BOMA HOTEL

What BOMA HOTEL does

BOMA Hotel is a privately held, single-property 4-star lifestyle boutique hotel located at 7 rue du 22 Novembre in Strasbourg's pedestrianized Grande-Île district, France. The property was created by renovating a former bank building while preserving its facades, and is operated under a distinctive African-influenced "cool ethnic chic" design concept developed by Concept Innovation Manager Stéphanie Scharf. BOMA serves three demand pools — leisure travelers (individual and couple city-break guests), corporate seminar and meeting clients, and local Strasbourg diners and bar patrons — through an integrated stack of rooms, a daily bistro restaurant and bar, five seminar/meeting rooms, a wellness and fitness area, and an on-site retail boutique.

The hotel's technology stack is conventional hospitality infrastructure: a multilingual FR/EN/DE direct-booking website (developed/hosted by Api & You) with a 10% direct-booking discount, third-party integration with Secure Hotel Booking for room reservations and ZenChef for restaurant table reservations, Technogym fitness equipment, and an energy-saving room automation system that powers off lighting when rooms are unoccupied. A proprietary sleep product anchors the guest experience: the Simmons BOMAtelas mattress designed exclusively for the property, HEFEL Tencel duvets, and DODO plant-based memory foam pillows. The property carries Clef Verte (Green Key) sustainable tourism certification (re-awarded 2026) and runs a documented ESG program spanning soap recycling, organic-waste collection, paper/cardboard recycling, reforestation with the Office National des Forêts, and a social-employment recycling partnership via Elise.

BOMA generates revenue from seven streams: room bookings across four categories (Cool, Top, Extra, Waouh/Junior Suite), restaurant and bar food and beverage, seminar/event venue rentals, wellness and massage services, special packages (e.g., the €112.60 riverboat sightseeing package), on-site BOMA Shop retail, and ancillary services (€24/night parking, pet supplement, laundry). Pricing is unit-based, direct-to-consumer is the primary go-to-market, and the hotel is plugged into the SOGEHO Stay Collection distribution network. Corporate compliance runs through UMIH union membership and Médiation Tourisme Voyage (MTV) consumer mediation.

Name

BOMA HOTEL

Legal name

BOMA

Website

https://boma-hotel.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

BOMA Hotel is a privately held, single-property 4-star lifestyle boutique hotel in central Strasbourg, France, operating rooms, a bistro and bar, five seminar rooms, wellness facilities, and an on-site retail shop. It serves leisure travelers, corporate seminar clients, and local diners under a distinctive African-influenced design concept.

Ownership category

akta.pro rank

Product category

Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFAEAI

Lounge Bars & Hotel Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Boutique hotel accommodation
• Hotel restaurant dining
• Seminar meeting facilities
• Wellness fitness services
• Hotel room bookings

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Room Bookings: Primary revenue stream from guest room bookings across multiple room categories (Cool, Top, Extra, Waouh/Junior Suite). Revenue generated through direct website bookings with 10% direct booking discount and third-party booking platforms.
2. Restaurant and Bar Services: Bistro restaurant open 7am-10pm serving breakfast, lunch, dinner with full bar. Restaurant open to both hotel guests and local patrons. Revenue from food and beverage sales including cocktails, wines, spirits, and seasonal menus.
3. Seminar and Event Venues: Revenue from renting out 5 seminar rooms (COOL 18m², TOP 28m², EXECUTIVE 43m², WA- 67m², -OUH 44m², WAOUH 111m²) for business events, meetings, and conferences with various seating configurations.
4. Wellness Services: Revenue from massage services, private wellness sessions, and fitness room access.
5. Special Packages and Offers: Bundled packages including riverboat sightseeing trips (from €112.60), third night free promotions, and seasonal offers combining accommodation with local experiences.
6. BOMA Shop: On-site retail shop selling local artisan products including jewelry (Gigi Clozeau, Made by Papa), leather goods, Alsatian products (Alsatrucs), candles, board games, adult games, bags, and branded merchandise (telephones, lamps, Villeroy & Boch mugs, BOMAdeleine, wine, jam, honey).
7. Ancillary Services: Additional revenue from private car park (€24/night), pet accommodations (with supplement), and laundry services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BOMA is a 4-star boutique hotel in Strasbourg city centre offering accommodation across multiple room categories (Cool, Top, Extra, Waouh/Junior Suite) with premium Simmons BOMAtelas mattresses and HEFEL Tencel bedding. The property also operates an on-site bistro restaurant and bar open daily from 7am to 10pm, five seminar/meeting rooms for business events accommodating up to 65 persons, a Technogym-equipped fitness room with massage services, and an artisan shop selling local craft products.

