Boneyard
- Company typePrivate
- Founded2024
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Boneyard firmographics
Firmographics- Name
- Boneyard
- Legal name
- Boneyard Collective LLC
- Website
- https://boneyardcollective.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Boneyard is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boneyard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Project Engagements: Project-based design and development services scoped to specific deliverables. Small focused projects from ~$5k, mid-sized $25k-$100k, enterprise/larger products $100k+. Pricing adapts to scope; full quote provided before work begins.
- Website Build Machine: Self-serve automated website building. Free homepage preview, $199 flat fee to unlock and go live, $499 flat for additional features (booking, galleries, editable content).
- Growth Engine Subscription: AI-powered autonomous business systems (outreach, concierge, content, storefront) with flat build fee plus monthly run fee. Reports activity daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Self-serve website build with free preview |
| One time/ perpetual license | Pay-as-you-go | Small focused projects |
| One time/ perpetual license | Pay-as-you-go | Mid-sized engagements |
| One time/ perpetual license | Multi-year contract | Larger product builds and enterprise work |
| Subscription | Monthly | Growth Engine AI systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Boneyard product offering
Product offeringCore offering
Boneyard Collective is an AI-native product studio and design agency that designs, engineers, and ships custom digital products—websites, mobile apps, SaaS dashboards, AI features, and brand systems—for clients ranging from two-person startups to Fortune 500 companies. Alongside client engagements, it operates two proprietary AI service systems (Growth Engine for autonomous outreach, concierge, content, and storefront; Build Engine for automated website generation) and several self-developed products (OLO, SignalScan, Weaver, StoryMode) that double as internal R&D and customer-facing offerings.
Product overview
Boneyard Collective is an AI-native product studio that offers both proprietary digital products and agency services. Their own products include OLO (AI conversation analysis), SignalScan (public signal intelligence), Weaver (visual narrative mapping), and StoryMode (audio game adaptations). These are complemented by two AI-powered service systems: the Growth Engine (automating outreach, concierge, content, and storefront operations) and the Build Engine (AI-powered website generation). Their agency services cover AI product strategy, design, workflow automation, brand/marketing systems, websites/apps, business intelligence, creative systems, and enablement packages—spanning from two-person startups to Fortune 500 clients. Pricing ranges from ~$5k for small focused projects to $100k+ for enterprise work, with websites taking ~4 weeks and mobile apps 8-12 weeks.
Differentiator
Problem solved
Functional benefit
Brands
- OLO: Analyzes AI conversation history to surface patterns in how users think and make decisions.
- SignalScan
- Weaver
- StoryMode
Products and services
- OLO Analyzes AI conversation history to surface patterns in how users think and make decisions, built to keep cognitive insights from disappearing into a black hole. Targeted at individuals and teams who want their AI interaction patterns to inform future work.
- SignalScan AI-powered intelligence tool that aggregates and analyzes public signals from people and brands—social profiles, published writing, brand messaging, media appearances—into structured insight on positioning, personality, and communication patterns.
- Weaver Visual canvas built in React for mapping and developing complex narratives before writing, using a spatial, relational approach with nodes and explicit relationship linking to externalize story structure.
- StoryMode Iconic video game narratives adapted into audio stories for listening anywhere, structured as full long-form audio narrative adaptations rather than summaries.
- Growth Engine AI-powered autonomous business systems that automate client-facing operations: outreach (finds and contacts customers, writes personalized emails with custom reports, follows up four times over 17 days), concierge (24/7 AI site agent that answers questions, qualifies leads, and books appointments), content generation (automatically creates marketing assets from completed work), and storefront (self-serve buying flows with flat pricing and Stripe-native checkout). Sold to growth-stage businesses on a flat build fee plus monthly run fee with daily activity reports.
- Build Engine AI-powered website building system that scans a business URL, studies every page, scores the site against competitors via Google PageSpeed, designs from actual business content, and builds a real multi-page website. Homepage preview is free; $199 flat fee to launch; $499 flat for additional features including booking, galleries, and editable content. Available 24/7 with no human contact required.
