BMW Littoral & Latitude Automobiles

What BMW Littoral & Latitude Automobiles does

BMW Littoral & Latitude Automobiles is a privately held French automobile dealership group operating as an authorized BMW concessionnaire in the Brittany region of France. Founded in 1997 and headquartered in Vannes, the company runs three physical showroom-and-service locations under the sub-brands Pautric Lorient, Pautric Quimper, and Pautric Vannes, staffed by approximately 62 employees in total. The group sells new and pre-owned BMW vehicles to individual consumers and provides after-sales service, maintenance, and distribution of genuine BMW parts across its three locations.

The company's core offering is a traditional full-service automotive retail operation. Its product portfolio consists of the BMW vehicle range (new and pre-owned) plus servicing, warranty work, and parts. There is no proprietary technology platform disclosed in the source material; the business relies on BMW's manufacturer platform, partner portal (partenaire.bmw.fr), and conventional showroom infrastructure. Operations follow BMW's standardized concessionaire model rather than any bespoke technology stack.

Revenue is generated through two streams: one-time vehicle sales (new and pre-owned BMW units) and recurring after-sales service and parts transactions. Vehicles are priced according to manufacturer-suggested retail pricing with optional configurations; specific dealer-level pricing is not publicly disclosed. The customer base is exclusively individual consumers (B2C, persona-segmented horizontally) seeking premium vehicles and ongoing service, with no disclosed enterprise, fleet, or B2B accounts. Marketing is largely passive, leveraging the broader BMW brand presence and partner website referrals rather than independent demand-generation activity.

Name

BMW Littoral & Latitude Automobiles

Legal name

BMW Littoral & Latitude Automobiles

Website

https://bmw-littoral-latitude.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BMW Littoral & Latitude Automobiles is a privately held authorized BMW dealership group operating three showrooms (Pautric Lorient, Pautric Quimper, Pautric Vannes) in Brittany, France, selling new and pre-owned BMW vehicles and providing after-sales service to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lorient

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automobile Sales: Sale of new and pre-owned BMW vehicles through dealership network
2. After-sales Service and Parts: Vehicle maintenance, repair services, and genuine BMW parts distribution

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Authorized BMW dealership group operating three retail showroom locations in Brittany, France (Pautric Lorient, Pautric Quimper, and Pautric Vannes). The company sells new and pre-owned BMW vehicles and provides after-sales maintenance, repair, and genuine BMW parts through its physical dealership network.

Product overview

BMW Littoral & Latitude Automobiles is a BMW automobile dealership network offering vehicle sales across three locations in Brittany, France: Pautric Lorient, Pautric Quimper, and Pautric Vannes. The company provides new and pre-owned BMW vehicle sales and related automotive services through its dealership network.

Differentiator

Problem solved

Functional benefit

Brands

• Pautric Lorient: BMW dealership location in Lorient, Brittany
• Pautric Quimper
• Pautric Vannes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BMWcoreChannel Partner/ Reseller/ DistributorAuthorized BMW dealership operating under the BMW partner program. The company sells new and pre-owned BMW vehicles and provides after-sales service using genuine BMW parts. Operates three locations under the Pautric brand representing BMW in the Brittany region of France.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bodemer Auto: Bodemer Auto is a multi-brand French automotive dealer group operating showrooms across western France (Brittany and Pays de la Loire), comparable to BMW Littoral & Latitude Automobiles in scale, regional franchise model, and mix of new/used vehicle sales plus after-sales service.
• Jean Rouyer Automobiles: Jean Rouyer Automobiles is a French independent dealer group distributing multiple brands across regional sites, directly comparable in that it operates a similar franchise dealership network, sells new/pre-owned vehicles, and provides manufacturer-aligned servicing in regional French markets.
• Parot: Parot is a French automotive distribution group specializing in commercial vehicle sales and B2B/RPA dealer services, with a regional dealership presence. Comparable to BMW Littoral & Latitude as a regionally organized French franchise dealer group with multiple sites and manufacturer-aligned service operations.

Emerging players

• Reezocar: Reezocar is a French online platform for buying used vehicles, including a large selection of used BMW models. Comparable to the pre-owned side of BMW Littoral & Latitude's business in that it competes for the same used-BMW buyer in France through a digital-led model.

Broad incumbents

• Emil Frey France: Emil Frey France is the French arm of the large Swiss-based Emil Frey automotive distribution group, operating premium and volume-brand dealerships nationwide. Comparable as a multi-brand authorized dealer serving French consumers through physical showrooms and authorized service.
• Dubreuil Group Auto: The Dubreuil Group is a French diversified group whose automotive distribution arm operates multi-brand dealerships across France, including premium brands. Comparable to BMW Littoral & Latitude as a multi-site French authorized dealer providing vehicle sales and after-sales service for premium manufacturers.
• Renault Retail Group: Renault Retail Group is the manufacturer's own dealership subsidiary operating Renault and Dacia showrooms across major French cities, providing new/used sales and after-sales. Directly comparable to BMW Littoral & Latitude in the authorized manufacturer-affiliated retail dealership model it operates in France.
• Stellantis &You: Stellantis &You is the manufacturer-owned retail arm of Stellantis in France and the UK, operating showrooms for Peugeot, Citroën, Opel, DS, Fiat and others. Comparable as a national authorized dealer network providing new vehicle sales, used vehicles and manufacturer-aligned after-sales service in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/littoral-&-latitude-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Littoral & Latitude Automobiles