Product overview

BOMA Hotel is a four-star lifestyle hotel in Strasbourg's city centre offering accommodation with African-influenced ethnic chic design. The property features Hotel Rooms with premium bedding (Simmons mattresses, Tencel duvets, memory foam pillows), BOMA Restaurant/Bistro open daily for meals and events, five Seminar/Meeting Rooms for business events (capacities 6-65 persons), Wellness & Fitness facilities with Technogym equipment, a BOMA Shop selling local crafts and artisanal products, and Events programming including live music and themed evenings. Special offer packages like the Strasbourg Riverboat Sightseeing Package combine accommodation with local experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms

Quantifiable outcome

• 10% direct booking discount offered to guests booking through hotel website
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SOGEHO (Stay Collection)coreChannel Partner/ Reseller/ DistributorBOMA is part of the SOGEHO Stay Collection hotel group, providing marketing, booking platform integration, and distribution network access for the property.
• Secure Hotel BookingcoreChannel Partner/ Reseller/ DistributorThird-party online booking platform enabling guests to reserve hotel rooms through secure payment processing system.
• ZenChefcoreTechnology or IntegrationRestaurant table reservation platform integrated into hotel website allowing guests and local patrons to book tables at the BOMA bistro.
• SapocycleminorStrategic or Co-development PartnerUsed soap recycling organization that collects and repurposes hotel soap to give it a second life, supporting BOMA's sustainability commitments.
• VeoliaminorStrategic or Co-development PartnerWaste management service provider collecting and recycling organic waste from the hotel, supporting BOMA's waste management and environmental sustainability initiatives.
• SolikendminorStrategic or Co-development PartnerSocial and solidarity economy company supporting environmental organizations including Surfrider, Water Family, and Planète Urgence through partnerships with hospitality businesses.
• EliseminorStrategic or Co-development PartnerOrganization providing paper and cardboard collection and recycling services. Their workforce consists primarily of people with disabilities or integration difficulties, combining social and ecological objectives.
• Office National des ForêtsminorStrategic or Co-development PartnerNational Forestry Office partnership supporting tree reforestation project in Saint Nabord, Vosges mountains, across 5 hectares of forest land.
• Gigi ClozeauminorChannel Partner/ Reseller/ DistributorJewelry designer featured in the BOMA Shop, offering artisan jewelry products for sale to hotel guests and visitors.
• Made by PapaminorChannel Partner/ Reseller/ DistributorArtisan product designer featured in the BOMA Shop offering small leather goods and accessories for sale to hotel guests.
• AlsatrucsminorChannel Partner/ Reseller/ DistributorLocal Alsatian artisan product company supplying regional specialty products including decorative items and food products for the BOMA Shop.
• Villeroy & BochminorChannel Partner/ Reseller/ DistributorPremium tableware brand providing personalized mugs available for purchase in the BOMA Shop.
• Médiation Tourisme Voyage (MTV)minorOthersTourism and travel mediator organization for dispute resolution. BOMA is a member of this mediation service through its UMIH professional union membership.
• UMIHminorOthersUnion des Métiers et des Industries de l'Hôtellerie (French Hotel Industry Union), the professional organization representing BOMA in the tourism mediation system.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 25hours Hotels: Lifestyle hotel brand with strong design identity, multiple F&B outlets, and curated experiences at each property. Comparable to BOMA in design-led positioning, vibrant social programming, and lifestyle brand storytelling.
• Mama Shelter: European lifestyle/boutique hotel chain with playful design-led positioning across multiple cities. Comparable to BOMA in lifestyle-boutique positioning, restaurant/bar as social hub, and emphasis on distinctive interior design.
• OKKO Hotels: French boutique hotel chain with properties in major French cities including Strasbourg. Comparable to BOMA in 4-star tier, design-driven positioning, and focus on independent-minded travellers.
• citizenM: Lifestyle hotel chain operating in major European cities with tech-enabled operations and design-led rooms. Comparable to BOMA in 4-star positioning and emphasis on distinctive contemporary design.
• Adagio Original: Apart-hotel chain offering kitchenette-equipped rooms in central urban locations across Europe. Comparable to BOMA in central urban positioning and serving the extended-stay and family leisure segments.

Direct peers

• Hôtel Hannong: 4-star boutique hotel in central Strasbourg offering comparable full-service accommodations with restaurant and event spaces. Directly competes with BOMA for both leisure and corporate guests in the same city-centre catchment.
• Hôtel Régent Petite France & Spa: Upscale hotel in the UNESCO-listed Petite France district of Strasbourg, operated from a renovated former ice factory. Directly competes for upscale leisure and corporate travellers in the same Strasbourg catchment as BOMA.
• Hôtel & Spa Origine: Boutique 4-star hotel and spa in Strasbourg offering full-service accommodations, dining, and wellness. Comparable to BOMA in tier, amenity mix, and target customer segments.
• Hotel Cour du Corbeau Strasbourg - MGallery: 4-star boutique hotel housed in a renovated 16th-century building in Strasbourg's historic district. Comparable to BOMA in tier, heritage-building positioning, and central location catering to cultural tourists.

Regional players

• Château de l'Île: 4-star castle hotel in Ostwald, on the outskirts of Strasbourg. Comparable in 4-star tier and full-service positioning but located outside central Strasbourg and therefore less directly competitive for city-centre business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bomastrasbourg
• LinkedInlinkedin.com/company/boma-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOMA HOTEL