Boor Bäder Fliesen Natursteine

What Boor Bäder Fliesen Natursteine does

Boor Bäder Fliesen Natursteine is a family-owned master craftsman business (legal entity: Tim Boor GmbH), headquartered in Völklingen-Lauterbach, Saarland, Germany, with a second showroom in Saarbrücken. The company offers turnkey bathroom renovation ("Traumbäder") executed by 40 permanently employed in-house tradespeople — including 5 master craftsmen, 12 tile/mosaic installers, and 4 plumbing/heating specialists — covering demolition, sanitary installation, heating, screed, plastering, tiling, painting, and stretch ceilings. Its product portfolio spans tiles and XXL ceramics (over 25,000 m² in stock, with formats up to 160x320cm), sanitary ware from premium and mid-tier brands, custom natural stone fabrication (kitchen worktops, stairs, window sills, shower trays, washbasin tops), design/vinyl flooring via CERO Design, wellness/steam-bath installations through Repabad, and 5-axis waterjet cutting services.

Underlying technology is conventional CNC manufacturing automation rather than software: a fully automatic CNC-controlled 5-axis stone saw with photo recognition (installed 2016), a CNC stone machining center, an automatic edge polishing machine, and one of the first 5-axis waterjet cutting systems in southwest Germany (0.1–300mm thickness range). Customer-facing planning is supported by VISOFT VR/3D bathroom visualization, bundled free with bathroom purchases. The company carries a Meisterhaft 5-Sterne master craftsman certification and serves residential homeowners as the primary segment, with a secondary trade channel supplying contractors, painters, masons, builders, kitchen studios, and resellers; commercial case studies include Backes AG (Tholey-Theley), a casino in Völklingen, and Born & Pfeiffer interiors (Saarbrücken).

Revenue is generated primarily through one-time product sales (tiles, sanitary, natural stone, vinyl) and professional installation/renovation services, with pricing done on a quote basis (no public price list) and supplemented by delivery and industrial waterjet cutting services. Go-to-market is sales-led via two physical showrooms, supported by an appointment-based consultation model, a bilingual German/French website, video content (YouTube/Mediathek), Facebook, Google Maps local SEO, email newsletter via CleverReach, Google Ads, and a local-television media cooperation with Saarland Fernsehen 1. The company operates primarily in Saarland with cross-border activity into neighboring France and is actively hiring across trades and apprenticeships, signaling ongoing capacity expansion.

Name

Boor Bäder Fliesen Natursteine

Legal name

Tim Boor GmbH

Website

https://boor.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Boor is a family-owned master craftsman business in Saarland, Germany, delivering turnkey bathroom renovations, tile and sanitary retail, natural stone fabrication, and design flooring. It serves residential homeowners and trade customers via two showrooms and 40 in-house tradespeople.

Ownership category

akta.pro rank

Product category

Bathroom Renovation Services

NAICS

Tile and Terrazzo Contractors (23834), Flooring Contractors (23833), Painting and Wall Covering Contractors (238320)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Bathroom Painting, Drywall & Ceiling Repair (Moisture/Mold-Resistant) (HSAPABAL)

Keywords

• Bathroom renovation services
• Tile retail installation
• Sanitary ware products
• Natural stone fabrication
• Waterjet cutting services

Headquarters

HQ city

Völklingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Tiles, Sanitary, Natural Stone): Direct sales of tiles (wall and floor), sanitary products (ceramics, fixtures, bathtubs, showers, mirrors, bathroom furniture), natural stone (kitchen countertops, stairs, window sills, shower trays, washbasin tops), and design/vinyl flooring. Customers can purchase directly at showrooms or through product inquiry form. Products sourced from Italy, Spain, and Germany.
2. Installation and Renovation Services: Complete bathroom renovation and installation services including demolition, sanitary installation, heating, screed, plastering, tiling, painting, and ceiling installation. Performed by company's own permanently employed craftsmen.
3. Waterjet Cutting Services: Industrial waterjet cutting services for various materials. Part of the company's service offerings, cutting materials from 0.1 to 300mm thickness.
4. Delivery Services: Delivery service for tiles and sanitary products purchased at showrooms.
5. Design Flooring Sales: Sales of CERO Design branded vinyl/design flooring products in various wood, stone, and concrete looks with different wear layers and formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Boor Bäder Fliesen Natursteine is a master craftsman business providing full-service bathroom renovation (Traumbäder) performed by in-house employed tradespeople covering demolition, sanitary installation, heating, screed, plastering, tiling, painting, and stretch ceilings. The company also retails tiles, XXL ceramics (up to 160x320cm), sanitary products, natural stone fabrications, and design/vinyl flooring from showrooms in Saarbrücken and Völklingen-Lauterbach. Capabilities include CNC-controlled 5-axis stone processing, 5-axis waterjet cutting, and 3D/VR bathroom visualization.