- Custom product design and development engagements Project-based design and development services scoped to specific deliverables covering strategy, brand, frontend, mobile, backend, and AI. Pricing ranges from approximately $5k for small focused projects, $25k–$100k for mid-sized engagements, and $100k+ for larger product builds and enterprise work handled under a separate Statement of Work. Ships working products in 4 weeks for websites and 8–12 weeks for mobile apps, with full ownership transfer to clients on final payment.
Quantifiable outcome
- Landing page conversion doubled within six weeks for Driftline client
- +4 more outcomes
Companies that use Boneyard
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Boneyard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature3 records
Boneyard partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Boneyard competitors and assessment
Company assessmentBroad incumbents
- Frog Design: Long-established design and innovation consultancy operating across many industries at global scale. Comparable in design-led product strategy work, but Frog is a much broader incumbent spanning hardware, service design, and digital.
- IDEO: Pioneering design and innovation consultancy with broad human-centered design practice. Adjacent on product strategy and design system work for enterprise, but operates at significantly larger scale and broader scope than Boneyard's digital-only studio.
Direct peers
- Metalab: Design studio building digital products for companies like Slack, Google, and Coinbase. Closely comparable on boutique senior-only design+engineering model, premium client roster, and project-based engagement structure.
- Ustwo: Digital product studio known for combining design, engineering, and product strategy with proprietary internal products (e.g., ustwo games). Directly mirrors Boneyard's studio-plus-own-products flywheel model.
- Pentagram: Independent design consultancy with partner-led senior model. Overlaps with Boneyard's brand, identity, and design-system work for major clients, though Pentagram is design-only with no engineering offering.
- Huge: Large digital agency offering strategy, design, marketing, and technology services. Comparable on the full-stack product and brand offering for enterprise clients, though at significantly larger scale.
- Dockyard: Custom digital product consultancy delivering strategy, design, and engineering for enterprise clients. Similar boutique senior-only model with comparable project pricing and Fortune 500 client caliber.
- Work & Co: Boutique digital product studio that designs and builds products for major brands (Google, Nike, Virgin). Directly comparable to Boneyard's small senior team model focused on strategy, design, and engineering for Fortune 500 clients with no account-manager layers.
- Very Good Ventures: Flutter-specialist digital agency. Direct overlap given Boneyard's stated Flutter pedigree and case study; both serve enterprise clients building cross-platform products with senior engineering teams.
- A.Team: Talent-network model that assembles senior product teams on demand. Comparable to Boneyard's boutique senior-team approach without offshore handoffs, with overlap in AI-product and SaaS engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boneyard social profiles
Digital presenceBoneyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boneyard leadership team
Management profileNumber of profiles
Profiles1 record
Boneyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boneyard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boneyard
What does Boneyard do?
Boneyard Collective is an AI-native product studio and design agency that designs, engineers, and ships custom digital products—websites, mobile apps, SaaS dashboards, AI features, and brand systems—for clients ranging from two-person startups to Fortune 500 companies. Alongside client engagements, it operates two proprietary AI service systems (Growth Engine for autonomous outreach, concierge, content, and storefront; Build Engine for automated website generation) and several self-developed products (OLO, SignalScan, Weaver, StoryMode) that double as internal R&D and customer-facing offerings.
Is Boneyard a public or private company?
Boneyard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boneyard founded?
Boneyard was founded in 2024. It employs 1 to 10 people.
Where is Boneyard based?
Boneyard is headquartered in Cincinnati, United States, in the North America region.
How does Boneyard make money?
Three revenue lines are on record. Custom Project Engagements are the primary driver. The others are website Build Machine and growth Engine Subscription.
Who are Boneyard's main competitors?
Broad incumbents on record are Frog Design and IDEO. Direct peers are Metalab, Ustwo, Pentagram, Huge, Dockyard, Work & Co, Very Good Ventures and A.Team.
Does Boneyard have an API?
No public API is recorded for Boneyard.