Bookmark Education

Name

Bookmark Education

Legal name

Bookmark Education

Website

https://bookmarkeducation.com

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Continuing Education Course Sales: One-time course purchases for insurance CE credits. Students pay per course to earn continuing education credits required for license renewal. Courses are sold individually with options for bundled 24-hour CE packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bookmark Education (now Aceable Insurance) sells state-approved, mobile-friendly self-study continuing education courses and bundled 24-hour CE packages to licensed insurance producers, primarily in California, with instant grading, open-book exams, and automated state reporting. Pre-licensing programs are also offered for individuals seeking initial insurance licensure.

Product overview

Bookmark Education (now Aceable Insurance) operates as a digital education platform providing continuing education and pre-licensing programs for insurance, real estate, and mortgage professionals. The core offering is the Aceable Insurance platform, which delivers self-study courses with open-book exams, instant grading, and certificate issuance. The portfolio includes bundled 24-hour CE packages for California renewal requirements, self-study course books, and pre-licensing programs. All courses are state-approved and feature mobile-friendly accessibility. Following the August 2024 integration into Aceable, the insurance education services now share infrastructure with Aceable's existing driver's education, healthcare, and real estate verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Aceable Insurance (formerly Bookmark Education) A digital continuing education platform for insurance professionals offering state-approved self-study courses, open-book exams, instant grading, and certificates. Designed for licensed insurance producers who need CE credits for license renewal.
• Self-Study Course Books Open-book self-study course materials designed for insurance continuing education, with flexible pacing and mobile accessibility for on-the-go learning.
• 24-Hour CE Packages Bundled continuing education course packages designed to meet California state insurance renewal requirements, including the ethics component.
• Pre-Licensing Programs Insurance pre-licensing educational programs for individuals seeking initial insurance licensure, offered alongside the continuing education catalog.

Quantifiable outcome

• Courses are state-approved and compliance-ready

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AceableflagshipStrategic or Co-development Partner · 1 August 2024Bookmark Education was integrated into the Aceable family in August 2024. Aceable, headquartered in Austin, Texas, is a recognized leader in digital education known for innovative, engaging, and mobile-friendly courses across driver education, healthcare, and real estate sectors. This integration brings Bookmark Education's insurance CE expertise under Aceable's established digital education platform, expanding Aceable into insurance education while providing Bookmark Education with enhanced mobile technology and broader distribution capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The CE Shop: The CE Shop delivers state-approved online continuing education for real estate, insurance, and mortgage professionals. It competes head-to-head with Bookmark/Aceable Insurance in insurance CE while also serving the same real estate CE segment identified in Bookmark's customer base.
• At Your Pace Online: At Your Pace Online provides self-paced, online continuing education courses primarily for insurance and real estate professionals. Its mobile-accessible, self-study model and bundled CE packages directly mirror Bookmark/Aceable Insurance's product positioning and target audience.
• AdjusterPro: AdjusterPro specializes in insurance adjuster licensing and continuing education, particularly in property and casualty lines. It serves the same licensed insurance professional audience with state-approved self-study courses and competes directly with the insurance CE product line offered by Bookmark/Aceable Insurance.
• WebCE: WebCE is a leading online provider of continuing education for insurance, financial planning, and tax professionals across multiple states. It directly competes with Bookmark/Aceable Insurance in the same insurance CE category with similar state-approved course delivery and packaged compliance offerings.

Broad incumbents

• 360training: 360training is a large, multi-vertical regulatory training provider covering OSHA, food safety, real estate, insurance, and financial services. It overlaps with Bookmark/Aceable Insurance on insurance and real estate CE but is a much broader incumbent offering enterprise training across many regulated industries.
• Kaplan Financial Education: Kaplan Financial Education delivers pre-licensing and continuing education for insurance, securities, and financial professionals. It is comparable to Bookmark/Aceable Insurance across insurance CE/pre-licensing but operates as a larger, diversified incumbent brand under Kaplan's broader education portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/bookmark-education

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookmark Education