Product overview

Boor Bäder Fliesen Natursteine is a traditional trade business operating as a master craftsman company with two locations in Saarland (Saarbrücken and Völklingen-Lauterbach). The company offers an integrated portfolio of bathroom renovation services (Traumbäder) as the core offering, complemented by specialized product divisions for tiles and XXL ceramics (Fliesen & XXL-Keramik), sanitary products (Sanitär), natural stone fabrication (Naturstein), design flooring/vinyl (Designbelag/Vinyl), wellness/steam baths (Wellness), and waterjet cutting services (Wasserstrahlschneiden). The company differentiates through its VR/3D bathroom planning capability (using VISOFT VR), in-house natural stone workshop with CNC machinery, and an XXL tile showroom. Services are delivered through a team of 40 employees including 5 master craftsmen and 12 tilers, with offerings spanning retail, delivery, and professional installation.

Differentiator

Problem solved

Functional benefit

Brands

• Boor Manufaktur Waschtischplatten: Custom washbasin countertops manufactured in-house by Boor
• STM Wasserstrahlschneiden

Products and services

• Traumbäder (Dream Bathrooms)
• Fliesen & XXL-Keramik (Tiles & XXL Ceramics)
• Sanitär (Sanitary Products)
• Naturstein (Natural Stone Fabrication)
• Designbelag/Vinyl (Design Flooring)
• Wellness (Steam Baths & Steam Showers)
• Wasserstrahlschneiden (5-Axis Waterjet Cutting)

Quantifiable outcome

• XXL tiles up to 160x320cm for wall and floor areas
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RepabadcoreImplementation/ SI/ Consulting PartnerRepabad is the installation partner for steam bath and steam shower installations. Professional installation is performed by Repabad with comprehensive service including commissioning and detailed user instruction. Repabad offers various steam bath options from basic to luxury configurations with features including infrared heat, light therapy, aromatherapy, salt therapy, and entertainment options.
• Saarland Fernsehen 1minorGTM or Marketing PartnerMedia cooperation with local Saarland television station for video content featuring company projects, showrooms, and capabilities.
• CERO DesignminorChannel Partner/ Reseller/ DistributorReseller and distributor of CERO Design branded vinyl and design flooring products. Offers 48 decors in wood, stone, and concrete looks with different wear layers and formats. Certified and bio-based collection with phthalate-free and biological plasticizers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reuter: Large German online and showroom bathroom specialist offering sanitary products, tiles, and bathroom furniture from leading brands (Villeroy & Boch, Duravit, Grohe). Overlaps Boor's sanitary retail assortment and tile sales, with similar multi-channel showroom/online presence.
• Megabad: German online-first bathroom fixtures and tiles retailer offering sanitary ware, tiles, and bathroom furniture. Directly comparable product range to Boor's sanitary and tile offerings, with a digital-native GTM versus Boor's showroom-led model.
• Saint-Gobain Weber / Keramundo: German tile retail chain (Keramundo) under Saint-Gobain distribution focused on wall and floor tiles with showrooms across Germany. Directly comparable tile retail business model with broader footprint than Boor.

Broad incumbents

• Hornbach: German DIY home improvement chain with extensive tile, sanitary, and bathroom renovation assortments plus installation services. Overlaps Boor on tile retail and bathroom products at scale, though focused on DIY/B2C rather than full-service renovation.
• OBI: German home improvement and DIY chain with tile, sanitary, and bathroom renovation offerings including handwerker service connections. Overlaps Boor in product categories but lacks Boor's full-service renovation execution model.
• Bauhaus: Large European DIY/home improvement chain offering tiles, sanitary ware, and bathroom products with installation services. Comparable to Boor on tile and sanitary product lines, with much broader geographic coverage but less specialist craftsmanship focus.
• Villeroy & Boch: Major German bathroom ceramics and tile manufacturer with own retail showrooms and broad brand portfolio. Operates upstream of Boor as a key brand supplier (Villeroy & Boch is stocked by Boor) while also competing at the consumer-facing end through its own showrooms.

Emerging players

• Badshop: German online bathroom retailer offering sanitary products, tiles, and bathroom furniture with delivery. Comparable assortment to Boor's sanitary retail business, though digital-only with no installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baederboor
• LinkedInlinkedin.com/company/boor-baeder-fliesen-natursteine

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boor Bäder Fliesen Natursteine