d'Achat) for new and used vehicle purchases.

Quantifiable outcome

• Access to 550,000+ EV charging points across France and Europe via ChargeMap roaming badge
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• ChargeMapcoreTechnology or IntegrationGroupe Autosphere (BMW Lille's parent group) has a partnership with ChargeMap to provide EV charging roaming solutions. BMW Lille offers the ChargeMap badge to its electric vehicle customers, giving access to 550,000+ charging points across France and Europe. The badge is sold for €19.90 TTC with no subscription fee. This partnership enables BMW Lille to offer comprehensive EV ownership solutions beyond just vehicle sales.
• Home Charge (Securycar / Inter Partner Assistance)supportingOthersHome Charge is an EV charging assistance and home electrical breakdown service distributed by Autosphere through Securycar (a subsidiary of Inter Partner Assistance). The service provides repair/replacement of charging equipment, home electrical assistance up to €500/incident, and mobility solutions. BMW Lille offers this €8.90/month subscription as part of its EV ecosystem.
• Groupe Autosphere / Emil Frey FrancecoreOthersBMW Lille is a franchise of the Autosphere dealer group, itself part of Emil Frey France. The dealership operates under the BMW Bayern franchise and benefits from the group's digital platform, centralized inventory management, shared marketing resources, and access to the broader network of brand dealerships (BMW, MINI, Audi, Mitsubishi). The website URL (autosphere.fr) and branding confirm this affiliation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stellantis &You (formerly PSA Retail): OEM-owned retail network distributing Stellantis brands through showrooms with workshop, parts, financing and corporate fleet offerings. Comparable as a franchised dealer network in France with EV transition programs.
• Groupe Charles André (GCA): French automotive distribution group operating multi-brand franchises (including premium brands) with similar physical dealership, after-sales, and fleet service offerings. Directly comparable in business model and French market positioning.
• Car Avenue: French automotive distribution group operating multiple OEM franchises with sales, after-sales, and corporate fleet services. Comparable franchise dealership model targeting French retail and B2B customers.
• Maurin: French multi-brand dealership group operating franchises across premium and mainstream brands with integrated after-sales and corporate fleet services. Directly comparable franchised dealer operating model.
• Bodemer: Independent French automotive dealer group with multi-brand franchises, after-sales workshops, and used vehicle operations. Comparable as a regional French dealership group with similar OEM franchise model.
• BYmyCAR: One of France's largest multi-brand automotive dealership groups operating franchises across premium and volume brands with a similar showroom + after-sales + financing service model. Directly comparable as a French franchised dealer group of similar scale.
• Renault Retail Group (RRG): OEM-owned dealership network for Renault/Dacia in France with new/used sales, after-sales, financing and fleet services. Closely analogous dealer economic model with comparable service line breadth.

Broad incumbents

• Emil Frey (parent group): Swiss-headquartered automotive distribution group, parent of Autosphere/Emil Frey France and BMW Lille. While not a directly comparable entity, its dealership network operations across Europe are the broader incumbent context for BMW Lille's strategy and shared platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bmw-mini-autolille

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Lille - Groupe Autosphere